“Where flowers bloom,
so does hope.”
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Florists’ Reviews Picture Perfect Wedding Contest
Florists' Review Presents our 23rd Annual Picture Perfect Wedding Contest. It's here! Our Annual Picture Perfect Wedding contest is here for you to submit your best wedding florals in any or all of the categories below: • Bouquets • Reception Décor • Ceremony...
Blooming Installations
Floral Installations Reimagined By Jill Brooke, founder FlowerPowerDaily.com It used to be that floral arches were only used for weddings for that picture-perfect nuptial moment. Even during the pandemic, with shrinking guest lists and budgets, the floral arch and...
ORCHIDELIRIUM
All About Our Five Favorite Orchids By Tonneli Grüetter Since orchids became popularized during the 19th century, botanists have hybridized more than 100,000 new types of orchids, spanning every color and form known to the human imagination. But their diversity did...
The Art of “Turn Two”
DOUBLE THE NUMBER OF YOUR HOLIDAY ORDERS WITH THIS SIMPLE SALES TECHNIQUE FROM ART CONFORTI, PFCI. Did you know that most customers who order flowers for Thanksgiving also order flowers for the holidays in December? That means a customer on the phone ordering a...
Flower Refrigeration 101
IT’S NOT JUST ABOUT MAKING THINGS COOL By Andrew Joseph The first clue we at Florists’ Review can give to those examining the concept of adding a cooler unit for their flower businesses—it’s right there in the headline: “Flower.”It can be a flower display refrigerator...
FTD’s 2021 Makeover Magic
ONE-HUNDRED-TWENTY-SIX-YEAR-OLD ROTH FLORIST, IN LAFAYETTE, IND., WAS THE RECIPIENT OF FTD’S NINTH- ANNUAL MAGICAL SHOP MAKEOVER. The impact of a flower shop’s appearance, matched with incredible customer service, can make all the difference in that shop’s...
Hot Topics: Floral Industry News Goes Mainstream
By Tonneli Gruetter For so long, it felt as though the floral industry was set to brave the storm of both supply-chain shortages and increased wholesale prices in relative silence. What began as sporadic outages in 2020 escalated in summer 2021 to a full-blown supply...
Best in Blooms Winner and Finalists
Meet the winner and finalists in FR’s flower design contest. Alexandra Farms Edition By Nita Robertson, AIFD, CFD Florists’ Review is again excited to present the finalists in our November “Best in Blooms” flower design contest. We received more than 30 entries...
Using Loyalty Programs to Increase Brand Awareness and Sales
Customer loyalty programs remain key to capturing consumer attention and commitment. By Brenda Silva Long gone are customer loyalty programs with physical punch cards that promised great discounts after making a certain number of purchases. In today’s marketplace,...
Trends and Forecasts For The Balloon Industry
The outlook appears buoyant: Balloon designs and décor from the past are on trend again, and the pandemic has spawned a new appreciation for these inflatables by consumers. By Brenda Silva In today’s balloon industry, it seems the adage “Everything old is new again”...
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Harvest of Thanks
Watch as Lori McNorton creates a beautiful fall table setting using amber glass lantern containers provided by FTD. Using artificial foliage and decorative wire, as an armature base, adding fresh fall flowers, this makes for a perfect centerpiece that allows all guest to enjoy holiday conversation. Watch the video […]
Living Green Screen
An alternative to flower walls, a living green screen can double as artistic foliage backdrop and as a projection screen. To learn how, read on […]
Halloween Grows Up
Thanks to floral designer Lori McNorton, owner of Blooms on Boswell in Topeka, Kan., trick-or-treat comes of age with a centerpiece suitable for grown-up get-togethers. Learn more […]
Bountiful Harvest
Read how an artistic interpretation of autumn’s bounty can easily transform into winter or holiday décor […]
Nouveau Vertical
"Modern and architectural, contemporary interpretations of vertical designs have a commanding presence and versatility while being economical and efficient." Basic Natural Woodland HolidayThese two structures, created with cylindrical glass vases, decorative wire mesh...
