
“Where flowers bloom,
so does hope.”

Crown the Graduate
Offer your customers a distinctive option for graduation flower gifts with this innovative mortarboard cap adornment. Floral design, photos and text by Nita Robertson, AIFD, CFD Graduations will begin in just a couple of months, and there are many ways to celebrate...
Florist Spotlight: Melissa Pack
Melissa Pack Anthera Floral Normandy Park (Seattle), Wash. Melissa Pack, our July " Best in Blooms" contest winner shares her floral journey and how she has turned tragedy into inspiration by following her heart with flowers. How did you get started in the floral...
Mother’s Day Survival Guide
Tips for making the coming holiday less stressful (maybe even fun!), more organized and efficient, and profitable beyond your wildest imagination. By Nita Robertson, AIFD, CFD According to the Society of American Florists (SAF), Mother’s Day is the third-largest...
Best in Blooms
Meet the winner and finalists in FR’s latest bimonthly flower design contest. By Nita Robertson, AIFD, CFD Florists’ Review is excited to present the finalists in our March “Best in Blooms” flower design contest. We received more than 45 entries from floral...
Growing Your Client List—and Their Loyalty
Five tips for attracting new customers and strengthening relationships with existing ones. By Shawn Michael Foley, AIFD, CFD, PFCI Cash flow is the lifeblood of any business. Aside from taking out a loan or using credit cards, you need clients to have money...
Flower Necklace
Comfortably wearable flower designs are a specialty at Miami’s Aniska Creations, and co-owner Ana Isabel Vivas shares her technique for creating her bespoke flower necklaces. Floral design, photos and text by Ana Isabel Vivas “I have a passion for floral...
Your Quick Guide To Freelancing
Tips for hiring a freelance floral designer as well as finding and accepting jobs as a freelancer. By Shawn Michael Foley, AIFD, CFD, PFCI Finding employees and freelancers, and building a balanced team, are an ongoing challenge in the floral industry. I have been...
In Season: Amaryllis
By Nita Robertson, AIFD, CFD Botanical/Scientific Name: Hippeastrum spp. Common Names: Amaryllis, Barbados lily Plant Family: Amaryllidaceae/Amaryllis Amaryllis (Hippeastrum) is a stunning bulbous plant. In the flower industry, it is sold...
Hat Box Arrangement
Orlando’s The Floral Way Studio has established two branding “trademarks,” both of which have created a unique and instantly recognizable identity for the business and its design work. Floral design by Johnny Ramos Establishing a “signature style” for your flower...
Flower Bulb Day is in Celebration of International Women’s Day
Tulip growers in the United States, together with their European flower bulbs suppliers are organizing another Flower Bulb Day to celebrate International Women’s Day. For more information go to FlowerBulbDay.com. A bouquet of tulips is the perfect way to honor the...

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Garden Roses and Midollino Movement
Join @Erik Witcraft AIFD as he creates a dramatic and rhythmic design grouping using midollino, bullion wire and fragrant garden roses from @AlexandraFarms.
Pineapple Centerpiece
With the warm breeze of summer carrying the fragrances of the season, this fun pineapple arrangement is a creative option for tropical-themed weddings or outdoor parties. As fruit-and-flower combinations
Pop-art Centerpiece
Today, it is up to every designer to embrace his or her voice while reducing the creative noise. This fun “pop-art” centerpiece allows one to see possibilities in the most unusual places.
Rings for the Flower Girl
Flower girls always need something “to have and to hold,” and traditional options have typically been baskets of flowers or flower petals. But with modern brides wanting
Botanical Wall Art
Where is it written that a framed work of art has to involve a canvas and paints? With this innovative design idea, floral designer Annie Chen, AIFD, demonstrates how to create astounding
Branching Out – Garden Rose Style
We don’t tend think of rustic and contemporary as compatible design aesthetics, but this arrangement has elements of both. Using coral-bark Japanese maple branches,
Spring Bulb Garden
Talk about a gift that keeps on giving! This softly colorful sensation, which screams spring and Easter, comprises both cut bulb flowers (Hyacinthus and Muscari)
Flower Factor launches online education program ‘Floral Design’
12 chapters, 100 instructional and inspirational videos Creating extraordinary flower arrangements starts with a good base. That’s why every florist should have all necessary knowledge and technical floral skills. Flower Factor wants to provide florists with just...
French Courtyard Garden
Watch how Illinois floral designer John Regan, M.F.A., Ph.D. creates a French courtyard garden design using a cool monochromatic color palette, with “blue” roses and carnations from Suntory Flowers and Florigene Flowers.

How to Maximize Harvested Cut Flowers From Your Garden
Harvested cut flowers from your garden adds a personal touch to your floral designs. This article provides valuable advice tailored for farmer florists. Full Article Below: Source True Client Pro Blog How To Maximize Harvested Cut Flowers Vase Life To have Harvested...
Elevating Petals and Pastries
The Art of Upselling a Moment Ideas for safely decorating wedding cakes and cake tables in keeping with today’s trends and modern consumers’ tastes By Molly Lucille Wedding trends in the flower industry are always evolving, and a delightful revolution is taking place...
“Chelsea in Bloom” Will Have Food Theme for 2024
From Monday May 20th to Sunday May 26th, 2024, Chelsea in Bloom will blossom with extraordinary eye-popping creations from the best European floral artists, all inspired by culinary favorites seen at home as well as in film, literature and every day life. Full Article...
Strategic Alliance to Boost Flower Bulb Sales
The Garden Media Group and Royal Anthos have solidified their ongoing partnership by entering into a three-year strategic alliance to boost flower bulb sales across the United States significantly. Source Garden Media Group and Royal Anthos Renew Strategic Alliance to...
WFFSA Names Kari Stringfellow as New Executive Vice President
The Wholesale Florist & Florist Supplier Association (WFFSA) is pleased to announce the appointment of Kari Stringfellow as its new Executive Vice President, following in the footsteps of the former Executive Vice President, Molly Alton Mullins. Source: WFFSA...
How to Elevate Floral Palettes with the Power of Yellow
Vibrant yellow is one of the more dominant spring colors that can trip up a lot of florists, this article explains how to use it to help you elevate your palettes. Full Article Below Source: The Floral Coach Hello, Yellow: How to Elevate Floral Palettes with the Power...
Trends in Wedding Bouquets for 2024
By Nita Robertson, AIFD With each passing wedding season, fresh trends in bridal bouquets emerge and existing styles evolve, and for 2024, bouquets will encompass various styles, shapes and color palettes, harmonizing with not only the seasons but also diverse wedding...
New Tulip Variety “Baptized” in NYC
Consul General of The Kingdom of the Netherlands in New York, Ahmed Dadou, presented an exclusive New York tulip variety to the City of New York at Union Square Park. Full Article at Flowerpowerdaily New Tulip Variety “Baptized” in NYC By Jill Brooke At what will...
David Austin Launches Three New Wedding Roses
Bessie, Hettie and Millicent are the newest wedding roses in the David Austin collection. Full press Release Below- Source David Austin Introducing Three New Iconic Roses David Austin's lifelong love affair with the classic Old Rose has led him to create many...