“Where flowers bloom,
so does hope.”
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Day of The Dead Florals
Celebrating Día de los Muertos, “Day of the Dead” provides an opportunity to reach out to a new base of clients and create a new revenue stream for your flower shop. By Tonneli Gruetter Día de los Muertos (“Day of the Dead”) is a traditional family-centric Mexican...
A Florist’s Guide To Lilies
A classic flower making a big comeback. Lilies are among the most recognizable flowers on the market today. For decades, they have been top-selling cut flowers thanks to their long-lasting blooms, year-round availability, and wide variety of fantastic, vibrant colors....
The Psychology Of Pricing
Key Strategies for Pricing Flowers and Floral-Related Products. By Brenda Silva While innovative merchandising and distinctive displays often serve as methods to draw consumers into a retail shop, it’s more likely that the perceived value in a product’s retail price...
Flower Tiara
An alternative-style flower crown has become a signature item for a Miami florist. Floral design by Ana Isabel Vivas Flower crowns have been wildly popular for several years now, for both formal events, like weddings, casual wear for spirited, fun-loving individuals....
The Artistry of Today’s Sympathy Designs
By Nita Robertson AIFD, CFD Brenna Quan AIFD, CFD Sympathy design is an area of floristry that needs to evolve with the changing times. The need to modernize and personalize sympathy tributes is crucial to sustaining and growing flower sales for memorial and funeral...
Autumn Weddings CONTEST
According to The Knot and WeddingWire, October and September are the most popular months for weddings (No. 1 and No. 2, respectively), surpassing June (No. 3) for the past several years! So, we created a contest for florists to share their best autumn...
Blooming Sales With Wedding/Event Planning Software
Florist-specific software for planning weddings and events offers the potential for increased efficiency, sales and, of course, profits. By Brenda Silva Flower retailers looking to increase their shop efficiency, sales and profits can benefit from florist-specific...
Best in Blooms Contest November 2021
BEST IN BLOOMS November CONTESTfeel free to -oWin a Florist Spotlight feature in Florists' Review magazine and have your work featured across all of our social media platforms, AND win a $500 credit with Alexandra Farms!!!! Submit your entry below to become a...
Dried Wall Installation with Beth O’Reilly AIFD, CFD, TMF
Floral Design by Beth O'Reilly AIFD,CFD,TMF Photos by Bill Doran Company, Houston, Texas Capitalize on the Resurgence in Popularity of Dried Botanicals with Décor Pieces Floral décor for walls can be created not only for home and office environments (for which this...
A CRISIS FOR THE FLORAL INDUSTRY
Attracting young workers to careers in the floral industry, and retaining them, is a growing problem in all sectors. What’s at the root of the problem, and how do we fix it? By Andrew Joseph For many younger and/or recently graduated people, working in the floral...
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Gold Metal Ribbon
This versatile design provides myriad uses, functions and applications, and its crossover aesthetic makes it harmonious with a variety of décor styles. …
Bubbly Table Runner
Balloons say “fun,” but they also can create elegant and romantic décor for weddings, parties and other special events.
Tropical Nouveau Bouquets
"Blending nontraditional botanicals and hues can create a modern aesthetic for fall and winter weddings" Basic This hand-tied bouquet utilizes an armature (cage structure) formed of Oasis Florist Netting as its core mechanic. Bouquets for fall weddings don’t have...
Hands-on Hand-tied
"This modern hand-tied bouquet highlights the strength of vibrant color and striking textural applications " A well-constructed hand-tied bouquet will always be timeless and versatile in global floral design. While it stands the test of time in every sense of the...
On Pins and Petals
Designed for both form and function, safety pins also pierce and secure Hypericum berries throughout the bouquet. Experiment with building and utilizing a variety of botanicals
to make it your own.
Abstract Ellipsoid
The fractured geometry of the Cubist style is the inspiration for this floral artwork, which aims to challenge consumers’ view of traditional sympathy flowers.
Full Circle
Perfect for today’s modern services, this contemporary composition will be appreciated for its artful aesthetic and as a lasting remembrance in a family member’s home.
Tropical Nouveau Tributes
Standing sprays, in a range of complexity and contemporariness, illustrate the modernization of both sympathy and tropical floral design styles.
Rhythm and Hues
This chic and modern composition highlights the drama that
dynamic lines and considerate color selection can create.
Unveiling the Sweet Symphony of Floral SEO Magic
In this guide they explore the importance of a SEO strategy in the floral industry. Full Article Below Source Blossoming Success: Unveiling the Sweet Symphony of Floral SEO Magic In the enchanting world of flowers, where each bloom whispers tales of beauty and...
Chrysal Celebrates 75 Years of Flower Food
For three-quarters of a century, Chrysal's flower food has been extending the lifespan of flowers, allowing consumers worldwide to enjoy their flowers even longer. Source: See Full Press Release Below Chrysal Celebrates 75 Years of Flower Food Chrysal celebrates 75...
How to Grow Dahlias from Seed
If you haven’t grown dahlias from seed, I highly encourage you to give it a try—it’s the ultimate treasure hunt. Full Article Below Source How to Grow Dahlias from Seed Written by Floret One of the most exciting and surprising discoveries I made on my dahlia-growing...
A Guide To Profitability In The New Year
Some actionable steps to take as we start the new year. Full Article Below Source FLOWERING PROFITS: A GUIDE TO PEAK PROFITABILITY IN THE NEW YEAR AND BEYOND JANUARY 3, 2024 RIO ROSES FLORAL MARKETING STRATEGIES In the ever-blooming world of the floral...
A Storm of Sky Blue and Bright White
Award-winning design created during the flower and art festival in Ksiaz Castle, Poland. Full Article Below Source Thursd A Storm of Sky Blue and Bright White I'm honored to talk about my award-winning design created during the flower and art festival in Ksiaz Castle....
Tripadvisor’s Most Stunning Botanical Gardens
Here are the results. Consider visiting these beautiful gardens next time you are in these states. Full Article Below Source Flowerpowerdaily Tripadvisor’s Most Stunning Botanical Gardens? Surprise By Jill Brooke To my surprise and others, the celebrated Longwood...
Amaranth Design Inspiration
If you follow floral trends, you’re sure to have seen amaranth make an appearance. Full Article Below Source AMARANTH FLOWER ARRANGEMENTS Jamali Gardens Blog 1/2023 If you follow floral trends, you’re sure to have seen amaranth make an appearance. While amaranth...
American Floral Trends Forecast 2024
A study of five major trends influencing floral design this year Anthologized by Tonneli Grüetter Embark with Florists’ Review on a journey into the future of floral trends across North America, drawing inspiration from the perpetual passage of time. This year’s...
Juliet: The Perfect Garden Rose for Pantone’s 2024 Color of the Year
There’s no better example of this gentle peach-tone trend than the romantic Juliet (Ausjameson)! Full Article Below Source Juliet: The Perfect Garden Rose for Pantone’s 2024 Color of the Year Source: Alexandra Farms Pantone recently announced their Pantone Color of...
