Our January Issue is Here!

American Floral Trends Forecast 2023
Florist Spotlight: Mariela Mazzei
Studio Versus Store: Which is Right for You?
Realistic Pricing
Creative Tutorials
Coming Events and more!

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The Art (and Algorithm) of Valentine’s Day 2026

How AI, sustainability and emotional design are transforming one of the industry’s biggest days. By Kat Castagnoli, AIFD With Valentine’s Day 2026 landing on a Saturday, florists nationwide are bracing for a complex mix of opportunity...

Guided by Nature

Korean floral design beckons tranquility in a hectic world. By Bianca Bina Spacious, balanced and natural. Grounded in foundational principles, Korean design is built on a simple yet intentional framework that embraces ethereal,...

2025 Holiday Trends

Big bows, bold blooms and vintage vibes capture the spotlight. By Kat Castagnoli, AIFD, CCF In a season brimming with velvet ribbons, oversized ornaments and cozy color palettes, this year’s holiday decor trends are all about curated...

Seed Breeding for Healthy Resistance

Take an inside look at how a leader in breed development delivers innovation to the flower industry. By Bianca Bina Every ruffle of a petal, every shade of a beloved hue, each delicate fragrance and all the unique qualities that make...

Decking the Halls for Profit: How Florists Can Build a Holiday Installation Business

Every year, offices, hotels, and retail spaces scramble to transform their interiors for the holidays. From lush garlands cascading over grand staircases to lobby trees twinkling with designer ornaments, holiday décor is no longer an...

“Green” Weddings

These florists inspire us to adopt more eco-friendly and sustainable practices for wedding designs. By Kat Castagnoli, AIFD As floral designers know, flowers can have a huge impact on a wedding in the best way. But did you know those same...

Beyond the Bouquet

How florists are breaking the boundaries of personal flowers. By Molly Lucille Bridal bouquets have adorned wedding parties throughout human history. Ancient brides carried bundles of symbolic herbs and blooms, such as dill, considered to...

Managing Mother’s Day

Make the most of this lucrative holiday. By Nita Robertson, AIFD Mother’s Day is just around the corner. Are you ready for it? This special holiday is a cornerstone for the flower industry, as flowers consistently rank among the top gifts...

Remarkable Women in Floristry

Join Us in Celebrating International Women’s Day By Molly Lucille Every International Women’s Day, Florists’ Review honors the influential women that help form the beautiful community that is our industry. Women are the backbone...

26th Annual “Picture Perfect Weddings Contest”

By Nita Robertson, AIFD Sponsored by Alexandra Farms and Fitz Design For 26 years, florists have enthusiastically shared photos of their work for our annual “Picture Perfect Weddings Contest.” Each year, we are captivated by breathtaking...

Industry News

FloraLife Unveils Ambitious Sustainability 2030 Plan

WALTERBORO, S.C. – FloraLife, a division of Smithers-Oasis Company and...

CalFlowers Match Challenge 2026 Contributions

CARLSBAD, CA – That Flower Feeling is excited to announce the CalFlowers Match...

That Flower Feeling Appoints Debora Steier to Development Committee

Carlsbad, CA – That Flower Feeling has appointed Debora Steier to its...

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Holiday Décor with Ribbon: What’s Trending

Sponsored by Reliant Ribbon Trending Uses for Ribbon in Holiday Decorating: Seasonal porch and patio pots are created 2–4 times a year, often using permanent botanicals (though fresh is also an option). These can be coordinated with door décor such as wreaths and...

A Florist’s Guide to Indian Weddings

The abundance of flowers—and business opportunities—in multi-day Indian nuptials. By Nita Robertson, AIFD Indian weddings are among the most visually spectacular and culturally rich celebrations in the world. Known for their grandeur, vibrant colors and elaborate...

At the Altar, Down the Aisle: Ceremony Floral Trends

By Molly Lucille In the thick of wedding season, it can happen fast. We can lose ourselves during this hectic time and feel like each wedding begins to blur together. We can fall into the trap of losing touch with the importance of the wedding ceremony. The ceremony...

