“Where flowers bloom,
so does hope.”
Question of the Month
Share with us a funny story of an obstacle or challenge you faced when...
Designer Profile
Having moved to the U.S. just nine years ago from Belarus, Lana...
Question of the Month
What is the biggest challenge you face with brides and weddings...
Question of the Month
"What have you done intentionally to change your career path or elevate...
RECENT POSTS
How To Provide “Five-star” Customer Service
Tips and inspiration for elevating the experiences that customers will have with your business to an unrivaled level. By Melinda R. Cordell Providing extraordinary service is crucial for building a loyal customer base and growing your business. But there’s more to it...
Top 10 Florist Education Opportunities in 2023
Invest in yourself this year by participating in one or more of these spectacular instructional events. By Nita Robertson, AIFD,CFD For florists looking to grow their businesses, investing in one’s education is one of the best ways to do that. Bettering oneself...
Buy Local, Sell Local
Offering locally and regionally crafted and grown products in your retail shop can have many positive impacts—including increased sales. By Nita Robertson, AIFD, CFD Selling locally and regionally made products, including unique artisan-crafted décor and gifts,...
International Design Stars
Our annual spotlight on floral design luminaries delivering innovative performances on the global stage. By Tonneli Grüetter It is with great excitement we share our curation of rising “International Design Stars” for 2023. Each year, we look forward to preparing this...
Alexandra Farms 2023 Garden Rose Design Contest
The 2023 “Alexandra Farms Garden Rose Design Contest” is your next opportunity to showcase your floral design creativity and mastery to the world. Floral designers are invited to share their best work using garden roses in our sixth annual contest, which...
European Floral Art
Floral designs and text by Max Hurtaud Max Hurtaud Master Florist Brussels, Belgium maxhurtaud.com @maxhurtaud Photos by Gaziano Photography Brussels, Belgium @gaziano.photography Floral art never stops evolving, and from one country to another, it differs...
Enter Our July Best in Blooms Design Contest- American Grown Edition
Submission for the Florists' Review BEST IN BLOOMS July 2023 Contest Submit your entry below to become a semi-finalist in our BEST in Blooms July 2023 American Grown contest. Four semi-finalists will be chosen to compete in the finals, celebrating American Grown...
Ikebana: Having Its Moment
By Jill Brooke Ikebana, the Japanese art of flower arranging that emphasizes form and balance and dates back to the 7th century, seems to be having a moment. The style, which translates as “way of flowers,” instructs its devoted practitioners to follow strict rules:...
Getting the Brand Together
Discover the dos and don’ts of how to establish, grow and promote your brand. By Andrew Joseph If we told you there was a way you could establish and grow a relationship between your brand (company) and consumers, how much would you pay? Well, you don’t have to pay...
Flower Hats: Blooming in Popularity
Get on board with these statement-making high-society-approved fashion accessories. By Jill Brooke As a bon vivant who has traveled the globe, R. Couri Hay has seen his share of fashionable hats. The society columnist and publicist has had a front row seat...
CALL FOR ENTRIES: 2021 Picture Perfect Wedding Contest
Florists! Enter your favorite wedding for a chance to to be published in Florists’ Review Magazine’s April Spring & Summer Weddings Issue!!
The Business of Sympathy: How has it changed in the age of COVID-19?
Florists' across the country are reporting a very quickly changing landscape when it comes to sympathy work. Some are reporting a surge in business, others a decline. What have you discovered in your own business? How has sympathy work changed in terms of business and...
“Garden Rose Design Contest” Winners
Alexandra Farms’ third annual “Garden Rose Design Contest” is now in the books, and Florists’ Review has the honor of presenting the winners! Click here to learn who won!
