“Where flowers bloom,
so does hope.”
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American Floral Trends Forcast 2022
By Tonneli Grüetter 2022 look books from our favorite hard good producers, interior design firms, and fashion houses are an inspirational sight to behold. In every consumer category the experts agree, creative stagnation is out and change is in! Look forward to a...
Cultivating Relationships with Flower Farmers
Tips for sourcing locally grown flowers for your shop or destination event. By Tonneli Grüetter What role do local farms play in your business? Increasingly consumers are driving demand for locally grown flowers. From ready-made bouquets to event work, customers...
The Founding of Florists’ Review
As Florists’ Review celebrates its 125th anniversary this year, we offer this glimpse into how it all began. By David Coake Appropriating a phrase from one of the most prolific storytellers of our time, The Golden Girls’ Sophia...
American Floral Endowment: Your Partner for Success
From care and handling best practices to employee recruitment tools, AFE partners with florists to solve industry challenges and invest in future industry success—all of which helps their businesses thrive. By Julie Martens Forney Where do you find inspiration?...
Why Buy Local Flowers?
LocalFlowers.org is an easy-to-use website brought to you by the Association of Specialty Cut Flower Growers (ASCFG), a nonprofit trade association dedicated to uniting and educating growers of cut flowers. Searchable by city or ZIP...
125 Florists To Be Celebrated
Our choices for the most exciting florists across North America and U.S. Territories for 2022. By Tonneli Grüetter When discussing the monumental task of determining the 125 most exciting florists across North America and U.S. Territories, in celebration...
Flower Flash
A new book from celebrated New York City florist Lewis Miller showcases his famous “Flower Flash” floral installations. By Jill Brooke, founder FlowerPowerDaily.com Renowned floral designer Lewis Miller calls himself a “story- teller through the art of...
Five Steps for Time Management Success
Simple tips for creative minds to get workloads under control and projects accomplished. By Shawn Michael Foley, AIFD, CFD, PFCI The topic of time always seems to be a touchy subject with florists, especially because there never seems to be enough of it. Whether...
Let the Buying Begin
There is no substitute for an in-person experience, and Las Vegas Market (LVMKT) is the only West Coast sourcing destination where buyers can see, touch, and source millions of home and gift products against the backdrop of a world-class city with amenities...
Top Ten Social Stars of 2021
Most Shared @artbalkon Moscow, Russia Most Talked About @johnny_crows_garden Devon, U.K Top Ten Social Stars of 2021
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Explore Flavorful Holiday Wreath Recipes with Hitomi’s Creative Edge
Naming your wreaths is an easy way to bring attention to the interesting focal ingredients, and it makes your delicious creations more exciting to consumers. Sponsored by Smithers Oasis, in this video you can learn how Hitomi creates a beautiful wreath, read on, and try it yourself! [FULL VIDEO] […]
Applause Rose Floral Design Tutorial: The Wow Factor
Watch our latest video “The Wow Factor” featuring the Applause Rose by Suntory….
Elevating Orchids to Art
Learn how Brooke Raulerson, AIFD, FSMD, the owner of Revelation Design in Amelia Island, Fla., brings the couture look to the world of orchids, turning them into works of art. FULL VIDEO […]
A Feast for the Eyes
Floral designer Lori McNorton, owner of Blooms on Boswell in Topeka, Kansas offers her take on how to create the a feast for the eyes for Thanksgiving. STEP BY STEP HOW-TO […]
Harvest of Thanks
Watch as Lori McNorton creates a beautiful fall table setting using amber glass lantern containers provided by FTD. Using artificial foliage and decorative wire, as an armature base, adding fresh fall flowers, this makes for a perfect centerpiece that allows all guest to enjoy holiday conversation. Watch the video […]
Living Green Screen
An alternative to flower walls, a living green screen can double as artistic foliage backdrop and as a projection screen. To learn how, read on […]
Halloween Grows Up
Thanks to floral designer Lori McNorton, owner of Blooms on Boswell in Topeka, Kan., trick-or-treat comes of age with a centerpiece suitable for grown-up get-togethers. Learn more […]
Bountiful Harvest
Read how an artistic interpretation of autumn’s bounty can easily transform into winter or holiday décor […]
Nouveau Vertical
"Modern and architectural, contemporary interpretations of vertical designs have a commanding presence and versatility while being economical and efficient." Basic Natural Woodland HolidayThese two structures, created with cylindrical glass vases, decorative wire mesh...
Danziger celebrates 70th anniversary
For seven decades, Danziger has been an integral part of the floriculture landscape. This year, they are celebrating their 70th anniversary! Congratulations Danziger! Source: Floraldaily.com Spring Festival by Danziger: Danziger celebrates 70th anniversary As spring...
A Tale of Romantic Rustic Elegance Using Danziger’s Enchanté™
Floral Designer Katya Huter from the Netherlands shares her recent design featuring Enchanté™ by Danziger. Drawing upon her expertise and creative vision, Huter recently curated a mesmerizing visual spectacle featuring Danziger's Enchanté™. Katya Huter shares: "The...
How to Maximize Harvested Cut Flowers From Your Garden
Harvested cut flowers from your garden adds a personal touch to your floral designs. This article provides valuable advice tailored for farmer florists. Full Article Below: Source True Client Pro Blog How To Maximize Harvested Cut Flowers Vase Life To have Harvested...
Elevating Petals and Pastries
The Art of Upselling a Moment Ideas for safely decorating wedding cakes and cake tables in keeping with today’s trends and modern consumers’ tastes By Molly Lucille Wedding trends in the flower industry are always evolving, and a delightful revolution is taking place...
“Chelsea in Bloom” Will Have Food Theme for 2024
From Monday May 20th to Sunday May 26th, 2024, Chelsea in Bloom will blossom with extraordinary eye-popping creations from the best European floral artists, all inspired by culinary favorites seen at home as well as in film, literature and every day life. Full Article...
Strategic Alliance to Boost Flower Bulb Sales
The Garden Media Group and Royal Anthos have solidified their ongoing partnership by entering into a three-year strategic alliance to boost flower bulb sales across the United States significantly. Source Garden Media Group and Royal Anthos Renew Strategic Alliance to...
WFFSA Names Kari Stringfellow as New Executive Vice President
The Wholesale Florist & Florist Supplier Association (WFFSA) is pleased to announce the appointment of Kari Stringfellow as its new Executive Vice President, following in the footsteps of the former Executive Vice President, Molly Alton Mullins. Source: WFFSA...
How to Elevate Floral Palettes with the Power of Yellow
Vibrant yellow is one of the more dominant spring colors that can trip up a lot of florists, this article explains how to use it to help you elevate your palettes. Full Article Below Source: The Floral Coach Hello, Yellow: How to Elevate Floral Palettes with the Power...
Trends in Wedding Bouquets for 2024
By Nita Robertson, AIFD With each passing wedding season, fresh trends in bridal bouquets emerge and existing styles evolve, and for 2024, bouquets will encompass various styles, shapes and color palettes, harmonizing with not only the seasons but also diverse wedding...
