Our January Issue is Here!

American Floral Trends Forecast 2023
Florist Spotlight: Mariela Mazzei
Studio Versus Store: Which is Right for You?
Realistic Pricing
Creative Tutorials
Coming Events and more!

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2025 Holiday Trends

Big bows, bold blooms and vintage vibes capture the spotlight. By Kat Castagnoli, AIFD, CCF In a season brimming with velvet ribbons, oversized ornaments and cozy color palettes, this year’s holiday decor trends are all about curated...

Seed Breeding for Healthy Resistance

Take an inside look at how a leader in breed development delivers innovation to the flower industry. By Bianca Bina Every ruffle of a petal, every shade of a beloved hue, each delicate fragrance and all the unique qualities that make...

Decking the Halls for Profit: How Florists Can Build a Holiday Installation Business

Every year, offices, hotels, and retail spaces scramble to transform their interiors for the holidays. From lush garlands cascading over grand staircases to lobby trees twinkling with designer ornaments, holiday décor is no longer an...

“Green” Weddings

These florists inspire us to adopt more eco-friendly and sustainable practices for wedding designs. By Kat Castagnoli, AIFD As floral designers know, flowers can have a huge impact on a wedding in the best way. But did you know those same...

Beyond the Bouquet

How florists are breaking the boundaries of personal flowers. By Molly Lucille Bridal bouquets have adorned wedding parties throughout human history. Ancient brides carried bundles of symbolic herbs and blooms, such as dill, considered to...

Managing Mother’s Day

Make the most of this lucrative holiday. By Nita Robertson, AIFD Mother’s Day is just around the corner. Are you ready for it? This special holiday is a cornerstone for the flower industry, as flowers consistently rank among the top gifts...

Remarkable Women in Floristry

Join Us in Celebrating International Women’s Day By Molly Lucille Every International Women’s Day, Florists’ Review honors the influential women that help form the beautiful community that is our industry. Women are the backbone...

26th Annual “Picture Perfect Weddings Contest”

By Nita Robertson, AIFD Sponsored by Alexandra Farms and Fitz Design For 26 years, florists have enthusiastically shared photos of their work for our annual “Picture Perfect Weddings Contest.” Each year, we are captivated by breathtaking...

American Floral Trends Forecast 2025

An exploration of five major trends that will influence floral design this year. Anthologized and written by Tonneli Grüetter and Molly Lucille The flower industry is poised for an exciting transformation in 2025, with five bold trends...

New Podcast Episode

Please join us for our latest episode of the Flower Hour with Florists Review. In this episode Florist’ Review talks with the talented floral designer Beth O'Reilly and Laura Walsh, marketing director at Smithers-Oasis NA. Guests: Floral...

Industry News

Glow-in-the-dark Hydrangea Unveiled

HOKO Breeding unveils a new hydrangea variety that displays a subtle, natural...

Meet The Duel of the Delphiniums Contestants!

The floral world is about to witness a spectacular showdown as 16 of the...

How to Use AI in the Floral Industry

Artificial intelligence (AI) is changing the floral industry. It’s helping...

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Florist
Spotlight

Industry
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Tutorials

Contests

Business &
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Holiday Décor with Ribbon: What’s Trending

Sponsored by Reliant Ribbon Trending Uses for Ribbon in Holiday Decorating: Seasonal porch and patio pots are created 2–4 times a year, often using permanent botanicals (though fresh is also an option). These can be coordinated with door décor such as wreaths and...

A Florist’s Guide to Indian Weddings

The abundance of flowers—and business opportunities—in multi-day Indian nuptials. By Nita Robertson, AIFD Indian weddings are among the most visually spectacular and culturally rich celebrations in the world. Known for their grandeur, vibrant colors and elaborate...

At the Altar, Down the Aisle: Ceremony Floral Trends

By Molly Lucille In the thick of wedding season, it can happen fast. We can lose ourselves during this hectic time and feel like each wedding begins to blur together. We can fall into the trap of losing touch with the importance of the wedding ceremony. The ceremony...

The Value of Vessels

Making the case about the importance role containers play in creating the perfect floral designs By Jill Brooke At the recent Fleurs de Villes “ARTISTE” show in New York City’s Hudson Yards, florist Lorena Eni, owner of LEF/Lorena Eni Flowers in the borough of...

Embracing the Evolving Trends in Sympathy Flowers

By Nita Robertson, AIFD Presented by Smither-Oasis Sympathy flowers have long been a heartfelt way to express sorrow, love and support to grieving families. But as funeral traditions change and consumer preferences shift, florists are being called upon to adapt,...

Hat Box Arrangement

Orlando’s The Floral Way Studio has established two branding...

Flower Bulb Day is in Celebration of International Women’s Day

Tulip growers in the United States, together with their European...

Book Review: Strange Bright Blooms

Strange Bright Blooms A History of Cut Flowers This just-released...

Prom 2022

Tips for ensuring your most successful prom season ever. By Nita...

Prom Corsage and Boutonniere

This year, especially, prom-goers will want to make personalized...

Feature Articles

125 Florists To Be Celebrated

Our choices for the most exciting florists across North America and U.S. Territories for 2022. By Tonneli Grüetter When discussing the monumental task of determining the 125 most exciting florists across North America and U.S. Territories, in celebration...

The Art Of Hosting Floral Design Workshops

A guide to planning and hosting workshops to increase your revenues. By Andrew Joseph Blooms on Boswell There’s an old adage, “If it ain’t broke, don’t fix it,” but that’s not always practical advice when it comes to running a business like a flower shop....

Florists’ Reviews Picture Perfect Wedding Contest

Florists' Review Presents our 23rd Annual Picture Perfect Wedding Contest. It's here! Our Annual Picture Perfect Wedding contest is here for you to submit your best wedding florals in any or all of the categories below: • Bouquets • Reception Décor • Ceremony...

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Industry News

Trending Pots and Planters

May 1, 2025 | creativity and education

Caroline Woods , Product Design Manager from Accent Decor, shares her expert take on the top four trend elements that influenced the new Accent Decor pots and...

Vase to Venue Delivery Solutions with Christine Foley

Apr 24, 2025 | creativity and education

Veteran Florist, Christine Foley, applied her 40+ years of experience to solving a delivery dilemma. She invented The Flower Caddy - a game changing...

Creative Ways to Use QR Codes for Gifting

Technology has opened up new ways to personalize and elevate the experience of...

Mayesh Presents A Workshop Series with Sue McLeary

Join Sue as she shares her expertise, guiding you to push boundaries and...

NYBG Orchid Show 2025 – Ode to Mexico

From February 15 through April 27, 2025, The Orchid Show: Mexican Modernism,...

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Tutorials

Romantic Wedding Centerpiece Tutorial

DESIGN A DREAMY AND VERSATILE ARRANGEMENT FOR CEREMONIES AND RECEPTIONS. This...

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Spring Vegetable Arrangement

Summer Citrus Garden

Lush Wedding Centerpiece

A Touch of Spring Fever

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Contests

Enter Our Latest Best in Blooms Design Contest

Sep 15, 2023

Sponsored by Alexandra Farms & Smithers-Oasis North America Submission for the Florists' Review BEST IN BLOOMS Fall 2023 Contest Enter Florists' Reviews Best in Blooms Design Contest today for your chance to win a Florist Spotlight feature...

Logistics for Success in Your Holiday Decorating Business

Sep 1, 2023

By Tonneli Grüetter The winter season is right around the corner ready to welcome a healthy dose of holly jolly holiday profits for florists, especially those offering professional decorating services. Adding professional winter holiday decorating services to your...