NEW ISSUE
Our August Issue
Welcome to our new edition of Florists’ Review! As always, we strive to provide our readers with the latest trends and insights in the world of floristry.
- Instagram Star Feature
- 2025 Holiday Trends
- Decking the Halls for Profit
- Seed Breading for Healthy Resistance
- Handcrafted Paper Flowers
- Summer Citrus Garden Tutorial
- The Procrastinator’s Guide
- Boost Your Brand with Canva
- Protecting Your Floral Business
- Holiday Sales Boosters
- Coming Events and more!
To purchase a print copy of the issue, please visit our SHOP
LATEST NEWS
Agility Isn’t Optional
If there’s one thing the last few years have taught us in the floral industry, it’s this: agility isn’t optional. From navigating the pandemic to weathering global shipping chaos and now facing the ripple effect of government instability and tariff uncertainty,...
2025 R.I.S.E. to Support Fundraising Campaign Surpasses Goal
The American Floral Endowment (AFE) is thrilled to announce that their annual fundraiser, R.I.S.E. to Support 2025, has surpassed its goal, raising over $130,000 for the floral industry. This remarkable achievement highlights the unwavering commitment and unity...
Using Cut Flowers to Improve Emotional Health
"For more than 5,000 years, people have been growing flowers, not only for their beauty, but also for their healing and symbolic value. For decades, various (behavioral) studies have shown that plants and flowers improve our emotional health. Rutgers University in the...
New Survey Reveals U.S. Floriculture Industry’s Push Toward Sustainability—and the Opportunities Ahead
For Immediate ReleaseAlexandria, Virginia - July 16, 2025 A newly released survey led by North Carolina State University (NCSU) and funded by the American Floral Endowment’s Sustainabloom program reveals promising trends in sustainability across the floral...
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Call for Submission for the Pets in Petals Contest
We invite you to showcase your finest creations in pet floral arrangements.We want to see your furry friends adorned with flowers. All type of animals are welcome. It's simple, submit images showcasing your finest floral designs on animals for an opportunity to...
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FEATURES
New Podcast Episode
Please join us for our latest episode of the Flower Hour with Florists Review. In this episode Florist’ Review talks with the talented floral designer Beth O'Reilly and Laura Walsh, marketing director at Smithers-Oasis NA. Guests: Floral designer Beth O'Reilly and...
2024 “Reader’s Choice Awards”
Celebrating Your Favorites FR’s second annual recognition of our readers’ favorite designers—and more—of the year By Molly Lucille As 2024 winds to a close, we’re thrilled to announce the return of our second annual “Reader’s Choice Awards,” where our community comes...
Australia’s Floral Revolution
A look at the trend-setting florists on the continent down under—and their floral design aesthetics By Tonneli Grüetter Move over demure pastels and mindful greenery; Australia’s flower scene is having a major moment, and it’s anything but subtle. Down under, a floral...
“Best in Blooms”
Celebrating Creativity and Innovation in Floral Design Meet the winner and finalists in FR’s latest flower design contest By Nita Robertson, AIFD Sponsored by Alexandra Farms and OASIS Floral Products Florists’ Review is excited to present the winner and finalists for...
Florists’ Review’s Inaugural “40 Over 40”
Celebrating Our Best Vase Life By Tonneli Grüetter In the vibrant world of floristry, where creativity blossoms and every bouquet tells a story, Florists’ Review proudly presents its first-ever “40 Over 40” issue. This special edition celebrates the flower industry...
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TRENDS
Eco-friendly and Sustainable Floral Products To Love
By Jill Brooke Those who live in the floral world are people who care about nature. After all,...
Flowers in the Air
Ceiling Installation Floristry By Molly Lucille As any florist knows, flowers possess the...
Faux Flowers Are Fabulous and Good for Business
Today’s ultra-realistic permanent botanicals are taking the world by storm, most notably trendy,...
European Floral Trends 2024
EMC identifies four trends in European floristry and advises how you can incorporate them to...
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FLORIST SPOTLIGHT
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DESIGN TUTORIALS
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A Vintage-inspired Wedding Bouquet
Roses in soft, romantic hues complement a beautiful antique silk ribbon. Presented by Alexandra Farms Floral design and text by Belinda Bennett, The Rose Thief Floral Studio, Hatfield, Mass. Photographer/Videographer: Rebecca Castonguay, Rebecca Castonguay Photography, West...
A Tablescape for Spring Events
Go bold with a polychromatic color scheme. Floral design, text and photos by Lea Romanowski, AIFD, CAFA, CFD Designing on the Edge Calgary, Alberta, Canada Presented by Oasis Floral Products My inspiration: my best friend, while lying in a meadow and looking outward,...
Prom Bouquet and Traditional Wrist Corsage
Elevate your flower design offerings with ribbon. Floral design, photos and text by Nita Robertson, AIFD Presented by Reliant Ribbon company Prom season brings an exciting opportunity to showcase both timeless traditions and modern trends in flower design. While...
Fantastical Fall Install
A dynamic suspended design for seasonal occasions and events Floral design, photos and text by Paulina Nieliwocki Blue Jasmine Floral Berkeley Heights, N.J. The soft curves and blended textures in this suspended floral design celebrate the autumn season’s bounty and...
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BUSINESS AND MARKETING
The Power of Flower Arrangement Recipes
Take the guesswork out of calculating your true costs and profit margins. By Nita Robertson, AIFD In the fast paced and ever evolving world of floristry, creativity and efficiency must go hand in hand. Whether designing for daily orders, weddings or large-scale events, having a...
Prom Season: A Blooming Opportunity for Florists
By Nita Robertson, AIFD Sponsored by Fitz Design Tips to Grow Your Prom Business For high school students, prom represents a magical night filled with excitement, style and self-expression. Prom season is about more than just a dance. It celebrates youth and...
Marketing International Women’s Day
Tips for creating a strategic marketing plan that will make this March 8 worldwide celebration a major flower-giving occasion By Nita Robertson, AIFD International Women’s Day (IWD), celebrated annually on March 8, is a powerful global observance that honors the...
Managing Stress During Busy Seasons
Tips for achieving higher performance and a better balance by Christi Lopez, EMC The magic of what we, as florists, do often lies in how we bring beauty and emotions to life through flowers. Whether it’s a wedding, a funeral or a special celebration, we are there to...
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CREATIVITY AND EDUCATION
Invest in Yourself to Up Your Business Savvy
Our comprehensive guide to business education features 25 incredible courses available for FREE. By Tonneli Grüetter Whether you’re looking to launch a new flower business or manage an established shop that’s hit a knowledge ceiling, you’re not alone. Every florist, at some...
Unveiling the Beauty of Hydrangea
By Nita Robertson, AIFD Hydrangea, with voluminous blooms, a range of bloom types and a broad color palette, have long been cherished by florists for their versatility as mass flowers that add texture, stunning color and modern elegance to any design. With year-round...
The Enchantment of Cut Flower Breeding
Insights into the lengthy, painstaking and expensive process of developing new flower varieties. By Nita Robertson, AIFD It all begins with the seed. Around the world, plant breeders are working in labs and greenhouses to develop better cut flowers for florists and...
Bucket-list Floral Experiences
The top flower and garden shows, exhibitions, festivals and tours across the world that, once attended, will be among the highlights of one’s life. By Jill Brooke When thinking about bucket-list flower experiences, some obvious choices come to mind. However, there are...
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