Our January Issue is Here!

American Floral Trends Forecast 2023
Florist Spotlight: Mariela Mazzei
Studio Versus Store: Which is Right for You?
Realistic Pricing
Creative Tutorials
Coming Events and more!

To purchase a print copy of the issue, please visit our shop

Read the digital edition NOW

“Green” Weddings

These florists inspire us to adopt more eco-friendly and sustainable practices for wedding designs. By Kat Castagnoli, AIFD As floral designers know, flowers can have a huge impact on a wedding in the best way. But did you know those same...

Beyond the Bouquet

How florists are breaking the boundaries of personal flowers. By Molly Lucille Bridal bouquets have adorned wedding parties throughout human history. Ancient brides carried bundles of symbolic herbs and blooms, such as dill, considered to...

Managing Mother’s Day

Make the most of this lucrative holiday. By Nita Robertson, AIFD Mother’s Day is just around the corner. Are you ready for it? This special holiday is a cornerstone for the flower industry, as flowers consistently rank among the top gifts...

Remarkable Women in Floristry

Join Us in Celebrating International Women’s Day By Molly Lucille Every International Women’s Day, Florists’ Review honors the influential women that help form the beautiful community that is our industry. Women are the backbone...

26th Annual “Picture Perfect Weddings Contest”

By Nita Robertson, AIFD Sponsored by Alexandra Farms and Fitz Design For 26 years, florists have enthusiastically shared photos of their work for our annual “Picture Perfect Weddings Contest.” Each year, we are captivated by breathtaking...

American Floral Trends Forecast 2025

An exploration of five major trends that will influence floral design this year. Anthologized and written by Tonneli Grüetter and Molly Lucille The flower industry is poised for an exciting transformation in 2025, with five bold trends...

New Podcast Episode

Please join us for our latest episode of the Flower Hour with Florists Review. In this episode Florist’ Review talks with the talented floral designer Beth O'Reilly and Laura Walsh, marketing director at Smithers-Oasis NA. Guests: Floral...

2024 “Reader’s Choice Awards”

Celebrating Your Favorites FR’s second annual recognition of our readers’ favorite designers—and more—of the year By Molly Lucille As 2024 winds to a close, we’re thrilled to announce the return of our second annual “Reader’s Choice...

Australia’s Floral Revolution

A look at the trend-setting florists on the continent down under—and their floral design aesthetics By Tonneli Grüetter Move over demure pastels and mindful greenery; Australia’s flower scene is having a major moment, and it’s anything...

“Best in Blooms”

Celebrating Creativity and Innovation in Floral Design Meet the winner and finalists in FR’s latest flower design contest By Nita Robertson, AIFD Sponsored by Alexandra Farms and OASIS Floral Products Florists’ Review is excited to...

Industry News

Announcing Fitz Inspired Floral Design Retreats

These floral design retreats promise to elevate your craft and fuel your...

Valentine’s Day Spending Trends

Last year’s trends offer valuable insights to help florists make the most of...

Smithers-Oasis Launches Plant-Based Floral Foam

Big News! Smithers-Oasis has launched a new plant-based floral foam - OASIS®...

More Industry News

Feature
Articles

Florist
Spotlight

Industry
News

Tutorials

Contests

Business &
Marketing

Holiday Décor with Ribbon: What’s Trending

Sponsored by Reliant Ribbon Trending Uses for Ribbon in Holiday Decorating: Seasonal porch and patio pots are created 2–4 times a year, often using permanent botanicals (though fresh is also an option). These can be coordinated with door décor such as wreaths and...

A Florist’s Guide to Indian Weddings

The abundance of flowers—and business opportunities—in multi-day Indian nuptials. By Nita Robertson, AIFD Indian weddings are among the most visually spectacular and culturally rich celebrations in the world. Known for their grandeur, vibrant colors and elaborate...

At the Altar, Down the Aisle: Ceremony Floral Trends

By Molly Lucille In the thick of wedding season, it can happen fast. We can lose ourselves during this hectic time and feel like each wedding begins to blur together. We can fall into the trap of losing touch with the importance of the wedding ceremony. The ceremony...