The Value of Vessels

Making the case about the importance role containers play in creating the perfect floral designs By Jill Brooke At the recent Fleurs de Villes “ARTISTE” show in New York City’s Hudson Yards, florist Lorena Eni, owner of LEF/Lorena Eni Flowers in the borough of...

Embracing the Evolving Trends in Sympathy Flowers

By Nita Robertson, AIFD Presented by Smither-Oasis Sympathy flowers have long been a heartfelt way to express sorrow, love and support to grieving families. But as funeral traditions change and consumer preferences shift, florists are being called upon to adapt,...

50 Must-attend Floral Events in 2024

Education, inspiration, rejuvenation, relationship and connection...

Readers’ Choice Awards 2023: Celebrating Your Favorites

FR’s inaugural recognition of our readers’ favorite designers—and...

Singular Sensations

A deep dive into the trend of monobotanical flower arrangements By...

Valentine’s Day Inspiration

By Nita Robertson, AIFD, CFD For the upcoming Valentine’s Day,...

Holiday Tables

Inspiring seasonal settings from florists around the country By Jill...

Feature Articles

American Floral Trends Forecast 2025

An exploration of five major trends that will influence floral design this year. Anthologized and written by Tonneli Grüetter and Molly Lucille The flower industry is poised for an exciting transformation in 2025, with five bold trends set to shake up the way florists...

New Podcast Episode

Please join us for our latest episode of the Flower Hour with Florists Review. In this episode Florist’ Review talks with the talented floral designer Beth O'Reilly and Laura Walsh, marketing director at Smithers-Oasis NA. Guests: Floral designer Beth O'Reilly and...

2024 “Reader’s Choice Awards”

Celebrating Your Favorites FR’s second annual recognition of our readers’ favorite designers—and more—of the year By Molly Lucille As 2024 winds to a close, we’re thrilled to announce the return of our second annual “Reader’s Choice Awards,” where our community comes...

Florist Spotlight: Melissa Pack

125 Florists To Be Celebrated

Top Ten Social Stars of 2021

Florist Spotlight: Blue Jasmine

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Industry News

FloraLife Unveils Ambitious Sustainability 2030 Plan

Nov 9, 2025 | Industry News

WALTERBORO, S.C. – FloraLife, a division of Smithers-Oasis Company and worldwide leader in postharvest solutions for the floral industry, has announced its...

CalFlowers Match Challenge 2026 Contributions

Nov 9, 2025 | Industry News

CARLSBAD, CA – That Flower Feeling is excited to announce the CalFlowers Match Challenge for 2026 contributions. For every $1.25 raised, CalFlowers will match...

Government Shutdown Deepens Uncertainty for Young Farmers and Communities

Washington, D.C. — The ongoing federal government shutdown, now in Day 23, is...

$7,500 in Therapeutic Garden Grants Awarded to Five Deserving Gardens

DOWNERS GROVE, IL — National Garden Bureau, along with program sponsors...

20 Years at Alexandra Farms: From Humble Roots to a World in Full Bloom

By Alexandra Farms Alexandra Farms started as an experiment: to grow cut...

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Tutorials

Tutorial: Angel Wings

Create an exquisite bridal bouquet with a feather-like base. Floral design and text by...

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A Tablescape for Spring Events

Prom Bouquet and Traditional Wrist Corsage

Fantastical Fall Install

Blooming Olive Tree

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Contests

The Power of Flower Arrangement Recipes

May 14, 2025

Take the guesswork out of calculating your true costs and profit margins. By Nita Robertson, AIFD In the fast paced and ever evolving world of floristry, creativity and efficiency must go hand in hand. Whether designing for daily orders, weddings or large-scale...

Clicking for profit

Apr 23, 2025

How to best manage your advertising on social media. By Andrew Joseph THE ADVANTAGES OF ADVERTISING ONLINE Certainly, you’re aware of the benefits of social media advertising for flower businesses. While there is no “easy” button to push to create the success you...