“Where flowers bloom,
so does hope.”
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Flower Flash
A new book from celebrated New York City florist Lewis Miller showcases his famous “Flower Flash” floral installations. By Jill Brooke, founder FlowerPowerDaily.com Renowned floral designer Lewis Miller calls himself a “story- teller through the art of...
Five Steps for Time Management Success
Simple tips for creative minds to get workloads under control and projects accomplished. By Shawn Michael Foley, AIFD, CFD, PFCI The topic of time always seems to be a touchy subject with florists, especially because there never seems to be enough of it. Whether...
Let the Buying Begin
There is no substitute for an in-person experience, and Las Vegas Market (LVMKT) is the only West Coast sourcing destination where buyers can see, touch, and source millions of home and gift products against the backdrop of a world-class city with amenities...
Top Ten Social Stars of 2021
Most Shared @artbalkon Moscow, Russia Most Talked About @johnny_crows_garden Devon, U.K Top Ten Social Stars of 2021
Goals for 2022
Goal-setting is one of the most important activities you can do to keep your business from becoming stagnant and to stay focused on profitable areas. Business goals set the stage for ongoing success. While setting goals at the beginning of the year is standard, it’s...
The Art Of Hosting Floral Design Workshops
A guide to planning and hosting workshops to increase your revenues. By Andrew Joseph Blooms on Boswell There’s an old adage, “If it ain’t broke, don’t fix it,” but that’s not always practical advice when it comes to running a business like a flower shop....
Delivery Options for Flower Shops
Consumers Want It Fast, and They Want It Now Accelerated delivery options are a must for flower shops. By Alex Frost For more than 100 years, retail flower shops have primarily used their own delivery vehicles and in-house drivers to make local deliveries. This was...
Cohesive Social Media Marketing Planner
An Easy Five Step Plan For Developing a Consistent and Unified Social Media Presence By Tonneli Grüetter Facebook, Instagram, TikTok, Google My Business, Yelp—the growing list of available social media platforms becomes more diverse each year. For many small-business...
Valentine’s Day Contest Winners
Every February 14, lovers worldwide celebrate with flowers. Across the United States and in other places around the world, flowers, candy and other types of gifts are exchanged between loved ones, all in the name of St. Valentine. We wanted to share floral inspiration...
Decking the Halls
Offering professional holiday decorating services for homes, offices, country clubs, hotels, restaurants and myriad other business can provide a substantial new source of revenue for your business. By Nita Robertson AIFD, CFD Cindy Anderson AIFD,CFD,PFCI Offering...
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Creative Edge with Hitomi Gilliam, AIFD
Another way to transition plant-loving consumers into flower-arrangement lovers is to incorporate cut plant materials — many of which will root — into floral designs. Watch as Hitomi Gilliam, AIFD, creates three spectacular contemporary floral designs utilizing stems, rosettes and leaves cut from potted plants.
Sexy Sophistication
From the creative “flower-noir” mind of John Regan,M .F. A ., Ph.D., owner of Twisted Stem Floral Design in Crystal Lake – learn how-to construct your own modern alternative to the traditional Valentine’s day dozen-roses arrangement […]
Promenade: Romantic Garden Rose Bouquet How-to
In this video, sponsored by Design Master Color Tool and based on the "Promenade" American Floral Trend, floral designer Erik Witcraft, AIFD, demonstrates how botanical materials and containers and be color enhanced to create one-of-a-kind designs. Here, he...
Dreamy Balloon Wand Design Tutorial
Help your customers celebrate the magic of occasions and holidays year-round with this clever air-filled “fairy wand” idea from burton + BURTON. To learn how, read on and watch the video!
Lavender Rose Vertical Design FlowerBox Design How-to Video
In this Florists’ Review How-To Video sponsored by Royal Flowers Group, Erik Witcraft, AIFD, is back again with another great idea incorporating a lavender cube FlowerBox container. Using lavender roses placed with floral foam, and scrumptious nandina foliage and vibrant blue sea holly, he creates a top-to-down eye-catching design with colorful impact! Watch the video to learn how you can create your own display!
