“Where flowers bloom,
so does hope.”
Question of the Month
What are the most prominent trends or changes in the sympathy business you’re seeing in your area? How have these trends/changes affected or changed sales of flowers?
Building Corporate Business One Amazing Structure At A Time
This new monthly column and corresponding video on floristsreview.com.com explores how talented owners of brick-and-mortar flower shops have become fi nancially and creatively successful. Each edition will feature a business owner/designer talking about how he or she is making his/her flower store deliver for customers, as he/she expands his/her floral art and provides financially.
Question Of The Month
We offer a monthly subscription service, and one client sends her subscription arrangement to someone in the community anonymously each month. Every month a shocked recipient asks who sent them flowers
Instagrammer Of The Month
Erika Stephens lives off the grid with her family on the remote Olympic Peninsula of Washington State. The internet there is spotty at best, and Erika has long been hesitant about using social media.
RECENT POSTS
European Floral Art
Floral designs and text by Max Hurtaud Max Hurtaud Master Florist Brussels, Belgium maxhurtaud.com @maxhurtaud Photos by Gaziano Photography Brussels, Belgium @gaziano.photography Floral art never stops evolving, and from one country to another, it differs...
Enter Our July Best in Blooms Design Contest- American Grown Edition
Submission for the Florists' Review BEST IN BLOOMS July 2023 Contest Submit your entry below to become a semi-finalist in our BEST in Blooms July 2023 American Grown contest. Four semi-finalists will be chosen to compete in the finals, celebrating American Grown...
Ikebana: Having Its Moment
By Jill Brooke Ikebana, the Japanese art of flower arranging that emphasizes form and balance and dates back to the 7th century, seems to be having a moment. The style, which translates as “way of flowers,” instructs its devoted practitioners to follow strict rules:...
Getting the Brand Together
Discover the dos and don’ts of how to establish, grow and promote your brand. By Andrew Joseph If we told you there was a way you could establish and grow a relationship between your brand (company) and consumers, how much would you pay? Well, you don’t have to pay...
Flower Hats: Blooming in Popularity
Get on board with these statement-making high-society-approved fashion accessories. By Jill Brooke As a bon vivant who has traveled the globe, R. Couri Hay has seen his share of fashionable hats. The society columnist and publicist has had a front row seat...
Florist Spotlight: Marie Danielle Vil-Young
By Nita Robertson, AIFD, CFD Marie Danielle Vil-Young À Votre Service Events New York, N.Y., and Paramus and Milltown, N.J. avsevent.com, avsflowers.com Instagram: @avsevents, @avsflowers Facebook: @avsevent The winner of FR’s May 2022 “Best in Blooms” design...
In Season: Ranunculus
By Tonneli Grüetter Ranunculus is just one of about 50 genera in the Ranunculaceae family (a.k.a. buttercup or crowfoot family), which comprises between 1,700 and 2,000 known species of herbs and, sometimes, shrubs (the number varies depending on source). Common...
How to Impress Event Planners
By Jill Brooke In many ways, an event planner is a casting director. It’s not only lights, camera, action but also the ability to have a list of characters to perform different roles in the production. After all, some clients are looking for a boho chic wedding while...
2023 Wedding Dress Trends with Bouquet Styles to Match
By Nita Robertson, AIFD, CFD Contributor: Angela Desveaux, founder and editor-in-chief of WedLuxe Media The bridal bouquet is one of the most important accessories for a wedding. Having the right bouquet that complements the wedding dress is so important. A...
A Glimpse into the Life of a Farmer-Florist
By Nita Robertson, AIFD, CFD Andrea Gagnon LynnVale Studios Gainesville, Va. Main Website: lynnvale.com Founded in 2002, LynnVale Studios is dedicated to cultivating creativity through floriculture and fine art. This beautiful and bucolic...
CALL FOR ENTRIES: 2021 Picture Perfect Wedding Contest
Florists! Enter your favorite wedding for a chance to to be published in Florists’ Review Magazine’s April Spring & Summer Weddings Issue!!
The Business of Sympathy: How has it changed in the age of COVID-19?
Florists' across the country are reporting a very quickly changing landscape when it comes to sympathy work. Some are reporting a surge in business, others a decline. What have you discovered in your own business? How has sympathy work changed in terms of business and...
“Garden Rose Design Contest” Winners
Alexandra Farms’ third annual “Garden Rose Design Contest” is now in the books, and Florists’ Review has the honor of presenting the winners! Click here to learn who won!
