“Where flowers bloom,
so does hope.”
RECENT POSTS
On the Level with Neville
Neville takes a quick look back on 2020, what a year, and asks, “What Next? (No, Seriously!)” Read his optimism and hope for a bright & prosperous New Year here…
On the Level with Neville
We are all trying to survive and thrive, and I am thankful that we, as florists, are doing all we can to help the world share love through the beauty of flowers! Learn more…
Building Flower Sales Virtually
As technology changes, so does the way we do business and the way consumers interact with our businesses. New shopping platforms, social media and YouTube have all contributed to new opportunities and growth. Learn More…
Insurance Upset
Small-businesses face many questions about insurance coverage for the costly damages incurred by the COVID-19 pandemic. What unexpected exclusions are now becoming apparent? Should litigation be expected? And how can businesses retool their policies to reflect the increased risk in the months and years ahead? Learn more…
New Jersey Florist Holds a Children’s Design Class
After COVID-19 forced the cancellation of many of her weddings and events, @Jennifer Reed implemented a long-held idea of hosting a flower-arranging workshop for kids. Learn more here…
Creating Narratives Through Floral Installations
Twenty-something floral designer @Rebecca Schrag is blazing her own trail on Kansas City’s floral scene. Learn More…
Falling into Flowers
Falling into Flowers: A Step-by-step Guide to Today’s Modern Wedding Business by @Alison Ellis. Learn More…
A Winter’s Tale
@David Austin Roses takes us on a white winter wedding classic tale, and although Winter Weddings may be considered minimalist by some, it can be truly overflowing with style and character. Learn more…
10 Fun and Stylish Must-haves for This Holiday Season
Our editor’s picks for 10 items to compliment your Holiday arsenal!
Flower Arranging
This brand-new, completely redesigned volume of Flower Arranging builds on the original best-selling edition, which has been the ultimate and preeminent book of basic floral design instruction in the world since 2007. Learn more…
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Bay Area Floral Design Cup Comes to San Jose, California
On October 21st, United Wholesale Flowers will be hosting the “Bay Area Floral Design Cup,” a live floral design competition during their 14th Anniversary Celebration. Full Article Below Source: United Wholesale Flowers Bay Area Floral Design Cup Comes to San Jose,...
Pompoms a Fall Classic!
Care and Handling tips for the fabulous fall favorite, the chrysanthemum. Full Article Below Source POMPONS A FALL CLASSIC! SEPTEMBER 20, 2023 RIO ROSES CARE & HANDLING By Emma Bradford, FloraLife U.K. Autumn is truly a magical season full of turning...
The Beauty of Dried and Preserved Flowers
A crash-course on these once-again-fashionable botanicals By Nita Robertson, AIFD, CFD Dried flowers have experienced a resurgence in popularity in recent years, and it not expected to slow anytime soon. They are popular due to their natural beauty, longevity and low...
Proflora 2023 Was an Amazing Event
By Nita Robertson AIFD, CFD Last week Proflora, a large international cut flower show, took place in Bogota, Colombia. We were very excited to attend and impressed with this amazing event. Proflora is back and stronger than ever. This year marked the 30th...
AFE Becomes Member of FSI
Jointly, AFE and FSI, are proud to announce this exciting partnership and together will invest in the future of floral, creating a stronger, more sustainable industry. Full Article Below Source The American Floral Endowment Becomes Newest Member of the Floriculture...
The LEGO® Piece Garden in London
In collaboration with media platform It’s Nice That, LEGO opens doors to a space that fosters creativity and calm in the midst of the bustling Shoreditch Design Triangle. Full Article Below Source The LEGO® Piece Garden blossoms to life at the London Design Festival...
Fleurs de Villes Back at Hudson Yards
Fleurs de Villes is bringing back its floral installation extravaganza to the lobby of New York’s Hudson Yards. Full Article Below Source Fleurs de Villes Back at Hudson Yards with 14 Star Florists By Jill Brooke Daica Skrobala of Polycarp Flowers Fleurs de...
Winners of the Alexandra Farms 2023 Contest
We are excited to share the winners from the 2023 Alexandra garden rose design contest. Get inspired with these stunning garden rose designs. Full Article Below Source Flowerpowerdaily Rose Lover Photo Contest Winners Announced for 2023 By Jill Brooke Garden roses are...
Proflora is celebrating 30 years this week
Proflora, one of the main international fresh cut flower fairs is celebrating its thirtieth anniversary this week in Bogota, Colombia. Hope to see you there! Full Press Release Below Source:Proflora Proflora: 30 years as a reference for the world flower industry...
