NEW ISSUE
Our August Issue
Welcome to our new edition of Florists’ Review! As always, we strive to provide our readers with the latest trends and insights in the world of floristry.
- Instagram Star Feature
- 2025 Holiday Trends
- Decking the Halls for Profit
- Seed Breading for Healthy Resistance
- Handcrafted Paper Flowers
- Summer Citrus Garden Tutorial
- The Procrastinator’s Guide
- Boost Your Brand with Canva
- Protecting Your Floral Business
- Holiday Sales Boosters
- Coming Events and more!
To purchase a print copy of the issue, please visit our SHOP
LATEST NEWS
BloomNation Announces New Partnership with Florabundance
BloomNation announces a new partnership with Florabundance. This new partnership offers florists an exciting opportunity to source premium flowers with confidence and access industry-leading business tools. Full Article Here Source: BloomNation BloomNation Announces...
The New San Francisco Flower Market
Full Article Here Source: Mayesh The New San Francisco Flower Market is Open At the start of this year, Mayesh proudly joined in celebrating the grand opening of the new San Francisco Flower Market (SFFM) facility, marking a transformative moment for the...
Glow-in-the-dark Hydrangea Unveiled
HOKO Breeding unveils a new hydrangea variety that displays a subtle, natural glow-in-the-dark effect. Full Article Here Source: floraldaily.com Glow-in-the-dark hydrangea unveiled HOKO Breeding unveils a variety that displays a subtle, natural glow-in-the-dark...
Meet The Duel of the Delphiniums Contestants!
The floral world is about to witness a spectacular showdown as 16 of the industry's most talented designers step into the ring for the Duel of the Delphiniums—a high-stakes, bracket-style floral design competition where creativity, innovation, and passion will take...
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FR’s Show Your Pride Design Contest Winner and Finalists
Meet the winner and finalists in FR’s latest flower design contest. By Nita Robertson, AIFD, CFD June is a month of celebrations: Since 1959, the month has been designated as “National Rose Month,” and in 2014, June was established as “Immigrant Heritage...
FROM OUR PAGES
FEATURES
125 Florists To Be Celebrated
Our choices for the most exciting florists across North America and U.S. Territories for 2022. By Tonneli Grüetter When discussing the monumental task of determining the 125 most exciting florists across North America and U.S. Territories, in celebration...
The Art Of Hosting Floral Design Workshops
A guide to planning and hosting workshops to increase your revenues. By Andrew Joseph Blooms on Boswell There’s an old adage, “If it ain’t broke, don’t fix it,” but that’s not always practical advice when it comes to running a business like a flower shop....
Florists’ Reviews Picture Perfect Wedding Contest
Florists' Review Presents our 23rd Annual Picture Perfect Wedding Contest. It's here! Our Annual Picture Perfect Wedding contest is here for you to submit your best wedding florals in any or all of the categories below: • Bouquets • Reception Décor • Ceremony...
Blooming Installations
Floral Installations Reimagined By Jill Brooke, founder FlowerPowerDaily.com It used to be that floral arches were only used for weddings for that picture-perfect nuptial moment. Even during the pandemic, with shrinking guest lists and budgets, the floral arch and...
ORCHIDELIRIUM
All About Our Five Favorite Orchids By Tonneli Grüetter Since orchids became popularized during the 19th century, botanists have hybridized more than 100,000 new types of orchids, spanning every color and form known to the human imagination. But their diversity did...
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TRENDS
Color My World
Systemic racism has become a topic of primary interest around the nation. As headlines blare news about racial disparities in the society at large, businesses everywhere are asking themselves two important questions: What inequities exist in our own organization, and how can we rectify them?
The Floral World is Changing
While the fundamentals to business success have not changed, the way people are shopping and buying fresh flowers has, and this has only accelerated in the current pandemic environment.
A Beautiful Education
Almost 15 years ago, I walked into Golden West Community College (GWC) in Huntington Beach, Calif., to try my hand at floral design in a basic class.
COVID-19’s Impact on Wholesale Florists
The coronavirus pandemic has impacted everyone, and the floral industry is no exception, with many in the field shuttering operations or facing uncertainty about the future.
