“Where flowers bloom,
so does hope.”
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Garden Rose Nuptial Arch
An artful mingling of commercially grown garden roses and foraged materials creates a stunning natural yet elegant aesthetic. Floral design and text by Patience Pickner, AIFD, CFD, PFCI Photography and Videography by Cassandra Scholl Model: Jenna Vaad...
Terraced Rock Garden
How to create a distinctive and artistic floral design that mimics a multidimensional rock-wall garden, in miniature. Floral design, photos, video and text by Donald Yim, AIFD, CFD, PFCI Smithers-Oasis Design Director Sponsored by Smithers-Oasis North America The...
Website Development for the Floral Industry
A list of industry-serving website developers and software systems to bring ecommerce success to your floral business. By Andrew Joseph There’s nothing wrong with having a brick-and-mortar floral shop that caters to your customers’ needs. Period. Along...
Delivery Systems, Tips and Tricks
The importance of transporting your floral products and getting them to their destination safely By Nita Robertson, AIFD, CFD Safely and securely transporting your flower arrangements and plants is a crucial part of the flower business, and until recently, florists...
Florist Spotlight: Stacey Bal Carlton, AIFD, CFD, EMC
Stacey Bal Carlton, AIFD, CFD, EMC The Flora Culturist Chicago, Ill. How did you get started in the floral industry? I am a second-generation floral designer and educator. I have been around flowers since I was in utero. My mom is a florist, as well. The connection to...
Giftware Ideas for 2022 Holiday Sales
Notable items discovered at recent gift markets are sure to boost your customers’ excitement this holiday season—and your shop’s revenues. By Carrie Wilcox, EMC It always seems strange that just as the temperature warms, it’s time to start thinking about buying for...
Enter the latest Best in Blooms Design Contest
Submission for the Florists' Review BEST IN BLOOMS September 2022 Contest Selecta One Edition Enter our next round of the Best in Blooms design contest! Win a Florist Spotlight feature in Florists' Review magazine and have your work featured across all of our social...
Boost Your Business with “Google Business Profile”
By Tonneli Grüetter Google My Business has become Google Business Profile. In an effort to encourage small-business owners to claim their listing pages, Alphabet, the company that owns Google, has streamlined the process to customize the way each business...
American Grown Flowers
Cut flowers produced in the U.S. are favored by a growing number of consumers. Discover more about the “American grown” flower industry and burgeoning movement in this exclusive FR report. By Nita Robertson, AIFD, CFD Fields at Sun Valley's Willow Creek Farm...
Floating Flowers
There are many ways to design “pool floats”; this one is fast, easy and budget friendly. Floral design, photography and text by Nita Robertson, AIFD, CFD Floating arrangements in pools are showstopping additions to event décor, and you can design them in myriad sizes...
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Autumn Floral Pumpkin
Welcome to the Flower School.com video library. I'm Leanne Kesler, director of the Floral Design Institute. Today I'm here to share with you a fabulous arrangement in an autumn pumpkin. To begin, you want to determine where to cut the pumpkin. I measured ours. And...
Sunflower Centerpiece
@Leanne Kesler, director of the @Floral Design Institute,shows how to create a fabulous centerpiece based upon sunflowers but with a soft touch of blue.
HANDWOVEN MIDOLLINO BINDWIRE STRIPS / Creative Edge Tutorials
In today’s Tutorial, @Hitomi Gilliam AIFD shows how she made the Handwoven Midollino Bindwire Strips, as well as how she shaped those strips into the structure.
Foam Free Design with Tubes and Branches by Mike Boerma
During this video, Mike makes a Foam Free Flower Arrangement using tubes and branches.
How To Make A Pot Of Autumn Flowers With Pumpkin Detail
Well, it’s the end of the summer and I found these really cute little pumpkins in a local shop. They were the perfect decor for creating a fun autumnal design, so using my old damaged crock pot, we have made a design that would look great for a harvest festival or Halloween party!
How to Wrap a Rose Hand Bouquet || Korean Bouquet Wrapping Ideas
Korean Floral Wraps bring a bit of elegance to your designs. Learn how here!
Autumnal Altar Design
Place floral foam into an urn container, and secure the foam with waterproof tape.
Winding Callas
Calla stems can be manipulated into beautiful curvilinear shapes for the creation of dramatic floral designs. Sometimes, the standard manipulation techniques are not sufficient for extreme shaping. In this Tulip Tuesday video how-to demonstration Leanne shares a novel technique for shaping callas. Enjoy!
Floral Elegant Fall Gold Ring Wreath – Gold Burgundy Cotton Flower
Easily make an elegant fall wreath that elevates any front door with just a few simple materials.
European Floral Trends 2024
EMC identifies four trends in European floristry and advises how you can incorporate them to elevate your floral designs and business. By EMC International (European Master Certification) How can trends help you unleash your creativity and grow your business? EMC...
The RHS Chelsea Flower Show 2024
The RHS Chelsea Flower Show 2024 showcased innovative garden designs and exceptional horticultural exhibits. Highlights included: Children’s Participation: Harry Holding collaborated with children from Sulivan School to create a child-centric garden, emphasizing fun...
Calculating Labor Costs for Wedding Services
When it comes to charging for weddings, make sure you have your labor costs calculated so that your business is profitable. Full Article Below Source Rio Roses HOW TO CALCULATE LABOR COSTS FOR PROFITABLE WEDDING SERVICES MAY 17, 2024 RIO ROSES FLORAL...
Danziger’s Newest Innovation, Enchante™
Prepare to elevate your experience with Danziger's newest innovation, Enchante™. Combining elegance and functionality, Enchante™ offers unmatched benefits that redefine your experience. Full Article Below: Source Danziger SHINING ON ITS OWN, STUNNING AS A WIX Prepare...
Scent Components of Lisianthus Flowers
The National Agriculture and Food Research Organization (NARO) has conducted groundbreaking research to identify the scent components of lisianthus flowers, which were previously considered scentless. This breakthrough is the first of its kind globally and lays the...
Euroflora 2025 Designer Competition is Open
Euroflora 2025 returns to the heart of the city of Genoa showcasing an enchanting exhibition dedicated to flowers and plants. Innovation and creativity in landscape architecture and design will take center stage at the Show. The event will feature a themed...
Best Sellers From April High Point Market
Read on to discover the best-selling wholesale decor that captured the attention of interior designers, leading brands and editors at the April 2024 High Point Market Accent Decor showroom. Source: Accent Decor Blog Best-Sellers From April High Point Market...
Discover the Magic of Skagit
Nestled between the rugged Cascade Mountains and the Salish Sea, Skagit Valley is a thriving farming community just an hour north of Seattle, WA offering amazing activities during all four seasons. Renowned for incredibly fertile and productive farmland, Skagit Valley...
Jeff Leatham Creates Epic Flower World for Genesis House
Genesis House wisely partnered with celebrity florist Jeff Leatham to create a New York immersive floral world. Full Article Below Source Jeff Leatham Creates Epic Flower World for Genesis House By Jill Brooke Since flowers are catnip to everyone, Genesis House wisely...
