Still a customer favorite, baby’s-breath can be much more than a filler or accent flower. See how floral designer Lori McNorton utilizes baby’s-breath as a feature flower in this enchanting Valentine’s Day design. [Read more …]

Another way to transition plant-loving consumers into flower-arrangement lovers is to incorporate cut plant materials — many of which will root — into floral designs. Watch as Hitomi Gilliam, AIFD, creates three spectacular contemporary floral designs utilizing stems, rosettes and leaves cut from potted plants.

From the creative “flower-noir” mind of John Regan,M .F. A ., Ph.D., owner of Twisted Stem Floral Design in Crystal Lake – learn how-to construct your own modern alternative to the traditional Valentine’s day dozen-roses arrangement […]

Help your customers celebrate the magic of occasions and holidays year-round with this clever air-filled “fairy wand” idea from burton + BURTON. To learn how, read on and watch the video!

In this Florists’ Review How-To Video sponsored by Royal Flowers Group, Erik Witcraft, AIFD, is back again with another great idea incorporating a lavender cube FlowerBox container. Using lavender roses placed with floral foam, and scrumptious nandina foliage and vibrant blue sea holly, he creates a top-to-down eye-catching design with colorful impact! Watch the video to learn how you can create your own display!

Florists’ Review presents the How-To video series: How to construct your very own Romantic Red Rose Winter FlowerBox. Presented by floral designer Erik Witcraft, AIFD, and sponsored by Royal Flowers, this video will allow anyone to easily create an easy to make grab-and-go’s to sell in your shop or elegant but inexpensive table decorations for weddings or parties. Watch the video to learn more!

In this Florists’ Review How-To video, floral designer Erik Witcraft, AIFD shows you how to make a beautiful Reflective Winter Ornament Design using large acrylic ornamental balls, a glass mirror – oh yes, and some florals – all to create that WOW factor for your customers and clients. Watch the video sponsored by Royal Flowers Group, and learn how you can easily create your own Reflective Winter Ornament Design.