“Where flowers bloom,
so does hope.”
RECENT POSTS
Houseplant Trends and Marketing Tips
Consumer interest in houseplants is at an all-time high, and it shows no sign of waning. Here are the latest info on today’s houseplant market, along with the hottest trends and most creative marketing ideas. By Nita Robertson, AIFD, CFD Houseplants not only improve...
“ROOTS” AIFD Symposium Recap
AIFD’s spectacular 2022 National Symposium By Nita Robertson, AIFD, CFD Photo credit to AIFD® Official Photographer, Nico Alsemgeest “ROOTS,” the 2022 National Symposium of the American Institute of Floral Designers (AIFD), took place July 4-8, at the Caesars...
Beware of the Silent Flower Killer
Ethylene, an odorless and colorless gas, is deadly to many cut flowers and potted plants. Here’s everything you need to know to protect your flowers and plants. By American Floral Endowment Ever heard of ethylene? No doubt, many of you have, but for those who haven’t,...
Florists’ Reviews Autumn Wedding Contest
Enter our latest contest by sharing your autumn wedding work According to The Knot and WeddingWire, October and September are the most popular months for weddings (No. 1 and No. 2, respectively), surpassing June (No. 3) for the past several years! So,...
Inflation Busters
Tips for protecting profits as costs rise. By Phillip M. Perry Abstract: Inflation. Retailers must deal with rapid cost increases by managing cash flow efficiently and communicating effectively with customers and suppliers. The benefits of inventory reduction must be...
COMING EVENTS
Floral industry happenings and gift markets through October 2022. NOTES: This information is current as of mid-July 2022; however, some organizations are still re-evaluating their live/in-person events. Before planning to attend any event, check the...
Designing for Profitability
Tips for buying, designing and selling flowers and arrangements that will improve your bottom line and cash flow. By Patience Pickner, AIFD, CFD, PFCI I love pretty much everything about this beautiful industry we are in: the flowers, the people and the emotions our...
Creating “That Flower Feeling”
A spectacular new marketing campaign, with the goal of increasing cut flower consumption in the U.S., provides assets that individual businesses in the flower industry can use in their own marketing efforts. In January of this year, CalFlowers, The...
Garden Rose Nuptial Arch
An artful mingling of commercially grown garden roses and foraged materials creates a stunning natural yet elegant aesthetic. Floral design and text by Patience Pickner, AIFD, CFD, PFCI Photography and Videography by Cassandra Scholl Model: Jenna Vaad...
Terraced Rock Garden
How to create a distinctive and artistic floral design that mimics a multidimensional rock-wall garden, in miniature. Floral design, photos, video and text by Donald Yim, AIFD, CFD, PFCI Smithers-Oasis Design Director Sponsored by Smithers-Oasis North America The...
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How To Make A Sculptural Flower Design
How to create a sculptural flower design using packaging and anthuriums.
Foraging with Hitomi!
Welcome to 'Foraging with Hitomi', a new series of videos where we go out in the wild (or roadside in today's case) and collect product to use in floral design! Lately I've ben thinking of ways we could be more sustainable in our practices. One product in particular...
Autumn Floral Pumpkin
Welcome to the Flower School.com video library. I'm Leanne Kesler, director of the Floral Design Institute. Today I'm here to share with you a fabulous arrangement in an autumn pumpkin. To begin, you want to determine where to cut the pumpkin. I measured ours. And...
Sunflower Centerpiece
@Leanne Kesler, director of the @Floral Design Institute,shows how to create a fabulous centerpiece based upon sunflowers but with a soft touch of blue.
HANDWOVEN MIDOLLINO BINDWIRE STRIPS / Creative Edge Tutorials
In today’s Tutorial, @Hitomi Gilliam AIFD shows how she made the Handwoven Midollino Bindwire Strips, as well as how she shaped those strips into the structure.
Foam Free Design with Tubes and Branches by Mike Boerma
During this video, Mike makes a Foam Free Flower Arrangement using tubes and branches.
How To Make A Pot Of Autumn Flowers With Pumpkin Detail
Well, it’s the end of the summer and I found these really cute little pumpkins in a local shop. They were the perfect decor for creating a fun autumnal design, so using my old damaged crock pot, we have made a design that would look great for a harvest festival or Halloween party!
How to Wrap a Rose Hand Bouquet || Korean Bouquet Wrapping Ideas
Korean Floral Wraps bring a bit of elegance to your designs. Learn how here!
Autumnal Altar Design
Place floral foam into an urn container, and secure the foam with waterproof tape.
Expo Flor Ecuador 2024
By Nita Robertson AIFD From October 8 through 10, 2024, the vibrant city of Quito will transform into a floral paradise as it hosts this year’s Expo Flor Ecuador. Renowned for its rich diversity of stunning flowers and commitment to sustainability, this event is much...
AIFD Blooms Over Orlando
Repurposing Symposium Flowers to Brighten the Day of Local Residents By Nita Robertson AIFD Orlando, FL – The American Institute of Floral Designers (AIFD) has once again demonstrated its commitment to community and compassion through its annual “Blooms Over”...
Gateway to the Americas International Floral Competition
By Nita Robertson AIFD Gus & Deborah De La Flor and MVC Flowers & Events will host the best floral designers in the world as they compete for the prestigious Gateway To The Americas Cup in beautiful Panama. The Gateway to the Americas International Floral...
Florabundance Celebrates 30 Years
Florabundance, a leading wholesale flower distributor, proudly announces its 30th anniversary with a community-focused celebration featuring large outdoor floral installations. The event, titled "Petals of Appreciation” will take place in high foot traffic...
We Value Your Feedback!
Please take this survey to help improve technology for florists and planners by giving insights into the wedding and event industry. All respondents will be ENTERED into a drawing for a $150 Amazon gift card. Source True Client Pro Please take a few minutes to share...
J Schwanke Receives Distinguished Service to Floral Industry Award
The American Institute of Floral Designers (AIFD®) presented one of their highest honors to laureate member J Schwanke, creator of the public television show J Schwanke’s Life in Bloom, at their National Symposium in Orlando on July 3, 2024. Full Article Here Source...
Flower Math: Calculating Rose Petals
David Dahlson from Mayesh Wholesale provides valuable insights on estimating the quantity of rose bunches required for adorning wedding aisle petals. Full Article Here Source Mayesh FLOWER MATH: CALCULATING ROSE PETALS Ready for some fun flower math?! We're bringing...
AIFD Symposium Emerge
The American Institute of Floral Designers (AIFD) successfully concluded its highly anticipated Emerge Symposium, held from July 2-6, 2024, at the Signia by Hilton Bonnet Creek Resort in Orlando, Florida. The event attracted over 700 attendees from numerous...
Dutch Lily Days 2024
From June 4 to 7, thirteen lily bulb exporters opened their doors to the international lily trade, giving visitors insight into the quality and characteristics of the large number of diverse varieties. Full Article Below Source Impressive Dutch Lily Days 2024 From...
