“Where flowers bloom,
so does hope.”
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Peony
“The Queen of Flowers” by Carrie Wilcox, EMC BOTANICAL NAME Paeonia lactiflora COMMON NAMES Chinese peony Common garden peony When people are asked what their favorite spring flower is, many mention the peony. With romantic, fluffy, tissue-like petals, peonies can...
Growing the Houseplant Market: Part 2
FR presents the second in our exclusive three-part series examining the Floral Marketing Fund’s “Consumer Houseplant Purchasing Report 2021.” By Andrew Joseph Coordinated by the Floral Marketing Fund (FMF), the “Consumer Houseplant Purchasing Report 2021”...
Destination Weddings and Events
Tips for landing exciting design jobs—both big and small—outside of your market area. By Jill Brooke The sun! The sand! The glamour! The creative opportunities! The Instagram moments! Schaffer Designs, Philadelphia, PA Creating the floral décor for a destination...
Roselily® Series is the Gold Standard of Double Lilies
With top-level features such as substantially more petals, pollen-free, mild fragrance, and longer vase life, Roselily is the superior choice of lilies Roselily® Series Is the Gold Standard Lilies are among the most recognizable flowers on the market today....
Pets and Petals
By Nita Robertson, AIFD, CFD Flowers aren’t just for humans; animals love them too! There is something so adorable about pets wearing flowers, especially for weddings and other special events. In FR’s second annual “Pets and Petals” contest, more than 30...
Aloha Love
Younger consumers are discovering—and loving—tropical flowers, and showing their versatility by arranging them in new ways and color harmonies is key to exciting this group. Design, photos and text by Nita Robertson, AIFD, CFD Sponsored by Hawaii Floriculture and...
Marketing to Gen Z
What you need to know to reach this next generation of consumers. By Andrew Joseph With each succeeding generation thinking it is the cat’s meow, it is important to realize that for your flower business to survive and thrive, you can’t simply have a marketing plan in...
Going Tropical
By Nita Robertson, AIFD, CFD Colorful and exotic tropical cut flowers transport the admirer to a tropical place with blue skies, warm sand and bright sunshine. Because of their fascinating beauty and charm, tropical flowers hold a special place in the hearts of...
The Evolution of the Garden Rose
By Nita Robertson, AIFD, CFD With their incredible beauty and undeniable fragrance, garden roses are in a class of their own. The amazing cup shape, complex colors, petal count and formation, and fragrance set them apart from other roses and make them so...
Red Twig Farms: Everyone’s Farm
Red Twig Farm located in New Albany, Ohio Red Twig Farms (RTF) is no longer just an Ohio flower farm; it is now “everyone’s farm.” Situated in New Albany, Ohio, on approximately 8 acres (just under 6 acres in production), Red Twig Farms specializes in tulips,...
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MIDOLLINO TATAMI STRIPS / Tips & Techniques with Hitomi Gilliam
I’ve been making Midollino tatami strips for a number of years now…. and have enjoyed building beautiful and fluid Linear structures with them. One thing that has always bothered me though, is the exposed seams left when adding additional lengths. When previously...
Metallic-leaf Armature
For the creative types, happy accidents give birth to beautiful designs. Thanks to over spraying, “metallic leaf” is created, providing floral designers with endless applications.
SEAMLESS MIDOLLINO / Quick Tips with Hitomi Gilliam
While Midollino sticks from Smithers-Oasis are packaged in 32” lengths, I often wish they came in one continuous roll so that creating with them could be cleaner without having to deal with the mechanics of exposed seams! So…. I came up with a simple solution which...
PURE STYLE | Klaus Wagener Floral Design | BLOOM’s Floristik
Total Calm: The pale greyish-white stone dish appears to float, underscoring the calmness of its floral filling reduced to only a few elements. Inside the bowl, watered floral foam keeps the radiantly white flowers fresh, which despite the monochrome design give the...