Romantic Red Rose Winter FlowerBox How-to
Florists’ Review presents the How-To video series: How to construct your very own Romantic Red Rose Winter FlowerBox. Presented by floral designer Erik Witcraft, AIFD, and sponsored by Royal Flowers, this video will allow anyone to easily create an easy to make grab-and-go’s to sell in your shop or elegant but inexpensive table decorations for weddings or parties. Watch the video to learn more!
Reflective Winter Ornament Design Tutorial
In this Florists’ Review How-To video, floral designer Erik Witcraft, AIFD shows you how to make a beautiful Reflective Winter Ornament Design using large acrylic ornamental balls, a glass mirror – oh yes, and some florals – all to create that WOW factor for your customers and clients. Watch the video sponsored by Royal Flowers Group, and learn how you can easily create your own Reflective Winter Ornament Design.
Northern Lights Floral Design How-to
This Florists’ Review how-to video presentation—sponsored by Royal Flowers Group—features floral designer Sharrai Morgan-Faulkner, AIFD and her calm and bright Northern Lights featuring tips on foliage manipulation. Featuring leaf-folding techniques, a Smithers-OASIS...
Angular Waterfall Floral Design
In this Florists’ Review how-to video presentation, floral designer Garrett Skupinski, CF, creates a beautiful, cascading floral arrangement that you can build for customers needing an eye-catching design. It features: Smithers-OASIS Midnight Oasis foam orbs;...
Prom 2024
Everything you need to know to engineer an efficient and profitable prom season—and create a memorable experience for young customers. By Nita Robertson, AIFD Excitement mounts with many high-schoolers each year as prom season approaches. For these students, this...
Mayesh Design Star: Angelina Prikhodko
Mayesh is kicking off the 2024 Mayesh Design Star series with Angelina Prikhodko, who is focused on retail floral design. Source: Mayesh Blog MAYESH DESIGN STAR: ANGELINA PRIKHODKO New year, new Mayesh Design Star series! Last year we tackled the issue of...
Rich Floral Artwork by Tomas De Bruyne
Renowned Belgian floral designer Tomas De Bruyne and his team recently used Alexandra Farms garden roses as part of the incredible decor for a wedding in The Scuola Vecchia della Misericordia in Venice, Italy. Read Full Article Here Source Alexandra Farms Mystical and...
Tips For Designing in Large Vases
Approach floral designing in large vases with ease thanks to florist and educator, Christina Yan. Her expert tips eliminate intimidation and help your arrangements shine. Christina Yan, was tapped as the floral designer for Accent Decor’s Spring 2024 Home...
Planting Seeds – Your 5 Best Choices
It is so FUN to brighten winter days by getting a head start perusing the pages of seed catalogs. In this article, a flower farmer shares her favorite sources for purchasing unique heirloom flower seeds directly from their producers. Read the Full Article at...
“Bloom Together After Party” at WF&FSA 2024
Conveniently located near the convention at The Doral Yard, it coincides with the opening day of WF&FSA's FDC on March 4th, serving as a prime opportunity for casual networking, connecting with old friends and showcasing Miami and Doral roles in the global floral...
Flowers grown floating on polluted waterways can help clean up nutrient runoff
Source New research suggests that cultivating flowers on floating platforms can significantly aid in cleaning polluted waterways. Over a 12-week period, these floating flower platforms extracted 52% more phosphorus and 36% more nitrogen compared to what the natural...
Flowers Rock The GRAMMYs!
The entire red carpet was in flower, thanks to botanical artist Tu Bloom and his design team. This was the fifth year Suntory Flowers partnered with Bloom. New this year, were BluOcean chrysanthemums from the Florigene division in South America. Bloom and his team...
FloraCraft Releases Two New Products
Noting a rise in the popularity of bottle and mug bouquets on social media, especially on TikTok, the FloraCraft design team developed FloraCheers!® Bottle Bouquet Rings and Cup o' Cheer® Mug Plugs. to make these viral ideas easier for anyone to create. Full Article...
