“Where flowers bloom,
so does hope.”
Question of the Month
What are the most prominent trends or changes in the sympathy business you’re seeing in your area? How have these trends/changes affected or changed sales of flowers?
Building Corporate Business One Amazing Structure At A Time
This new monthly column and corresponding video on floristsreview.com.com explores how talented owners of brick-and-mortar flower shops have become fi nancially and creatively successful. Each edition will feature a business owner/designer talking about how he or she is making his/her flower store deliver for customers, as he/she expands his/her floral art and provides financially.
Question Of The Month
We offer a monthly subscription service, and one client sends her subscription arrangement to someone in the community anonymously each month. Every month a shocked recipient asks who sent them flowers
Instagrammer Of The Month
Erika Stephens lives off the grid with her family on the remote Olympic Peninsula of Washington State. The internet there is spotty at best, and Erika has long been hesitant about using social media.
RECENT POSTS
What Is a CSA, and How Can One Help Your Flower-growing Business?
By Tonneli Grüetter In recent years, small-scale flower farmers have gained a new secret weapon: code-name “CSA,” which is an initialism for Community Supported Agriculture. The basic function of a CSA is to create a season-long stable and predictable stream of income...
“Best in Blooms” Winner and Finalists
Meet the winner and finalists in the “Certified American Grown” edition of FR’s flower design contest. By Nita Robertson, AIFD, CFD Sponsored by Certified American Grown Florists’ Review is delighted to present the winner and finalists in our latest...
In Season: Protea
By Nita Robertson, AIFD, CFD Botanical Name: Protea Common Name: Sugarbush Family: Proteaceae Pink Ice Resendiz Brothers The many species in the genus Protea are among the most fascinating flowers on the planet. The best-known genus in...
Enter Florists’ Reviews Wreath Design Contest
We’ve created a contest where you can submit photos of your best wreath designs. All types of wreath designs are welcome—for example, fall, holiday, dried, and permanent. Share wreath design inspiration for the upcoming fall and winter holidays. Let's inspire each...
My Magical Trip to Alexandra Farms
by Nita Robertson, AIFD, CFD In March, I went to Colombia to discover a piece of the country’s more than 8,000 hectares (approximately 20,000 acres) of land devoted to cut flower cultivation. Imagine you’re standing in a flower farm on a beautiful sunny day, with...
Flower Books Blooming
Hot off the presses, these highly recommended titles will enthrall floral designers and nonprofessional flower lovers alike. By Jill Brooke It’s springtime, and not only are the flowers blooming but so are the book titles about beautiful blooms. Here is a roundup of...
Private Labeling: Local, Personalized, Profitable
Discover how “private labeled” products can resonate with today’s consumers, expand your brand and generate greater sales. By Melinda R. Cordell How do I love thee, private-label products? Let me count the ways. 1. Private labeling allows you to add to your brand with...
Botanical Couture: Bridal
The five hottest trends in wearable flowers and interviews with two floral designers who created successful businesses in this arena. By Tonneli Grüetter From the fantastical to the practical, botanical couture is back. In the world of weddings, using flowers to...
Top Budget-friendly Flowers
Affordable “everyday” flowers offer great potential and possibilities for creative floral designers. By Nita Robertson, AIFD, CFD There are many beautiful cut flower options are more budget friendly but still enable floral designers to achieve a modern look. The key...
Florist Spotlight: Susan McLeary
Susan McLeary (a.k.a. Passionflower Sue) susanmcleary.com passionflowersue.com @passionflowersue Floral design educators have a special role in the industry nurturing new florists and helping experienced designers grow and become better. Not every floral designer is...
Best in Blooms Contest July 2021
BEST IN BLOOMS CONTESTWin a Florist Spotlight feature in Florists' Review magazine and have your work featured across all of our social media platforms, AND win a $500 credit with Certified American Grown partners AND $300 credit from Smithers-Oasis!!!! Floral...
Best in Blooms Contest May 2021
BEST IN BLOOMS CONTESTWin a Florist Profile feature in Florists' Review magazine and have your work featured across all of our social media platforms, be a guest on our Lunch and Learn YouTube/Facebook series, AND win a $500 credit with BallSB and more!!!! Submit your...
Share your thoughts about Florists’ Review
We would really appreciate a few minutes of your time. We want to give you the BEST content and experiences possible. In order to better serve you, we need to know how you feel about our new re-designed magazine and what we can do better. Thanks so much for your...
