“Where flowers bloom,
so does hope.”
Question of the Month
What are the most prominent trends or changes in the sympathy business you’re seeing in your area? How have these trends/changes affected or changed sales of flowers?
Building Corporate Business One Amazing Structure At A Time
This new monthly column and corresponding video on floristsreview.com.com explores how talented owners of brick-and-mortar flower shops have become fi nancially and creatively successful. Each edition will feature a business owner/designer talking about how he or she is making his/her flower store deliver for customers, as he/she expands his/her floral art and provides financially.
Question Of The Month
We offer a monthly subscription service, and one client sends her subscription arrangement to someone in the community anonymously each month. Every month a shocked recipient asks who sent them flowers
Instagrammer Of The Month
Erika Stephens lives off the grid with her family on the remote Olympic Peninsula of Washington State. The internet there is spotty at best, and Erika has long been hesitant about using social media.
RECENT POSTS
European Floral Art
Floral designs and text by Max Hurtaud Max Hurtaud Master Florist Brussels, Belgium maxhurtaud.com @maxhurtaud Photos by Gaziano Photography Brussels, Belgium @gaziano.photography Floral art never stops evolving, and from one country to another, it differs...
Enter Our July Best in Blooms Design Contest- American Grown Edition
Submission for the Florists' Review BEST IN BLOOMS July 2023 Contest Submit your entry below to become a semi-finalist in our BEST in Blooms July 2023 American Grown contest. Four semi-finalists will be chosen to compete in the finals, celebrating American Grown...
Ikebana: Having Its Moment
By Jill Brooke Ikebana, the Japanese art of flower arranging that emphasizes form and balance and dates back to the 7th century, seems to be having a moment. The style, which translates as “way of flowers,” instructs its devoted practitioners to follow strict rules:...
Getting the Brand Together
Discover the dos and don’ts of how to establish, grow and promote your brand. By Andrew Joseph If we told you there was a way you could establish and grow a relationship between your brand (company) and consumers, how much would you pay? Well, you don’t have to pay...
Flower Hats: Blooming in Popularity
Get on board with these statement-making high-society-approved fashion accessories. By Jill Brooke As a bon vivant who has traveled the globe, R. Couri Hay has seen his share of fashionable hats. The society columnist and publicist has had a front row seat...
Florist Spotlight: Marie Danielle Vil-Young
By Nita Robertson, AIFD, CFD Marie Danielle Vil-Young À Votre Service Events New York, N.Y., and Paramus and Milltown, N.J. avsevent.com, avsflowers.com Instagram: @avsevents, @avsflowers Facebook: @avsevent The winner of FR’s May 2022 “Best in Blooms” design...
In Season: Ranunculus
By Tonneli Grüetter Ranunculus is just one of about 50 genera in the Ranunculaceae family (a.k.a. buttercup or crowfoot family), which comprises between 1,700 and 2,000 known species of herbs and, sometimes, shrubs (the number varies depending on source). Common...
How to Impress Event Planners
By Jill Brooke In many ways, an event planner is a casting director. It’s not only lights, camera, action but also the ability to have a list of characters to perform different roles in the production. After all, some clients are looking for a boho chic wedding while...
2023 Wedding Dress Trends with Bouquet Styles to Match
By Nita Robertson, AIFD, CFD Contributor: Angela Desveaux, founder and editor-in-chief of WedLuxe Media The bridal bouquet is one of the most important accessories for a wedding. Having the right bouquet that complements the wedding dress is so important. A...
A Glimpse into the Life of a Farmer-Florist
By Nita Robertson, AIFD, CFD Andrea Gagnon LynnVale Studios Gainesville, Va. Main Website: lynnvale.com Founded in 2002, LynnVale Studios is dedicated to cultivating creativity through floriculture and fine art. This beautiful and bucolic...
CALL FOR ENTRIES: 2021 Picture Perfect Wedding Contest
Florists! Enter your favorite wedding for a chance to to be published in Florists’ Review Magazine’s April Spring & Summer Weddings Issue!!
The Business of Sympathy: How has it changed in the age of COVID-19?
Florists' across the country are reporting a very quickly changing landscape when it comes to sympathy work. Some are reporting a surge in business, others a decline. What have you discovered in your own business? How has sympathy work changed in terms of business and...
