Our January Issue is Here!

American Floral Trends Forecast 2023
Florist Spotlight: Mariela Mazzei
Studio Versus Store: Which is Right for You?
Realistic Pricing
Creative Tutorials
Coming Events and more!

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Decking the Halls for Profit: How Florists Can Build a Holiday Installation Business

Every year, offices, hotels, and retail spaces scramble to transform their interiors for the holidays. From lush garlands cascading over grand staircases to lobby trees twinkling with designer ornaments, holiday décor is no longer an...

“Green” Weddings

These florists inspire us to adopt more eco-friendly and sustainable practices for wedding designs. By Kat Castagnoli, AIFD As floral designers know, flowers can have a huge impact on a wedding in the best way. But did you know those same...

Beyond the Bouquet

How florists are breaking the boundaries of personal flowers. By Molly Lucille Bridal bouquets have adorned wedding parties throughout human history. Ancient brides carried bundles of symbolic herbs and blooms, such as dill, considered to...

Managing Mother’s Day

Make the most of this lucrative holiday. By Nita Robertson, AIFD Mother’s Day is just around the corner. Are you ready for it? This special holiday is a cornerstone for the flower industry, as flowers consistently rank among the top gifts...

Remarkable Women in Floristry

Join Us in Celebrating International Women’s Day By Molly Lucille Every International Women’s Day, Florists’ Review honors the influential women that help form the beautiful community that is our industry. Women are the backbone...

26th Annual “Picture Perfect Weddings Contest”

By Nita Robertson, AIFD Sponsored by Alexandra Farms and Fitz Design For 26 years, florists have enthusiastically shared photos of their work for our annual “Picture Perfect Weddings Contest.” Each year, we are captivated by breathtaking...

American Floral Trends Forecast 2025

An exploration of five major trends that will influence floral design this year. Anthologized and written by Tonneli Grüetter and Molly Lucille The flower industry is poised for an exciting transformation in 2025, with five bold trends...

New Podcast Episode

Please join us for our latest episode of the Flower Hour with Florists Review. In this episode Florist’ Review talks with the talented floral designer Beth O'Reilly and Laura Walsh, marketing director at Smithers-Oasis NA. Guests: Floral...

2024 “Reader’s Choice Awards”

Celebrating Your Favorites FR’s second annual recognition of our readers’ favorite designers—and more—of the year By Molly Lucille As 2024 winds to a close, we’re thrilled to announce the return of our second annual “Reader’s Choice...

Australia’s Floral Revolution

A look at the trend-setting florists on the continent down under—and their floral design aesthetics By Tonneli Grüetter Move over demure pastels and mindful greenery; Australia’s flower scene is having a major moment, and it’s anything...

Industry News

Rosaprima Bloom & Blossom Launch Event

Over the past six months, Rosaprima and Floraprima have introduced over 35...

A Gift from BloomNation

Get up to $500 as an early gift for partnering with BloomNation by...

Florists’ Review Visits the IFTF and Trade Fair Aalsmeer

By Nita Robertson AIFD Last week, Florists' Review embarked on an exciting...

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Holiday Décor with Ribbon: What’s Trending

Sponsored by Reliant Ribbon Trending Uses for Ribbon in Holiday Decorating: Seasonal porch and patio pots are created 2–4 times a year, often using permanent botanicals (though fresh is also an option). These can be coordinated with door décor such as wreaths and...

A Florist’s Guide to Indian Weddings

The abundance of flowers—and business opportunities—in multi-day Indian nuptials. By Nita Robertson, AIFD Indian weddings are among the most visually spectacular and culturally rich celebrations in the world. Known for their grandeur, vibrant colors and elaborate...

At the Altar, Down the Aisle: Ceremony Floral Trends

By Molly Lucille In the thick of wedding season, it can happen fast. We can lose ourselves during this hectic time and feel like each wedding begins to blur together. We can fall into the trap of losing touch with the importance of the wedding ceremony. The ceremony...

The Value of Vessels

Making the case about the importance role containers play in creating the perfect floral designs By Jill Brooke At the recent Fleurs de Villes “ARTISTE” show in New York City’s Hudson Yards, florist Lorena Eni, owner of LEF/Lorena Eni Flowers in the borough of...

Embracing the Evolving Trends in Sympathy Flowers

By Nita Robertson, AIFD Presented by Smither-Oasis Sympathy flowers have long been a heartfelt way to express sorrow, love and support to grieving families. But as funeral traditions change and consumer preferences shift, florists are being called upon to adapt,...

Charting the Unchartable

Well, this is not the easiest time I have had writing my thoughts,...

Proper Sanitation in the Floral Industry and Beyond

There are so many products for sale to help us clean, sanitize and...

Petal Patterns

The prolific trial gardens and flower fields of Johnny’s Selected...

3 Tips to Move Forward by Looking Back

It may sound counterintuitive to look back to figure out how to move...

Lisa Belisle, AIFD, CF

A floral “jack-of-all-trades” for the past 20 years, Lisa...

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Mellano & Company celebrates 100 years in business

Jan 26, 2025 | Flower Growers

To mark this milestone, Mellano & Company is embarking on a year-long celebration entitled 'Blooming into a New Era!' The celebration will highlight the...

Preserved Flowers for Valentine’s Day

Jan 26, 2025 | creativity and education

Valentine’s Day is a golden opportunity for brick-and-mortar florists to captivate new customers and increase sales. By incorporating preserved flowers into...

Tips for Using Lisianthus in Wedding Bouquets

Lisianthus’s beauty makes it a popular choice for wedding bouquets, but...

Ecuadorian Talent Shines at Naranjo Roses

The Dare to Bloom floral competition made its debut in Ecuador at Naranjo...

The Allure of Marigolds

By Nita Robertson AIFD As we step into the heart of autumn, marigolds emerge...

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Tutorials

Sunshine and Zest

Create this lively and lovely tablescape for a springtime brunch. Floral design and text...

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Christmas In July

How To: Modern Urn Tribute

Luscious Summertime Tablescape

How To: Make a Floral Collar for Fido

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The Supply Chain Challenge

Oct 31, 2022

Businesses are bolstering inventories and locating backup suppliers to deal with product shortages and delivery delays in the wake of continuously rising prices. By Phillip M. Perry Businesses of all sizes are grappling with persistent supply chain issues first...

Straight from Market: Visual Display Inspiration

Oct 24, 2022

By International Market Centers Gift and home décor tradeshows—like Atlanta Market and Las Vegas Market—offer visual display inspiration as much as the opportunity to source unique products. Expertly designed showrooms, temporary exhibits and product...

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Decking the Halls for Profit: How Florists Can Build a Holiday Installation Business

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Holiday Décor with Ribbon: What’s Trending

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Eight Gift-worthy Books Your Store Needs

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