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BALL ROAD SHOW
Ball SB – This year we have all been forced to change our way of working in many ways, but nothing has stopped us and we kept trying. Watch now…
Holiday flower shopping at Viviano Flower Shops on Live in the D
St. Clair Shores, MI – Holiday flower shopping at Viviano Flower Shops with Elizabeth Viviano and Angela Butorac. Watch Live in the D here…
Designing with an Idiot: Making Holiday Arrangements with Fresh Greens and Dried Flowers
Harmony Harvest Farm is decking the halls with fresh greenery and dried flowers with professional designer, Jessica, Watch now…
How To Make A Fun Christmas Sledge Design
Let your creative juices flow with our new video. Dahlias set the colour scheme in this design, but you could use roses or carnations – the choice is yours! Start your creative engines here…
Create a stress- free Christmas Wreath
Less Stress Christmas Wreath, watch here…
Holiday Tower
This dramatic vertical (and versatile) centerpiece will be a topic of conversation at any holiday party—could it possibly even overshadow the food! See more…
Flower Etagère by Michael van Namen
Flower Magician Michael van Namen shows us how to make a stunning etagère with flowers. Watch here…
Make A Wreath with Eucalyptus and Evergreens! ?? || West Coast Gardens
Create your own beautiful eucalyptus and fresh greens wreath for the season! Not only does it look amazing, it smells great every time you enter the room! Watch here…
Floral Design Demo #5, Part 1: Handtied Frame Bouquet 2 by Frédéric Dupré
Handtied Frame Bouquet, Flower Arranging Demonstration by Frédéric Dupré! Frédéric is an award winning French Master Florist. Watch here…
Alexandra Farms Unveils Two New Wabara Rose Varieties
At this years IFTF show in November Alexandra Farms announced two new Wabara varieties that will be released in 2025. Introducing Issei and the Hana Spr to the Wabara collection. Full Article Below from Floraldaily.com Source Alexandra Farms unveils new varieties at...
Designing for the Holidays
By Nita Robertson AIFD The holiday season is a golden opportunity for florists to showcase their creativity and connect with customers looking to bring festive warmth into their homes and events. Whether you’re crafting centerpieces, wreaths, or unique gifts, staying...
New Catalog and Website for Ball Seed Cut Flowers
The 2025-2026 Cut Flowers catalog and updated website showcase the floral varieties that resonate with today’s consumers, backed by business support from the Ball Seed Cut Flowers team. Full Press Release Below Ball Seed Cut Flowers Sets Your Program Up for Success ...
Pantone Unveils Mocha Mousse as the 2025 Color of the Year
Pantone has announced Mocha Mousse as its 2025 Color of the Year, a rich and inviting shade that blends warmth, sophistication, and versatility. Inspired by nature this earthy tone sets the stage for a year of grounded yet modern design. Read the Full Article from...
Poinsettias
The History and Popularity of Poinsettias in the Floral Industry By Nita Robertson AIFD The poinsettia, with its vibrant red and green foliage, has become a quintessential symbol of the holiday season. This iconic plant has a fascinating history and remains a...
Embrace the Holidays with Flowers
Don't miss a special LIVE Session on Instagram with That Flower Feeling and Jenny T Floristry (@jennyt.floristry) on December 13th. Full Press Release Below Source: That Flower Feeling Embrace the Holidays with Flowers: A Special LIVE Session by That Flower Feeling...
Tips to Reduce Waste and Maximize Inventory
By Nita Robertson AIFD Efficient inventory management and waste reduction are cornerstones of success in the floral industry. These practices not only enhance profitability but also promote sustainability and improve customer satisfaction. By employing strategic...
Wicked Director Planted 9 Million Tulips for the Movie
The popular new movie Wicked showcased millions of tulips in spectacular movie sets. See the movie and create a “Wicked” inspired bouquet of your own. Full Article at Flowerpowerdaily.com Wicked Director Planted 9 Million Tulips for Movie By Jill Brooke How many...
TPIE sneak peek
The Tropical Plant International Expo (TPIE) is fast approaching. On January 22, the Broward County Convention Center in Fort Lauderdale, Florida, will open its doors for this 3 day expo. Full Article at Floraldaily.com US (FL): Here’s the TPIE sneak peek Tropical...