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FLORIST SPOTLIGHT
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Derek Woodruff, AIFD, PFCI, CF — Floral Underground
Discover how Derek Woodruff, AIFD, PFCI, CF, uses Instagram to promote his business, events and workshops — as well as everything else he does in the industry, including being a Main Stage presenter at the AIFD 2020 National Symposium, “Vision,” July 2-7 in Chicago. Read more […]
Kelly Cuadra — New Seasons Market; Portland, Ore.
Kelly Cuadra, the floral manager at New Seasons Market’s Williams store in Portland, Ore., has done it all: She started in a traditional flower shop, then moved on to a large event design company, and now she works in a supermarket floral department – which she loves! This is the story of her floral journey. Read more […]
Backstage Pass
As “J Schwanke’s Life in Bloom,” the first TV show exclusively showcasing cut flowers and the cut flower industry, begins its second season on American Public Television (APT), it’s star, J Schwanke, AIFD, AAF, PFCI, shares with Florists’ Review how he made this show a reality. Read more […]
DESIGN TUTORIALS
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Serpentine Memorial Arrangement
A graceful “S”-shaped design offers both symbolism and functionality Floral design, photos and text by Nita Robertson, AIFD Presented by Smithers Oasis North America Designing flower arrangements to surround cremation urns is an increasingly common request for florists, as the...
Hand-tied Cascade Bridal Bouquet
How to design a cascade-style bouquet with a sustainable approach Floral design, photos, video and text by Beth O’Reilly, AIFD, CFD, TMF Presented by Alexandra Farms Design mechanics for hand-tied cascade-style bouquets can be tricky, especially when taking a...
Rhythmic Spring Bridal Bouquet
An exuberant hand-tied design created with a chicken-wire armature. Floral design, step-by-step photos and text by Shelayne Hammack, Twist Flowers located in Reno, Nev. Bouquet photos by Jessica Lillian, Jessica Lillian Photography,Reno, Nev. When developing a color...
A Modern Centerpiece
This moody, monochromatic masterpiece is a study in color and texture. Floral design and text by Ashley Overholser Primavera: Modern Floristry; Atlanta, Ga. Photos by Frank Piazza (“Frankie Zaza”); Atlanta, Ga. Floral design is living artwork, and as...
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BUSINESS AND MARKETING
Creating a Marketing Calendar for 2025
By Nita Robertson, AIFD An annual marketing calendar is an invaluable tool that enables business owners to strategically plan and organize promotional activities for their businesses throughout the year. It serves as a roadmap for marketing initiatives, ensuring that campaigns...
Giftware Guide
Make your customers’ hearts sing and your cash register ring with these trend-leading products being showcased at the summer markets in Atlanta and Las Vegas. Presented by International Market Centers (IMC)
Managing Gen Z Employees
The youngest generation of people entering the workforce today comes with unique characteristics and traits—some positive and some a bit more challenging—all of which require business owners to adopt new management techniques and retool their work environments—like it...
The Wow Factor: The 10 Commandments of Creating Lifetime Customers
By Tra Williams Everyone has experienced this at one time or another: What you thought was going to be a simple everyday transaction for a product or service turned out to be an experience that earned your lifetime loyalty as a customer. Sadly, it doesn’t happen very...
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CREATIVITY AND EDUCATION
Valentine’s Day Inspiration
By Nita Robertson, AIFD, CFD For the upcoming Valentine’s Day, which, in 2024, will be on a Wednesday, we want to help inspire you to develop artistic unique designs that appeal to your customer base while giving that wow factor. For Florists' Reviews 2023 Valentine's Day...
Stay Sharp
Your Guide to Floral Cutting Tools by Tonneli Grüetter SCISSORS Scissors are an excellent choice for beginning florists not yet ready to try the knife. Scissors are available in many styles and should be selected to suit the user’s dominant hand. We recommend keeping...
Water Quality and Flower Longevity
Are you doing everything right, but your flowers still don’t last as long as they should? It could be your water. By Terril A. Nell, Ph.D., AAF Research Director, American Floral Endowment Flowers live or die based on the availability of water to stems, leaves and...
Straight from Market: Visual Display Inspiration
By International Market Centers Gift and home décor tradeshows—like Atlanta Market and Las Vegas Market—offer visual display inspiration as much as the opportunity to source unique products. Expertly designed showrooms, temporary exhibits and product...
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