The Value of Vessels

Making the case about the importance role containers play in creating the perfect floral designs By Jill Brooke At the recent Fleurs de Villes “ARTISTE” show in New York City’s Hudson Yards, florist Lorena Eni, owner of LEF/Lorena Eni Flowers in the borough of...

Embracing the Evolving Trends in Sympathy Flowers

By Nita Robertson, AIFD Presented by Smither-Oasis Sympathy flowers have long been a heartfelt way to express sorrow, love and support to grieving families. But as funeral traditions change and consumer preferences shift, florists are being called upon to adapt,...

The Artistry of Today’s Sympathy Designs

By Nita Robertson AIFD, CFD Brenna Quan AIFD, CFD Sympathy design is...

Autumn Weddings CONTEST

According to The Knot and WeddingWire, October and...

Dried Wall Installation with Beth O’Reilly AIFD, CFD, TMF

Floral Design by Beth O'Reilly AIFD,CFD,TMF Photos by Bill Doran...

Master Your Fall Flower Potential

Care and handling tips for 10 of the season’s most spectacular...

Best in Blooms

“Best in Blooms” Meet the finalists and Winner in the September...

Feature Articles

Picture-Perfect Weddings of 2021

By Kat Castagnoli, AIFD, CCF For better or worse, 2020 profoundly changed the landscape of the wedding industry. But if there's one thing last year has shown us, it's that love doesn't stop for a worldwide pandemic – and neither do florists. For over two decades,...

The Great Reset: Garden Trends Report

Celebrating 20 years of spotting trends in the green industries, Garden Media Group (GMG), a boutique marketing and public relations firm based in Kennett Square, Pa., has unveiled its “2021 Garden Trends Report, ‘The Great Reset.’” The report oﬀers a peek into what...

Hottest Wedding Dress Trends and Bouquet Styles That Compliment Them

There’s no shortage of uber-chic bridal dresses in 2021 Whether your brides are planning micro weddings now or full-fledged affairs later this year, one thing’s for sure: There’s no shortage of uber-chic bridal dresses in 2021. From frothy ruﬄes and flirty capes to...

Back to Top

Industry News

NYBG Orchid Show 2025 – Ode to Mexico

Mar 14, 2025 | Floral Event News

From February 15 through April 27, 2025, The Orchid Show: Mexican Modernism, the 22nd edition of the annual celebration of all things orchids at the New York...

Asocolflores Environmental Consulting

Mar 14, 2025 | Flower Growers

Asocolflores, dedicated to enhancing environmental practices in the floriculture industry, offers Environmental Consulting—a service that helps member...

Wedding Floral Trends

Here’s what we expect to see in the world of wedding floral design in 2025 and...

Mellano & Company celebrates 100 years in business

To mark this milestone, Mellano & Company is embarking on a year-long...

Preserved Flowers for Valentine’s Day

Valentine’s Day is a golden opportunity for brick-and-mortar florists to...

More Industry News

Tutorials

Sunshine and Zest

Create this lively and lovely tablescape for a springtime brunch. Floral design and text...

View Tutorial

Sublime Succulent Wearables

Versatile Trans-seasonal Centerpiece Tutorial

“Fall”ing in Love Tutorial

Summer Breeze Before Sunrise

For More Tutorials

Contests

Enter Florists’ Reviews Wreath Design Contest

Jun 26, 2023

We’ve created a contest where you can submit photos of your best wreath designs. All types of wreath designs are welcome—for example, fall, holiday, dried, and permanent. Share wreath design inspiration for the upcoming fall and winter holidays. Let's inspire each...

Private Labeling: Local, Personalized, Profitable

Jun 19, 2023

Discover how “private labeled” products can resonate with today’s consumers, expand your brand and generate greater sales. By Melinda R. Cordell How do I love thee, private-label products? Let me count the ways. 1. Private labeling allows you to add to your brand with...