“Where flowers bloom,
so does hope.”
Question of the Month
What are the most prominent trends or changes in the sympathy business you’re seeing in your area? How have these trends/changes affected or changed sales of flowers?
Building Corporate Business One Amazing Structure At A Time
This new monthly column and corresponding video on floristsreview.com.com explores how talented owners of brick-and-mortar flower shops have become fi nancially and creatively successful. Each edition will feature a business owner/designer talking about how he or she is making his/her flower store deliver for customers, as he/she expands his/her floral art and provides financially.
Question Of The Month
We offer a monthly subscription service, and one client sends her subscription arrangement to someone in the community anonymously each month. Every month a shocked recipient asks who sent them flowers
Instagrammer Of The Month
Erika Stephens lives off the grid with her family on the remote Olympic Peninsula of Washington State. The internet there is spotty at best, and Erika has long been hesitant about using social media.
RECENT POSTS
Enter Our July Best in Blooms Design Contest- American Grown Edition
Submission for the Florists' Review BEST IN BLOOMS July 2023 Contest Submit your entry below to become a semi-finalist in our BEST in Blooms July 2023 American Grown contest. Four semi-finalists will be chosen to compete in the finals, celebrating American Grown...
Ikebana: Having Its Moment
By Jill Brooke Ikebana, the Japanese art of flower arranging that emphasizes form and balance and dates back to the 7th century, seems to be having a moment. The style, which translates as “way of flowers,” instructs its devoted practitioners to follow strict rules:...
Getting the Brand Together
Discover the dos and don’ts of how to establish, grow and promote your brand. By Andrew Joseph If we told you there was a way you could establish and grow a relationship between your brand (company) and consumers, how much would you pay? Well, you don’t have to pay...
Flower Hats: Blooming in Popularity
Get on board with these statement-making high-society-approved fashion accessories. By Jill Brooke As a bon vivant who has traveled the globe, R. Couri Hay has seen his share of fashionable hats. The society columnist and publicist has had a front row seat...
Florist Spotlight: Marie Danielle Vil-Young
By Nita Robertson, AIFD, CFD Marie Danielle Vil-Young À Votre Service Events New York, N.Y., and Paramus and Milltown, N.J. avsevent.com, avsflowers.com Instagram: @avsevents, @avsflowers Facebook: @avsevent The winner of FR’s May 2022 “Best in Blooms” design...
In Season: Ranunculus
By Tonneli Grüetter Ranunculus is just one of about 50 genera in the Ranunculaceae family (a.k.a. buttercup or crowfoot family), which comprises between 1,700 and 2,000 known species of herbs and, sometimes, shrubs (the number varies depending on source). Common...
How to Impress Event Planners
By Jill Brooke In many ways, an event planner is a casting director. It’s not only lights, camera, action but also the ability to have a list of characters to perform different roles in the production. After all, some clients are looking for a boho chic wedding while...
2023 Wedding Dress Trends with Bouquet Styles to Match
By Nita Robertson, AIFD, CFD Contributor: Angela Desveaux, founder and editor-in-chief of WedLuxe Media The bridal bouquet is one of the most important accessories for a wedding. Having the right bouquet that complements the wedding dress is so important. A...
A Glimpse into the Life of a Farmer-Florist
By Nita Robertson, AIFD, CFD Andrea Gagnon LynnVale Studios Gainesville, Va. Main Website: lynnvale.com Founded in 2002, LynnVale Studios is dedicated to cultivating creativity through floriculture and fine art. This beautiful and bucolic...
Preparing for Graduation Season
Tips for making the most of often overlooked sales opportunities. By Nita Robertson, AIFD, CFD Elementary, middle and high schools; vocational and technical schools; colleges and universities, offering multiple academic degrees—they all have them: graduation...
CALL FOR ENTRIES: 2021 Picture Perfect Wedding Contest
Florists! Enter your favorite wedding for a chance to to be published in Florists’ Review Magazine’s April Spring & Summer Weddings Issue!!
The Business of Sympathy: How has it changed in the age of COVID-19?
Florists' across the country are reporting a very quickly changing landscape when it comes to sympathy work. Some are reporting a surge in business, others a decline. What have you discovered in your own business? How has sympathy work changed in terms of business and...
“Garden Rose Design Contest” Winners
Alexandra Farms’ third annual “Garden Rose Design Contest” is now in the books, and Florists’ Review has the honor of presenting the winners! Click here to learn who won!
