“Where flowers bloom,
so does hope.”
Question of the Month
Share with us a funny story of an obstacle or challenge you faced when...
Designer Profile
Having moved to the U.S. just nine years ago from Belarus, Lana...
Question of the Month
What is the biggest challenge you face with brides and weddings...
Question of the Month
"What have you done intentionally to change your career path or elevate...
RECENT POSTS
Getting the Brand Together
Discover the dos and don’ts of how to establish, grow and promote your brand. By Andrew Joseph If we told you there was a way you could establish and grow a relationship between your brand (company) and consumers, how much would you pay? Well, you don’t have to pay...
Flower Hats: Blooming in Popularity
Get on board with these statement-making high-society-approved fashion accessories. By Jill Brooke As a bon vivant who has traveled the globe, R. Couri Hay has seen his share of fashionable hats. The society columnist and publicist has had a front row seat...
Florist Spotlight: Marie Danielle Vil-Young
By Nita Robertson, AIFD, CFD Marie Danielle Vil-Young À Votre Service Events New York, N.Y., and Paramus and Milltown, N.J. avsevent.com, avsflowers.com Instagram: @avsevents, @avsflowers Facebook: @avsevent The winner of FR’s May 2022 “Best in Blooms” design...
In Season: Ranunculus
By Tonneli Grüetter Ranunculus is just one of about 50 genera in the Ranunculaceae family (a.k.a. buttercup or crowfoot family), which comprises between 1,700 and 2,000 known species of herbs and, sometimes, shrubs (the number varies depending on source). Common...
How to Impress Event Planners
By Jill Brooke In many ways, an event planner is a casting director. It’s not only lights, camera, action but also the ability to have a list of characters to perform different roles in the production. After all, some clients are looking for a boho chic wedding while...
2023 Wedding Dress Trends with Bouquet Styles to Match
By Nita Robertson, AIFD, CFD Contributor: Angela Desveaux, founder and editor-in-chief of WedLuxe Media The bridal bouquet is one of the most important accessories for a wedding. Having the right bouquet that complements the wedding dress is so important. A...
A Glimpse into the Life of a Farmer-Florist
By Nita Robertson, AIFD, CFD Andrea Gagnon LynnVale Studios Gainesville, Va. Main Website: lynnvale.com Founded in 2002, LynnVale Studios is dedicated to cultivating creativity through floriculture and fine art. This beautiful and bucolic...
Preparing for Graduation Season
Tips for making the most of often overlooked sales opportunities. By Nita Robertson, AIFD, CFD Elementary, middle and high schools; vocational and technical schools; colleges and universities, offering multiple academic degrees—they all have them: graduation...
Florists’ Review’s “Top 50 Wedding Florists of 2023”
By Tonneli Grüetter What makes a great wedding florist? Is it wow-factor, resilience under pressure or perhaps the ability to translate the unspoken language of love from client dream to big-day reality? To limit the vibrance and diversity of today’s wedding industry...
Enter FR’s Show Your Pride Contest
As we begin to celebrate and recognize the contributions of LGBTQ+ community and their culture, we have decided to host a design contest to spread love through flowers. Each June presents us with an opportunity to grow as individuals, professionals, and allies....
“Garden Rose Design Contest” Winners
Alexandra Farms’ third annual “Garden Rose Design Contest” is now in the books, and Florists’ Review has the honor of presenting the winners! Click here to learn who won!
Alexandra Farms Garden Rose Design Contest
Our third annual Garden Rose Design Contest is now OPEN! We know you are still designing during these challenging times, and we want to encourage the incredible creativity we've seen within our global community. This year's contest is a little different from the...
Picture-perfect Weddings 2020
Check out the winners of Florists’ Review’s 21st-annual “Picture Perfect Weddings” contest, get a glimpse all the entries that were submitted.
