“Where flowers bloom,
so does hope.”
RECENT POSTS
The Floral World is Changing
While the fundamentals to business success have not changed, the way people are shopping and buying fresh flowers has, and this has only accelerated in the current pandemic environment.
Getting Woke with Weddings
Becoming a more socially conscious business can not only help make the world a better place but also help your business thrive.
Composed By Nature
Unlike most florists who head to a wholesaler with their shopping lists, Kailla Platt can usually be found in her garden clippers in hand. Learn more…
Nothing Beats SOAP!
Seems Mama really does know best: Nothing beats good old-fashioned soap and water as a tool in the fight against COVID-19.
Vibrant Late-season Bridal Bouquet
Loop flat cane into a circle, and staple. Create additional swirling circles, stapling each to attach to itself. Repeat with multiple pieces of flat cane until you have the desired amount.
A Beautiful Education
Almost 15 years ago, I walked into Golden West Community College (GWC) in Huntington Beach, Calif., to try my hand at floral design in a basic class.
COVID-19’s Impact on Wholesale Florists
The coronavirus pandemic has impacted everyone, and the floral industry is no exception, with many in the field shuttering operations or facing uncertainty about the future.
Bleached, Dried and Divine
To say that floral designers are obsessed with them would be putting it mildly.
The Business of Sympathy: How has it changed in the age of COVID-19?
Florists' across the country are reporting a very quickly changing landscape when it comes to sympathy work. Some are reporting a surge in business, others a decline. What have you discovered in your own business? How has sympathy work changed in terms of business and...
Rebel Girl Floral
Rebel Girl Floral is not your traditional flower shop. At least that’s the belief of owners James and Sothea Keller, who wanted to create something different when they started the Long Lake, Minn.-based business in 2019.
Let’s get social! Join our social communities.
Alfresco Flowers
Tips and tricks for executing beautiful outdoor floral décor By Nita Robertson, AIFD, CFD Patience Pickner AIFD, Inspired Design Retreat Photo by Amy Oden Live floral décor for outdoor events enhances the natural beauty of the surroundings, beautifying any space and...
AIFD Announces New Inductees at GROW Symposium in Chicago
The American Institute of Floral Designers (AIFD®) proudly announces the induction of its newest members during the prestigious GROW Symposium held in Chicago, IL, July 1-6, 2023. Congratulations to all of the newly inducted AIFD members! Full AIFD Press Release Below...
Proflora celebrating it’s 30th anniversary
Don't miss Proflora 2023! This year, they will celebrate their 30th anniversary, and the show will take place in Bogota, Colombia, from October 4 through 6th. Attendees will be amazed by the diverse flowers and foliage, showcasing an exquisite tapestry of colors,...
Flower Power Daily’s Jill Brooke Wins 2023 AIFD Merit Award
Every year at the annual Symposium, AIFD® recognizes industry professionals with several awards. We are excited to celebrate Jill Brooke founder of Flower Power Daily, on her win of the 2023 AIFD Merit Award. Jill's love and passion for flowers reflects in her...
Society of American Florists to Induct 26 AAF and PFCI Honorees
Seventeen professionals will be inducted into the American Academy of Floriculture (AAF), and nine professionals will be inducted into Professional Floral Communicators – International (PFCI) during the Stars of the Industry Awards Dinner at SAF Phoenix 2023, the...
AIFD Symposium “Grow” was Blooming in Chicago last week
By Nita Robertson AIFD, CFD The American Institute of Floral Design hosted its yearly symposium at the Chicago Hilton from July 1-6th. It was an amazing display of professional floristry at its best! The event provided world-class floral design education and...
“Best in Blooms” Winner and Finalists
Meet the winner and finalists in the “Certified American Grown” edition of FR’s flower design contest. By Nita Robertson, AIFD, CFD Sponsored by Certified American Grown Florists’ Review is delighted to present the winner and finalists in our latest...
July Marks the Annual Celebration of American Grown Flowers & Foliage Month
This month-long celebration of U.S. cut flower and foliage farms throughout the country marks the coming together to honor the beauty and significance of flower and foliage farmers here in the United States. Full Press Release Below Source: Certified American Grown...
Introducing a Vibrant New Logo for the San Francisco Flower Market
San Francisco Flower Market a leading source for all floral product in the Northern California floral industry, is thrilled to unveil its brand-new logo, igniting a fresh era of creativity and excitement for the historic wholesale market and its customers. Full Press...
