“Where flowers bloom,
so does hope.”
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Delivery Options for Flower Shops
Consumers Want It Fast, and They Want It Now Accelerated delivery options are a must for flower shops. By Alex Frost For more than 100 years, retail flower shops have primarily used their own delivery vehicles and in-house drivers to make local deliveries. This was...
Cohesive Social Media Marketing Planner
An Easy Five Step Plan For Developing a Consistent and Unified Social Media Presence By Tonneli Grüetter Facebook, Instagram, TikTok, Google My Business, Yelp—the growing list of available social media platforms becomes more diverse each year. For many small-business...
Valentine’s Day Contest Winners
Every February 14, lovers worldwide celebrate with flowers. Across the United States and in other places around the world, flowers, candy and other types of gifts are exchanged between loved ones, all in the name of St. Valentine. We wanted to share floral inspiration...
Decking the Halls
Offering professional holiday decorating services for homes, offices, country clubs, hotels, restaurants and myriad other business can provide a substantial new source of revenue for your business. By Nita Robertson AIFD, CFD Cindy Anderson AIFD,CFD,PFCI Offering...
Orchids Direct to Your Door
With iBuyOrchids.com, you can now choose from dozens of varieties of fresh cut orchids directly from Thailand delivered to your door overnight. No longer are you bound by the limited selection at your local wholesaler; you can now choose from more than 20 varieties of...
Reflections of a Starry Winter Night
A nontraditional seasonal design inspired by a nighttime stroll through the winter woods. Floral design by Paulina Nieliwocki / Text by David Coake / Sponsored by Melrose International Drawing inspiration from the colors of the stunning cut-glass vase and the...
An Artful Approach To Valentine’s Day
INSPIRATION FOR CREATING MODERN AND ARTISTIC DESIGNS FOR THE HOLIDAY OF LOVE. Floral Design and Text by Jasmine Corzo Bath All of my life, I have appreciated and studied fine art. As a floral artist, I have learned to allow the botanical materials to guide my designs....
Florist Spotlight: Blue Jasmine
Blue Jasmine Berkeley Heights, New Jersey Paulina Nieliwocki @bluejasminefloral Paulina’s effervescent personality is a perfect match to the whimsically exquisite floral designs she creates. The soul of a teacher who found a new passion and career when she pivoted...
How to Talk to Customers
Superior customer service will set you apart from your competition. Here are some tips. By Nita Robertson, AIFD, CFD The easiest way to differentiate your business and stand out against the competition is to provide valued-added service. It is worth it to go above and...
Florists’ Reviews Picture Perfect Wedding Contest
Florists' Review Presents our 23rd Annual Picture Perfect Wedding Contest. It's here! Our Annual Picture Perfect Wedding contest is here for you to submit your best wedding florals in any or all of the categories below: • Bouquets • Reception Décor • Ceremony...
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A Feast for the Eyes
Floral designer Lori McNorton, owner of Blooms on Boswell in Topeka, Kansas offers her take on how to create the a feast for the eyes for Thanksgiving. STEP BY STEP HOW-TO […]
Harvest of Thanks
Watch as Lori McNorton creates a beautiful fall table setting using amber glass lantern containers provided by FTD. Using artificial foliage and decorative wire, as an armature base, adding fresh fall flowers, this makes for a perfect centerpiece that allows all guest to enjoy holiday conversation. Watch the video […]
Living Green Screen
An alternative to flower walls, a living green screen can double as artistic foliage backdrop and as a projection screen. To learn how, read on […]
Halloween Grows Up
Thanks to floral designer Lori McNorton, owner of Blooms on Boswell in Topeka, Kan., trick-or-treat comes of age with a centerpiece suitable for grown-up get-togethers. Learn more […]
Bountiful Harvest
Read how an artistic interpretation of autumn’s bounty can easily transform into winter or holiday décor […]
Nouveau Vertical
"Modern and architectural, contemporary interpretations of vertical designs have a commanding presence and versatility while being economical and efficient." Basic Natural Woodland HolidayThese two structures, created with cylindrical glass vases, decorative wire mesh...
“Technique” Materials and Suppliers
NOUVEAU VERTICALby Hitomi Gilliam, AIFDBASIC:STRUCTURE Cylinders (9”), OASIS™ Floral Mesh (Silver), OASIS™ Bind Wire (Natural), OASIS® UGLU™ Adhesive Dashes, OASIS™ Bullion Wire (Silver) and OASIS® Water Tubes (4”) from Smithers-Oasis North America; glass rods;...
Kissed by Frost
When available foliages aren’t quite right for a wintry aesthetic, shifting the color can provide just the right look. …
Fall Filigree
Creating amazing armatures and bouquet collars is standard practice among contemporary floral artists today. In addition to being functional, these structures can lend a signature element to the designers’ compositions. Often, however, they can be labor intensive to create – so much so that their cost isn’t affordable or justifiable (if the floral designer adequately charges for his or her time and materials!). […]
Fabulous Orchid Dinner Installations
In February 2024, Accent Decor had the honor and privilege of being onsite at the 2024 Orchid Dinner in New York City at the historic Plaza Hotel. To dive deeper into the Orchid Dinner’s magic, they asked a few designers to share their creative...
Make Graduation a Blooming Success
Sales, marketing and design ideas for these annual celebrations of educational achievement By Nita Robertson, AIFD Fleurologist As the main graduation season for most educational institutions approaches—typically mid-May to mid-June—florists have an opportunity to...
Why Daffodils Symbolize Hope for Princess Catherine
In front of a bed of daffodils, Kate Middleton sat on a bench and shared that her absence from public appearances was because she had cancer. Full Article Below Source Flowerpowerdaily Why Daffodils Symbolize Hope for Princess Catherine By Jill Brooke Oh how we all...
Crafting a Wedding Contract for Success
Creating a solid wedding contract is essential for ensuring the longevity and success of your floral business.This article highlights essential elements to incorporate into your contract, providing transparency and assurance for your floral venture. Full Article Below...
Floral Mechanics with Lea Romanowski
A great interview with Lea Romanowski as she shares her experience in the world of floral design. Source: Oasis Floral Products Blog Canadian florist Lea Romanowski CAFA, AIFD, CAFD emphasizes the importance of a strong foundation in any endeavor. With over 40 years...
Administrative Professionals Day Marketing
Administrative Professionals Day can be an excellent opportunity to market your flowers since this day recognizes the invaluable contributions of administrative staff in every workplace. Full Article Below Source 7 SIMPLE WAYS TO MARKET FLOWERS FOR ADMINISTRATIVE...
Flower Wallpapers Charm at Kips Bay Palm Beach Show House
The Seventh Annual Kips Bay Decorator Show House Palm Beach opened with an array of 23 of the nation’s most acclaimed interior designers and architects showcasing their talents and tropical vibes. Full Article Below Source Flowerpowerdaily Flower Wallpapers Charm at...
“Eco-Optimism”
Garden Media Group’s “2024 Garden Trends Report” The 2024 report showcases seven trends for the floriculture and horticulture industries to note By Garden Media Group For more than two decades, Garden Media Group has been at the forefront of identifying and shaping...
Oscars 2024! Why So Few Flower Dresses?
Flower dresses did not bloom at the 96th Academy Awards but the clever folks at Scotts Flowers NYC paired the stars’ non-floral dresses with bouquets inspired by the fashions. Full Article Below Source Oscars 2024! Why So Few Flower Dresses? By Jill Brooke Along...
