“Where flowers bloom,
so does hope.”
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The Evolution of the Garden Rose
By Nita Robertson, AIFD, CFD With their incredible beauty and undeniable fragrance, garden roses are in a class of their own. The amazing cup shape, complex colors, petal count and formation, and fragrance set them apart from other roses and make them so...
Pets and Petals
By Nita Robertson, AIFD, CFD Flowers aren’t just for humans; animals love them too! There is something so adorable about pets wearing flowers, especially for weddings and other special events. In FR’s second annual “Pets and Petals” contest, more than 30...
Red Twig Farms: Everyone’s Farm
Red Twig Farm located in New Albany, Ohio Red Twig Farms (RTF) is no longer just an Ohio flower farm; it is now “everyone’s farm.” Situated in New Albany, Ohio, on approximately 8 acres (just under 6 acres in production), Red Twig Farms specializes in tulips,...
Growing the Houseplant Market: Part 1
FR presents the first in our exclusive three-part series examining the Floral Marketing Fund’s “Consumer Houseplant Purchasing Report 2021.” By Andrew Joseph Coordinated by the Floral Marketing Fund (FMF), the “Consumer Houseplant Purchasing Report 2021” has...
The International Floral Industry
FR’s exclusive look at the journey of a cut flower from lab to farm to florist—and how the industry changes the lives of thousands of farm workers along the way. By Nita Robertson AIFD, CFD Keeping up with the world’s demand for cut flowers involves many moving parts,...
Industry Leader Jose (Joey) Azout from Alexandra Farms
FR talks with the president of Alexandra Farms, a boutique grower specializing in nostalgic, romantic, fresh cut garden roses in Bogotá, Colombia, about his amazing company, the floriculture industry in Colombia, and the soaring popularity and demand for garden...
European-influenced Bridal Bouquet
Taking a cue from the international theme of this issue, this versatile design concept offers opportunities for myriad adaptations. Floral design, photos and text by Nita Robertson, AIFD, CFD Inspired by our amazing international floral-design community—many members...
Online Education Directory for Florists
A comprehensive list of organizations offering webinars or classes dealing specifically with flower design or flower business education, as well as accreditation opportunities. By Andrew Joseph There’s always room for improvement. It may have been a while since...
Enter Our July Best in Blooms Design Contest- American Grown Edition
Submission for the Florists' Review BEST IN BLOOMS July 2022 Contest Submit your entry below to become a semi-finalist in our BEST in Blooms July 2022 American Grown contest. Four semi-finalists will be chosen to compete in the finals, celebrating American Grown...
International Design Stars
By Tonneli Grüetter We searched the world to bring you some of today's most creative and innovative floral artists. From Asia to Europe to Central America and beyond, these floral masters leave us in awe with their inspiration, ingenuity, and sheer originality. These...
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MIDOLLINO TATAMI STRIPS / Tips & Techniques with Hitomi Gilliam
I’ve been making Midollino tatami strips for a number of years now…. and have enjoyed building beautiful and fluid Linear structures with them. One thing that has always bothered me though, is the exposed seams left when adding additional lengths. When previously...
PURE STYLE | Klaus Wagener Floral Design | BLOOM’s Floristik
Total Calm: The pale greyish-white stone dish appears to float, underscoring the calmness of its floral filling reduced to only a few elements. Inside the bowl, watered floral foam keeps the radiantly white flowers fresh, which despite the monochrome design give the...
Learn How to Make a Wire Wristlet with Floriology NOW
Elevate your designs using wirework with our Wire Accessories 101 course. Enroll in our innovative, online floral design classes! You can stream our interactive courses, which are taught by AIFD® instructors- anytime, anywhere- with Floriology NOW. Enroll here:...
Metallic-leaf Armature
For the creative types, happy accidents give birth to beautiful designs. Thanks to over spraying, “metallic leaf” is created, providing floral designers with endless applications.
Dahlia Care and Handling
Grown in a multitude of colors, shapes and sizes, Dahlias are among the world’s most beautiful and popular blossoms. Keeping them alive and beautiful as a cut flower can be a bit tricky. In this video clip, Leanne Kessler AIFD shares her care and handling tips as she...
DRIED BOTANICAL SCULPTURE / Tips & Techniques with Hitomi Gilliam
The process involved in creating an original painted botanical sculpture is entirely different than designing with store bought painted dried product and arranging them. It’s also entirely different from arranging fresh flowers in a vase. The uniqueness of your...
SEAMLESS MIDOLLINO / Quick Tips with Hitomi Gilliam
While Midollino sticks from Smithers-Oasis are packaged in 32” lengths, I often wish they came in one continuous roll so that creating with them could be cleaner without having to deal with the mechanics of exposed seams! So…. I came up with a simple solution which...
Sarah, founder of Poppy Flora Studios, master of nature-inspired design, hopes to inspire others.
Poppy Flora Studios is more than just a florist. Sarah, the founder, is regarded as one of the masters of nature-inspired design. Her style is not only aesthetically beautiful and artistic but always with the intent to inspire.
How To Make A Cheerful Summer Garden Posy In Collar
It’s hot, it’s August and this little vibrant posy is easy to make and perfect for using different garden flowers.
Fun ‘N Sun Convention Registration Is Open!
Calling all floral enthusiasts and industry professionals! Registration is now open for the highly anticipated Fun 'N Sun 2024 Floral Convention, set to take place from September 4 to 7 at the picturesque Omni La Costa Resort and Spa in Carlsbad, California. Blooming...
Connecting with Students: A Key to Industry Growth
Executive Director at Seed Your Future tells more about the initiatives that this organization has undertaken to address the issue of labor shortage in the horticulture sector. Read full article here: Source Floraldaily.com Jazmin Albarran, Seed Your Future "The...
How To Get Ready For Wedding Season
With wedding season on the horizon, Rio Roses offers valuable tips to help you prepare your floral business and ensure a blooming success this season! Full Article Below Source Rio Roses How to Get Ready For Wedding Season: 7 Vital Tips For Your Floral Business As the...
A Guide to Glass Sleeves
Integrating candles into a wedding ceremony or reception adds elegance and warmth to your client’s big day. In addition to candlestick holders, glass sleeves are often a mandatory event decor addition due to open flame policies at event venues. Full Article Below...
European Floral Trends 2024
EMC identifies four trends in European floristry and advises how you can incorporate them to elevate your floral designs and business. By EMC International (European Master Certification) How can trends help you unleash your creativity and grow your business? EMC...
The RHS Chelsea Flower Show 2024
The RHS Chelsea Flower Show 2024 showcased innovative garden designs and exceptional horticultural exhibits. Highlights included: Children’s Participation: Harry Holding collaborated with children from Sulivan School to create a child-centric garden, emphasizing fun...
Calculating Labor Costs for Wedding Services
When it comes to charging for weddings, make sure you have your labor costs calculated so that your business is profitable. Full Article Below Source Rio Roses HOW TO CALCULATE LABOR COSTS FOR PROFITABLE WEDDING SERVICES MAY 17, 2024 RIO ROSES FLORAL...
Danziger’s Newest Innovation, Enchante™
Prepare to elevate your experience with Danziger's newest innovation, Enchante™. Combining elegance and functionality, Enchante™ offers unmatched benefits that redefine your experience. Full Article Below: Source Danziger SHINING ON ITS OWN, STUNNING AS A WIX Prepare...
Scent Components of Lisianthus Flowers
The National Agriculture and Food Research Organization (NARO) has conducted groundbreaking research to identify the scent components of lisianthus flowers, which were previously considered scentless. This breakthrough is the first of its kind globally and lays the...
