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florists review

“Green” Weddings

These florists inspire us to adopt more eco-friendly and sustainable practices for wedding...

Beyond the Bouquet

How florists are breaking the boundaries of personal flowers. By Molly Lucille Bridal bouquets...

Managing Mother’s Day

Make the most of this lucrative holiday. By Nita Robertson, AIFD Mother’s Day is just around the...

Remarkable Women in Floristry

Join Us in Celebrating International Women’s Day By Molly Lucille Every International Women’s...

26th Annual “Picture Perfect Weddings Contest”

By Nita Robertson, AIFD Sponsored by Alexandra Farms and Fitz Design For 26 years, florists have...

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from the magazine
Realistic Pricing

Realistic Pricing

Tips for pricing your flower arrangements so that they are affordable and appealing to your marketplace while generating a reasonable profit for your business. By Patience Pickner, AIFD, CFD, PFCI, SDCF When I present programs or create videos, I am often asked the...

In Season: Hellebores

In Season: Hellebores

By Tonneli Grüetter Hellebores are winter-blooming annuals that feature resilient deep-green foliage. Because of their winter bloom times, hellebores have earned the nickname “winter roses.” Despite this beloved moniker, hellebores (genus Helleborus) have no...

Valentine’s Day Contest Winners

Valentine’s Day Contest Winners

Valentine’s Day will be celebrated on Tuesday February 14th 2023. Get inspired and create some unique designs for the upcoming holiday of love. Think outside of the box and be creative! To help inspire you for Valentine’s Day 2023, we invited floral designers to...

Retail Forecast 2023

Retail Forecast 2023

To weather the gathering clouds and growing turbulence in an economy that is predicted to continue to slow, retailers will have to track cash flow closely, invest selectively and hire prudently. By Phillip M. Perry After two years of frenetic activity and a...

Stay Sharp

Stay Sharp

Your Guide to Floral Cutting Tools by Tonneli Grüetter SCISSORS Scissors are an excellent choice for beginning florists not yet ready to try the knife. Scissors are available in many styles and should be selected to suit the user’s dominant hand. We recommend keeping...

Valentine’s Day Profit Planner

Valentine’s Day Profit Planner

Tips for an organized, efficient and supremely profitable holiday. By Nita Robertson, AIFD, CFD Blue Jasmine Floral It will soon be time to start (or continue, hopefully) planning for Valentine’s Day, the first big holiday of a brand-new year. In fact, Valentine’s Day...

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videos
Formal Linear Floral Design Style

Formal Linear Floral Design Style

One of the more dramatic design styles is Formal Linear. In this impressive style of design the focus is on the lines of the arrangement, the accent area and use of negative space. The composition is of a relatively few, well organized materials emphasizing bold forms and clean lines.

Fun Floral Creating with Kids

Fun Floral Creating with Kids

This video shows a fun activity to do in the Autumn, together with kids you can create these great leaf trees. All you need are some pretty autumn leaves, a pot and sticks and we show you how to make some great floral arrangements from this. This activity is great for kids from 5 years old and…

floral news
Gladiolus: The Flower of August

Gladiolus: The Flower of August

By Nita Robertson, AIFD, CFD Genus/Botanical Name: Gladiolus Common Names: sword lily, corn flag Family: Iridaceae (Iris) Availability: year-round, as cut flowers Vase Life: seven to 14 days Gladiolus flowers, commonly called “sword...

Social Media Trends Every Florist Should Know

Social Media Trends Every Florist Should Know

Social media plays a crucial role in your marketing strategy! Explore social media trends and tips on leveraging them to grow your business. Full Article Below Source Rio Roses FROM LIKES TO SALES: 6 SOCIAL MEDIA TRENDS EVERY FLORIST SHOULD KNOW JULY 18, 2024 RIO...

Leverage AI to Enhance Your Floral Business

Leverage AI to Enhance Your Floral Business

Ferrer's presentation at the AIFD Annual Symposium offered invaluable insights into how AI can revolutionize the floral industry. She highlighted excellent resources, saving you the time and effort of researching various options. Read the article below for more...

Floral Ideas Beyond Centerpieces

Floral Ideas Beyond Centerpieces

With a vast array of developing trends, the role of floral design in event planning will only grow in significance. This brief overview of event décor trends is just the beginning. Full Article Here -Source Pioneer Wholesale Stunning Wedding Venues: Floral Ideas...

Expo Flor Ecuador 2024

Expo Flor Ecuador 2024

By Nita Robertson AIFD From October 8 through 10, 2024, the vibrant city of Quito will transform into a floral paradise as it hosts this year’s Expo Flor Ecuador. Renowned for its rich diversity of stunning flowers and commitment to sustainability, this event is much...

AIFD Blooms Over Orlando

AIFD Blooms Over Orlando

Repurposing Symposium Flowers to Brighten the Day of Local Residents By Nita Robertson AIFD Orlando, FL – The American Institute of Floral Designers (AIFD) has once again demonstrated its commitment to community and compassion through its annual “Blooms Over”...

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