Dahlia Care and Handling
Grown in a multitude of colors, shapes and sizes, Dahlias are among the world’s most beautiful and popular blossoms. Keeping them alive and beautiful as a cut flower can be a bit tricky. In this video clip, Leanne Kessler AIFD shares her care and handling tips as she...
Sarah, founder of Poppy Flora Studios, master of nature-inspired design, hopes to inspire others.
Poppy Flora Studios is more than just a florist. Sarah, the founder, is regarded as one of the masters of nature-inspired design. Her style is not only aesthetically beautiful and artistic but always with the intent to inspire.
Learn How to Make a Wire Wristlet with Floriology NOW
Elevate your designs using wirework with our Wire Accessories 101 course. Enroll in our innovative, online floral design classes! You can stream our interactive courses, which are taught by AIFD® instructors- anytime, anywhere- with Floriology NOW. Enroll here:...
DRIED BOTANICAL SCULPTURE / Tips & Techniques with Hitomi Gilliam
The process involved in creating an original painted botanical sculpture is entirely different than designing with store bought painted dried product and arranging them. It’s also entirely different from arranging fresh flowers in a vase. The uniqueness of your...
How To Make A Cheerful Summer Garden Posy In Collar
It’s hot, it’s August and this little vibrant posy is easy to make and perfect for using different garden flowers.
Summer 2024 Las Vegas Market Preview Guide Now Available
The Summer 2024 edition of the Las Vegas Market Preview, the nearly-200-page guide complete with trend information and product previews, exhibitor highlights, business insights, Market details and travel tips, is now available as a print magazine and interactive...
A Promising Future for the Floral Industry
The next generation of the floral industry is getting ready to kickstart their hands-on internships at top production and retail operations around the country through AFE’s Vic & Margaret Ball Intern Scholarship Program and Mosmiller Intern Scholarship Program. ...
Tips for Promoting Sympathy Flowers
Sympathy flowers beautifully express love and respect during times of loss. They offer comfort to grieving families and add a touch of beauty to sorrowful moments. However, marketing these flowers requires a delicate and thoughtful approach. Rio Roses provides...
Pick This Inc. Unveils Innovative Biodegradable Floral Pick
Pick This Inc., a pioneering company in sustainable floral solutions, is proud to announce the launch of its new, patented biodegradable floral pick. Full Press Release Below **FOR IMMEDIATE RELEASE** Pick This Inc. Unveils Innovative Biodegradable Floral Pick,...
Celebrate American Grown Flower & Foliage Month
New for this year, floral industry members can now access a comprehensive marketing TOOLKIT provided by Certified American Grown. By leveraging these resources, participants can enhance their promotional efforts, engage with their communities, and spread awareness...
ANDMORE Launches Enhanced Market Planning Tools for Buyers
Get more out of your market experience at this summers gift markets. By signing into AtlantaMarket.com or LasVegasMarket.com, buyers can create a Market Plan that seamlessly connects with the @Market App – allowing them to take their plan on-the-go at Market. See Full...
Unveiling the Beauty of Hydrangea
By Nita Robertson, AIFD Hydrangea, with voluminous blooms, a range of bloom types and a broad color palette, have long been cherished by florists for their versatility as mass flowers that add texture, stunning color and modern elegance to any design. With year-round...
Rosaprima Launches Newest Spray Rose Collection
Celebrate the launch of the newest spray rose collection from Rosaprima. In this exciting campaign delve into the rich palette of personalities embodied by each vibrant rose color. Full Article Below-Source: Rosaprima We are thrilled to celebrate the launch of our...
Royer Family Fund Provides Travel Grants for Retail Florists
A new travel grant has been established through the American Floral Endowment (AFE) by a generous bequest from the estate of Ken and Jean Royer. Ken and Jean Royer Family Fund Provides Travel Grants for Retail Florists For Immediate Release Source AFE Alexandria, VA -...
