“Where flowers bloom,
so does hope.”
Q&A – Jane DeMarco
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Question of the Month- February
"Have you switched from traditional retail florist shop to a...
RECENT POSTS
Florist Spotlight: Marie Danielle Vil-Young
By Nita Robertson, AIFD, CFD Marie Danielle Vil-Young À Votre Service Events New York, N.Y., and Paramus and Milltown, N.J. avsevent.com, avsflowers.com Instagram: @avsevents, @avsflowers Facebook: @avsevent The winner of FR’s May 2022 “Best in Blooms” design...
In Season: Ranunculus
By Tonneli Grüetter Ranunculus is just one of about 50 genera in the Ranunculaceae family (a.k.a. buttercup or crowfoot family), which comprises between 1,700 and 2,000 known species of herbs and, sometimes, shrubs (the number varies depending on source). Common...
How to Impress Event Planners
By Jill Brooke In many ways, an event planner is a casting director. It’s not only lights, camera, action but also the ability to have a list of characters to perform different roles in the production. After all, some clients are looking for a boho chic wedding while...
2023 Wedding Dress Trends with Bouquet Styles to Match
By Nita Robertson, AIFD, CFD Contributor: Angela Desveaux, founder and editor-in-chief of WedLuxe Media The bridal bouquet is one of the most important accessories for a wedding. Having the right bouquet that complements the wedding dress is so important. A...
A Glimpse into the Life of a Farmer-Florist
By Nita Robertson, AIFD, CFD Andrea Gagnon LynnVale Studios Gainesville, Va. Main Website: lynnvale.com Founded in 2002, LynnVale Studios is dedicated to cultivating creativity through floriculture and fine art. This beautiful and bucolic...
Preparing for Graduation Season
Tips for making the most of often overlooked sales opportunities. By Nita Robertson, AIFD, CFD Elementary, middle and high schools; vocational and technical schools; colleges and universities, offering multiple academic degrees—they all have them: graduation...
Florists’ Review’s “Top 50 Wedding Florists of 2023”
By Tonneli Grüetter What makes a great wedding florist? Is it wow-factor, resilience under pressure or perhaps the ability to translate the unspoken language of love from client dream to big-day reality? To limit the vibrance and diversity of today’s wedding industry...
Enter FR’s Show Your Pride Contest
As we begin to celebrate and recognize the contributions of LGBTQ+ community and their culture, we have decided to host a design contest to spread love through flowers. Each June presents us with an opportunity to grow as individuals, professionals, and allies....
Are You a Great Manager?
Tips for becoming a more productive and effective manager. By Phillip M. Perry Great management skills are more important than ever in today’s tight labor market. Businesses large and small need to take steps to retain top-performing people and attract new ones....
Florist Spotlight: Nancy Zimmerman
Nancy Zimmerman Fancy Florals by Nancy Fairbury, Ill. fancyfloralsbynancy.com @fancyfloralsbynancy Since starting Fancy Florals by Nancy—a studio florist specializing in lush custom floral designs for weddings—in 2012, Nancy Zimmerman has become an award-winning...
Grandmas as flower girls and other inspired ideas from favorite Dallas weddings
Julia Bunch Fearis and Galen Fearis asked their grandmothers, who are longtime friends, to serve as flower girls. Photo by Rebecca Chesney The Bubble Tap Trailer greeted guests at LeeAnne Locken and Rich Emberlin's wedding reception. Photo by Jennefer Wilson An...
“Garden Rose Design Contest” Winners Showcase
"Alexandra Farms’ second-annual contest generated excitement around the world, drawing entries from more than 200 designers in 34 countries." Cheers to Alexandra Farms – the premier grower of premium garden roses in Colombia – for hosting its spectacular “Garden Rose...
‘Floral fusion’ the theme of 2018 Rhode Island Spring Flower & Garden Show
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not...
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Classic Armature Arrangement
For this modern compact vase arrangement, floral designer @Erik Witcraft, AIFD, CFD, designed a wire armature that is both decorative and functional: It adds a touch of glamour to the composition while supporting the placement of the flowers’ stems. Learn More…
Happy Holidays from Oasis Floral Products | Kevin Ylvisaker
Happy Holidays from Oasis Floral Products | Kevin Ylvisaker
Winter Wedding Bouquet
Garden roses and textural accents are on-trend for winter weddings. Beginning with luxurious garden roses. This armature based hand-tie bouquet is sure to be a favorite!
