“Where flowers bloom,
so does hope.”
RECENT POSTS
Creating “That Flower Feeling”
A spectacular new marketing campaign, with the goal of increasing cut flower consumption in the U.S., provides assets that individual businesses in the flower industry can use in their own marketing efforts. In January of this year, CalFlowers, The...
Garden Rose Nuptial Arch
An artful mingling of commercially grown garden roses and foraged materials creates a stunning natural yet elegant aesthetic. Floral design and text by Patience Pickner, AIFD, CFD, PFCI Photography and Videography by Cassandra Scholl Model: Jenna Vaad...
Terraced Rock Garden
How to create a distinctive and artistic floral design that mimics a multidimensional rock-wall garden, in miniature. Floral design, photos, video and text by Donald Yim, AIFD, CFD, PFCI Smithers-Oasis Design Director Sponsored by Smithers-Oasis North America The...
Website Development for the Floral Industry
A list of industry-serving website developers and software systems to bring ecommerce success to your floral business. By Andrew Joseph There’s nothing wrong with having a brick-and-mortar floral shop that caters to your customers’ needs. Period. Along...
Delivery Systems, Tips and Tricks
The importance of transporting your floral products and getting them to their destination safely By Nita Robertson, AIFD, CFD Safely and securely transporting your flower arrangements and plants is a crucial part of the flower business, and until recently, florists...
Florist Spotlight: Stacey Bal Carlton, AIFD, CFD, EMC
Stacey Bal Carlton, AIFD, CFD, EMC The Flora Culturist Chicago, Ill. How did you get started in the floral industry? I am a second-generation floral designer and educator. I have been around flowers since I was in utero. My mom is a florist, as well. The connection to...
Giftware Ideas for 2022 Holiday Sales
Notable items discovered at recent gift markets are sure to boost your customers’ excitement this holiday season—and your shop’s revenues. By Carrie Wilcox, EMC It always seems strange that just as the temperature warms, it’s time to start thinking about buying for...
Enter the latest Best in Blooms Design Contest
Submission for the Florists' Review BEST IN BLOOMS September 2022 Contest Selecta One Edition Enter our next round of the Best in Blooms design contest! Win a Florist Spotlight feature in Florists' Review magazine and have your work featured across all of our social...
Boost Your Business with “Google Business Profile”
By Tonneli Grüetter Google My Business has become Google Business Profile. In an effort to encourage small-business owners to claim their listing pages, Alphabet, the company that owns Google, has streamlined the process to customize the way each business...
American Grown Flowers
Cut flowers produced in the U.S. are favored by a growing number of consumers. Discover more about the “American grown” flower industry and burgeoning movement in this exclusive FR report. By Nita Robertson, AIFD, CFD Fields at Sun Valley's Willow Creek Farm...
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How To Make A Sculptural Flower Design
How to create a sculptural flower design using packaging and anthuriums.
Foraging with Hitomi!
Welcome to 'Foraging with Hitomi', a new series of videos where we go out in the wild (or roadside in today's case) and collect product to use in floral design! Lately I've ben thinking of ways we could be more sustainable in our practices. One product in particular...
Autumn Floral Pumpkin
Welcome to the Flower School.com video library. I'm Leanne Kesler, director of the Floral Design Institute. Today I'm here to share with you a fabulous arrangement in an autumn pumpkin. To begin, you want to determine where to cut the pumpkin. I measured ours. And...
Sunflower Centerpiece
@Leanne Kesler, director of the @Floral Design Institute,shows how to create a fabulous centerpiece based upon sunflowers but with a soft touch of blue.
HANDWOVEN MIDOLLINO BINDWIRE STRIPS / Creative Edge Tutorials
In today’s Tutorial, @Hitomi Gilliam AIFD shows how she made the Handwoven Midollino Bindwire Strips, as well as how she shaped those strips into the structure.
Foam Free Design with Tubes and Branches by Mike Boerma
During this video, Mike makes a Foam Free Flower Arrangement using tubes and branches.
How To Make A Pot Of Autumn Flowers With Pumpkin Detail
Well, it’s the end of the summer and I found these really cute little pumpkins in a local shop. They were the perfect decor for creating a fun autumnal design, so using my old damaged crock pot, we have made a design that would look great for a harvest festival or Halloween party!
How to Wrap a Rose Hand Bouquet || Korean Bouquet Wrapping Ideas
Korean Floral Wraps bring a bit of elegance to your designs. Learn how here!
Autumnal Altar Design
Place floral foam into an urn container, and secure the foam with waterproof tape.
Pick This Inc. Unveils Innovative Biodegradable Floral Pick
Pick This Inc., a pioneering company in sustainable floral solutions, is proud to announce the launch of its new, patented biodegradable floral pick. Full Press Release Below **FOR IMMEDIATE RELEASE** Pick This Inc. Unveils Innovative Biodegradable Floral Pick,...
Unveiling the Beauty of Hydrangea
By Nita Robertson, AIFD Hydrangea, with voluminous blooms, a range of bloom types and a broad color palette, have long been cherished by florists for their versatility as mass flowers that add texture, stunning color and modern elegance to any design. With year-round...
A Promising Future for the Floral Industry
The next generation of the floral industry is getting ready to kickstart their hands-on internships at top production and retail operations around the country through AFE’s Vic & Margaret Ball Intern Scholarship Program and Mosmiller Intern Scholarship Program. ...
Celebrate American Grown Flower & Foliage Month
New for this year, floral industry members can now access a comprehensive marketing TOOLKIT provided by Certified American Grown. By leveraging these resources, participants can enhance their promotional efforts, engage with their communities, and spread awareness...
Rosaprima Launches Newest Spray Rose Collection
Celebrate the launch of the newest spray rose collection from Rosaprima. In this exciting campaign delve into the rich palette of personalities embodied by each vibrant rose color. Full Article Below-Source: Rosaprima We are thrilled to celebrate the launch of our...
Tips for Promoting Sympathy Flowers
Sympathy flowers beautifully express love and respect during times of loss. They offer comfort to grieving families and add a touch of beauty to sorrowful moments. However, marketing these flowers requires a delicate and thoughtful approach. Rio Roses provides...
ANDMORE Launches Enhanced Market Planning Tools for Buyers
Get more out of your market experience at this summers gift markets. By signing into AtlantaMarket.com or LasVegasMarket.com, buyers can create a Market Plan that seamlessly connects with the @Market App – allowing them to take their plan on-the-go at Market. See Full...
Royer Family Fund Provides Travel Grants for Retail Florists
A new travel grant has been established through the American Floral Endowment (AFE) by a generous bequest from the estate of Ken and Jean Royer. Ken and Jean Royer Family Fund Provides Travel Grants for Retail Florists For Immediate Release Source AFE Alexandria, VA -...
SecondFlor’s Premium Preserved Flowers Now Available in the U.S.
SecondFlor.us is thrilled to continue its expansion into the US market, bringing American professional consumers the unparalleled convenience and enduring beauty of preserved flowers. Full press Release Below- Source Secondflor SecondFlor’s Premium Preserved Flowers...
