“Where flowers bloom,
so does hope.”
Florist Spotlight: Stacey Bal Carlton, AIFD, CFD, EMC
Stacey Bal Carlton, AIFD, CFD, EMC The Flora Culturist Chicago, Ill. How...
Florist Spotlight: Melissa Pack
Melissa Pack Anthera Floral Normandy Park (Seattle), Wash. Melissa Pack,...
125 Florists To Be Celebrated
Our choices for the most exciting florists across North America and U.S....
Top Ten Social Stars of 2021
Most Shared @artbalkon Moscow, Russia Most Talked About...
RECENT POSTS
A Florist’s Guide to Indian Weddings
The abundance of flowers—and business opportunities—in multi-day Indian nuptials. By Nita Robertson, AIFD Indian weddings are among the most visually spectacular and culturally rich celebrations in the world. Known for their grandeur, vibrant colors and elaborate...
Call for Submission for the Pets in Petals Contest
We invite you to showcase your finest creations in pet floral arrangements.We want to see your furry friends adorned with flowers. All type of animals are welcome. It's simple, submit images showcasing your finest floral designs on animals for an opportunity to...
Beyond the Bouquet
How florists are breaking the boundaries of personal flowers. By Molly Lucille Bridal bouquets have adorned wedding parties throughout human history. Ancient brides carried bundles of symbolic herbs and blooms, such as dill, considered to be an aphrodisiac; rosemary...
Managing Mother’s Day
Make the most of this lucrative holiday. By Nita Robertson, AIFD Mother’s Day is just around the corner. Are you ready for it? This special holiday is a cornerstone for the flower industry, as flowers consistently rank among the top gifts chosen to honor the mothers...
Video Marketing: A Blooming Opportunity
By Nita Robertson, AIFD In today’s digital landscape, businesses across all industries rely on video marketing as an essential strategy. The flower industry is no exception. Video marketing helps businesses connect with their audience, showcase their products and...
Remarkable Women in Floristry
Join Us in Celebrating International Women’s Day By Molly Lucille Every International Women’s Day, Florists’ Review honors the influential women that help form the beautiful community that is our industry. Women are the backbone of floristry, with 87 percent...
Prom Season: A Blooming Opportunity for Florists
By Nita Robertson, AIFD Sponsored by Fitz Design Tips to Grow Your Prom Business For high school students, prom represents a magical night filled with excitement, style and self-expression. Prom season is about more than just a dance. It celebrates youth and...
Marketing International Women’s Day
Tips for creating a strategic marketing plan that will make this March 8 worldwide celebration a major flower-giving occasion By Nita Robertson, AIFD International Women’s Day (IWD), celebrated annually on March 8, is a powerful global observance that honors the...
At the Altar, Down the Aisle: Ceremony Floral Trends
By Molly Lucille In the thick of wedding season, it can happen fast. We can lose ourselves during this hectic time and feel like each wedding begins to blur together. We can fall into the trap of losing touch with the importance of the wedding ceremony. The ceremony...
26th Annual “Picture Perfect Weddings Contest”
By Nita Robertson, AIFD Sponsored by Alexandra Farms and Fitz Design For 26 years, florists have enthusiastically shared photos of their work for our annual “Picture Perfect Weddings Contest.” Each year, we are captivated by breathtaking designs that transform...
Call for Submission for the Pets in Petals Contest
We invite you to showcase your finest creations in pet floral arrangements.We want to see your furry friends adorned with flowers. All type of animals are welcome. It's simple, submit images showcasing your finest floral designs on animals for an opportunity to...
A Call for Entries for Florists’ Reviews Picture Perfect Wedding Contest
Florists' Review Presents our 25th Annual Picture Perfect Wedding Contest It's here! Our Annual Picture Perfect Wedding contest is here for you to submit your best wedding florals for 2023 in any or all of the categories below: • Bouquets • Reception Décor •...
Enter Florists’ Reviews 2023 Valentine’s Day Contest
Enter for your chance to be featured in our upcoming December issue of Florists' Review We’ve created a contest where you can submit photos of your best Valentine's designs. Share your design inspiration for the upcoming love holiday with our floral...
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Mother’s Day Brunch
A collection of component arrangements creates a tablescape for a celebratory family feast—a novel flower gifting idea for honoring Mom this year. Floral design, photos and text by Nita Robertson, AIFD Presented by OASIS Floral Products/Smithers-Oasis North America...
Pocket Boutonnières Made Easy
Two methods for creating this new generation of boutonnières Floral design and text by Patience Pickner, AIFD, PFCI Photos by Photography by Scott Chamberlain, S.D. Presented by Fitz Design POCKET SQUARES I designed this pocket “boutonnière” for a customer who prefers...
