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florists review

“Green” Weddings

These florists inspire us to adopt more eco-friendly and sustainable practices for wedding...

Beyond the Bouquet

How florists are breaking the boundaries of personal flowers. By Molly Lucille Bridal bouquets...

Managing Mother’s Day

Make the most of this lucrative holiday. By Nita Robertson, AIFD Mother’s Day is just around the...

Remarkable Women in Floristry

Join Us in Celebrating International Women’s Day By Molly Lucille Every International Women’s...

26th Annual “Picture Perfect Weddings Contest”

By Nita Robertson, AIFD Sponsored by Alexandra Farms and Fitz Design For 26 years, florists have...

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so does hope.”

Lady Bird Johnson

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from the magazine
A Winter’s Tale

A Winter’s Tale

@David Austin Roses takes us on a white winter wedding classic tale, and although Winter Weddings may be considered minimalist by some, it can be truly overflowing with style and character. Learn more…

Flower Arranging

Flower Arranging

This brand-new, completely redesigned volume of Flower Arranging builds on the original best-selling edition, which has been the ultimate and preeminent book of basic floral design instruction in the world since 2007. Learn more…

Sympathy Reimagined

Sympathy Reimagined

With strict limitations in place as a result of COVID-19, the sympathy flower business has changed dramatically. Gone are the days of large church services, gravesite gatherings or celebrations of life. They’re now replaced, largely, by Learn More…

On the Level with Neville

On the Level with Neville

We’ve been getting it from all directions, what with COVID-19, droughts, mass murders, political unrest all over, tornadoes, earthquakes, floods and fi res—and then, of course, we had to hear that “murder hornets” are actually a thing! Frig, what’s a florist to do?

Slow Flowers Journal

Slow Flowers Journal

The spectacular new book from Debra Prinzing, Seattle-based author and founder of the “Slow Flowers Movement,” shines a light on the leaders, best practices, floral artistry and creative experiences that are changing the floral marketplace via locally and sustainably grown flowers.

Styled and Storied

Styled and Storied

The COVID-19 pandemic and its theme of survival and resilience clearly altered the 2020 wedding landscape. Like many professional florists, designers are juggling refunds, redesigns, rescheduled dates and more. Learn how this group has learned to innovate…

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Danziger Open Days to Focus on Fashion

Danziger Open Days to Focus on Fashion

Danziger's Chrysanthemum Open Days 2023 will be all about fashion, with an atmosphere that promises to be nothing short of creative and inspiring. The annual event will be held in Vereda Pontezuela, Colombia, from August 28 to September 1. Full Article Below Source...

The Art of Floral Arrangements

The Art of Floral Arrangements

Floral arrangements are special in our lives, adding beauty, vibrancy, and a touch of nature’s elegance to any space. The carefully chosen colors, textures, and forms of the flowers work harmoniously to create an ambiance that uplifts spirits, evokes nostalgia, or...

Alexandra Farms Earns Carbon Neutral Certification

Alexandra Farms Earns Carbon Neutral Certification

As active participants in the remediation of carbon emissions, Alexandra Farms has been awarded the Carbon Neutral International Standard Certification from United Nations Climate Change (UNFCCC). Full Article Below Source Alexandra Farms Expands Sustainability...

Instagram Trends

Instagram Trends

Explore eight important Instagram trends and how to use them to market your beautiful blooms. Full Article Below Source 8 KEY 2023 INSTAGRAM TRENDS JULY 17, 2023 RIO ROSES SOCIAL MEDIA Instagram marketing is a florist’s dream with its beautiful visuals,...

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