“Where flowers bloom,
so does hope.”
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Giftware Ideas for 2022 Holiday Sales
Notable items discovered at recent gift markets are sure to boost your customers’ excitement this holiday season—and your shop’s revenues. By Carrie Wilcox, EMC It always seems strange that just as the temperature warms, it’s time to start thinking about buying for...
Enter the latest Best in Blooms Design Contest
Submission for the Florists' Review BEST IN BLOOMS September 2022 Contest Selecta One Edition Enter our next round of the Best in Blooms design contest! Win a Florist Spotlight feature in Florists' Review magazine and have your work featured across all of our social...
Boost Your Business with “Google Business Profile”
By Tonneli Grüetter Google My Business has become Google Business Profile. In an effort to encourage small-business owners to claim their listing pages, Alphabet, the company that owns Google, has streamlined the process to customize the way each business...
American Grown Flowers
Cut flowers produced in the U.S. are favored by a growing number of consumers. Discover more about the “American grown” flower industry and burgeoning movement in this exclusive FR report. By Nita Robertson, AIFD, CFD Fields at Sun Valley's Willow Creek Farm...
Floating Flowers
There are many ways to design “pool floats”; this one is fast, easy and budget friendly. Floral design, photography and text by Nita Robertson, AIFD, CFD Floating arrangements in pools are showstopping additions to event décor, and you can design them in myriad sizes...
In Season:Dahlia
By Tonneli Grüetter Amanda Rodgers: Bouquet Atlanta The time to rejoice is here! Dahlia season has returned to the Northern Hemisphere (typically mid-July through early to mid-fall), delighting flower designers and consumers alike. Pulitzer Prize-winning...
“Best in Blooms”
Meet the winner and finalists in the “American-grown” edition of FR’s bimonthly flower design contest. By Nita Robertson, AIFD, CFD Florists’ Review is excited to present the winner and finalists in our latest “Best in Blooms” contest series. Nearly 40...
Peony
“The Queen of Flowers” by Carrie Wilcox, EMC BOTANICAL NAME Paeonia lactiflora COMMON NAMES Chinese peony Common garden peony When people are asked what their favorite spring flower is, many mention the peony. With romantic, fluffy, tissue-like petals, peonies can...
Aloha Love
Younger consumers are discovering—and loving—tropical flowers, and showing their versatility by arranging them in new ways and color harmonies is key to exciting this group. Design, photos and text by Nita Robertson, AIFD, CFD Sponsored by Hawaii Floriculture and...
Growing the Houseplant Market: Part 2
FR presents the second in our exclusive three-part series examining the Floral Marketing Fund’s “Consumer Houseplant Purchasing Report 2021.” By Andrew Joseph Coordinated by the Floral Marketing Fund (FMF), the “Consumer Houseplant Purchasing Report 2021”...
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Crescent Design Form
To learn more, enroll in Basic Floral Design Online: https://www.floraldesigninstitute.com/new-basic-floral-design-online.html There are hundreds of recognized design forms and styles which go in and out of style over time. A design from currently gaining popularity...
MIDOLLINO TATAMI STRIPS / Tips & Techniques with Hitomi Gilliam
I’ve been making Midollino tatami strips for a number of years now…. and have enjoyed building beautiful and fluid Linear structures with them. One thing that has always bothered me though, is the exposed seams left when adding additional lengths. When previously...
PURE STYLE | Klaus Wagener Floral Design | BLOOM’s Floristik
Total Calm: The pale greyish-white stone dish appears to float, underscoring the calmness of its floral filling reduced to only a few elements. Inside the bowl, watered floral foam keeps the radiantly white flowers fresh, which despite the monochrome design give the...
Learn How to Make a Wire Wristlet with Floriology NOW
Elevate your designs using wirework with our Wire Accessories 101 course. Enroll in our innovative, online floral design classes! You can stream our interactive courses, which are taught by AIFD® instructors- anytime, anywhere- with Floriology NOW. Enroll here:...
Metallic-leaf Armature
For the creative types, happy accidents give birth to beautiful designs. Thanks to over spraying, “metallic leaf” is created, providing floral designers with endless applications.
Dahlia Care and Handling
Grown in a multitude of colors, shapes and sizes, Dahlias are among the world’s most beautiful and popular blossoms. Keeping them alive and beautiful as a cut flower can be a bit tricky. In this video clip, Leanne Kessler AIFD shares her care and handling tips as she...
DRIED BOTANICAL SCULPTURE / Tips & Techniques with Hitomi Gilliam
The process involved in creating an original painted botanical sculpture is entirely different than designing with store bought painted dried product and arranging them. It’s also entirely different from arranging fresh flowers in a vase. The uniqueness of your...
SEAMLESS MIDOLLINO / Quick Tips with Hitomi Gilliam
While Midollino sticks from Smithers-Oasis are packaged in 32” lengths, I often wish they came in one continuous roll so that creating with them could be cleaner without having to deal with the mechanics of exposed seams! So…. I came up with a simple solution which...
Sarah, founder of Poppy Flora Studios, master of nature-inspired design, hopes to inspire others.
Poppy Flora Studios is more than just a florist. Sarah, the founder, is regarded as one of the masters of nature-inspired design. Her style is not only aesthetically beautiful and artistic but always with the intent to inspire.
Florabundance Celebrates 30 Years
Florabundance, a leading wholesale flower distributor, proudly announces its 30th anniversary with a community-focused celebration featuring large outdoor floral installations. The event, titled "Petals of Appreciation” will take place in high foot traffic...
We Value Your Feedback!
Please take this survey to help improve technology for florists and planners by giving insights into the wedding and event industry. All respondents will be ENTERED into a drawing for a $150 Amazon gift card. Source True Client Pro Please take a few minutes to share...
J Schwanke Receives Distinguished Service to Floral Industry Award
The American Institute of Floral Designers (AIFD®) presented one of their highest honors to laureate member J Schwanke, creator of the public television show J Schwanke’s Life in Bloom, at their National Symposium in Orlando on July 3, 2024. Full Article Here Source...
Flower Math: Calculating Rose Petals
David Dahlson from Mayesh Wholesale provides valuable insights on estimating the quantity of rose bunches required for adorning wedding aisle petals. Full Article Here Source Mayesh FLOWER MATH: CALCULATING ROSE PETALS Ready for some fun flower math?! We're bringing...
AIFD Symposium Emerge
The American Institute of Floral Designers (AIFD) successfully concluded its highly anticipated Emerge Symposium, held from July 2-6, 2024, at the Signia by Hilton Bonnet Creek Resort in Orlando, Florida. The event attracted over 700 attendees from numerous...
Dutch Lily Days 2024
From June 4 to 7, thirteen lily bulb exporters opened their doors to the international lily trade, giving visitors insight into the quality and characteristics of the large number of diverse varieties. Full Article Below Source Impressive Dutch Lily Days 2024 From...
New Fund Established Honoring Kathleen Kennicott
In October of 2023, the Katie Kennicott Memorial Tribute was established, honoring Katie's life. Through months of continued contributions and additional funds from Katie's loving husband, Harrison "Red" Kennicott, the fund has grown from a tribute fund (under...
Chrysanthemums for summer vibes
Chrysanthemum styling ideas tailored to the summer trends of 2024. Full Article Below Source Chrysanthemums for summer vibes These are the summer trends of 2024 Manfred Hoffman - creative director of the German florists' association FDF - and floral arranger Oliver...
Summer Social Media Campaigns for Florists
By leveraging the right social media strategies, you can turn this season into a blooming period for your business. The article below shares social media campaign ideas to help you boost engagement and grow your florist business. Full Article Below Source Sizzling...
