“Where flowers bloom,
so does hope.”
RECENT POSTS
Florists’ 2023 Trends Report: Sneak Peek Webinar September 21st
Join us on Wednesday, Sept. 21st at 2:30 pm EST for a Free Webinar Florists’ 2023 Trends Report: Sneak Peek Webinar Presented by BloomNation and Florists' Review Join us for an invite-only sneak peek of the Florists’ 2023 Trends Report compiled by BloomNation....
SAF Held its 137th Annual Convention in Orlando
By Nita Robertson AIFD, CFD SAF held its 137th annual convention in Orlando, Florida, from September 6th-8th. This annual event brings together all segments of the floral industry with in-person networking, keynote speakers, educational sessions, a Supplier Expo, and...
2022 “Garden Rose Design Contest” Winners
Meet the winners of Alexandra Farms’ fifth-annual garden rose design. For the fifth consecutive year, Alexandra Farms—the premier grower of premium garden roses in the world—hosted its highly anticipated “Garden Rose Design Contest.” This annual event invites...
Winning the War for Workers
How to recruit and retain in a candidate-driven market. By Phillip M. Perry Businesses large and small are having a tough time finding and keeping enough employees. It’s not only florists! Traditional top-down dynamics between employers and job-seekers no longer seem...
“Best in Blooms”
Meet the winner and finalists in FR’s latest bimonthly flower design contest. By Nita Robertson, AIFD, CFD Florists’ Review is excited to present the winner of and finalists in our September “Best in Blooms” flower design contest. We received more than 40...
Florist Spotlight: Rodrigo “Varito” Vásquez, AIFD, CFD, FSMD, FPCF
Rodrigo “Varito” Vásquez, AIFD, CFD, FSMD, FPCF Floral director at The Special Event Resource & Design Group Owner of R.Varito Designs & Institute LLC West Palm Beach, Fla. Rodrigo “Varito” Vásquez, AIFD, CFD, FSMD, FPCF Every floral designer’s hope is to...
Trends in Decorative Accessories
A look at what’s hot in 2022 in the world of home accents—trends that impact not only your giftware buying but also your floral design styling. By Andrew Joseph Accents. We’re not talking about twangs and drawls or whatever one calls the older Boston voice; no, we’re...
Houseplant Trends and Marketing Tips
Consumer interest in houseplants is at an all-time high, and it shows no sign of waning. Here are the latest info on today’s houseplant market, along with the hottest trends and most creative marketing ideas. By Nita Robertson, AIFD, CFD Houseplants not only improve...
“ROOTS” AIFD Symposium Recap
AIFD’s spectacular 2022 National Symposium By Nita Robertson, AIFD, CFD Photo credit to AIFD® Official Photographer, Nico Alsemgeest “ROOTS,” the 2022 National Symposium of the American Institute of Floral Designers (AIFD), took place July 4-8, at the Caesars...
Beware of the Silent Flower Killer
Ethylene, an odorless and colorless gas, is deadly to many cut flowers and potted plants. Here’s everything you need to know to protect your flowers and plants. By American Floral Endowment Ever heard of ethylene? No doubt, many of you have, but for those who haven’t,...
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A Classic Urn Floristry Design with Hydrangea and Roses
A Classic Urn Floristry Design with Hydrangea and Roses
How To Make A Sculptural Flower Design
How to create a sculptural flower design using packaging and anthuriums.
Foraging with Hitomi!
Welcome to 'Foraging with Hitomi', a new series of videos where we go out in the wild (or roadside in today's case) and collect product to use in floral design! Lately I've ben thinking of ways we could be more sustainable in our practices. One product in particular...
Autumn Floral Pumpkin
Welcome to the Flower School.com video library. I'm Leanne Kesler, director of the Floral Design Institute. Today I'm here to share with you a fabulous arrangement in an autumn pumpkin. To begin, you want to determine where to cut the pumpkin. I measured ours. And...
Sunflower Centerpiece
@Leanne Kesler, director of the @Floral Design Institute,shows how to create a fabulous centerpiece based upon sunflowers but with a soft touch of blue.
HANDWOVEN MIDOLLINO BINDWIRE STRIPS / Creative Edge Tutorials
In today’s Tutorial, @Hitomi Gilliam AIFD shows how she made the Handwoven Midollino Bindwire Strips, as well as how she shaped those strips into the structure.
Foam Free Design with Tubes and Branches by Mike Boerma
During this video, Mike makes a Foam Free Flower Arrangement using tubes and branches.
How To Make A Pot Of Autumn Flowers With Pumpkin Detail
Well, it’s the end of the summer and I found these really cute little pumpkins in a local shop. They were the perfect decor for creating a fun autumnal design, so using my old damaged crock pot, we have made a design that would look great for a harvest festival or Halloween party!
How to Wrap a Rose Hand Bouquet || Korean Bouquet Wrapping Ideas
Korean Floral Wraps bring a bit of elegance to your designs. Learn how here!
Elevate Your Floral Photography
The "Floral Photography Checklist" provides tips and techniques for turning your floral creations into visual masterpieces. This essential guide, presented by New Bloom Solutions, is designed for floral professionals who want to elevate their creations into stunning,...
Tropical Floral Design Guide
Mayesh offers a free, invaluable resource for florists seeking to expand their expertise in tropical flowers and foliage. Download your free Tropical Guide today! Full Article Below- Source: Mayesh Introducing Our Tropical Floral Design Guide We're excited to announce...
A Milestone for Fitz Design
In the vibrant world of floral design, where creativity blooms and innovation thrives, it's always exciting to witness extraordinary achievements. Today, we’re delighted to share some fantastic news about one of our floral industry leaders: Fitz Design. Recently, Fitz...
Continental Floral Greens Announces New Partnership
Continental Floral Greens announced a significant development in its journey to provide top-quality floral products. The company has officially partnered with and leased the renowned Sun Valley Floral Farms in Willow Creek, CA. Source: Produce News Full Article Below...
Facebook Advertising Trends to Boost Your Floral Sales
Facebook is a powerful tool to reach new customers and keep current ones engaged. Learn more about current trends below. Source: Rio Roses Full Article Below How to Use 10 Top Facebook Advertising Trends to Boost Your Floral Sales July 18, 2024 Rio...
A Jacket Made of Garden Roses
In mid-February, alongside fashion designer Ra’iesa Kasimbeg and photographer Nora Maria, designer Yusif Khalilov constructed and modeled a 700-bloom head jacket composed of the most vibrant and peach-toned Juliet (Ausjameson) roses! Source: Alexandra Farms...
BloomNation launches Point of Sale 2.0
BloomNation, a floral industry technology platform, announces the launch of its Point of Sale (PoS) and Dashboard 2.0, which aims to transform how florists manage and grow their businesses. Source: Floraldaily.com BloomNation launches Point of Sale 2.0 for florists...
Alexandra Farms Wins Seven Awards at SAF’s Outstanding Varieties Competition
We are delighted to announce that Alexandra Farms won seven awards at this year's Society of American Florists' Outstanding Varieties Competition, including one of the top honors: Best in Class. Source: Read Full Article Here: Alexandra Farms Alexandra Farms Wins...
FloraCheers!® Bottle Bouquet Arrangement Tutorial
FloraCheers!® by Floracraft is inspired by a viral social media trend providing a mechanic that fits snuggly on the neck of a wine bottle, on the top cage of a champagne bottle, or other narrow-neck bottles. See the design tutorial blog below. Source:Floracraft...
