Our January Issue is Here!

American Floral Trends Forecast 2023
Florist Spotlight: Mariela Mazzei
Studio Versus Store: Which is Right for You?
Realistic Pricing
Creative Tutorials
Coming Events and more!

To purchase a print copy of the issue, please visit our shop

Read the digital edition NOW

The Art (and Algorithm) of Valentine’s Day 2026

How AI, sustainability and emotional design are transforming one of the industry’s biggest days. By Kat Castagnoli, AIFD With Valentine’s Day 2026 landing on a Saturday, florists nationwide are bracing for a complex mix of opportunity...

Guided by Nature

Korean floral design beckons tranquility in a hectic world. By Bianca Bina Spacious, balanced and natural. Grounded in foundational principles, Korean design is built on a simple yet intentional framework that embraces ethereal,...

2025 Holiday Trends

Big bows, bold blooms and vintage vibes capture the spotlight. By Kat Castagnoli, AIFD, CCF In a season brimming with velvet ribbons, oversized ornaments and cozy color palettes, this year’s holiday decor trends are all about curated...

Seed Breeding for Healthy Resistance

Take an inside look at how a leader in breed development delivers innovation to the flower industry. By Bianca Bina Every ruffle of a petal, every shade of a beloved hue, each delicate fragrance and all the unique qualities that make...

Decking the Halls for Profit: How Florists Can Build a Holiday Installation Business

Every year, offices, hotels, and retail spaces scramble to transform their interiors for the holidays. From lush garlands cascading over grand staircases to lobby trees twinkling with designer ornaments, holiday décor is no longer an...

“Green” Weddings

These florists inspire us to adopt more eco-friendly and sustainable practices for wedding designs. By Kat Castagnoli, AIFD As floral designers know, flowers can have a huge impact on a wedding in the best way. But did you know those same...

Beyond the Bouquet

How florists are breaking the boundaries of personal flowers. By Molly Lucille Bridal bouquets have adorned wedding parties throughout human history. Ancient brides carried bundles of symbolic herbs and blooms, such as dill, considered to...

Managing Mother’s Day

Make the most of this lucrative holiday. By Nita Robertson, AIFD Mother’s Day is just around the corner. Are you ready for it? This special holiday is a cornerstone for the flower industry, as flowers consistently rank among the top gifts...

Remarkable Women in Floristry

Join Us in Celebrating International Women’s Day By Molly Lucille Every International Women’s Day, Florists’ Review honors the influential women that help form the beautiful community that is our industry. Women are the backbone...

26th Annual “Picture Perfect Weddings Contest”

By Nita Robertson, AIFD Sponsored by Alexandra Farms and Fitz Design For 26 years, florists have enthusiastically shared photos of their work for our annual “Picture Perfect Weddings Contest.” Each year, we are captivated by breathtaking...

Industry News

BloomNation Announces New Partnership with Florabundance

BloomNation announces a new partnership with Florabundance. This new...

The New San Francisco Flower Market

Full Article Here Source: Mayesh The New San Francisco Flower Market is Open...

Glow-in-the-dark Hydrangea Unveiled

HOKO Breeding unveils a new hydrangea variety that displays a subtle, natural...

More Industry News

Feature
Articles

Florist
Spotlight

Industry
News

Tutorials

Contests

Business &
Marketing

Holiday Décor with Ribbon: What’s Trending

Sponsored by Reliant Ribbon Trending Uses for Ribbon in Holiday Decorating: Seasonal porch and patio pots are created 2–4 times a year, often using permanent botanicals (though fresh is also an option). These can be coordinated with door décor such as wreaths and...

A Florist’s Guide to Indian Weddings

The abundance of flowers—and business opportunities—in multi-day Indian nuptials. By Nita Robertson, AIFD Indian weddings are among the most visually spectacular and culturally rich celebrations in the world. Known for their grandeur, vibrant colors and elaborate...

At the Altar, Down the Aisle: Ceremony Floral Trends

By Molly Lucille In the thick of wedding season, it can happen fast. We can lose ourselves during this hectic time and feel like each wedding begins to blur together. We can fall into the trap of losing touch with the importance of the wedding ceremony. The ceremony...

The Value of Vessels

Making the case about the importance role containers play in creating the perfect floral designs By Jill Brooke At the recent Fleurs de Villes “ARTISTE” show in New York City’s Hudson Yards, florist Lorena Eni, owner of LEF/Lorena Eni Flowers in the borough of...

Embracing the Evolving Trends in Sympathy Flowers

By Nita Robertson, AIFD Presented by Smither-Oasis Sympathy flowers have long been a heartfelt way to express sorrow, love and support to grieving families. But as funeral traditions change and consumer preferences shift, florists are being called upon to adapt,...

Best in Blooms Winner and Finalists

Meet the winner and finalists in FR’s flower design contest....

Gift Baskets Year Round

Themed gift baskets provide year-round opportunities to increase...

Day of The Dead Florals

Celebrating Día de los Muertos, “Day of the Dead” provides an...

A Florist’s Guide To Lilies

A classic flower making a big comeback. Lilies are among the most...

Flower Tiara

An alternative-style flower crown has become a signature item for a...

Feature Articles

Seed to Sale

The Journey of a Flower “Big, open, fluffy blooms—with lots of saturated color. Our bride, Meryl, wanted the full effect of old-fashioned romantic garden roses for her wedding day,” shares Holly Heider Chapple of Holly Chapple Flowers. Chapple’s northern-Virginia-...

In Season: Garden Roses

By: Jules Lewis Gibson The allure of garden roses is universal. This queen of flowers has played a major role in poetry, religion, art and literature; music, medicine, fashion design, perfume and home decoration—even cuisine. An ancient flower grown for more than...

International Design Stars

We searched the world over to bring you some of today’s most creative and innovative floral artistsBy Kat Castagnoli, AIFD, CFD, CCF The designers you are about to meet might be from the farthest corners of the globe, but they all have one very important thing in...

Back to Top

Industry News

New Flower Collection For Men Sparks Strong Buzz

May 9, 2025 | Florists News

In March 2025, Kvitkova Vanil, a Los Angeles floral studio, launched the Savage Bloom floral collection, designed specifically for men. The collection blends...

AFE Named Funds Celebrate Special Anniversaries

May 9, 2025 | Industry News

In 2025, AFE recognizes eleven incredible anniversaries for our Named Funds and programs, ranging from five years to over 50 years of impact. Full Article...

Art in Bloom DC

Art in Bloom DC 2025 returned to the historic Anderson House from March 20-23....

That Flower Feeling Celebrates National Self-Care Day

To celebrate National Self-Care Day, That Flower Feeling will host a bouquet...

Creative Ways to Use QR Codes for Gifting

Technology has opened up new ways to personalize and elevate the experience of...

More Industry News

Tutorials

Tutorial: Angel Wings

Create an exquisite bridal bouquet with a feather-like base. Floral design and text by...

View Tutorial

Cascading Beauty

Dynamic New Convention Design

Hand-tied Bouquet for Valentine’s Day

Sublime Succulent Wearables

For More Tutorials

Contests

Special Care for Summer Flowers

Jul 24, 2023

By Terril A. Nell, Ph.D., AAF Research Coordinator at the American Floral Endowment Professor Emeritus of Floriculture at the University of Florida Summer provides a host of seasonal cut flowers to expand the palette of flower colors and forms. Many summer flowers may...

Giftware Guide

Jul 24, 2023

Make your customers’ hearts sing and your cash register ring with these trend-leading products being showcased at the summer markets in Atlanta and Las Vegas. Presented by International Market Centers (IMC)