“Where flowers bloom,
so does hope.”
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Instagram Shopping
Eight quick and easy tips for setting up “Instagram Shopping” for your business. By Tonneli Grüetter Maintaining a healthy Instagram presence has become a key ingredient in the path to success for many floral businesses. From growers and wholesalers to retail florists...
Gift Baskets Year Round
Themed gift baskets provide year-round opportunities to increase sales with upsell items. By Brenda Silva Among the most traditional gift and gourmet baskets are seasonal fruit baskets and fancier baskets with chocolates and/or other sweet treats. Both of these types...
The Houseplant Boom Entices Younger Generations to Our Industry
By Brenda Silva When looking at consumer trends in houseplants and flowering plants, what may appear as a new trend to some is actually a trend that has been around for some time, according to others. In speaking to the boom in houseplant sales, Linda Adams, COO of...
Valentine’s Day Contest
Presenting Florists' Reviews Valentines Day Contest! Valentines Day is approaching and we want to share inspiration from your designs for the big holiday with our readers.? We’ve created a contest where you can submit photos of your best Valentine's Day floral...
The Great Tablescape
By Nita Robertson AIFD, CFD Tablescapes are wonderful ways to decorate tables for any special occasion, especially the holidays. But exactly what are tablescapes? Tablescapes are artistic arrangements of multiple articles on a table to create a dramatic table décor...
Day of The Dead Florals
Celebrating Día de los Muertos, “Day of the Dead” provides an opportunity to reach out to a new base of clients and create a new revenue stream for your flower shop. By Tonneli Gruetter Día de los Muertos (“Day of the Dead”) is a traditional family-centric Mexican...
A Florist’s Guide To Lilies
A classic flower making a big comeback. Lilies are among the most recognizable flowers on the market today. For decades, they have been top-selling cut flowers thanks to their long-lasting blooms, year-round availability, and wide variety of fantastic, vibrant colors....
The Psychology Of Pricing
Key Strategies for Pricing Flowers and Floral-Related Products. By Brenda Silva While innovative merchandising and distinctive displays often serve as methods to draw consumers into a retail shop, it’s more likely that the perceived value in a product’s retail price...
Flower Tiara
An alternative-style flower crown has become a signature item for a Miami florist. Floral design by Ana Isabel Vivas Flower crowns have been wildly popular for several years now, for both formal events, like weddings, casual wear for spirited, fun-loving individuals....
The Artistry of Today’s Sympathy Designs
By Nita Robertson AIFD, CFD Brenna Quan AIFD, CFD Sympathy design is an area of floristry that needs to evolve with the changing times. The need to modernize and personalize sympathy tributes is crucial to sustaining and growing flower sales for memorial and funeral...
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Gold Metal Ribbon
This versatile design provides myriad uses, functions and applications, and its crossover aesthetic makes it harmonious with a variety of décor styles. …
Bubbly Table Runner
Balloons say “fun,” but they also can create elegant and romantic décor for weddings, parties and other special events.
Tropical Nouveau Bouquets
"Blending nontraditional botanicals and hues can create a modern aesthetic for fall and winter weddings" Basic This hand-tied bouquet utilizes an armature (cage structure) formed of Oasis Florist Netting as its core mechanic. Bouquets for fall weddings don’t have...
Hands-on Hand-tied
"This modern hand-tied bouquet highlights the strength of vibrant color and striking textural applications " A well-constructed hand-tied bouquet will always be timeless and versatile in global floral design. While it stands the test of time in every sense of the...
On Pins and Petals
Designed for both form and function, safety pins also pierce and secure Hypericum berries throughout the bouquet. Experiment with building and utilizing a variety of botanicals
to make it your own.
Abstract Ellipsoid
The fractured geometry of the Cubist style is the inspiration for this floral artwork, which aims to challenge consumers’ view of traditional sympathy flowers.
Full Circle
Perfect for today’s modern services, this contemporary composition will be appreciated for its artful aesthetic and as a lasting remembrance in a family member’s home.
Tropical Nouveau Tributes
Standing sprays, in a range of complexity and contemporariness, illustrate the modernization of both sympathy and tropical floral design styles.
Rhythm and Hues
This chic and modern composition highlights the drama that
dynamic lines and considerate color selection can create.
Rosaprima Announces the Acquisition of Ecuatorian Flowers
Source: Rosaprima Press Release Miami, FL – February 6, 2023 – Rosaprima, the premier grower of high-end luxury roses, has finalized the acquisition of Ecuatorian Flowers, a large well-respected flower farm located in the Cayambe growing region of Ecuador. This recent...
Sun Valley Shares Valentine’s Day Update
Bill Prescott, Director of Sales and Marketing at Sun Valley Floral Farms, reports strong sales, particularly for tulips, lily, and Iris this Valentine's Day season. See Full Article Below Source Floraldaily.com Bill Prescott, Sun Valley Floral Farms, gives...
JLO Makes Waves with Flower Coat from 7000 Rose Petals
JLO, or Jennifer Lopez, understands the allure of floral fashion. This was evident at the Paris fashion shows where she donned a striking ensemble: a coat crafted from 7,000 real rose petals, meticulously preserved with sugar water. Source Flowerpowerdaily Read Full...
New plant-based paper for flowers and plants
Decowraps proudly collaborates with partner Out-Nature to introduce their latest innovation: Silphie paper packaging - "a revolutionary step towards a greener and more responsible use of paper in horticulture." Full Article Below Source Silphie paper packaging New...
International Gerbera Month
Gerbs are perfect for International Women's Day, Spring, and all the spring holidays," says Ryan Black, Marketing Director at Jet Fresh Flower Distributors. Jet Fresh Flowers is gearing up for a season filled with color, creativity, and exclusive offers. Source: Press...
LED Candles VS. Real Candles
Learn more about the pros and cons of real candles verse LED options. Full Article Below Source Jamali Garden Supplies Blog LED CANDLES VS. REAL CANDLES: WHICH IS BEST FOR A WEDDING? Candles are a vital feature of wedding decor, adding to the mood and creating an...
More consumers planning to give flowers for Valentine’s Day
When talking about flowers and comparing it with last year, they are still ranked third on the list of top gifts, and this year, even more respondents are planning to give flowers, 38% (instead of 37% in 2023). Valentines Day design by Beth O'Reilly Full Article Below...
Four Simple Steps for Long-lasting Valentine’s Day Roses
By Terril A. Nell, Ph.D., AAF Research Coordinator at the American Floral Endowment (AFE) Professor Emeritus of Floriculture at the University of Florida Americans celebrate Valentine’s Day with gifts of flowers, candy, cards and more, creating the largest retail...
Selecta One Announced Acquisition of Moraglia Breeding FV
The acquisition includes the complete breeding program of carnation cut flowers and other related species from dianthus family. Carlo Moraglia will not only bring his breeding expertise to the team, but will also play a crucial role in facilitating a seamless...
