Our January Issue is Here!
American Floral Trends Forecast 2023
Florist Spotlight: Mariela Mazzei
Studio Versus Store: Which is Right for You?
Realistic Pricing
Creative Tutorials
Coming Events and more!
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Industry News
Duel of the Delphiniums
Ball SB, Details Flowers Software, and The Society of American Florists are...
FAM Flower Farm Expands Product Range
FAM Flower Farm has been working with Biancheri Creazione, an Italian breeder...
A Demand for Flowers with Sandy, Nude Tones
After hearing from floral designers that they needed more focal flowers with...
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From Our Pages
Industry Events are a “GO” –AGAIN!
-By David Coake (From “Bouquets to Art” 2019 at the de Young museum...
Pets in Petals
Flowers are more than just for humans; our furry, feathered friends...
Extending The Enjoyment
Customers fall in love with your floral designs as much as the...
WFFSA
The WFFSA Report WFFSA 2021 hosted at Trump National Doral Miami was...
Waterfall Bouquet
A cascading bouquet, of grand proportions, is designed for a bride...
Feature Articles
Only the Best Blooms for Mom
Article by Kat Castagnoli, AIFD, CFD, CCF Designs by Jaime Webber, The Floral Bar, Texas Anna Day, AIFD, CFD, Anna Day Designs, Arizona Alex Nutting, Aesme Floral Studio, London Katya Rusin, Lavka Flowers, New York Jen Lagedrost Cavender, NECTAR + BLOOM, California...
How the Global Flower Industry Has Adapted to the Pandemic
While there are many common threads across the globe, there are also contrasting perspectives regarding how different areas have coped with the impact. Read observations and lessons learned from seven markets on different continents here…
Everlasting Beauty
It used to be easy for florists to spot a “silk” flower a mile away. Not anymore. Permanent Botanicals are designed with such high quality that they not only look exactly like their fresh counterparts but also feel and, in some cases, smell just like them. Read more…
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Industry News
Sustainabloom Launches Inspiring New Video On Sustainability
This powerful short video brings to life Sustainabloom’s mission of educating and empowering the floral community on its journey toward a more sustainable...
Details Flowers Software Celebrates 10 Years of Business
Details Flowers Software proudly marks its 10th anniversary on April 24, 2025. Since its founding in 2015, Details has revolutionized the way florists and...
Introducing Redvolution: A New Era for Red Roses
A stunning new red rose has entered the market. Rosaprima is proud to...
CalFlowers Welcomes Lane DeVries as Executive Director
CalFlowers is thrilled to announce the appointment of Lane DeVries as...
Blooming Innovations Introduces New Hydrangea Variety
Following the four Delphinium varieties launched previously by Blooming...
Contests
Cyber Security for Your Flower Business
How to counter fraud in a digital world. By Phillip M. Perry Businesses of all sizes face a growing risk of financial loss from fraudulent internet transactions. Here’s just one example: When the controller of a California business received an email from the CEO...
FR’s Show Your Pride Design Contest Winner and Finalists
Meet the winner and finalists in FR’s latest flower design contest. By Nita Robertson, AIFD, CFD June is a month of celebrations: Since 1959, the month has been designated as “National Rose Month,” and in 2014, June was established as “Immigrant Heritage...
Business and Marketing
Marketing to Gen Z
What you need to know to reach this next generation of consumers. By Andrew Joseph With each...
Destination Weddings and Events
Tips for landing exciting design jobs—both big and small—outside of your market area. By Jill...
Going Tropical
By Nita Robertson, AIFD, CFD Colorful and exotic tropical cut flowers transport the admirer to a...
