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florists review

The Art (and Algorithm) of Valentine’s Day 2026 

How AI, sustainability and emotional design are transforming one of the industry’s biggest days. ...

Guided by Nature 

Korean floral design beckons tranquility in a hectic world.  By Bianca Bina  Spacious,...

2025 Holiday Trends

Big bows, bold blooms and vintage vibes capture the spotlight. By Kat Castagnoli, AIFD, CCF In a...

Seed Breeding for Healthy Resistance

Take an inside look at how a leader in breed development delivers innovation to the flower...

Decking the Halls for Profit: How Florists Can Build a Holiday Installation Business

Every year, offices, hotels, and retail spaces scramble to transform their interiors for the...

“Where flowers bloom,

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from the magazine
Mother’s Day Survival Guide

Mother’s Day Survival Guide

Tips for making the coming holiday less stressful (maybe even fun!), more organized and efficient, and profitable beyond your wildest imagination. By Nita Robertson, AIFD, CFD According to the Society of American Florists (SAF), Mother’s Day is the third-largest...

Best in Blooms

Best in Blooms

Meet the winner and finalists in FR’s latest bimonthly flower design contest. By Nita Robertson, AIFD, CFD Florists’ Review is excited to present the finalists in our March “Best in Blooms” flower design contest. We received more than 45 entries from floral...

Growing Your Client List—and Their Loyalty

Growing Your Client List—and Their Loyalty

Five tips for attracting new customers and strengthening relationships with existing ones. By Shawn Michael Foley, AIFD, CFD, PFCI Cash flow is the lifeblood of any business. Aside from taking out a loan or using credit cards, you need clients to have money...

Flower Necklace

Flower Necklace

Comfortably wearable flower designs are a specialty at Miami’s Aniska Creations, and co-owner Ana Isabel Vivas shares her technique for creating her bespoke flower necklaces. Floral design, photos and text by Ana Isabel Vivas “I have a passion for floral...

Your Quick Guide To Freelancing

Your Quick Guide To Freelancing

Tips for hiring a freelance floral designer as well as finding and accepting jobs as a freelancer. By Shawn Michael Foley, AIFD, CFD, PFCI Finding employees and freelancers, and building a balanced team, are an ongoing challenge in the floral industry. I have been...

In Season: Amaryllis

In Season: Amaryllis

By Nita Robertson, AIFD, CFD Botanical/Scientific Name: Hippeastrum spp. Common Names: Amaryllis, Barbados lily Plant Family: Amaryllidaceae/Amaryllis Amaryllis (Hippeastrum) is a stunning bulbous plant. In the flower industry, it is sold...

Hat Box Arrangement

Hat Box Arrangement

Orlando’s The Floral Way Studio has established two branding “trademarks,” both of which have created a unique and instantly recognizable identity for the business and its design work. Floral design by Johnny Ramos Establishing a “signature style” for your flower...

Built by Family

Built by Family

A celebratory look at some of our floral industry compatriots who have been in business as long as—or longer than—us. By Andrew Joseph It’s fun as a parent to watch the kids grow up and become adults. For our purposes, it’s even more fun when they take over and grow...

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videos
Spring in the Forest

Spring in the Forest

Feast your eyes on this magnificent spring woodlands centerpiece, which showcases the trendy Japanese plant-growing art of kokedama. Designed by Erik Witcraft, AIFD. Read more […]

Rose Hedgerow

Rose Hedgerow

Check out this nature-inspired arrangement of Suntory’s magnificent ‘Applause’ roses, designed in a hedgerow style. Illinois floral designer John Regan, M.F.A., Ph.D. wows us again! [Read more …]

Playing for Keeps

Playing for Keeps

Still a customer favorite, baby’s-breath can be much more than a filler or accent flower. See how floral designer Lori McNorton utilizes baby’s-breath as a feature flower in this enchanting Valentine’s Day design. [Read more …]

Creative Edge with Hitomi Gilliam, AIFD

Creative Edge with Hitomi Gilliam, AIFD

Another way to transition plant-loving consumers into flower-arrangement lovers is to incorporate cut plant materials — many of which will root — into floral designs. Watch as Hitomi Gilliam, AIFD, creates three spectacular contemporary floral designs utilizing stems, rosettes and leaves cut from potted plants.

Sexy Sophistication

Sexy Sophistication

From the creative “flower-noir” mind of John Regan,M .F. A ., Ph.D., owner of Twisted Stem Floral Design in Crystal Lake – learn how-to construct your own modern alternative to the traditional Valentine’s day dozen-roses arrangement […]

Lavender Rose Vertical Design FlowerBox Design  How-to Video

Lavender Rose Vertical Design FlowerBox Design How-to Video

In this Florists’ Review How-To Video sponsored by Royal Flowers Group, Erik Witcraft, AIFD, is back again with another great idea incorporating a lavender cube FlowerBox container. Using lavender roses placed with floral foam, and scrumptious nandina foliage and vibrant blue sea holly, he creates a top-to-down eye-catching design with colorful impact! Watch the video to learn how you can create your own display!

floral news
European Floral Trends 2024

European Floral Trends 2024

EMC identifies four trends in European floristry and advises how you can incorporate them to elevate your floral designs and business. By EMC International (European Master Certification) How can trends help you unleash your creativity and grow your business? EMC...

The RHS Chelsea Flower Show 2024

The RHS Chelsea Flower Show 2024

The RHS Chelsea Flower Show 2024 showcased innovative garden designs and exceptional horticultural exhibits. Highlights included: Children’s Participation: Harry Holding collaborated with children from Sulivan School to create a child-centric garden, emphasizing fun...

Danziger’s Newest Innovation, Enchante™

Danziger’s Newest Innovation, Enchante™

Prepare to elevate your experience with Danziger's newest innovation, Enchante™. Combining elegance and functionality, Enchante™ offers unmatched benefits that redefine your experience. Full Article Below: Source Danziger SHINING ON ITS OWN, STUNNING AS A WIX Prepare...

Scent Components of Lisianthus Flowers

Scent Components of Lisianthus Flowers

The National Agriculture and Food Research Organization (NARO) has conducted groundbreaking research to identify the scent components of lisianthus flowers, which were previously considered scentless. This breakthrough is the first of its kind globally and lays the...

Euroflora 2025 Designer Competition is Open

Euroflora 2025 Designer Competition is Open

 Euroflora 2025 returns to the heart of the city of Genoa showcasing an enchanting exhibition dedicated to flowers and plants. Innovation and creativity in landscape architecture and design will take center stage at the Show. The event will feature a themed...

Best Sellers From April High Point Market

Best Sellers From April High Point Market

Read on to discover the best-selling wholesale decor that captured the attention of interior designers, leading brands and editors at the April 2024 High Point Market Accent Decor showroom. Source: Accent Decor Blog Best-Sellers From April High Point Market...

Discover the Magic of Skagit

Discover the Magic of Skagit

Nestled between the rugged Cascade Mountains and the Salish Sea, Skagit Valley is a thriving farming community just an hour north of Seattle, WA offering amazing activities during all four seasons. Renowned for incredibly fertile and productive farmland, Skagit Valley...

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