“Where flowers bloom,
so does hope.”
RECENT POSTS
Romance of the Rose
Flowers have a language of their own. Looking back over history to Great Britain’s Victorian Era (1837-1901), people turned to the act of giving flowers to express their feelings. The rose—conveys the strongest emotions, read more…
CALL FOR ENTRIES: 2021 Picture Perfect Wedding Contest
Florists! Enter your favorite wedding for a chance to to be published in Florists’ Review Magazine’s April Spring & Summer Weddings Issue!!
The Rise of Virtual Floral Design Contests
COVID-19 has created a void floral design competitions, but several industry organizations have re-invented contest, to keep the competitive spirit, engagement and camaraderie alive. Read more…
Seasons – 75 Flower Design Tutorials
The 75 “how-to” floral designs in this fun and eclectic collection were created by 16 of today’s most recognizable and admired floral artists from the U.S., Mexico and the U.K. Read more…
Dazzling Delight
Upscaled designs comprising keepsake ornaments and containers offer profitable options for customers who want to send gifts that will be cherished long after the flowers have faded, See more…
You Have to Ask for the Sale
Alison has worked with florists in private coaching sessions over the last several months, she has found herself repeating one message, “You have to ask for the sale.” Find out the importance of how to invite customers to buy what you are selling…
Impermanent
In this inspirational concept-driven book, two of America’s most visionary floral artists collaborate to visually interpret 21 thought- provoking words that are close to their hearts and souls. Read more…
2020-2021 American Floral Trends Forecast
Exciting new Floral Trends for 2020-2021 from eight of North America’s leading floral design artists. See holiday and seasonal interpretations of four trends, with the latest colors and styles applied. Read more…
On the Level with Neville
Neville takes a quick look back on 2020, what a year, and asks, “What Next? (No, Seriously!)” Read his optimism and hope for a bright & prosperous New Year here…
On the Level with Neville
We are all trying to survive and thrive, and I am thankful that we, as florists, are doing all we can to help the world share love through the beauty of flowers! Learn more…
Let’s get social! Join our social communities.
Flora Magazine is dedicated to helping you thrive in the creative world of floral design
By Nita Robertson AIFD, CFD We are very excited about the newly designed winter issue of Flora Magazine coming out on November 1st! Flora Magazine has been published in England since 1974. Specially written for professional florists and flower-arranging enthusiasts,...
The Remarkable Influence of Flowers on Emotional Well-Being
Flowers have the remarkable ability to infuse our lives with joy and positivity. Their impact on our overall health and happiness is profound. Full Article Below Source The Floral Connection: The Remarkable Influence of Flowers on Emotional Well-Being Garden Media...
Bay Area Floral Design Cup Comes to San Jose, California
On October 21st, United Wholesale Flowers will be hosting the “Bay Area Floral Design Cup,” a live floral design competition during their 14th Anniversary Celebration. Full Article Below Source: United Wholesale Flowers Bay Area Floral Design Cup Comes to San Jose,...
Pompoms a Fall Classic!
Care and Handling tips for the fabulous fall favorite, the chrysanthemum. Full Article Below Source POMPONS A FALL CLASSIC! SEPTEMBER 20, 2023 RIO ROSES CARE & HANDLING By Emma Bradford, FloraLife U.K. Autumn is truly a magical season full of turning...
The Beauty of Dried and Preserved Flowers
A crash-course on these once-again-fashionable botanicals By Nita Robertson, AIFD, CFD Dried flowers have experienced a resurgence in popularity in recent years, and it not expected to slow anytime soon. They are popular due to their natural beauty, longevity and low...
Proflora 2023 Was an Amazing Event
By Nita Robertson AIFD, CFD Last week Proflora, a large international cut flower show, took place in Bogota, Colombia. We were very excited to attend and impressed with this amazing event. Proflora is back and stronger than ever. This year marked the 30th...
AFE Becomes Member of FSI
Jointly, AFE and FSI, are proud to announce this exciting partnership and together will invest in the future of floral, creating a stronger, more sustainable industry. Full Article Below Source The American Floral Endowment Becomes Newest Member of the Floriculture...
The LEGO® Piece Garden in London
In collaboration with media platform It’s Nice That, LEGO opens doors to a space that fosters creativity and calm in the midst of the bustling Shoreditch Design Triangle. Full Article Below Source The LEGO® Piece Garden blossoms to life at the London Design Festival...
Fleurs de Villes Back at Hudson Yards
Fleurs de Villes is bringing back its floral installation extravaganza to the lobby of New York’s Hudson Yards. Full Article Below Source Fleurs de Villes Back at Hudson Yards with 14 Star Florists By Jill Brooke Daica Skrobala of Polycarp Flowers Fleurs de...
