“Where flowers bloom,
so does hope.”
Spring Has Sprung—in a Modern Manner
The quintessentially spring bowl of tulips gets an “edgy and elegant” transformation. Floral design and photos by John Regan, M.F.A., Ph.D. Known among his rabidly loyal clients for “edgy and elegant floral design,” (his company’s tagline), John...
Selling More Than Just Wedding Flowers
. While planning a wedding is the domain of those getting married and, often, wedding and event specialists, florists can expand their reach to become more involved in supplying more than just the floral atmosphere. By Andrew Joseph Everybody loves a...
A Picture Worth a Thousand Customers
Advice to turn your delivery vehicle into a mobile advertisement for your business. By Andrew Joseph While word-of-mouth is certainly the ultimate compliment when it comes to advertising your flower shop, there’s another more subliminal way to garner new business....
Enter Florists’ Reviews May Best In Blooms Design Contest
Submission for the Florists’ Reviews BEST IN BLOOMS May 2022 Contest Accent Decor Edition Enter today for your chance to be a semi-finalist and compete for the title. Win a Florist Spotlight feature in Florists’ Review magazine and have your work featured...
In Season: Tulips
By Nita Robertson, AIFD, CFD Common Name: tulip Botanical Name (Genus): Tulipa Family: Liliaceae (lily) Floral design by Irina Gurina The tulip is a bulbous spring-flowering plant. In the flower industry, it is sold both as a cut flower and in...
A Love of the Leaf
Looking beyond common foliages and assigning them the same importance as flower blooms is one mode du jour for elevating and modernizing your flower designs. By Tonneli Grüetter Have you recently found a love of the leaf? If so, you’re not alone! ...
Magnetic Attraction
Whether worn as a boutonnière or attached to a purse, the versatile flower design is more easily secured to a garment or accessory with magnets. Floral design, text and photos by Nita Robertson, AIFD, CFD Sponsored by BoutStix™ Floral Magnets Wearable flowers are such...
Graduation Flower Trends
By Tonneli Grüetter Graduation season is quickly approaching. A sharp uptick in demand for flowers and décor is expected, with many students returning to in-person graduation ceremonies and parties. For many florists, capturing extra customers during graduation...
Crown the Graduate
Offer your customers a distinctive option for graduation flower gifts with this innovative mortarboard cap adornment. Floral design, photos and text by Nita Robertson, AIFD, CFD Graduations will begin in just a couple of months, and there are many ways to celebrate...
Florist Spotlight: Melissa Pack
Melissa Pack Anthera Floral Normandy Park (Seattle), Wash. Melissa Pack, our July " Best in Blooms" contest winner shares her floral journey and how she has turned tragedy into inspiration by following her heart with flowers. How did you get started in the floral...
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Ann’s Florist, Coffee & Wine Bar
Kim Fuentes is the floral designer and gift buyer at Ann’s Florist, Coffee & Wine Bar in Fort Lauderdale, Fla. This is her success story …
Garden Roses and Midollino Movement
Join @Erik Witcraft AIFD as he creates a dramatic and rhythmic design grouping using midollino, bullion wire and fragrant garden roses from @AlexandraFarms.
Pineapple Centerpiece
With the warm breeze of summer carrying the fragrances of the season, this fun pineapple arrangement is a creative option for tropical-themed weddings or outdoor parties. As fruit-and-flower combinations
Pop-art Centerpiece
Today, it is up to every designer to embrace his or her voice while reducing the creative noise. This fun “pop-art” centerpiece allows one to see possibilities in the most unusual places.
Rings for the Flower Girl
Flower girls always need something “to have and to hold,” and traditional options have typically been baskets of flowers or flower petals. But with modern brides wanting
Botanical Wall Art
Where is it written that a framed work of art has to involve a canvas and paints? With this innovative design idea, floral designer Annie Chen, AIFD, demonstrates how to create astounding
Branching Out – Garden Rose Style
We don’t tend think of rustic and contemporary as compatible design aesthetics, but this arrangement has elements of both. Using coral-bark Japanese maple branches,
Spring Bulb Garden
Talk about a gift that keeps on giving! This softly colorful sensation, which screams spring and Easter, comprises both cut bulb flowers (Hyacinthus and Muscari)
Flower Factor launches online education program ‘Floral Design’
12 chapters, 100 instructional and inspirational videos Creating extraordinary flower arrangements starts with a good base. That’s why every florist should have all necessary knowledge and technical floral skills. Flower Factor wants to provide florists with just...
European Floral Trends 2024
EMC identifies four trends in European floristry and advises how you can incorporate them to elevate your floral designs and business. By EMC International (European Master Certification) How can trends help you unleash your creativity and grow your business? EMC...
The RHS Chelsea Flower Show 2024
The RHS Chelsea Flower Show 2024 showcased innovative garden designs and exceptional horticultural exhibits. Highlights included: Children’s Participation: Harry Holding collaborated with children from Sulivan School to create a child-centric garden, emphasizing fun...
Calculating Labor Costs for Wedding Services
When it comes to charging for weddings, make sure you have your labor costs calculated so that your business is profitable. Full Article Below Source Rio Roses HOW TO CALCULATE LABOR COSTS FOR PROFITABLE WEDDING SERVICES MAY 17, 2024 RIO ROSES FLORAL...
Danziger’s Newest Innovation, Enchante™
Prepare to elevate your experience with Danziger's newest innovation, Enchante™. Combining elegance and functionality, Enchante™ offers unmatched benefits that redefine your experience. Full Article Below: Source Danziger SHINING ON ITS OWN, STUNNING AS A WIX Prepare...
Scent Components of Lisianthus Flowers
The National Agriculture and Food Research Organization (NARO) has conducted groundbreaking research to identify the scent components of lisianthus flowers, which were previously considered scentless. This breakthrough is the first of its kind globally and lays the...
Euroflora 2025 Designer Competition is Open
Euroflora 2025 returns to the heart of the city of Genoa showcasing an enchanting exhibition dedicated to flowers and plants. Innovation and creativity in landscape architecture and design will take center stage at the Show. The event will feature a themed...
Best Sellers From April High Point Market
Read on to discover the best-selling wholesale decor that captured the attention of interior designers, leading brands and editors at the April 2024 High Point Market Accent Decor showroom. Source: Accent Decor Blog Best-Sellers From April High Point Market...
Discover the Magic of Skagit
Nestled between the rugged Cascade Mountains and the Salish Sea, Skagit Valley is a thriving farming community just an hour north of Seattle, WA offering amazing activities during all four seasons. Renowned for incredibly fertile and productive farmland, Skagit Valley...
Jeff Leatham Creates Epic Flower World for Genesis House
Genesis House wisely partnered with celebrity florist Jeff Leatham to create a New York immersive floral world. Full Article Below Source Jeff Leatham Creates Epic Flower World for Genesis House By Jill Brooke Since flowers are catnip to everyone, Genesis House wisely...


