Dazzling Duo
Coordinating corsage and boutonnière for style-setting prom-goers Floral design, photos and text by Nita Robertson, AIFD Presented by Reliant Ribbon The approaching prom season offers myriad opportunities for florists to show off their creativity and awareness of...
Eco-Friendly Suspended Arrangement
NYC floral designer Juan Villanueva shares a dramatic design idea that is considerate of the environment Floral design, photos and text by Juan M. Villanueva Villanueva Designs New York, N.Y. At Villanueva Designs, we often incorporate dramatic suspended floral...
Garden-inspired Memorial Tribute
A sympathy design created to showcase a cremation urn, photo or other remembrance of the deceased, or a trio of pillar candles. Floral design, photos and text by Nita Robertson, AIFD, CFD The rate of cremations in the U.S. has been steadily rising over the past two...
Botanical Wall Art
Creating art works of dried and permanent florals can generate a new stream of customers and revenues for your shop—as well as opportunities for unparalleled creative expression among your designers. Floral design by Jules Lewis Gibson Photos and text by Nita...
Elevated Statement Centerpiece
Large flower arrangements and installations are made easier with the sturdy new OASIS® Event Saddle Floral design, photos, video and text by Nita Robertson, AIFD, CFD Presented by Smithers-Oasis North America The new OASIS® Event Saddle provides a stable foundation...
Diaphanous Bridal Tapestry
An artistic collage of blooms for a contemporary bride. Floral design by Yassi Taheri Yassi Taheri Floral Design Tehran, Iran Photos by Karu Solutions For weddings and other special events, Iranian floral designer Yassi Taheri is often inspired by the elegance of...
Young-at-heart Roses
A modern and youthful approach to arranging a dozen red roses for Valentine’s Day Floral design, photos and text by Nita Robertson, AIFD, CFD Wow your customers this Valentine’s Day with a creative approach to an arrangement of a dozen roses. Many consumers don’t know...
Fashion and Floral Design
Exploring the beauty of wearing blooms By Molly Lucille The flower industry has found endless paths to activation as collaboration between art mediums becomes part of the flower world’s zeitgeist. From runways to editorial shoots, high fashion has started to...
Award-Winning Dolce Leads Floraprima’s Natura Moderna Collection to Global Recognition
Floraprima proudly unveils the Natura Moderna Collection, one of its most expressive and forward-looking creations yet. Designed for modern florists and elevated event designers, the collection celebrates a new expression of timeless beauty — one now recognized on the...
Design Master Unveils New Global Website
Empowering floral designers to explore color and imagine new possibilities KENT, Ohio USA - 7 October 2025 - Design Master, a division of Smithers-Oasis and a leader in floral color sprays and dyes specially formulated for fresh flowers, introduces its newly...
Romantic Wedding Centerpiece Tutorial
DESIGN A DREAMY AND VERSATILE ARRANGEMENT FOR CEREMONIES AND RECEPTIONS. This wedding-style centerpiece features exquisite roses in pink as well as warm peach tones. For placement, the arrangement works well on a round table, long table or even on a bar. Footed...
AFE 2025-26 educational grants fueling growth
September 10, 2025 Supporting education that inspires, informs and prepares the floral industry for a bright future is one of the American Floral Endowment’s core funding programs. This year, 17 organizations were awarded educational grants totaling...
Hydrangea Decor for Fabulous Fall Tables
By Jill Brooke Photo: Flowerpowerdaily The Hampton Classic is always my go-to place to survey the best table scapes trends of the year. I was particularly impressed with how hydrangeas were used in a variety of tables to beautifully transition from summer to the...
THE PETE GARCIA COMPANY™ AND SEAMAN PAPER COMPANY JOIN FORCES
The Pete Garcia Company™ has entered into an exclusive agreement with Seaman Paper Company for the Wholesale Floral marketplace. We are pleased to launch together the SatinWrap® Floral line - across North America (U.S. & Canada), Hawaii, Mexico, Colombia, the...
2025 FTD Member Award Recipients
Chicago, IL – August 26, 2025 – In celebration of its 115th anniversary, FTD is proud to announce the recipients of the prestigious FTD Member Awards, honoring florists who exemplify excellence, service, and innovation in the floral industry. This year’s award...
Proflora 2025: Where the World of Flowers Meet
Every two years, Bogotá becomes the epicenter of the global floral industry—and in 2025, the energy will be stronger than ever. From October 1–3, Proflora returns to the Corferias Convention Center, bringing breeders, growers, exporters, florists, and floral...