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Holiday flower shopping at Viviano Flower Shops on Live in the D
St. Clair Shores, MI – Holiday flower shopping at Viviano Flower Shops with Elizabeth Viviano and Angela Butorac. Watch Live in the D here…
Designing with an Idiot: Making Holiday Arrangements with Fresh Greens and Dried Flowers
Harmony Harvest Farm is decking the halls with fresh greenery and dried flowers with professional designer, Jessica, Watch now…
How To Make A Fun Christmas Sledge Design
Let your creative juices flow with our new video. Dahlias set the colour scheme in this design, but you could use roses or carnations – the choice is yours! Start your creative engines here…
Create a stress- free Christmas Wreath
Less Stress Christmas Wreath, watch here…
Holiday Tower
This dramatic vertical (and versatile) centerpiece will be a topic of conversation at any holiday party—could it possibly even overshadow the food! See more…
Flower Etagère by Michael van Namen
Flower Magician Michael van Namen shows us how to make a stunning etagère with flowers. Watch here…
Make A Wreath with Eucalyptus and Evergreens! ?? || West Coast Gardens
Create your own beautiful eucalyptus and fresh greens wreath for the season! Not only does it look amazing, it smells great every time you enter the room! Watch here…
Floral Design Demo #5, Part 1: Handtied Frame Bouquet 2 by Frédéric Dupré
Handtied Frame Bouquet, Flower Arranging Demonstration by Frédéric Dupré! Frédéric is an award winning French Master Florist. Watch here…
Rustic Christmas Wreath
Help your customers find their creative side with DIY wreath kits, complete it with your own how to assemble video. Watch how Triangle Nursery does it…
Rosaprima Bloom & Blossom Launch Event
Over the past six months, Rosaprima and Floraprima have introduced over 35 exquisite new varieties. As part of this exciting event, they invited floral designers to participate in the Bloom & Blossom Challenge, a creative contest designed to unleash their floral...
A Gift from BloomNation
Get up to $500 as an early gift for partnering with BloomNation by November 30th. BloomNation is the all-in-one solution for florists with custom websites, PoS, And marketing galore! A Message from BloomNation Winter holidays are...
Florists’ Review Visits the IFTF and Trade Fair Aalsmeer
By Nita Robertson AIFD Last week, Florists' Review embarked on an exciting trip to the Netherlands for two of the most highly anticipated events in the floral industry: the International Floriculture Trade Fair (IFTF) and the Trade Fair Aalsmeer . These annual...
Fall Floral Inspiration with Ball SB
Enjoy some fall inspiration from Ball SB. Fall into Floral Presented by Ball SB Embrace autumn’s vibrant symphony and celebrate natures most cozy months, where the season’s rich tapestry of colors come alive in every bloom. From the deep fiery reds, to the warm golden...
Mayesh Introduces Farm Direct BoxLots
Mayesh has introduced Farm Direct BoxLots, delivering premium, farm-fresh flowers to florists. Introducing Farm Direct BoxLots Source Mayesh On the hunt for flowers straight from the farm? Look no further! Our Farm Direct BoxLots program is...
Tips for Using Lisianthus in Wedding Bouquets
Lisianthus’s beauty makes it a popular choice for wedding bouquets, but without proper planning, overordering can lead to unnecessary expenses. Full Article Here. True Client Pro How to Use Lisianthus in Wedding Bouquets Lisianthus’s beauty makes it a popular choice...
Ecuadorian Talent Shines at Naranjo Roses
The Dare to Bloom floral competition made its debut in Ecuador at Naranjo Roses in Cumbayá, featuring five talented Ecuadorian florists working with the preserved roses of LULU. Full Press Release Below Dare to Bloom: Ecuadorian Talent Shines at Naranjo Roses Quito,...
The Allure of Marigolds
By Nita Robertson AIFD As we step into the heart of autumn, marigolds emerge as a vibrant and versatile choice for florists. These cheerful blooms, with their bold hues of orange, yellow, and even deep red, offer a unique charm that can elevate any arrangement. Let’s...
ASCFG Hosts Regional Conferences
The Association of Specialty Cut Flower Growers (ASCFG) has successfully wrapped up its 2024 regional conference series, achieving a major milestone in its ongoing dedication to education and community building within the cut flower industry. Press Release Below...
