Our January Issue is Here!
American Floral Trends Forecast 2023
Florist Spotlight: Mariela Mazzei
Studio Versus Store: Which is Right for You?
Realistic Pricing
Creative Tutorials
Coming Events and more!
To purchase a print copy of the issue, please visit our shop
Industry News
Prepare Your Floral Business for Thanksgiving Season
Rio Roses shares ten tips to help you boost your business this holiday season....
2024 Fresh Look Expo Webinar
Register for the upcoming HFNA webinar, "A Fresh Look at Floral Design Using...
Expo Flor Ecuador
Floraldaily reports on the Expo Flor Ecuador show that took place in Quito...
Feature
Articles
Florist
Spotlight
Industry
News
Tutorials
Contests
Business &
Marketing
From Our Pages
Pets and Petals
By Nita Robertson, AIFD, CFD Flowers aren’t just for humans; animals...
Red Twig Farms: Everyone’s Farm
Red Twig Farm located in New Albany, Ohio Red Twig Farms...
The International Floral Industry
FR’s exclusive look at the journey of a cut flower from lab to farm...
Industry Leader Jose (Joey) Azout from Alexandra Farms
FR talks with the president of Alexandra Farms, a boutique...
European-influenced Bridal Bouquet
Taking a cue from the international theme of this issue, this...
Feature Articles
“ROOTS” AIFD Symposium Recap
AIFD’s spectacular 2022 National Symposium By Nita Robertson, AIFD, CFD Photo credit to AIFD® Official Photographer, Nico Alsemgeest “ROOTS,” the 2022 National Symposium of the American Institute of Floral Designers (AIFD), took place July 4-8, at the Caesars...
American Grown Flowers
Cut flowers produced in the U.S. are favored by a growing number of consumers. Discover more about the “American grown” flower industry and burgeoning movement in this exclusive FR report. By Nita Robertson, AIFD, CFD Fields at Sun Valley's Willow Creek Farm...
Destination Weddings and Events
Tips for landing exciting design jobs—both big and small—outside of your market area. By Jill Brooke The sun! The sand! The glamour! The creative opportunities! The Instagram moments! Schaffer Designs, Philadelphia, PA Creating the floral décor for a destination...
Industry News
Florabundance – A Premier North American Wholesaler
Over the past 30 years, the company has established itself as a premier supplier of fresh-cut flowers, foliage, garlands, wreaths, and bouquets across the...
Introducing “fire-rated” mosses by Verdissimo
Verdissimo has recently introduced Flat and Pole "fire-rated" mosses. This makes the mosses unique products, setting a new standard for safety and elegance in...
Dia de los Muertos
By Nita Robertson AIFD Día de los Muertos, or Day of the Dead, is a Mexican...
Fall 2024 Hottest Floral Trends
BloomNation shares fall trend insights with bold creativity and seasonal...
Fleurs de Villes’ 2024 Flower Show
Fleurs de Villes ARTISTE returned to Hudson Yards for its fifth year from...
Contests
What’s New in Florist Website Design?
A look at current trends to spruce up your website for eye-catching attention By Andrew Joseph If you have ever visited a website and clicked to travel further inside—and it takes longer than you expect it to take—you’ve probably said “Forget it!” and sought your...
WOW-factor Holiday Gift Baskets
Tips for creating and marketing a bespoke collection of enticing holiday gifts. By Nita Robertson, AIFD, CFD With the holidays just around the corner, many consumers are already searching for (and buying!) perfect gifts for those on their shopping lists—especially...
Business and Marketing
Engaged Employees
A great workplace, with staffers who enjoy their jobs, can drive both productivity and sales. By...
Email Marketing Guide
Some consider it low-tech, but if it works (and it does—still), who cares? By Andrew Joseph Some...
The Perils and Pleasures of Transporting Flowers
Tips for getting your designs to their destinations safely and easily. By Jill Brooke Ask any...
Boost Your Business with “Google Business Profile”
By Tonneli Grüetter Google My Business has become Google Business Profile. In an effort to...
In Season:Dahlia
By Tonneli Grüetter Amanda Rodgers: Bouquet Atlanta The time to rejoice is...
Peony
“The Queen of Flowers” by Carrie Wilcox, EMC BOTANICAL NAME Paeonia lactiflora COMMON NAMES...
Marketing to Gen Z
What you need to know to reach this next generation of consumers. By Andrew Joseph With each...
Destination Weddings and Events
Tips for landing exciting design jobs—both big and small—outside of your market area. By Jill...