Autumn Pear Harvest
Learn techniques for adding fruit to an arrangement as she creates a beautiful round arrangement with Bosc pears, autumn chrysanthemums, dahlias and spray roses…
How To Create A Minimal Design With High Impact
How to create a minimal design with high impact featuring cane and ornithagolum ingredients using a low container, see more…
Floral Design Demo #4, Part 1: Handtied Bouquet on Upcycled Frame by Nicky Markslag
The first Flower Arranging livestream by Nicky Markslag! Nicky Markslag is an International Freelance Florist who has traveled the world to create flower arrangements…
How to Make a Contemporary Design with Cymbidium Orchids
This week Debbie is demonstrating how to make a contemporary flower arrangement using three simple materials, cymbidium orchids, steel grass and a tank vase. See more…
The Softer Side of Autumn
The spirit and ambiance of the autumn season can be communicated with more than the traditional seasonal flowers and colors, as demonstrated in this contemporary centerpiece by floral designer and business consultant @Frank Blanchard, AIFD, CFD. Learn More…
Formal Linear Floral Design Style
One of the more dramatic design styles is Formal Linear. In this impressive style of design the focus is on the lines of the arrangement, the accent area and use of negative space. The composition is of a relatively few, well organized materials emphasizing bold forms and clean lines.
Alexandra Farms Unveils Two New Wabara Rose Varieties
At this years IFTF show in November Alexandra Farms announced two new Wabara varieties that will be released in 2025. Introducing Issei and the Hana Spr to the Wabara collection. Full Article Below from Floraldaily.com Source Alexandra Farms unveils new varieties at...
Designing for the Holidays
By Nita Robertson AIFD The holiday season is a golden opportunity for florists to showcase their creativity and connect with customers looking to bring festive warmth into their homes and events. Whether you’re crafting centerpieces, wreaths, or unique gifts, staying...
New Catalog and Website for Ball Seed Cut Flowers
The 2025-2026 Cut Flowers catalog and updated website showcase the floral varieties that resonate with today’s consumers, backed by business support from the Ball Seed Cut Flowers team. Full Press Release Below Ball Seed Cut Flowers Sets Your Program Up for Success ...
Pantone Unveils Mocha Mousse as the 2025 Color of the Year
Pantone has announced Mocha Mousse as its 2025 Color of the Year, a rich and inviting shade that blends warmth, sophistication, and versatility. Inspired by nature this earthy tone sets the stage for a year of grounded yet modern design. Read the Full Article from...
Poinsettias
The History and Popularity of Poinsettias in the Floral Industry By Nita Robertson AIFD The poinsettia, with its vibrant red and green foliage, has become a quintessential symbol of the holiday season. This iconic plant has a fascinating history and remains a...
Embrace the Holidays with Flowers
Don't miss a special LIVE Session on Instagram with That Flower Feeling and Jenny T Floristry (@jennyt.floristry) on December 13th. Full Press Release Below Source: That Flower Feeling Embrace the Holidays with Flowers: A Special LIVE Session by That Flower Feeling...
Tips to Reduce Waste and Maximize Inventory
By Nita Robertson AIFD Efficient inventory management and waste reduction are cornerstones of success in the floral industry. These practices not only enhance profitability but also promote sustainability and improve customer satisfaction. By employing strategic...
Wicked Director Planted 9 Million Tulips for the Movie
The popular new movie Wicked showcased millions of tulips in spectacular movie sets. See the movie and create a “Wicked” inspired bouquet of your own. Full Article at Flowerpowerdaily.com Wicked Director Planted 9 Million Tulips for Movie By Jill Brooke How many...
TPIE sneak peek
The Tropical Plant International Expo (TPIE) is fast approaching. On January 22, the Broward County Convention Center in Fort Lauderdale, Florida, will open its doors for this 3 day expo. Full Article at Floraldaily.com US (FL): Here’s the TPIE sneak peek Tropical...
