Our January Issue is Here!

American Floral Trends Forecast 2023
Florist Spotlight: Mariela Mazzei
Studio Versus Store: Which is Right for You?
Realistic Pricing
Creative Tutorials
Coming Events and more!

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The Art (and Algorithm) of Valentine’s Day 2026

How AI, sustainability and emotional design are transforming one of the industry’s biggest days. By Kat Castagnoli, AIFD With Valentine’s Day 2026 landing on a Saturday, florists nationwide are bracing for a complex mix of opportunity...

Guided by Nature

Korean floral design beckons tranquility in a hectic world. By Bianca Bina Spacious, balanced and natural. Grounded in foundational principles, Korean design is built on a simple yet intentional framework that embraces ethereal,...

2025 Holiday Trends

Big bows, bold blooms and vintage vibes capture the spotlight. By Kat Castagnoli, AIFD, CCF In a season brimming with velvet ribbons, oversized ornaments and cozy color palettes, this year’s holiday decor trends are all about curated...

Seed Breeding for Healthy Resistance

Take an inside look at how a leader in breed development delivers innovation to the flower industry. By Bianca Bina Every ruffle of a petal, every shade of a beloved hue, each delicate fragrance and all the unique qualities that make...

Decking the Halls for Profit: How Florists Can Build a Holiday Installation Business

Every year, offices, hotels, and retail spaces scramble to transform their interiors for the holidays. From lush garlands cascading over grand staircases to lobby trees twinkling with designer ornaments, holiday décor is no longer an...

“Green” Weddings

These florists inspire us to adopt more eco-friendly and sustainable practices for wedding designs. By Kat Castagnoli, AIFD As floral designers know, flowers can have a huge impact on a wedding in the best way. But did you know those same...

Beyond the Bouquet

How florists are breaking the boundaries of personal flowers. By Molly Lucille Bridal bouquets have adorned wedding parties throughout human history. Ancient brides carried bundles of symbolic herbs and blooms, such as dill, considered to...

Managing Mother’s Day

Make the most of this lucrative holiday. By Nita Robertson, AIFD Mother’s Day is just around the corner. Are you ready for it? This special holiday is a cornerstone for the flower industry, as flowers consistently rank among the top gifts...

Remarkable Women in Floristry

Join Us in Celebrating International Women’s Day By Molly Lucille Every International Women’s Day, Florists’ Review honors the influential women that help form the beautiful community that is our industry. Women are the backbone...

26th Annual “Picture Perfect Weddings Contest”

By Nita Robertson, AIFD Sponsored by Alexandra Farms and Fitz Design For 26 years, florists have enthusiastically shared photos of their work for our annual “Picture Perfect Weddings Contest.” Each year, we are captivated by breathtaking...

Industry News

The 12 Best “Jeopardy” Questions Inspired by Flowers

Fun trivia questions inspired by flowers. Full Article Here Source:...

Strategies to Boost Your Administrative Professionals Day Sales

Administrative Professionals Day, on April 23 this year, is a great time to...

Sustainabloom Launches Inspiring New Video On Sustainability

This powerful short video brings to life Sustainabloom’s mission of educating...

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Spotlight

Industry
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Business &
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Holiday Décor with Ribbon: What’s Trending

Sponsored by Reliant Ribbon Trending Uses for Ribbon in Holiday Decorating: Seasonal porch and patio pots are created 2–4 times a year, often using permanent botanicals (though fresh is also an option). These can be coordinated with door décor such as wreaths and...

A Florist’s Guide to Indian Weddings

The abundance of flowers—and business opportunities—in multi-day Indian nuptials. By Nita Robertson, AIFD Indian weddings are among the most visually spectacular and culturally rich celebrations in the world. Known for their grandeur, vibrant colors and elaborate...

At the Altar, Down the Aisle: Ceremony Floral Trends

By Molly Lucille In the thick of wedding season, it can happen fast. We can lose ourselves during this hectic time and feel like each wedding begins to blur together. We can fall into the trap of losing touch with the importance of the wedding ceremony. The ceremony...

The Value of Vessels

Making the case about the importance role containers play in creating the perfect floral designs By Jill Brooke At the recent Fleurs de Villes “ARTISTE” show in New York City’s Hudson Yards, florist Lorena Eni, owner of LEF/Lorena Eni Flowers in the borough of...

Embracing the Evolving Trends in Sympathy Flowers

By Nita Robertson, AIFD Presented by Smither-Oasis Sympathy flowers have long been a heartfelt way to express sorrow, love and support to grieving families. But as funeral traditions change and consumer preferences shift, florists are being called upon to adapt,...

The Founding of Florists’ Review

As Florists’ Review celebrates its 125th anniversary...

Flower Flash

A new book from celebrated New York City florist Lewis Miller...

Let the Buying Begin

There is no substitute for an in-person experience, and Las...

Valentine’s Day Contest Winners

Every February 14, lovers worldwide celebrate with flowers. Across...

Reflections of a Starry Winter Night

A nontraditional seasonal design inspired by a nighttime stroll...

Feature Articles

The Great Tablescape

By Nita Robertson AIFD, CFD Tablescapes are wonderful ways to decorate tables for any special occasion, especially the holidays. But exactly what are tablescapes? Tablescapes are artistic arrangements of multiple articles on a table to create a dramatic table décor...

Wreaths For Every Occasion

With Interest in Wreaths Exploding, Discover the Latest Trends in this Category of Floral Design By Tonneli Grüetter The wreath business is big. But has your business fully tapped into this a booming niche? From easy-selling dried wreaths to the heartfelt floral...

July 2021 “Best in Blooms” Winner

Meet the winner and other finalists in FR's new bimonthly flower design contest. Florists’ Review is excited to present the finalists in the second installment of our new “Best in Blooms” contest series—the theme of which is “The Great Gatsby.” More than 70 floral...

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Industry News

BloomNation Achieves Record-Breaking Mother’s Day

May 16, 2025 | Industry News

Despite economic uncertainty, BloomNation saw steady performance across its platform during Mother's Day. Full Article Here Source BloomNation Photo credit...

Knock Out® Rose Celebrating it’s 25th Anniversary

May 16, 2025 | creativity and education

Twenty-five years ago, a rose bloomed that would forever change how gardeners viewed America’s most iconic flower. Full Article Here Source Flowerpowerdaily...

The New San Francisco Flower Market

Full Article Here Source: Mayesh The New San Francisco Flower Market is Open...

Glow-in-the-dark Hydrangea Unveiled

HOKO Breeding unveils a new hydrangea variety that displays a subtle, natural...

Meet The Duel of the Delphiniums Contestants!

The floral world is about to witness a spectacular showdown as 16 of the...

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Tutorials

Tutorial: Angel Wings

Create an exquisite bridal bouquet with a feather-like base. Floral design and text by...

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How to Create a “Prom Bar”

Wearable Flowers for Prom

Women’s Day Brunch

Heart’s Delight

For More Tutorials

Contests

Learning To Say No to a Zillion Requests for Free Flowers

Aug 14, 2023

By Jill Brooke On any given day, Joost Bongaerts, owner and CEO of Carpinteria, Calif.-based flower wholesaler Florabundance, juggles countless calls and requests. Aside from fulfilling thousands of orders for fresh cut flowers around the United States, the...

Florists’ Reviews 2023 Autumn Wedding Contest

Aug 4, 2023

Enter our latest contest by sharing your autumn wedding work According to The Knot and WeddingWire, October and September are the most popular months for weddings (No. 1 and No. 2, respectively), surpassing June (No. 3) for the past several years! So,...