“Where flowers bloom,
so does hope.”
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Share with us a funny story of an obstacle or challenge you faced when...
Designer Profile
Having moved to the U.S. just nine years ago from Belarus, Lana...
Question of the Month
What is the biggest challenge you face with brides and weddings...
Question of the Month
"What have you done intentionally to change your career path or elevate...
RECENT POSTS
Preparing for Graduation Season
Tips for making the most of often overlooked sales opportunities. By Nita Robertson, AIFD, CFD Elementary, middle and high schools; vocational and technical schools; colleges and universities, offering multiple academic degrees—they all have them: graduation...
Florists’ Review’s “Top 50 Wedding Florists of 2023”
By Tonneli Grüetter What makes a great wedding florist? Is it wow-factor, resilience under pressure or perhaps the ability to translate the unspoken language of love from client dream to big-day reality? To limit the vibrance and diversity of today’s wedding industry...
Enter FR’s Show Your Pride Contest
As we begin to celebrate and recognize the contributions of LGBTQ+ community and their culture, we have decided to host a design contest to spread love through flowers. Each June presents us with an opportunity to grow as individuals, professionals, and allies....
Are You a Great Manager?
Tips for becoming a more productive and effective manager. By Phillip M. Perry Great management skills are more important than ever in today’s tight labor market. Businesses large and small need to take steps to retain top-performing people and attract new ones....
Florist Spotlight: Nancy Zimmerman
Nancy Zimmerman Fancy Florals by Nancy Fairbury, Ill. fancyfloralsbynancy.com @fancyfloralsbynancy Since starting Fancy Florals by Nancy—a studio florist specializing in lush custom floral designs for weddings—in 2012, Nancy Zimmerman has become an award-winning...
Cut Rose Varieties You Should Try in 2023
By Tonneli Grüetter Believe it or not, winter is almost over. Florists everywhere can rejoice on March 20, the first day of spring 2023. As the days become longer, floral designers tune their focus to the distant sound of wedding bells, graduation marches and prom...
The Point of Point-of-Sale Systems
Having a POS system specific to your flower shop can help you save and make money while building customer satisfaction. By Andrew Joseph At one time, a point-of-sale (POS) system referred to the cash register within a retail shop. So, by that definition, pretty much...
A Day in the Life of a Retail Flower Shop Owner
Behind the scenes at Debbie’s Bloomers in El Paso, Texas, with Marisa Guerrero, AIFD, CFD. By Nita Robertson, AIFD, CFD Debbie’s Bloomers is El Paso, Texas’ one-stop-shop for beautiful flowers, gifts and home décor. Since 1985, its mission has been to provide...
Making the Most of Mother’s Day
Tips for planning and preparing for the third busiest holiday in a florist’s year, as well as merchandising, marketing and sales advice. By Nita Robertson, AIFD, CFD Neumann Lilies Although Mother’s Day this year falls as late on the calendar as the second Sunday in...
Engaged Employees
A great workplace, with staffers who enjoy their jobs, can drive both productivity and sales. By Phillip M. Perry “Hire motivated people who can help your business grow.” That popular mantra has always been easier said than done. And today, the challenge is tougher...
Alexandra Farms Garden Rose Design Contest
Our third annual Garden Rose Design Contest is now OPEN! We know you are still designing during these challenging times, and we want to encourage the incredible creativity we've seen within our global community. This year's contest is a little different from the...
Picture-perfect Weddings 2020
Check out the winners of Florists’ Review’s 21st-annual “Picture Perfect Weddings” contest, get a glimpse all the entries that were submitted.
Grandmas as flower girls and other inspired ideas from favorite Dallas weddings
Julia Bunch Fearis and Galen Fearis asked their grandmothers, who are longtime friends, to serve as flower girls. Photo by Rebecca Chesney The Bubble Tap Trailer greeted guests at LeeAnne Locken and Rich Emberlin's wedding reception. Photo by Jennefer Wilson An...