“Technique” Materials and Suppliers
NOUVEAU VERTICALby Hitomi Gilliam, AIFDBASIC:STRUCTURE Cylinders (9”), OASIS™ Floral Mesh (Silver), OASIS™ Bind Wire (Natural), OASIS® UGLU™ Adhesive Dashes, OASIS™ Bullion Wire (Silver) and OASIS® Water Tubes (4”) from Smithers-Oasis North America; glass rods;...
Kissed by Frost
When available foliages aren’t quite right for a wintry aesthetic, shifting the color can provide just the right look. …
Fall Filigree
Creating amazing armatures and bouquet collars is standard practice among contemporary floral artists today. In addition to being functional, these structures can lend a signature element to the designers’ compositions. Often, however, they can be labor intensive to create – so much so that their cost isn’t affordable or justifiable (if the floral designer adequately charges for his or her time and materials!). […]
Halloween Chic
Believe it or not, Halloween weddings are on the rise the U.S., and wedding publications and blogs, from Brides and Martha Stewart Weddings to e Knot and MyWedding, have produced features on the topic. There are any number of reasons nuptial couples choose Oct. 31 as their wedding date, and not all who do want traditional, spooky-or ghoulish-themed floral décor. […]
Mayesh Design Star: Angelina Prikhodko
Mayesh is kicking off the 2024 Mayesh Design Star series with Angelina Prikhodko, who is focused on retail floral design. Source: Mayesh Blog MAYESH DESIGN STAR: ANGELINA PRIKHODKO New year, new Mayesh Design Star series! Last year we tackled the issue of...
Rich Floral Artwork by Tomas De Bruyne
Renowned Belgian floral designer Tomas De Bruyne and his team recently used Alexandra Farms garden roses as part of the incredible decor for a wedding in The Scuola Vecchia della Misericordia in Venice, Italy. Read Full Article Here Source Alexandra Farms Mystical and...
Tips For Designing in Large Vases
Approach floral designing in large vases with ease thanks to florist and educator, Christina Yan. Her expert tips eliminate intimidation and help your arrangements shine. Christina Yan, was tapped as the floral designer for Accent Decor’s Spring 2024 Home...
Planting Seeds – Your 5 Best Choices
It is so FUN to brighten winter days by getting a head start perusing the pages of seed catalogs. In this article, a flower farmer shares her favorite sources for purchasing unique heirloom flower seeds directly from their producers. Read the Full Article at...
“Bloom Together After Party” at WF&FSA 2024
Conveniently located near the convention at The Doral Yard, it coincides with the opening day of WF&FSA's FDC on March 4th, serving as a prime opportunity for casual networking, connecting with old friends and showcasing Miami and Doral roles in the global floral...
Flowers grown floating on polluted waterways can help clean up nutrient runoff
Source New research suggests that cultivating flowers on floating platforms can significantly aid in cleaning polluted waterways. Over a 12-week period, these floating flower platforms extracted 52% more phosphorus and 36% more nitrogen compared to what the natural...
Flowers Rock The GRAMMYs!
The entire red carpet was in flower, thanks to botanical artist Tu Bloom and his design team. This was the fifth year Suntory Flowers partnered with Bloom. New this year, were BluOcean chrysanthemums from the Florigene division in South America. Bloom and his team...
FloraCraft Releases Two New Products
Noting a rise in the popularity of bottle and mug bouquets on social media, especially on TikTok, the FloraCraft design team developed FloraCheers!® Bottle Bouquet Rings and Cup o' Cheer® Mug Plugs. to make these viral ideas easier for anyone to create. Full Article...
Why Florists Should Embrace Software for Wedding Proposals
By Nita Robertson AIFD, CFD In the intricate world of wedding planning, every detail matters. For florists, creating stunning wedding proposals is an art form that requires precision, creativity, and attention to detail. In today's digital age, the integration of...