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Tropical Flower Arrangement
You will love this exploration of tropical flowers as Leanne creates a lavish arrangement with flowers from Green Point Nurseries. Watch now…
Common Flower Types Ottawa Flowers Educational Video Series
Ottawaflowers create beautiful flower arrangement with a simple grouping technique. Watch here…
The Style Marc Red Rose Holiday Arrangement Tutorial
Create a gorgeous centerpiece with red roses, holiday greens and seasonal accents with Marc Wilson of The Style Marc and Fallon Carter of Fallon Carter Events. Watch here…
Spreading Some Holiday Cheer with a Few Simple Winter Containers! ??? // Garden Answer
Florists have big hearts! Creative ways that they are giving back to their community and warming hearts this holiday season. Watch one florist from Garden Answer here…
How to Make Standing Spray Flower Arrangements
Standing spray flower arrangements may seem a little daunting but are a must in the florist industry. Watch how to master them with a few simple steps here…
Champagne Soirée
If the holiday season is a time for entertaining at your home and/or office, this dazzling design, by Erik Witcraft, AIFD, CFD, will make a dramatic and elegant statement for you! See more…
Christmas Compote
Leanne breaks from the traditional colors of red and green as she creates a beautiful muted color, antique look centerpiece, perfect for any elegant dining table. Enjoy…
Cranberry Christmas Flowers
Busy? This is a perfect arrangement for you! Flowers to enjoy…..the easy way! Watch now…
BALL ROAD SHOW
Ball SB – This year we have all been forced to change our way of working in many ways, but nothing has stopped us and we kept trying. Watch now…
2024 Fresh Look Expo Webinar
Register for the upcoming HFNA webinar, "A Fresh Look at Floral Design Using Hawaii-Grown Tropical Flowers and Foliage," on November 1st to learn more about Hawaiian flowers and be inspired by amazing floral designers. Don't miss this amazing opportunity. Note from...
Expo Flor Ecuador
Floraldaily reports on the Expo Flor Ecuador show that took place in Quito last week. Full Article Here floraldaily.com The article below is by Floraldaily Photo report Expo Flor Ecuador Expo Flor Ecuador 2024 is a wrap. The third edition again took place in Quito...
Augusto Solano Recognized with AFE’s Ambassador Award
We are thrilled to announce the 2024 AFE Ambassador Award Recipient — Augusto Solano, Executive President of Asocolflores. Full Article Here Source: AFE Augusto Solano of Asocolflores Recognized with AFE’s 2024 Ambassador Award We are thrilled to...
Jet Fresh Flower Growers Partners as VIP® Rose Distributor
Jet Fresh Flower Growers is thrilled to announce its partnership as an Authorized VIP® Rose Producer and Distributor for North America and the Caribbean. This collaboration promises to bring the unique beauty of VIP® Wax Dipped Roses and Jet Fresh Ecuadorian Grown...
Dia de los Muertos
By Nita Robertson AIFD Día de los Muertos, or Day of the Dead, is a Mexican holiday celebrated on November 1st and 2nd. During Día de los Muertos, people honor and remember their deceased loved ones. The belief is that during these days, the spirits of the dead return...
Fleurs de Villes’ 2024 Flower Show
Fleurs de Villes ARTISTE returned to Hudson Yards for its fifth year from October 4-13, 2024. This free flower show showcased local florists' creativity beyond traditional bouquets, featuring 10-foot floral mannequins that interpreted various people throughout...
That Flower Feeling Hosts Upcoming Webinar
That Flower Feeling (TFF) is pleased to announce an upcoming webinar titled “Marketing Flowers for Self-Care: The Importance of Evolving the Floral Industry,” scheduled for Thursday, November 14, 2024, at 12 PM EST. Full press release below Source: That Flower...
Fall 2024 Hottest Floral Trends
BloomNation shares fall trend insights with bold creativity and seasonal themes, offering florists new ways to captivate customers. Full Article Here Source: BloomNation Fall 2024 Hottest Floral Trends The Fall 2024 floral trends are moving beyond traditional earthy...
Eco-friendly and Sustainable Floral Products To Love
By Jill Brooke Those who live in the floral world are people who care about nature. After all, florists willingly enter a profession that requires insatiable demands of physical labor, mechanical expertise and time. It also requires creative talent and a deep...
