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florists review

“Green” Weddings

These florists inspire us to adopt more eco-friendly and sustainable practices for wedding...

Beyond the Bouquet

How florists are breaking the boundaries of personal flowers. By Molly Lucille Bridal bouquets...

Managing Mother’s Day

Make the most of this lucrative holiday. By Nita Robertson, AIFD Mother’s Day is just around the...

Remarkable Women in Floristry

Join Us in Celebrating International Women’s Day By Molly Lucille Every International Women’s...

26th Annual “Picture Perfect Weddings Contest”

By Nita Robertson, AIFD Sponsored by Alexandra Farms and Fitz Design For 26 years, florists have...

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so does hope.”

Lady Bird Johnson

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from the magazine
Pets and Petals

Pets and Petals

By Nita Robertson, AIFD, CFD Flowers aren’t just for humans; animals love them too! There is something so adorable about pets wearing flowers, especially for weddings and other special events.  In FR’s second annual “Pets and Petals” contest, more than 30...

Growing the Houseplant Market: Part 1

Growing the Houseplant Market: Part 1

FR presents the first in our exclusive three-part series examining the Floral Marketing Fund’s “Consumer Houseplant Purchasing Report 2021.” By Andrew Joseph Coordinated by the Floral Marketing Fund (FMF), the “Consumer Houseplant Purchasing Report 2021” has...

The International Floral Industry

The International Floral Industry

FR’s exclusive look at the journey of a cut flower from lab to farm to florist—and how the industry changes the lives of thousands of farm workers along the way. By Nita Robertson AIFD, CFD Keeping up with the world’s demand for cut flowers involves many moving parts,...

International Design Stars

International Design Stars

By Tonneli Grüetter We searched the world to bring you some of today's most creative and innovative floral artists. From Asia to Europe to Central America and beyond, these floral masters leave us in awe with their inspiration, ingenuity, and sheer originality. These...

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Dahlia Care and Handling

Dahlia Care and Handling

Grown in a multitude of colors, shapes and sizes, Dahlias are among the world’s most beautiful and popular blossoms. Keeping them alive and beautiful as a cut flower can be a bit tricky. In this video clip, Leanne Kessler AIFD shares her care and handling tips as she...

floral news
Danziger’s Newest Innovation, Enchante™

Danziger’s Newest Innovation, Enchante™

Prepare to elevate your experience with Danziger's newest innovation, Enchante™. Combining elegance and functionality, Enchante™ offers unmatched benefits that redefine your experience. Full Article Below: Source Danziger SHINING ON ITS OWN, STUNNING AS A WIX Prepare...

Scent Components of Lisianthus Flowers

Scent Components of Lisianthus Flowers

The National Agriculture and Food Research Organization (NARO) has conducted groundbreaking research to identify the scent components of lisianthus flowers, which were previously considered scentless. This breakthrough is the first of its kind globally and lays the...

Euroflora 2025 Designer Competition is Open

Euroflora 2025 Designer Competition is Open

 Euroflora 2025 returns to the heart of the city of Genoa showcasing an enchanting exhibition dedicated to flowers and plants. Innovation and creativity in landscape architecture and design will take center stage at the Show. The event will feature a themed...

Best Sellers From April High Point Market

Best Sellers From April High Point Market

Read on to discover the best-selling wholesale decor that captured the attention of interior designers, leading brands and editors at the April 2024 High Point Market Accent Decor showroom. Source: Accent Decor Blog Best-Sellers From April High Point Market...

Discover the Magic of Skagit

Discover the Magic of Skagit

Nestled between the rugged Cascade Mountains and the Salish Sea, Skagit Valley is a thriving farming community just an hour north of Seattle, WA offering amazing activities during all four seasons. Renowned for incredibly fertile and productive farmland, Skagit Valley...

New FloraLife® QuickMix Handheld Dosing System

New FloraLife® QuickMix Handheld Dosing System

FloraLife® QuickMix Handheld Dosing System is ideal for use by wholesalers, supermarkets, event planners and florists to avoid sub-optimal performance from hydration and feeding solutions. Full Article Below Source New FloraLife® QuickMix Handheld Dosing System...

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