Our January Issue is Here!
American Floral Trends Forecast 2023
Florist Spotlight: Mariela Mazzei
Studio Versus Store: Which is Right for You?
Realistic Pricing
Creative Tutorials
Coming Events and more!
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Industry News
TFF Partners with Philadelphia Flower Show
That Flower Feeling is excited announce their participation in this years...
U.S. places hold on 25% tariff on Colombian imports
A resolution was reached, placing a hold on the proposed tariff. Full Article...
Wedding Floral Trends
Here’s what we expect to see in the world of wedding floral design in 2025 and...
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Articles
Florist
Spotlight
Industry
News
Tutorials
Contests
Business &
Marketing
From Our Pages
Pets in Petals
Flowers are more than just for humans; our furry, feathered friends...
Extending The Enjoyment
Customers fall in love with your floral designs as much as the...
WFFSA
The WFFSA Report WFFSA 2021 hosted at Trump National Doral Miami was...
Waterfall Bouquet
A cascading bouquet, of grand proportions, is designed for a bride...
Wind-Water-Earth by Waterlily Pond
A new breathtaking large-scale floral art installation is currently...
Feature Articles
Everlasting Beauty
It used to be easy for florists to spot a “silk” flower a mile away. Not anymore. Permanent Botanicals are designed with such high quality that they not only look exactly like their fresh counterparts but also feel and, in some cases, smell just like them. Read more…
2020-2021 American Floral Trends Forecast
Exciting new Floral Trends for 2020-2021 from eight of North America’s leading floral design artists. See holiday and seasonal interpretations of four trends, with the latest colors and styles applied. Read more…
Sympathy Reimagined
With strict limitations in place as a result of COVID-19, the sympathy flower business has changed dramatically. Gone are the days of large church services, gravesite gatherings or celebrations of life. They’re now replaced, largely, by Learn More…
Florist Spotlight
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Industry News
Asocolflores Environmental Consulting
Asocolflores, dedicated to enhancing environmental practices in the floriculture industry, offers Environmental Consulting—a service that helps member...
The Impact of the Pete Garcia Company™
Details Flowers highlights the rich history of the Pete Garcia Company™, a family-owned business that has set the standard for excellence and innovation in...
New York Fashion Week with Julia Rose
Learn more about the floral journey of Julia Rose and her experience at New...
All About Carnations – January’s Flower
Hail the carnation, the humble flower of January. Full Article Here Source-...
Celebrating National Tulip Day 2025
Amsterdam celebrated the beginning of the new tulip season on Saturday,...
Contests
FR’s Show Your Pride Design Contest Winner and Finalists
Meet the winner and finalists in FR’s latest flower design contest. By Nita Robertson, AIFD, CFD June is a month of celebrations: Since 1959, the month has been designated as “National Rose Month,” and in 2014, June was established as “Immigrant Heritage...
How To Provide “Five-star” Customer Service
Tips and inspiration for elevating the experiences that customers will have with your business to an unrivaled level. By Melinda R. Cordell Providing extraordinary service is crucial for building a loyal customer base and growing your business. But there’s more to it...
Business and Marketing
Marketing to Gen Z
What you need to know to reach this next generation of consumers. By Andrew Joseph With each...
Destination Weddings and Events
Tips for landing exciting design jobs—both big and small—outside of your market area. By Jill...
Going Tropical
By Nita Robertson, AIFD, CFD Colorful and exotic tropical cut flowers transport the admirer to a...
