“Where flowers bloom,
so does hope.”
RECENT POSTS
Picture Perfect Weddings
Meet the winners of Florists’ Review’s 24th annual “Picture Perfect Weddings” contest. By Nita Robertson, AIFD, CFD For 24 years, florists have eagerly sent submissions to our annual “Picture Perfect Weddings” contest. This year, once again, we received...
The Day in the Life of a Studio Florist
Studio florists typically work out of nonretail spaces, often outfitted for large-scale wedding and event design. Clients are served via online, telephone or in person by appointment. The majority of studio florists design for weddings, parties, corporate events and...
Florist Spotlight: Mariela Mazzei
Florist Profile Mariela Mazzei Madonna Lily Miami, Fla. @madonna__lily_ Mariela was the winner of our 2021 Valentine's Day Contest. FR: How did you get your start in the florist industry? MM: I’m from Venezuela, so I grew up in all surrounded by very large,...
Enter FR’s Latest Best in Blooms Design Contest
Submission for the Florists' Review BEST IN BLOOMS March 2023 Contest Sponsored by Melrose International Enter FR's Best in Blooms Design Contest today! Enter for your chance to win a Florist Spotlight feature in Florists' Review magazine AND win a $500 credit...
American Floral Trends Forecast 2023
It is with a sincere feeling of joy we share that “change” is in! Much like the dominant social themes we have seen play out within the media landscape, floral design is shifting in radical directions both toward and away from traditionalism. In the midst of...
Oasis® Mache Products
The perfect forms for highlighting your creativity and design skills—and providing your clients with eye-catching works of art! Made with Deluxe OASIS® Floral Foam Maxlife and compostable Mache backings, OASIS® Mache Products are quality accessories for...
Studio Versus Store: Which Business Model is Right for You?
By Nita Robertson. AIFD, CFD A career with flowers can take on many different forms. Here, we will explore the studio and retail flower shop business models. A huge factor in deciding which business model is right for you is personal lifestyle choice and goals—as...
New Year’s Resolution: Make More Money with Quality Flowers
By Terril A. Nell, Ph.D., AAF Research Coordinator American Floral Endowment Reduce shrinkage and increase profits by making a New Year’s resolution to follow strict care and handling practices each day. Every florist operation can achieve improved profits with...
Realistic Pricing
Tips for pricing your flower arrangements so that they are affordable and appealing to your marketplace while generating a reasonable profit for your business. By Patience Pickner, AIFD, CFD, PFCI, SDCF When I present programs or create videos, I am often asked the...
In Season: Hellebores
By Tonneli Grüetter Hellebores are winter-blooming annuals that feature resilient deep-green foliage. Because of their winter bloom times, hellebores have earned the nickname “winter roses.” Despite this beloved moniker, hellebores (genus Helleborus) have no...
‘Floral fusion’ the theme of 2018 Rhode Island Spring Flower & Garden Show
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not...
Picture-Perfect Weddings 2018
"Our 20th annual contest showcases the talents of nearly 50 florists across the U.S" “A picture is worth a thousand words.” For a bride and groom, those pictures are captured memories of intangible moments from the happiest day of their lives. For the floral...
Celebrating Garden Roses – and Your Design Talent
Alexandra Farms launches its 2019 “Garden Rose Design Contest" On the heels of its resoundingly successful inaugural “Garden Rose Design Contest” in 2018, Alexandra Farms – the world’s preeminent grower of garden roses – is excited to announce the launch of its...
Let’s get social! Join our social communities.
How To Create A Minimal Design With High Impact
How to create a minimal design with high impact featuring cane and ornithagolum ingredients using a low container, see more…
Floral Design Demo #4, Part 1: Handtied Bouquet on Upcycled Frame by Nicky Markslag
The first Flower Arranging livestream by Nicky Markslag! Nicky Markslag is an International Freelance Florist who has traveled the world to create flower arrangements…
How to Make a Contemporary Design with Cymbidium Orchids
This week Debbie is demonstrating how to make a contemporary flower arrangement using three simple materials, cymbidium orchids, steel grass and a tank vase. See more…
The Softer Side of Autumn
The spirit and ambiance of the autumn season can be communicated with more than the traditional seasonal flowers and colors, as demonstrated in this contemporary centerpiece by floral designer and business consultant @Frank Blanchard, AIFD, CFD. Learn More…
Formal Linear Floral Design Style
One of the more dramatic design styles is Formal Linear. In this impressive style of design the focus is on the lines of the arrangement, the accent area and use of negative space. The composition is of a relatively few, well organized materials emphasizing bold forms and clean lines.