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Holiday flower shopping at Viviano Flower Shops on Live in the D
St. Clair Shores, MI – Holiday flower shopping at Viviano Flower Shops with Elizabeth Viviano and Angela Butorac. Watch Live in the D here…
Designing with an Idiot: Making Holiday Arrangements with Fresh Greens and Dried Flowers
Harmony Harvest Farm is decking the halls with fresh greenery and dried flowers with professional designer, Jessica, Watch now…
How To Make A Fun Christmas Sledge Design
Let your creative juices flow with our new video. Dahlias set the colour scheme in this design, but you could use roses or carnations – the choice is yours! Start your creative engines here…
Create a stress- free Christmas Wreath
Less Stress Christmas Wreath, watch here…
Holiday Tower
This dramatic vertical (and versatile) centerpiece will be a topic of conversation at any holiday party—could it possibly even overshadow the food! See more…
Flower Etagère by Michael van Namen
Flower Magician Michael van Namen shows us how to make a stunning etagère with flowers. Watch here…
Make A Wreath with Eucalyptus and Evergreens! ?? || West Coast Gardens
Create your own beautiful eucalyptus and fresh greens wreath for the season! Not only does it look amazing, it smells great every time you enter the room! Watch here…
Floral Design Demo #5, Part 1: Handtied Frame Bouquet 2 by Frédéric Dupré
Handtied Frame Bouquet, Flower Arranging Demonstration by Frédéric Dupré! Frédéric is an award winning French Master Florist. Watch here…
Rustic Christmas Wreath
Help your customers find their creative side with DIY wreath kits, complete it with your own how to assemble video. Watch how Triangle Nursery does it…
Simplify Holiday Floral Arrangements
Simplify Holiday Floral Arrangements with Continental Floral Greens' Premade Greenery Line Nita Robertson AIFD As the holiday season approaches, florists everywhere are gearing up for an influx of orders and the inevitable hustle and bustle that comes with it....
Floral Mechanics with Lea Romanowski
This article highlights the expertise of Canadian florist Lea Romanowski, who emphasizes the importance of strong floral mechanics in design. With over 40 years in the industry, Lea shares insights on how precision in foundational techniques is crucial to the success...
FleurEx 2024
The British Florist Association's annual conference, held from September 28-29 at the East Midlands Conference Centre in the UK, brought together florists and industry experts for a dynamic and inspiring event. Full Article Here Source: Flora FleurEx 2024 The...
BloomNation Now Offers Full Support in Spanish
BloomNation is proud to announce that they now provide comprehensive support in the Spanish language for all stages of the florist journey—from sales and onboarding to ongoing customer success. In conjunction with the launch of their Spanish-language support, they are...
Winners of the Alexandra Farms Garden Rose Design Contest
Alexandra Farms Announces Winners of Its “2024 Garden Rose Design Contest” By Teresa Schafer It’s time to reveal the winners of Alexandra Farms’ “2024 Garden Rose Design Contest”! Again this year, we received hundreds of entries, and the judges have spoken. Four...
New Cut Flowers to be Presented at the IFTF
The Import Promotion Desk (IPD) will be presenting a wide range of cut flowers and floral rarities from Ecuador, Colombia, and Kenya at the International Floriculture Trade Fair (IFTF) from the 5th to the 7th of November 2024. Full Press release below Import Promotion...
Enter the Designs of the Decades Competition
In celebration of its 60th anniversary, the American Institute of Floral Designers (AIFD), in collaboration with the AIFD Foundation, is thrilled to announce an exciting year-long floral design competition: the "Designs of the Decades Competition." Each competition in...
FloraCraft’s Jamie Sutton Named to Chamber’s Future Five
Jamie Sutton, director of marketing and new business development at FloraCraft®, was named to the 2024 Future Five class by the Chamber Alliance of Mason County. FloraCraft’s Jamie Sutton Named to Chamber’s Future Five Sutton honored at the Chamber Alliance...
Tips to Market Flowers for Boss’s Day
Make Boss’s Day a more significant holiday for your flower business. Help your customers show their appreciation meaningfully, and watch your fall sales grow. Full Article Here. Source: Rio Roses 7 Simple Yet Effective Tips to Market Flowers for Boss’s Day September...
