“Where flowers bloom,
so does hope.”
125 Florists To Be Celebrated
Our choices for the most exciting florists across North America and U.S....
Top Ten Social Stars of 2021
Most Shared @artbalkon Moscow, Russia Most Talked About...
Florist Spotlight: Blue Jasmine
Blue Jasmine Berkeley Heights, New Jersey Paulina Nieliwocki...
Florist Spotlight: Jean-Pascal Lemire
By Jules Lewis GibsonI had the pleasure recently of spending an evening...
European Floral Trends 2024
EMC identifies four trends in European floristry and advises how you can incorporate them to elevate your floral designs and business. By EMC International (European Master Certification) How can trends help you unleash your creativity and grow your business? EMC...
Using Gift and Home Markets to Enrich Your Flower Business
By ANDMORE (formerly International Market Centers) As you know, the flowers aren’t the only things that make an arrangement special. The vessel and accouterments add distinguishing qualities to a design. However, finding truly unique and unusual accents can be...
International Floral Design Stars
Our annual spotlight on artists who are delivering innovative performances on the global stage with flowers. By Tonneli Grüetter It is with great excitement we share our curation of rising “International Design Stars” for 2024. Each year, we prepare this feature with...
Elevating Petals and Pastries
The Art of Upselling a Moment Ideas for safely decorating wedding cakes and cake tables in keeping with today’s trends and modern consumers’ tastes By Molly Lucille Wedding trends in the flower industry are always evolving, and a delightful revolution is taking place...
Creating Great Working Relationships with Wholesale Florists
Establishing successful partnerships with your suppliers is built on understanding, effective communication, trust, and a mutual commitment to quality and customer satisfaction. Here are some insights on doing just that. Florabundance By Nita Robertson, AIFD Working...
Flowers in Your Hair and Everywhere
The Renaissance of Wearable Flowers By Molly Lucille Presented by Boutstix Magnets Throughout history, people have adorned themselves with flowers. Ancient Egyptians, Greeks and Romans adorned their champions and gods with head wreaths of blossoms, laurel and olive;...
Trends in Wedding Bouquets for 2024
By Nita Robertson, AIFD With each passing wedding season, fresh trends in bridal bouquets emerge and existing styles evolve, and for 2024, bouquets will encompass various styles, shapes and color palettes, harmonizing with not only the seasons but also diverse wedding...
Software for Wedding and Event Florists
A look at three companies that offer wedding and event planning software developed specifically for florists—by florists. By Andrew Joseph Until about 25 years ago, keeping track of one’s inventory, revenue and expenses was all done by hand, written on accounting...
Enter our latest Best in Blooms Design Contest- American Grown Edition
Submit your entry below to become a semi-finalist in our Best in Blooms 2024 American Grown contest. Sponsored by Certified American Grown Submission for Florists' Reviews American Grown BEST IN BLOOMS Contest 2024 It's time to celebrate American grown flowers with...
55 Top Event Florists of 2024
By Tonneli Grüetter Florists’ Review is proud to share our “55 Top Event Florists of 2024,” selected from regions across America. These industry leaders represent the bright future of event florals. Standing on a level all their own, these talented designers blend...
Enter Florists’ Reviews Wreath Design Contest
We’ve created a contest where you can submit photos of your best wreath designs. All types of wreath designs are welcome—for example, fall, holiday, dried, and permanent. Share wreath design inspiration for the upcoming fall and winter holidays. Let's inspire each...
FR’s Show Your Pride Design Contest Winner and Finalists
Meet the winner and finalists in FR’s latest flower design contest. By Nita Robertson, AIFD, CFD June is a month of celebrations: Since 1959, the month has been designated as “National Rose Month,” and in 2014, June was established as “Immigrant Heritage...
Alexandra Farms 2023 Garden Rose Design Contest
The 2023 “Alexandra Farms Garden Rose Design Contest” is your next opportunity to showcase your floral design creativity and mastery to the world. Floral designers are invited to share their best work using garden roses in our sixth annual contest, which...
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Awesome Air Plants
All the rage among consumers, these fascinating and versatile plants offer unlimited creative design opportunities. Floral design, photography and text by Nita Robertson, AIFD, CFD Air plants (Tillandsia) are some of the most versatile, fascinating plants and...
Autumn Trios
A simple but sophisticated composite design celebrates the beauty of fall. Floral design, photos and text by Nita Robertson, AIFD, CFD Inspired by the fall season, I wanted to create an easy yet modern composite design that can would be appropriate for any autumn...
