Our January Issue is Here!
American Floral Trends Forecast 2023
Florist Spotlight: Mariela Mazzei
Studio Versus Store: Which is Right for You?
Realistic Pricing
Creative Tutorials
Coming Events and more!
To purchase a print copy of the issue, please visit our shop
Industry News
FloraCraft Team Members Give Back this Holiday Season
Each year, every FloraCraft team member is granted eight hours of paid...
Natuflor Introduces New Campaign Focused on Roses
With this digital campaign, which runs until March 2025, Natuflor aims to...
The Xlence® Journey: From Innovation to Icon
Redefining the traditional baby’s breath, XLENCE® by Danziger brings unmatched...
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Contests
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From Our Pages
Friendly Flower Fight
Netflix host and fab floral designer Kristen...
Operation Rescue Floral History
This spring, Florists’ Review sold its building in Topeka, Kan.,...
Rodrigo “Varito” Vasquez, AIFD, CFD, FSMD
Every floral designer’s hope is to create a signature style,...
Starting a flower farm
What happens when an architect and a former Walt Disney imagineer...
Well Isn’t That Special
I hear talk about things “never being the same again” and how we...
Feature Articles
The Age of Studio Floral Designers
"How the floral industry is changing, and what’s next for studio and retail designers" As the new year continues to take shape, it’s a good time to look at some of the trends that have begun to take root in our industry of late. One of the most interesting...
Success in 2019 Begins with You
"Finding time for yourself is key to creating a successful work/life balance in the new year." You’ve made it through another busy winter holiday season, and the beginning of 2019 is a great time to take a deep breath and relax before the hectic schedule surrounding...
Florist Spotlight
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Industry News
Flower and Plant Exports Show Growth in 2025 versus 2024
The export value of flowers and plants showed a 7% growth in the first month of 2025 compared to 2024. Full Article Here. Source- FloralDaily.com NL: Flower...
The Bloom Together Event
The Bloom Together Initiative returns to Doral on March 3rd, 2025, to celebrate its 5th anniversary! This exciting event will take place during the WFFSA...
Alexandra Farms Unveils Two New Wabara Rose Varieties
At this years IFTF show in November Alexandra Farms announced two new Wabara...
Designing for the Holidays
By Nita Robertson AIFD The holiday season is a golden opportunity for florists...
New Catalog and Website for Ball Seed Cut Flowers
The 2025-2026 Cut Flowers catalog and updated website showcase the floral...
Contests
Test Start: Flower Business
Pop-up Stores Offer Many Options and Benefits By Jill Brooke Everyone finds their aha moment in unexpected places, and for Brenda LaManna, founder and president of Damselfly Flowers, which is headquartered in White Plains, N.Y., and currently has seven...
Finishing Touches
Learn how to maximize your sales by upselling; your customers (and your bottom line) will be glad you did. By Andrew Joseph A customer has the flowers in hand and is happy with what he or she has. And so are you. But wouldn’t it be great if there was a way to...
Business and Marketing
The Psychology Of Pricing
Key Strategies for Pricing Flowers and Floral-Related Products. By Brenda Silva While innovative...
Blooming Sales With Wedding/Event Planning Software
Florist-specific software for planning weddings and events offers the potential for increased...
A CRISIS FOR THE FLORAL INDUSTRY
Attracting young workers to careers in the floral industry, and retaining them, is a growing...