“Garden Rose Design Contest” Winners
Alexandra Farms’ third annual “Garden Rose Design Contest” is now in the books, and Florists’ Review has the honor of presenting the winners! Click here to learn who won!
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Tropical Flower Arrangement
You will love this exploration of tropical flowers as Leanne creates a lavish arrangement with flowers from Green Point Nurseries. Watch now…
Common Flower Types Ottawa Flowers Educational Video Series
Ottawaflowers create beautiful flower arrangement with a simple grouping technique. Watch here…
The Style Marc Red Rose Holiday Arrangement Tutorial
Create a gorgeous centerpiece with red roses, holiday greens and seasonal accents with Marc Wilson of The Style Marc and Fallon Carter of Fallon Carter Events. Watch here…
Spreading Some Holiday Cheer with a Few Simple Winter Containers! ??? // Garden Answer
Florists have big hearts! Creative ways that they are giving back to their community and warming hearts this holiday season. Watch one florist from Garden Answer here…
How to Make Standing Spray Flower Arrangements
Standing spray flower arrangements may seem a little daunting but are a must in the florist industry. Watch how to master them with a few simple steps here…
Champagne Soirée
If the holiday season is a time for entertaining at your home and/or office, this dazzling design, by Erik Witcraft, AIFD, CFD, will make a dramatic and elegant statement for you! See more…
Christmas Compote
Leanne breaks from the traditional colors of red and green as she creates a beautiful muted color, antique look centerpiece, perfect for any elegant dining table. Enjoy…
Cranberry Christmas Flowers
Busy? This is a perfect arrangement for you! Flowers to enjoy…..the easy way! Watch now…
BALL ROAD SHOW
Ball SB – This year we have all been forced to change our way of working in many ways, but nothing has stopped us and we kept trying. Watch now…
Eco-friendly and Sustainable Floral Products To Love
By Jill Brooke Those who live in the floral world are people who care about nature. After all, florists willingly enter a profession that requires insatiable demands of physical labor, mechanical expertise and time. It also requires creative talent and a deep...
Simplify Holiday Floral Arrangements
Simplify Holiday Floral Arrangements with Continental Floral Greens' Premade Greenery Line Nita Robertson AIFD As the holiday season approaches, florists everywhere are gearing up for an influx of orders and the inevitable hustle and bustle that comes with it....
Floral Mechanics with Lea Romanowski
This article highlights the expertise of Canadian florist Lea Romanowski, who emphasizes the importance of strong floral mechanics in design. With over 40 years in the industry, Lea shares insights on how precision in foundational techniques is crucial to the success...
FleurEx 2024
The British Florist Association's annual conference, held from September 28-29 at the East Midlands Conference Centre in the UK, brought together florists and industry experts for a dynamic and inspiring event. Full Article Here Source: Flora FleurEx 2024 The...
BloomNation Now Offers Full Support in Spanish
BloomNation is proud to announce that they now provide comprehensive support in the Spanish language for all stages of the florist journey—from sales and onboarding to ongoing customer success. In conjunction with the launch of their Spanish-language support, they are...
Winners of the Alexandra Farms Garden Rose Design Contest
Alexandra Farms Announces Winners of Its “2024 Garden Rose Design Contest” By Teresa Schafer It’s time to reveal the winners of Alexandra Farms’ “2024 Garden Rose Design Contest”! Again this year, we received hundreds of entries, and the judges have spoken. Four...
New Cut Flowers to be Presented at the IFTF
The Import Promotion Desk (IPD) will be presenting a wide range of cut flowers and floral rarities from Ecuador, Colombia, and Kenya at the International Floriculture Trade Fair (IFTF) from the 5th to the 7th of November 2024. Full Press release below Import Promotion...
Enter the Designs of the Decades Competition
In celebration of its 60th anniversary, the American Institute of Floral Designers (AIFD), in collaboration with the AIFD Foundation, is thrilled to announce an exciting year-long floral design competition: the "Designs of the Decades Competition." Each competition in...
FloraCraft’s Jamie Sutton Named to Chamber’s Future Five
Jamie Sutton, director of marketing and new business development at FloraCraft®, was named to the 2024 Future Five class by the Chamber Alliance of Mason County. FloraCraft’s Jamie Sutton Named to Chamber’s Future Five Sutton honored at the Chamber Alliance...
