
“Where flowers bloom,
so does hope.”

Your Quick Guide To Freelancing
Tips for hiring a freelance floral designer as well as finding and accepting jobs as a freelancer. By Shawn Michael Foley, AIFD, CFD, PFCI Finding employees and freelancers, and building a balanced team, are an ongoing challenge in the floral industry. I have been...
In Season: Amaryllis
By Nita Robertson, AIFD, CFD Botanical/Scientific Name: Hippeastrum spp. Common Names: Amaryllis, Barbados lily Plant Family: Amaryllidaceae/Amaryllis Amaryllis (Hippeastrum) is a stunning bulbous plant. In the flower industry, it is sold...
Hat Box Arrangement
Orlando’s The Floral Way Studio has established two branding “trademarks,” both of which have created a unique and instantly recognizable identity for the business and its design work. Floral design by Johnny Ramos Establishing a “signature style” for your flower...
Flower Bulb Day is in Celebration of International Women’s Day
Tulip growers in the United States, together with their European flower bulbs suppliers are organizing another Flower Bulb Day to celebrate International Women’s Day. For more information go to FlowerBulbDay.com. A bouquet of tulips is the perfect way to honor the...
Book Review: Strange Bright Blooms
Strange Bright Blooms A History of Cut Flowers This just-released book explores the social ramifications of cut flowers and the floriculture industry throughout history. At a whopping 324 pages, comprising 90 stunning color plates and 20 halftones, Strange Bright...
Built by Family
A celebratory look at some of our floral industry compatriots who have been in business as long as—or longer than—us. By Andrew Joseph It’s fun as a parent to watch the kids grow up and become adults. For our purposes, it’s even more fun when they take over and grow...
Prom 2022
Tips for ensuring your most successful prom season ever. By Nita Robertson, AIFD, CFD Prom season is around the corner and that means flowers to wear and carry. Teenagers throughout North America are planning their spring formals and proms. Dresses, tuxedos, limos,...
Prom Corsage and Boutonniere
This year, especially, prom-goers will want to make personalized statements and lasting impressions with their attire and their flowers, so be ready with plenty of beautiful ribbons and accessory options to create the perfect floral wearables for their all of their...
Picture Perfect Weddings
Meet the winners of Florists’ Review’s 23rd annual “Picture Perfect Weddings” contest. By Nita Robertson, AIFD, CFD “A picture is worth a thousand words.” For a bride and groom, photos capture memories of intangible moments from the happiest day of...
The Weddings Boom Gives Florists Choices
The pandemic has changed the way many floral designers and flower shop owners are doing business. By Jill Brooke FlowerPowerDaily.com Here’s something that florists around the world are loving: Because the pandemic has unexpectedly created so much work, florists are...

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Garden Roses and Midollino Movement
Join @Erik Witcraft AIFD as he creates a dramatic and rhythmic design grouping using midollino, bullion wire and fragrant garden roses from @AlexandraFarms.
Pineapple Centerpiece
With the warm breeze of summer carrying the fragrances of the season, this fun pineapple arrangement is a creative option for tropical-themed weddings or outdoor parties. As fruit-and-flower combinations
Pop-art Centerpiece
Today, it is up to every designer to embrace his or her voice while reducing the creative noise. This fun “pop-art” centerpiece allows one to see possibilities in the most unusual places.
Rings for the Flower Girl
Flower girls always need something “to have and to hold,” and traditional options have typically been baskets of flowers or flower petals. But with modern brides wanting
Botanical Wall Art
Where is it written that a framed work of art has to involve a canvas and paints? With this innovative design idea, floral designer Annie Chen, AIFD, demonstrates how to create astounding
Branching Out – Garden Rose Style
We don’t tend think of rustic and contemporary as compatible design aesthetics, but this arrangement has elements of both. Using coral-bark Japanese maple branches,
Spring Bulb Garden
Talk about a gift that keeps on giving! This softly colorful sensation, which screams spring and Easter, comprises both cut bulb flowers (Hyacinthus and Muscari)
Flower Factor launches online education program ‘Floral Design’
12 chapters, 100 instructional and inspirational videos Creating extraordinary flower arrangements starts with a good base. That’s why every florist should have all necessary knowledge and technical floral skills. Flower Factor wants to provide florists with just...
French Courtyard Garden
Watch how Illinois floral designer John Regan, M.F.A., Ph.D. creates a French courtyard garden design using a cool monochromatic color palette, with “blue” roses and carnations from Suntory Flowers and Florigene Flowers.

AFE Unveils New Website
The American Floral Endowment (AFE) is unveiling its redesigned website, featuring seamless navigation, enhanced program accessibility, and a modern, vibrant aesthetic. Full Press Release Below Source: AFE Unveiling AFE's New Website: Tailored for You...
200,000 Tulips Will Blanket NYC
Royal Anthos, who represents Dutch companies that distribute bulbs around the globe, is now bringing their popular San Francisco tulip festival to New York on Sunday, April 7. Full Article Below Source Flowerpowerdaily 200,000 Tulips Will Blanket NYC -FREE Flowers for...
Fabulous Orchid Dinner Installations
In February 2024, Accent Decor had the honor and privilege of being onsite at the 2024 Orchid Dinner in New York City at the historic Plaza Hotel. To dive deeper into the Orchid Dinner’s magic, they asked a few designers to share their creative...
Make Graduation a Blooming Success
Sales, marketing and design ideas for these annual celebrations of educational achievement By Nita Robertson, AIFD Fleurologist As the main graduation season for most educational institutions approaches—typically mid-May to mid-June—florists have an opportunity to...
Why Daffodils Symbolize Hope for Princess Catherine
In front of a bed of daffodils, Kate Middleton sat on a bench and shared that her absence from public appearances was because she had cancer. Full Article Below Source Flowerpowerdaily Why Daffodils Symbolize Hope for Princess Catherine By Jill Brooke Oh how we all...
Crafting a Wedding Contract for Success
Creating a solid wedding contract is essential for ensuring the longevity and success of your floral business.This article highlights essential elements to incorporate into your contract, providing transparency and assurance for your floral venture. Full Article Below...
Floral Mechanics with Lea Romanowski
A great interview with Lea Romanowski as she shares her experience in the world of floral design. Source: Oasis Floral Products Blog Canadian florist Lea Romanowski CAFA, AIFD, CAFD emphasizes the importance of a strong foundation in any endeavor. With over 40 years...
Administrative Professionals Day Marketing
Administrative Professionals Day can be an excellent opportunity to market your flowers since this day recognizes the invaluable contributions of administrative staff in every workplace. Full Article Below Source 7 SIMPLE WAYS TO MARKET FLOWERS FOR ADMINISTRATIVE...
Flower Wallpapers Charm at Kips Bay Palm Beach Show House
The Seventh Annual Kips Bay Decorator Show House Palm Beach opened with an array of 23 of the nation’s most acclaimed interior designers and architects showcasing their talents and tropical vibes. Full Article Below Source Flowerpowerdaily Flower Wallpapers Charm at...