
“Where flowers bloom,
so does hope.”

On the Level with Neville
We are all trying to survive and thrive, and I am thankful that we, as florists, are doing all we can to help the world share love through the beauty of flowers! Learn more…
Building Flower Sales Virtually
As technology changes, so does the way we do business and the way consumers interact with our businesses. New shopping platforms, social media and YouTube have all contributed to new opportunities and growth. Learn More…
Insurance Upset
Small-businesses face many questions about insurance coverage for the costly damages incurred by the COVID-19 pandemic. What unexpected exclusions are now becoming apparent? Should litigation be expected? And how can businesses retool their policies to reflect the increased risk in the months and years ahead? Learn more…
New Jersey Florist Holds a Children’s Design Class
After COVID-19 forced the cancellation of many of her weddings and events, @Jennifer Reed implemented a long-held idea of hosting a flower-arranging workshop for kids. Learn more here…
Creating Narratives Through Floral Installations
Twenty-something floral designer @Rebecca Schrag is blazing her own trail on Kansas City’s floral scene. Learn More…
Falling into Flowers
Falling into Flowers: A Step-by-step Guide to Today’s Modern Wedding Business by @Alison Ellis. Learn More…
A Winter’s Tale
@David Austin Roses takes us on a white winter wedding classic tale, and although Winter Weddings may be considered minimalist by some, it can be truly overflowing with style and character. Learn more…
10 Fun and Stylish Must-haves for This Holiday Season
Our editor’s picks for 10 items to compliment your Holiday arsenal!
Flower Arranging
This brand-new, completely redesigned volume of Flower Arranging builds on the original best-selling edition, which has been the ultimate and preeminent book of basic floral design instruction in the world since 2007. Learn more…
Sympathy Reimagined
With strict limitations in place as a result of COVID-19, the sympathy flower business has changed dramatically. Gone are the days of large church services, gravesite gatherings or celebrations of life. They’re now replaced, largely, by Learn More…

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Strategies to Boost Millennial Interest in Floral Products
Marketing flowers to Millennials can be challenging so find ways to appeal to their values and lifestyle with your floral marketing. Full Article Below Source BLOOMING STRATEGIES: 8 WAYS TO BOOST MILLENNIAL INTEREST IN FLORAL PRODUCTS AUGUST 28, 2023 RIO...
Floral Excellence Shines at the Mid America Invitational Cup
Little Rock, Arkansas, August 25, 2023* - The bustling city of Little Rock, Arkansas, played host to an extraordinary showcase of floral artistry at the Mid America Invitational Cup 2023. This prestigious event, held in conjunction with the annual Arkansas Florist...
Korean flower arrangements make for modern whimsy
Floral designers create Korean floral arrangements at 24:01 Florist, which bring a modern look to an event or space. Full Article Below Source Korean flower arrangements make for modern whimsy By Christina Casillas. Courtesy of Jason li Flowers give life and vibrancy...
Anemone: Timeless Beauty
Learn more about amazing anemones, including care and handling. Full Article Below Source Anemone: Timeless Beauty LivRio Magazine August 2023, powered by FloraLife Anemones belong to one of the most horticulturally popular plant families, Ranunculaceae, and are...
Can Houseplants Improve Our Health?
House plants are popular among some owners due to the mental and reported health benefits it bring to the inhabitants of the home. Full Article below Source Plant Delivery: Can Flowers and Small Trees Improve Our Health? By Louise Franco Aug 29, 2023 07:04 PM EDT...
Dutch Lily Days 2023
By Jules Lewis Gibson A visit to the Netherlands is a treat for any flower lover. From June 6 to 9, 14 lily bulb exporters opened their doors to visitors from around the globe for “Dutch Lily Days,” and I was invited to be one of those visitors It is the premier event...
The Competitors for the Interflora World Cup 2023
Meet the participants competing in the prestigious Interflora World Cup in Manchester that will be held from 7 to 9 September. Full Article Below Source The Competitors for the Interflora World Cup 2023 Are Here Meet the participants for this fabulous event in...
A Farmer Florist Sprouts Business from Scratch
Through Strawberry Moon Blooms, Sara Searl offers flower picking and photography events, a weekly farmstand, monthly flower subscriptions and an a la carte wedding bouquet menu. Full Article Below Source Local farmer-florist sprouts business from scratch By ALLISON...
150-Year-Old Banyan Tree Inspiring Hope in Hawaii
A large banyan tree in the heart of Old Lahaina that was badly scorched by the fires that ransacked Maui appears to have emerged from the flames still standing. Flowers and trees are resilient, hopeful reminders of the work ahead. Full Article Below Source...