Fall Centerpiece 2020
Fall Centerpiece created for general floral design class.
Fun Floral Creating with Kids
This video shows a fun activity to do in the Autumn, together with kids you can create these great leaf trees. All you need are some pretty autumn leaves, a pot and sticks and we show you how to make some great floral arrangements from this. This activity is great for kids from 5 years old and…
How to Make a Long, Low Table Centrepiece this Autumn
This week for our Colorstrology series, Debbie is demonstrating how to make a long and low table centrepiece for a dinner party in an autumnal colour palette, incorporating the claret red with orange and green. For arrangement details, click here…
? Christmas Wreath Tutorial | Anemone Blue Florist ?
Watch this cute tutorial from Anemone Blue Florist on how to make your very own natural Christmas wreath using their amazing and festive Christmas wreath kits. Hang it on your door or use it as a table centre! See more, click below…
New Cut Flowers to be Presented at the IFTF
The Import Promotion Desk (IPD) will be presenting a wide range of cut flowers and floral rarities from Ecuador, Colombia, and Kenya at the International Floriculture Trade Fair (IFTF) from the 5th to the 7th of November 2024. Full Press release below Import Promotion...
Enter the Designs of the Decades Competition
In celebration of its 60th anniversary, the American Institute of Floral Designers (AIFD), in collaboration with the AIFD Foundation, is thrilled to announce an exciting year-long floral design competition: the "Designs of the Decades Competition." Each competition in...
FloraCraft’s Jamie Sutton Named to Chamber’s Future Five
Jamie Sutton, director of marketing and new business development at FloraCraft®, was named to the 2024 Future Five class by the Chamber Alliance of Mason County. FloraCraft’s Jamie Sutton Named to Chamber’s Future Five Sutton honored at the Chamber Alliance...
Tips to Market Flowers for Boss’s Day
Make Boss’s Day a more significant holiday for your flower business. Help your customers show their appreciation meaningfully, and watch your fall sales grow. Full Article Here. Source: Rio Roses 7 Simple Yet Effective Tips to Market Flowers for Boss’s Day September...
Anthurium Named After Hitomi Gilliam
At last week’s Hawaii Floriculture & Nursery Association Fresh Look expo, a new variety of anthurium named Hitomi Gilliam was unveiled, honoring the renowned floral designer Hitomi Gilliam AIFD. This stunning light green, tulip-shaped anthurium features a unique...
HFNA 2024 Fresh Look Expo
By Nita Robertson HFNA 2024 Fresh Look Expo: Designing with Hawaii Grown Flowers The Hawaii Floriculture & Nursery Association (HFNA) successfully concluded its highly anticipated 2024 Fresh Look Expo in Hilo, Hawaii. Set against the lush backdrop of the islands,...
Balloons and Plush Toys for Any Occasion
burton + BURTON offers an extensive range of balloons and plush gifts perfect for any occasion. With a collection of new balloons and plush, burton + BURTON will be exhibiting at the upcoming IFPA Global Produce & Floral Show in Atlanta Oct. 17–19 in booth B2915....
Bicolor Kalanchoe Cut Flowers
The Queen Flowers R&D department is developing both potted plants and cut flowers. This has led to the two-colored kalanchoe cut flowers. Full Article Here Source Floraldaily.com Bicolour Kalanchoe cut flowers Queen® Flowers is known for their Kalanchoe...
Fun ‘N Sun 2024: A Blossoming Success
The Fun 'N Sun 2024 Floral Convention occurred on September 4-7 in Carlsbad, California. This convention provided a dynamic experience, striking the perfect balance between educational opportunities, a golf tournament, farm tours, and a lively trade fair. Full Press...
