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florists review

“Green” Weddings

These florists inspire us to adopt more eco-friendly and sustainable practices for wedding...

Beyond the Bouquet

How florists are breaking the boundaries of personal flowers. By Molly Lucille Bridal bouquets...

Managing Mother’s Day

Make the most of this lucrative holiday. By Nita Robertson, AIFD Mother’s Day is just around the...

Remarkable Women in Floristry

Join Us in Celebrating International Women’s Day By Molly Lucille Every International Women’s...

26th Annual “Picture Perfect Weddings Contest”

By Nita Robertson, AIFD Sponsored by Alexandra Farms and Fitz Design For 26 years, florists have...

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so does hope.”

Lady Bird Johnson

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Alexander Farms 2024
from the magazine
Your Quick Guide To Freelancing

Your Quick Guide To Freelancing

Tips for hiring a freelance floral designer as well as finding and accepting jobs as a freelancer. By Shawn Michael Foley, AIFD, CFD, PFCI Finding employees and freelancers, and building a balanced team, are an ongoing challenge in the floral industry. I have been...

In Season: Amaryllis

In Season: Amaryllis

By Nita Robertson, AIFD, CFD Botanical/Scientific Name: Hippeastrum spp. Common Names: Amaryllis, Barbados lily Plant Family: Amaryllidaceae/Amaryllis Amaryllis (Hippeastrum) is a stunning bulbous plant. In the flower industry, it is sold...

Hat Box Arrangement

Hat Box Arrangement

Orlando’s The Floral Way Studio has established two branding “trademarks,” both of which have created a unique and instantly recognizable identity for the business and its design work. Floral design by Johnny Ramos Establishing a “signature style” for your flower...

Built by Family

Built by Family

A celebratory look at some of our floral industry compatriots who have been in business as long as—or longer than—us. By Andrew Joseph It’s fun as a parent to watch the kids grow up and become adults. For our purposes, it’s even more fun when they take over and grow...

Prom 2022

Prom 2022

Tips for ensuring your most successful prom season ever. By Nita Robertson, AIFD, CFD Prom season is around the corner and that means flowers to wear and carry. Teenagers throughout North America are planning their spring formals and proms. Dresses, tuxedos, limos,...

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videos
French Courtyard Garden

French Courtyard Garden

Watch how Illinois floral designer John Regan, M.F.A., Ph.D. creates a French courtyard garden design using a cool monochromatic color palette, with “blue” roses and carnations from Suntory Flowers and Florigene Flowers.

floral news
Why Daffodils Symbolize Hope for Princess Catherine

Why Daffodils Symbolize Hope for Princess Catherine

In front of a bed of daffodils, Kate Middleton sat on a bench and shared that her absence from public appearances was because she had cancer. Full Article Below Source Flowerpowerdaily Why Daffodils Symbolize Hope for Princess Catherine By Jill Brooke Oh how we all...

Crafting a Wedding Contract for Success

Crafting a Wedding Contract for Success

Creating a solid wedding contract is essential for ensuring the longevity and success of your floral business.This article highlights essential elements to incorporate into your contract, providing transparency and assurance for your floral venture. Full Article Below...

Floral Mechanics with Lea Romanowski

Floral Mechanics with Lea Romanowski

A great interview with Lea Romanowski as she shares her experience in the world of floral design. Source: Oasis Floral Products Blog Canadian florist Lea Romanowski CAFA, AIFD, CAFD emphasizes the importance of a strong foundation in any endeavor. With over 40 years...

Administrative Professionals Day Marketing

Administrative Professionals Day Marketing

Administrative Professionals Day can be an excellent opportunity to market your flowers since this day recognizes the invaluable contributions of administrative staff in every workplace. Full Article Below Source 7 SIMPLE WAYS TO MARKET FLOWERS FOR ADMINISTRATIVE...

“Eco-Optimism”

“Eco-Optimism”

Garden Media Group’s “2024 Garden Trends Report” The 2024 report showcases seven trends for the floriculture and horticulture industries to note By Garden Media Group For more than two decades, Garden Media Group has been at the forefront of identifying and shaping...

Oscars 2024! Why So Few Flower Dresses?

Oscars 2024! Why So Few Flower Dresses?

Flower dresses did not bloom at the 96th Academy Awards but the clever folks at Scotts Flowers NYC paired the stars’ non-floral dresses with bouquets inspired by the fashions. Full Article Below Source Oscars 2024! Why So Few Flower Dresses? By Jill Brooke Along...

International Women’s Day: A Day Full of Color

International Women’s Day: A Day Full of Color

The great minds of the women who contributed to building society are a diverse and powerful mix. Alexandra Farms celebrates International Women's Day and the great, hardworking and influential women of the world. Full Article Below Source Alexandra Farms International...

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