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so does hope.”
RECENT POSTS
FTD’s 2021 Makeover Magic
ONE-HUNDRED-TWENTY-SIX-YEAR-OLD ROTH FLORIST, IN LAFAYETTE, IND., WAS THE RECIPIENT OF FTD’S NINTH- ANNUAL MAGICAL SHOP MAKEOVER. The impact of a flower shop’s appearance, matched with incredible customer service, can make all the difference in that shop’s...
Hot Topics: Floral Industry News Goes Mainstream
By Tonneli Gruetter For so long, it felt as though the floral industry was set to brave the storm of both supply-chain shortages and increased wholesale prices in relative silence. What began as sporadic outages in 2020 escalated in summer 2021 to a full-blown supply...
Best in Blooms Winner and Finalists
Meet the winner and finalists in FR’s flower design contest. Alexandra Farms Edition By Nita Robertson, AIFD, CFD Florists’ Review is again excited to present the finalists in our November “Best in Blooms” flower design contest. We received more than 30 entries...
Using Loyalty Programs to Increase Brand Awareness and Sales
Customer loyalty programs remain key to capturing consumer attention and commitment. By Brenda Silva Long gone are customer loyalty programs with physical punch cards that promised great discounts after making a certain number of purchases. In today’s marketplace,...
Trends and Forecasts For The Balloon Industry
The outlook appears buoyant: Balloon designs and décor from the past are on trend again, and the pandemic has spawned a new appreciation for these inflatables by consumers. By Brenda Silva In today’s balloon industry, it seems the adage “Everything old is new again”...
Instagram Shopping
Eight quick and easy tips for setting up “Instagram Shopping” for your business. By Tonneli Grüetter Maintaining a healthy Instagram presence has become a key ingredient in the path to success for many floral businesses. From growers and wholesalers to retail florists...
Gift Baskets Year Round
Themed gift baskets provide year-round opportunities to increase sales with upsell items. By Brenda Silva Among the most traditional gift and gourmet baskets are seasonal fruit baskets and fancier baskets with chocolates and/or other sweet treats. Both of these types...
The Houseplant Boom Entices Younger Generations to Our Industry
By Brenda Silva When looking at consumer trends in houseplants and flowering plants, what may appear as a new trend to some is actually a trend that has been around for some time, according to others. In speaking to the boom in houseplant sales, Linda Adams, COO of...
Valentine’s Day Contest
Presenting Florists' Reviews Valentines Day Contest! Valentines Day is approaching and we want to share inspiration from your designs for the big holiday with our readers.? We’ve created a contest where you can submit photos of your best Valentine's Day floral...
The Great Tablescape
By Nita Robertson AIFD, CFD Tablescapes are wonderful ways to decorate tables for any special occasion, especially the holidays. But exactly what are tablescapes? Tablescapes are artistic arrangements of multiple articles on a table to create a dramatic table décor...
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Harvest of Thanks
Watch as Lori McNorton creates a beautiful fall table setting using amber glass lantern containers provided by FTD. Using artificial foliage and decorative wire, as an armature base, adding fresh fall flowers, this makes for a perfect centerpiece that allows all guest to enjoy holiday conversation. Watch the video […]
Living Green Screen
An alternative to flower walls, a living green screen can double as artistic foliage backdrop and as a projection screen. To learn how, read on […]
Halloween Grows Up
Thanks to floral designer Lori McNorton, owner of Blooms on Boswell in Topeka, Kan., trick-or-treat comes of age with a centerpiece suitable for grown-up get-togethers. Learn more […]
Bountiful Harvest
Read how an artistic interpretation of autumn’s bounty can easily transform into winter or holiday décor […]
Nouveau Vertical
"Modern and architectural, contemporary interpretations of vertical designs have a commanding presence and versatility while being economical and efficient." Basic Natural Woodland HolidayThese two structures, created with cylindrical glass vases, decorative wire mesh...
“Technique” Materials and Suppliers
NOUVEAU VERTICALby Hitomi Gilliam, AIFDBASIC:STRUCTURE Cylinders (9”), OASIS™ Floral Mesh (Silver), OASIS™ Bind Wire (Natural), OASIS® UGLU™ Adhesive Dashes, OASIS™ Bullion Wire (Silver) and OASIS® Water Tubes (4”) from Smithers-Oasis North America; glass rods;...
Kissed by Frost
When available foliages aren’t quite right for a wintry aesthetic, shifting the color can provide just the right look. …
Fall Filigree
Creating amazing armatures and bouquet collars is standard practice among contemporary floral artists today. In addition to being functional, these structures can lend a signature element to the designers’ compositions. Often, however, they can be labor intensive to create – so much so that their cost isn’t affordable or justifiable (if the floral designer adequately charges for his or her time and materials!). […]
Halloween Chic
Believe it or not, Halloween weddings are on the rise the U.S., and wedding publications and blogs, from Brides and Martha Stewart Weddings to e Knot and MyWedding, have produced features on the topic. There are any number of reasons nuptial couples choose Oct. 31 as their wedding date, and not all who do want traditional, spooky-or ghoulish-themed floral décor. […]
International Gerbera Month
Gerbs are perfect for International Women's Day, Spring, and all the spring holidays," says Ryan Black, Marketing Director at Jet Fresh Flower Distributors. Jet Fresh Flowers is gearing up for a season filled with color, creativity, and exclusive offers. Source: Press...
LED Candles VS. Real Candles
Learn more about the pros and cons of real candles verse LED options. Full Article Below Source Jamali Garden Supplies Blog LED CANDLES VS. REAL CANDLES: WHICH IS BEST FOR A WEDDING? Candles are a vital feature of wedding decor, adding to the mood and creating an...
More consumers planning to give flowers for Valentine’s Day
When talking about flowers and comparing it with last year, they are still ranked third on the list of top gifts, and this year, even more respondents are planning to give flowers, 38% (instead of 37% in 2023). Valentines Day design by Beth O'Reilly Full Article Below...
Four Simple Steps for Long-lasting Valentine’s Day Roses
By Terril A. Nell, Ph.D., AAF Research Coordinator at the American Floral Endowment (AFE) Professor Emeritus of Floriculture at the University of Florida Americans celebrate Valentine’s Day with gifts of flowers, candy, cards and more, creating the largest retail...
Selecta One Announced Acquisition of Moraglia Breeding FV
The acquisition includes the complete breeding program of carnation cut flowers and other related species from dianthus family. Carlo Moraglia will not only bring his breeding expertise to the team, but will also play a crucial role in facilitating a seamless...
Captivating and Rare Orchids To See at Flower Festivals
There are so many enchanting and unusual orchids to explore. Full Article Below Source Flowerpowerdaily Captivating and Rare Orchids To See at Flower Festivals By Jill Brooke With orchids, it’s all about the lips. Colorful, luscious, and beautiful are the ones...
DUOlogue 2024
European Master Certification invites retail florists to join DUOlogue 2024, a 3-Day Intensive Workshop followed by an Exclusive Demonstration in the vibrant city of Miami, Florida. Full Article Below Source DUOlogue 2024 Floral Design Floral...
2024 Floral Industry Events Calendar
The 2024 Floral Industry Events and Floral Conventions Calendar, another industry collaboration brought to you by Above All Flowers & New Bloom Solutions, has been officially released. Full Article Below Source 2024 Floral Industry Events Calendar Released by...
Tips to Help You Find and Keep Great Staff
One of the biggest challenges in running a successful floral business is attracting and retaining talented staff. To help you succeed in this area, here are ten tips Human Resources experts have found successful. Full Article Below Source 10 PROVEN TIPS TO HELP YOU...
