“Where flowers bloom,
so does hope.”
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Blooming Installations
Floral Installations Reimagined By Jill Brooke, founder FlowerPowerDaily.com It used to be that floral arches were only used for weddings for that picture-perfect nuptial moment. Even during the pandemic, with shrinking guest lists and budgets, the floral arch and...
ORCHIDELIRIUM
All About Our Five Favorite Orchids By Tonneli Grüetter Since orchids became popularized during the 19th century, botanists have hybridized more than 100,000 new types of orchids, spanning every color and form known to the human imagination. But their diversity did...
The Art of “Turn Two”
DOUBLE THE NUMBER OF YOUR HOLIDAY ORDERS WITH THIS SIMPLE SALES TECHNIQUE FROM ART CONFORTI, PFCI. Did you know that most customers who order flowers for Thanksgiving also order flowers for the holidays in December? That means a customer on the phone ordering a...
Flower Refrigeration 101
IT’S NOT JUST ABOUT MAKING THINGS COOL By Andrew Joseph The first clue we at Florists’ Review can give to those examining the concept of adding a cooler unit for their flower businesses—it’s right there in the headline: “Flower.”It can be a flower display refrigerator...
FTD’s 2021 Makeover Magic
ONE-HUNDRED-TWENTY-SIX-YEAR-OLD ROTH FLORIST, IN LAFAYETTE, IND., WAS THE RECIPIENT OF FTD’S NINTH- ANNUAL MAGICAL SHOP MAKEOVER. The impact of a flower shop’s appearance, matched with incredible customer service, can make all the difference in that shop’s...
Hot Topics: Floral Industry News Goes Mainstream
By Tonneli Gruetter For so long, it felt as though the floral industry was set to brave the storm of both supply-chain shortages and increased wholesale prices in relative silence. What began as sporadic outages in 2020 escalated in summer 2021 to a full-blown supply...
Best in Blooms Winner and Finalists
Meet the winner and finalists in FR’s flower design contest. Alexandra Farms Edition By Nita Robertson, AIFD, CFD Florists’ Review is again excited to present the finalists in our November “Best in Blooms” flower design contest. We received more than 30 entries...
Using Loyalty Programs to Increase Brand Awareness and Sales
Customer loyalty programs remain key to capturing consumer attention and commitment. By Brenda Silva Long gone are customer loyalty programs with physical punch cards that promised great discounts after making a certain number of purchases. In today’s marketplace,...
Trends and Forecasts For The Balloon Industry
The outlook appears buoyant: Balloon designs and décor from the past are on trend again, and the pandemic has spawned a new appreciation for these inflatables by consumers. By Brenda Silva In today’s balloon industry, it seems the adage “Everything old is new again”...
Instagram Shopping
Eight quick and easy tips for setting up “Instagram Shopping” for your business. By Tonneli Grüetter Maintaining a healthy Instagram presence has become a key ingredient in the path to success for many floral businesses. From growers and wholesalers to retail florists...
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Halloween Chic
Believe it or not, Halloween weddings are on the rise the U.S., and wedding publications and blogs, from Brides and Martha Stewart Weddings to e Knot and MyWedding, have produced features on the topic. There are any number of reasons nuptial couples choose Oct. 31 as their wedding date, and not all who do want traditional, spooky-or ghoulish-themed floral décor. […]
Gold Metal Ribbon
This versatile design provides myriad uses, functions and applications, and its crossover aesthetic makes it harmonious with a variety of décor styles. …
Bubbly Table Runner
Balloons say “fun,” but they also can create elegant and romantic décor for weddings, parties and other special events.
Tropical Nouveau Bouquets
"Blending nontraditional botanicals and hues can create a modern aesthetic for fall and winter weddings" Basic This hand-tied bouquet utilizes an armature (cage structure) formed of Oasis Florist Netting as its core mechanic. Bouquets for fall weddings don’t have...
Hands-on Hand-tied
"This modern hand-tied bouquet highlights the strength of vibrant color and striking textural applications " A well-constructed hand-tied bouquet will always be timeless and versatile in global floral design. While it stands the test of time in every sense of the...
On Pins and Petals
Designed for both form and function, safety pins also pierce and secure Hypericum berries throughout the bouquet. Experiment with building and utilizing a variety of botanicals
to make it your own.
Abstract Ellipsoid
The fractured geometry of the Cubist style is the inspiration for this floral artwork, which aims to challenge consumers’ view of traditional sympathy flowers.
Full Circle
Perfect for today’s modern services, this contemporary composition will be appreciated for its artful aesthetic and as a lasting remembrance in a family member’s home.
Tropical Nouveau Tributes
Standing sprays, in a range of complexity and contemporariness, illustrate the modernization of both sympathy and tropical floral design styles.
Seasonality & Care of Blossoms Flowering Branches Guide
The "Seasonality & Care of Blossoms Flowering Branches" guide is available to download for free on the Mayesh Wholesale Florist website. Full Article Below Source Mayesh SEASONALITY & CARE OF BLOSSOMS GUIDE When spring arrives, florists delight in the...
International Women’s Day: A Day Full of Color
The great minds of the women who contributed to building society are a diverse and powerful mix. Alexandra Farms celebrates International Women's Day and the great, hardworking and influential women of the world. Full Article Below Source Alexandra Farms International...
SAF’s Next Gen LIVE!
The Society of American Florists' (SAF) third annual Next Gen LIVE! Conference, was held in San Diego Feb. 25-27. It brought together 192 floral professionals from across the U.S., Canada, Colombia, and Ecuador for a day and a half of learning and networking. Full...
2024 Floral Distribution Conference
WF&FSA was excited to be back in Miami for the 2024 Floral Distribution Conference. There were networking opportunities and plenty of time to connect and discuss business with floral industry colleagues while surrounded by beautiful products. The Floral...
Strategies To Make Your Spring Sales and Profits Bloom
Planning and preparing for spring is crucial for a successful floral business. Here are nine strategies you can use to flourish this season. Full Article Below Source: Rio Roses 9 Essential Strategies To Make Your Spring Sales and Profits Bloom FEBRUARY 21, 2024 RIO...
Philadelphia Flower Show’s Beauty Takes Your Breath Away
The Pennsylvania Horticultural Society unveiled the 2024 PHS Philadelphia Flower Show , titled “United by Flowers,” which was held from March 2 to 10 and showcased amazing floral design installations. Full Article Below Source: Flowerpowerdaily Philadelphia Flower...
Key Markup Tactics to Boost Your Florist Profitability
This article will delve into three actionable methods to elevate your earnings on floral arrangements. Full Article Below Source Key Markup Tactics to Boost Your Florist Profitability Source: True Client Pro Blog Markups significantly impact florist profitability at...
That Flower Feeling Appoints Advisory Board Members
CalFlowers introduces the eight individuals forming the inaugural Advisory Board for their "That Flower Feeling" initiative. Full Press Release Below That Flower Feeling Appoints Advisory Board Members FALLBROOK, Ca. – CalFlowers introduces the eight individuals...
Katie Dubow Receives the 2024 Green Achiever Award
Garden Media Group’s president, Katie Dubow, was awarded the 2024 Green Achiever Award from the Pennsylvania Landscape & Nursery Association (PLNA). Congratulations Katie! Full Article Below Source Katie Dubow Receives the 2024 Green Achiever Award from the...