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Shaw’s Florist
Meet the great people of Shaw’s florists! Watch here…
Rose Arrangment tutorial | Three Different Ways to Arrange Roses
Geranium Lake Flowers show us three different ways to design with roses, from easy to technical. Watch here…
Tropical Flower Arrangement
You will love this exploration of tropical flowers as Leanne creates a lavish arrangement with flowers from Green Point Nurseries. Watch now…
Common Flower Types Ottawa Flowers Educational Video Series
Ottawaflowers create beautiful flower arrangement with a simple grouping technique. Watch here…
The Style Marc Red Rose Holiday Arrangement Tutorial
Create a gorgeous centerpiece with red roses, holiday greens and seasonal accents with Marc Wilson of The Style Marc and Fallon Carter of Fallon Carter Events. Watch here…
Spreading Some Holiday Cheer with a Few Simple Winter Containers! ??? // Garden Answer
Florists have big hearts! Creative ways that they are giving back to their community and warming hearts this holiday season. Watch one florist from Garden Answer here…
How to Make Standing Spray Flower Arrangements
Standing spray flower arrangements may seem a little daunting but are a must in the florist industry. Watch how to master them with a few simple steps here…
Champagne Soirée
If the holiday season is a time for entertaining at your home and/or office, this dazzling design, by Erik Witcraft, AIFD, CFD, will make a dramatic and elegant statement for you! See more…
Christmas Compote
Leanne breaks from the traditional colors of red and green as she creates a beautiful muted color, antique look centerpiece, perfect for any elegant dining table. Enjoy…
AFE 2025 Scholarship Applications Are Now Open
Applications are now open for the American Floral Endowment's 30+ Undergraduate and Graduate Scholarships through the online scholarship platform! Full Press Release Below- Source AFE 2025 Scholarship Applications Now Open!May 1 Deadline Applications are now open...
Valentine’s Day Success Guide
By Nita Robertson AIFD Wishing all a blooming Valentine's Day ahead! Valentines Day design by Beth O'Reilly Strategies for Success Set Sales Goals Estimate sales to guide your supply orders. Plan your inventory carefully to avoid shortages or overstocking. Analyze...
The World’s Best Flower and Plant Trade Fairs and Festivals
There’s so much happening in the vibrant world of flowers and plants! Get ready for the upcoming exhibition season with this handy "to-do list by Thursd. Full Article Here Source: thursd.com The World's Best Flower and Plant Exhibitions, Trade Fairs, and Festivals You...
Luxurious Florals with Garden Roses to Elevate Trends
Learn about on-trend Garden Rose varieties from Alexandra Farms. Full Article Here Source Alexandra Farms Dec 27, 2024 Pantone Color of the Year 2025 Calls for Luxurious, Textural, Abundant Florals: Garden Roses to Explore and Elevate Trends "Mocha Mousse," a soft and...
Floral Refrigeration
Proper refrigeration is critical for florists to maintain the freshness and longevity of flowers, requiring precise temperature control, moderate to high humidity, and low airflow. Flot-Aire Refrigerators emphasizes the science behind floral refrigeration. Source:...
Just Got To Have It! Celebrates 25 years
National gifts and accessories industry leader Just Got 2 Have It! is celebrating its 25th anniversary and the addition of exciting new lines at the Atlanta Winter Market. Source- Just Got To Have it! Full press release below JUST GOT 2 HAVE IT! CELEBRATES 25TH...
The Value of Vessels
Making the case about the importance role containers play in creating the perfect floral designs By Jill Brooke At the recent Fleurs de Villes “ARTISTE” show in New York City’s Hudson Yards, florist Lorena Eni, owner of LEF/Lorena Eni Flowers in the borough of...
Creative Ways to Reuse Old Flowers
By Nita Robertson AIFD As a florist, you know that not every bloom gets sold or used in arrangements. But just because flowers are past their prime doesn’t mean they’re destined for the compost bin. Reusing old flowers not only reduces waste but also unlocks new...
From FFA to Floriculture
Randy Wooten AIFD, PFCI, CFD, GMF of RW Wholesale in Douglas, Georgia suggests an excellent way to get involved with increased floral industry training is by mentoring interested FFA students. Participating in FFA - Future Farmer of America events is a natural...
