Our January Issue is Here!

American Floral Trends Forecast 2023
Florist Spotlight: Mariela Mazzei
Studio Versus Store: Which is Right for You?
Realistic Pricing
Creative Tutorials
Coming Events and more!

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“Green” Weddings

These florists inspire us to adopt more eco-friendly and sustainable practices for wedding designs. By Kat Castagnoli, AIFD As floral designers know, flowers can have a huge impact on a wedding in the best way. But did you know those same...

Beyond the Bouquet

How florists are breaking the boundaries of personal flowers. By Molly Lucille Bridal bouquets have adorned wedding parties throughout human history. Ancient brides carried bundles of symbolic herbs and blooms, such as dill, considered to...

Managing Mother’s Day

Make the most of this lucrative holiday. By Nita Robertson, AIFD Mother’s Day is just around the corner. Are you ready for it? This special holiday is a cornerstone for the flower industry, as flowers consistently rank among the top gifts...

Remarkable Women in Floristry

Join Us in Celebrating International Women’s Day By Molly Lucille Every International Women’s Day, Florists’ Review honors the influential women that help form the beautiful community that is our industry. Women are the backbone...

26th Annual “Picture Perfect Weddings Contest”

By Nita Robertson, AIFD Sponsored by Alexandra Farms and Fitz Design For 26 years, florists have enthusiastically shared photos of their work for our annual “Picture Perfect Weddings Contest.” Each year, we are captivated by breathtaking...

American Floral Trends Forecast 2025

An exploration of five major trends that will influence floral design this year. Anthologized and written by Tonneli Grüetter and Molly Lucille The flower industry is poised for an exciting transformation in 2025, with five bold trends...

New Podcast Episode

Please join us for our latest episode of the Flower Hour with Florists Review. In this episode Florist’ Review talks with the talented floral designer Beth O'Reilly and Laura Walsh, marketing director at Smithers-Oasis NA. Guests: Floral...

2024 “Reader’s Choice Awards”

Celebrating Your Favorites FR’s second annual recognition of our readers’ favorite designers—and more—of the year By Molly Lucille As 2024 winds to a close, we’re thrilled to announce the return of our second annual “Reader’s Choice...

Australia’s Floral Revolution

A look at the trend-setting florists on the continent down under—and their floral design aesthetics By Tonneli Grüetter Move over demure pastels and mindful greenery; Australia’s flower scene is having a major moment, and it’s anything...

“Best in Blooms”

Celebrating Creativity and Innovation in Floral Design Meet the winner and finalists in FR’s latest flower design contest By Nita Robertson, AIFD Sponsored by Alexandra Farms and OASIS Floral Products Florists’ Review is excited to...

Industry News

San Francisco Unveils New Wholesale Flower Market

The grand opening of the new facility represents more than a relocation; it is...

GRAMMYs Big on Blooms

Suntory Flowers showcased their beautiful flowers at the Grammys again this...

Introducing Redvolution: A New Era for Red Roses

A stunning new red rose has entered the market. Rosaprima is proud to...

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Feature
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Florist
Spotlight

Industry
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Tutorials

Contests

Business &
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Holiday Décor with Ribbon: What’s Trending

Sponsored by Reliant Ribbon Trending Uses for Ribbon in Holiday Decorating: Seasonal porch and patio pots are created 2–4 times a year, often using permanent botanicals (though fresh is also an option). These can be coordinated with door décor such as wreaths and...

A Florist’s Guide to Indian Weddings

The abundance of flowers—and business opportunities—in multi-day Indian nuptials. By Nita Robertson, AIFD Indian weddings are among the most visually spectacular and culturally rich celebrations in the world. Known for their grandeur, vibrant colors and elaborate...

At the Altar, Down the Aisle: Ceremony Floral Trends

By Molly Lucille In the thick of wedding season, it can happen fast. We can lose ourselves during this hectic time and feel like each wedding begins to blur together. We can fall into the trap of losing touch with the importance of the wedding ceremony. The ceremony...

The Value of Vessels

Making the case about the importance role containers play in creating the perfect floral designs By Jill Brooke At the recent Fleurs de Villes “ARTISTE” show in New York City’s Hudson Yards, florist Lorena Eni, owner of LEF/Lorena Eni Flowers in the borough of...

Embracing the Evolving Trends in Sympathy Flowers

By Nita Robertson, AIFD Presented by Smither-Oasis Sympathy flowers have long been a heartfelt way to express sorrow, love and support to grieving families. But as funeral traditions change and consumer preferences shift, florists are being called upon to adapt,...

An Artful Approach To Valentine’s Day

INSPIRATION FOR CREATING MODERN AND ARTISTIC DESIGNS FOR THE HOLIDAY...

Florists’ Reviews Picture Perfect Wedding Contest

Florists' Review Presents our 23rd Annual Picture Perfect Wedding...

Blooming Installations

Floral Installations Reimagined By Jill Brooke, founder...

ORCHIDELIRIUM

All About Our Five Favorite Orchids By Tonneli Grüetter Since...

FTD’s 2021 Makeover Magic

ONE-HUNDRED-TWENTY-SIX-YEAR-OLD ROTH FLORIST, IN LAFAYETTE,...

Feature Articles

From Field To Studio

Danielle Dall’Armi, owner of Rose Story Farm in CarpinteriaChanging consumer attitudes and COVID’s disruption are redefining all channels of the floral marketplace. By Debra Prinzing, PFCI According to the just- published “2021 National Gardening Survey,” conducted by...

Seed to Sale

The Journey of a Flower “Big, open, fluffy blooms—with lots of saturated color. Our bride, Meryl, wanted the full effect of old-fashioned romantic garden roses for her wedding day,” shares Holly Heider Chapple of Holly Chapple Flowers. Chapple’s northern-Virginia-...

In Season: Garden Roses

By: Jules Lewis Gibson The allure of garden roses is universal. This queen of flowers has played a major role in poetry, religion, art and literature; music, medicine, fashion design, perfume and home decoration—even cuisine. An ancient flower grown for more than...

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Industry News

Art in Bloom DC

Mar 24, 2025 | Floral Event News

Art in Bloom DC 2025 returned to the historic Anderson House from March 20-23. Full Article Here Source Flowerpowerdaily Art in Bloom DC for 2025 Art in Bloom...

That Flower Feeling Celebrates National Self-Care Day

Mar 24, 2025 | Industry News

To celebrate National Self-Care Day, That Flower Feeling will host a bouquet giveaway from April 1st to April 5th on its Instagram and TikTok accounts,...

2025 Home Decor Trends

From artisanal glass crafted with cutting-edge techniques to a sophisticated...

Announcing Fitz Inspired Floral Design Retreats

These floral design retreats promise to elevate your craft and fuel your...

Valentine’s Day Spending Trends

Last year’s trends offer valuable insights to help florists make the most of...

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Tutorials

Sunshine and Zest

Create this lively and lovely tablescape for a springtime brunch. Floral design and text...

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Heart’s Delight

Cascading Beauty

Dynamic New Convention Design

Hand-tied Bouquet for Valentine’s Day

For More Tutorials

Contests

Giftware Guide

Jul 24, 2023

Make your customers’ hearts sing and your cash register ring with these trend-leading products being showcased at the summer markets in Atlanta and Las Vegas. Presented by International Market Centers (IMC)

Managing Gen Z Employees

Jul 23, 2023

The youngest generation of people entering the workforce today comes with unique characteristics and traits—some positive and some a bit more challenging—all of which require business owners to adopt new management techniques and retool their work environments—like it...