Let’s get social! Join our social communities.
The Style Marc Red Rose Holiday Arrangement Tutorial
Create a gorgeous centerpiece with red roses, holiday greens and seasonal accents with Marc Wilson of The Style Marc and Fallon Carter of Fallon Carter Events. Watch here…
Spreading Some Holiday Cheer with a Few Simple Winter Containers! ??? // Garden Answer
Florists have big hearts! Creative ways that they are giving back to their community and warming hearts this holiday season. Watch one florist from Garden Answer here…
How to Make Standing Spray Flower Arrangements
Standing spray flower arrangements may seem a little daunting but are a must in the florist industry. Watch how to master them with a few simple steps here…
Champagne Soirée
If the holiday season is a time for entertaining at your home and/or office, this dazzling design, by Erik Witcraft, AIFD, CFD, will make a dramatic and elegant statement for you! See more…
Christmas Compote
Leanne breaks from the traditional colors of red and green as she creates a beautiful muted color, antique look centerpiece, perfect for any elegant dining table. Enjoy…
Cranberry Christmas Flowers
Busy? This is a perfect arrangement for you! Flowers to enjoy…..the easy way! Watch now…
BALL ROAD SHOW
Ball SB – This year we have all been forced to change our way of working in many ways, but nothing has stopped us and we kept trying. Watch now…
Holiday flower shopping at Viviano Flower Shops on Live in the D
St. Clair Shores, MI – Holiday flower shopping at Viviano Flower Shops with Elizabeth Viviano and Angela Butorac. Watch Live in the D here…
Designing with an Idiot: Making Holiday Arrangements with Fresh Greens and Dried Flowers
Harmony Harvest Farm is decking the halls with fresh greenery and dried flowers with professional designer, Jessica, Watch now…
Balloons and Plush Toys for Any Occasion
burton + BURTON offers an extensive range of balloons and plush gifts perfect for any occasion. With a collection of new balloons and plush, burton + BURTON will be exhibiting at the upcoming IFPA Global Produce & Floral Show in Atlanta Oct. 17–19 in booth B2915....
Bicolor Kalanchoe Cut Flowers
The Queen Flowers R&D department is developing both potted plants and cut flowers. This has led to the two-colored kalanchoe cut flowers. Full Article Here Source Floraldaily.com Bicolour Kalanchoe cut flowers Queen® Flowers is known for their Kalanchoe...
Fun ‘N Sun 2024: A Blossoming Success
The Fun 'N Sun 2024 Floral Convention occurred on September 4-7 in Carlsbad, California. This convention provided a dynamic experience, striking the perfect balance between educational opportunities, a golf tournament, farm tours, and a lively trade fair. Full Press...
The Versatility of Preserved Flowers in Event Planning
By incorporating preserved flowers into your designs you introduce a unique element to your decor offerings. Full Article Here Source: SecondFlor The versatility of preserved flowers in event planning In the world of event planning, the choice of floral...
Study Explores Sustainable Floral Design Practices
The results from a new research study, "Perceptions of Environmentalism and the Use of Sustainable Floral Design Practices within the Floral Industry," are now released for floral businesses to utilize as they explore sustainable practices. Full Article Here Source:...
Flowers in the Air
Ceiling Installation Floristry By Molly Lucille As any florist knows, flowers possess the remarkable ability to elevate ordinary spaces into extraordinary ones. The experience of entering a room adorned with an abundance of blooms is truly enchanting, captivating the...
Field to Vase Dinner at Creekside Growers
The Field to Vase Dinner at Creekside Growers showcases a celebration of Michigan's rich agricultural bounty, local wines, and the art of culinary craftsmanship. Full press Release Below. FOR IMMEDIATE RELEASE. 9 September 2024 Michigan's...
Inside Pioneer Imports & Wholesale
Inside US-Based Floral Businesses: A Look at the Design Team with a Pulse on Permanent Botanicals In the distance, pristine warehouse racks and the sound of cart wheels can be seen and heard. In the foreground is a welcoming arch of baskets spilling with flowers, like...
Blooms across California’s Central Coast
In late July coastal towns of central California were transformed into displays of floral artistry celebrating the 30th anniversary of Florabundance. Full article here Source: floraldaily US: Blooms across California's Central Coast to celebrate 30 years of...