Life’s a Peach
An enchanting floral display inspired by one of summer’s most succulent fruits—a concept that provides myriad opportunities for creating festive fall and winter tablescapes. Floral design, photos and text by Paulina Nieliwocki Blue Jasmine Floral Berkeley Heights,...
Pleasingly Purple Flower Pillars
Featuring spectacular genetically modified “purple” flowers from Suntory Flowers, this flower installation is stunning for weddings and events of all kinds. Floral design, photos and text by Nita Robertson, AIFD, CFD Presented by Suntory Flowers Limited The broken...
Hand-tied Cascade Bridal Bouquet
How to design a cascade-style bouquet with a sustainable approach Floral design, photos, video and text by Beth O’Reilly, AIFD, CFD, TMF Presented by Alexandra Farms Design mechanics for hand-tied cascade-style bouquets can be tricky, especially when taking a...
Rhythmic Spring Bridal Bouquet
An exuberant hand-tied design created with a chicken-wire armature. Floral design, step-by-step photos and text by Shelayne Hammack, Twist Flowers located in Reno, Nev. Bouquet photos by Jessica Lillian, Jessica Lillian Photography,Reno, Nev. When developing a color...
A Modern Centerpiece
This moody, monochromatic masterpiece is a study in color and texture. Floral design and text by Ashley Overholser Primavera: Modern Floristry; Atlanta, Ga. Photos by Frank Piazza (“Frankie Zaza”); Atlanta, Ga. Floral design is living artwork, and as...
A Rainbow of Flowers
This polychromatic ombré composition would be splendid for virtually any spring and summer occasion, including “Pride Month” celebrations. Floral design and video by Alexandra Scholtz WildFlora Design Studio Studio City, Calif. Photos by Bex Falk Photography Los...
Lush Garden Design
A lovely garden-style arrangement features decorative design elements from Smithers-Oasis—including black floral foam. Floral design, photos, video and text by Nita Robertson, AIFD, CFD Presented by Smithers-Oasis North America This modern garden-style design...
Rosaprima Bloom & Blossom Launch Event
Over the past six months, Rosaprima and Floraprima have introduced over 35 exquisite new varieties. As part of this exciting event, they invited floral designers to participate in the Bloom & Blossom Challenge, a creative contest designed to unleash their floral...
A Gift from BloomNation
Get up to $500 as an early gift for partnering with BloomNation by November 30th. BloomNation is the all-in-one solution for florists with custom websites, PoS, And marketing galore! A Message from BloomNation Winter holidays are...
Florists’ Review Visits the IFTF and Trade Fair Aalsmeer
By Nita Robertson AIFD Last week, Florists' Review embarked on an exciting trip to the Netherlands for two of the most highly anticipated events in the floral industry: the International Floriculture Trade Fair (IFTF) and the Trade Fair Aalsmeer . These annual...
Fall Floral Inspiration with Ball SB
Enjoy some fall inspiration from Ball SB. Fall into Floral Presented by Ball SB Embrace autumn’s vibrant symphony and celebrate natures most cozy months, where the season’s rich tapestry of colors come alive in every bloom. From the deep fiery reds, to the warm golden...
Mayesh Introduces Farm Direct BoxLots
Mayesh has introduced Farm Direct BoxLots, delivering premium, farm-fresh flowers to florists. Introducing Farm Direct BoxLots Source Mayesh On the hunt for flowers straight from the farm? Look no further! Our Farm Direct BoxLots program is...
Tips for Using Lisianthus in Wedding Bouquets
Lisianthus’s beauty makes it a popular choice for wedding bouquets, but without proper planning, overordering can lead to unnecessary expenses. Full Article Here. True Client Pro How to Use Lisianthus in Wedding Bouquets Lisianthus’s beauty makes it a popular choice...
Ecuadorian Talent Shines at Naranjo Roses
The Dare to Bloom floral competition made its debut in Ecuador at Naranjo Roses in Cumbayá, featuring five talented Ecuadorian florists working with the preserved roses of LULU. Full Press Release Below Dare to Bloom: Ecuadorian Talent Shines at Naranjo Roses Quito,...
The Allure of Marigolds
By Nita Robertson AIFD As we step into the heart of autumn, marigolds emerge as a vibrant and versatile choice for florists. These cheerful blooms, with their bold hues of orange, yellow, and even deep red, offer a unique charm that can elevate any arrangement. Let’s...
ASCFG Hosts Regional Conferences
The Association of Specialty Cut Flower Growers (ASCFG) has successfully wrapped up its 2024 regional conference series, achieving a major milestone in its ongoing dedication to education and community building within the cut flower industry. Press Release Below...
