
“Where flowers bloom,
so does hope.”

Celebrating Life’s Special Moments
Learn how Canadian Florists created a successful business by creating arrangements, “you would not see in a grocery store or anywhere else. They’re more stylish, they have more unusual flowers, they have more of a variety of flowers. And they’re put together in a very artsy way.”
Artistic Floral Design 2020
Artistic Floral Design 2020—a first-of-its-kind collaboration between the American Institute of Floral Designers (AIFD) and WildFlower Media— showcases the awe-inspiring floral design virtuosity of 24 gifted AIFD-accredited botanical artists from around the world.
Creative Colaboration
With millions of florists and wedding vendors facing debilitating business losses, the creatives you’re about to meet opted to band together, rather than struggle alone, and forge their own unique collaborations.
On the Level with Neville
Don’t you just LOVE an autumn or winter wedding? Depending on where you live in the world, one can look forward to the autumn’s cooler nights and brightly colored leaves or the crisp romance of a snow-covered field with frosty sparkles everywhere.
Color My World
Systemic racism has become a topic of primary interest around the nation. As headlines blare news about racial disparities in the society at large, businesses everywhere are asking themselves two important questions: What inequities exist in our own organization, and how can we rectify them?
The Floral World is Changing
While the fundamentals to business success have not changed, the way people are shopping and buying fresh flowers has, and this has only accelerated in the current pandemic environment.
Getting Woke with Weddings
Becoming a more socially conscious business can not only help make the world a better place but also help your business thrive.
Composed By Nature
Unlike most florists who head to a wholesaler with their shopping lists, Kailla Platt can usually be found in her garden clippers in hand. Learn more…
Nothing Beats SOAP!
Seems Mama really does know best: Nothing beats good old-fashioned soap and water as a tool in the fight against COVID-19.
Vibrant Late-season Bridal Bouquet
Loop flat cane into a circle, and staple. Create additional swirling circles, stapling each to attach to itself. Repeat with multiple pieces of flat cane until you have the desired amount.

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Sustainable Reuse of Wax into Curated Candles
Chandlerie is a B2B wholesale candle company located in Denver, CO. whose niche is the special events industry. The company's mission is to upcycle as much event waste wax as possible. Full Article Below Source Sustainable Reuse of Wax into Curated Candles Get to know...
Alexandra Farms Earns Carbon Neutral Certification
As active participants in the remediation of carbon emissions, Alexandra Farms has been awarded the Carbon Neutral International Standard Certification from United Nations Climate Change (UNFCCC). Full Article Below Source Alexandra Farms Expands Sustainability...
Instagram Trends
Explore eight important Instagram trends and how to use them to market your beautiful blooms. Full Article Below Source 8 KEY 2023 INSTAGRAM TRENDS JULY 17, 2023 RIO ROSES SOCIAL MEDIA Instagram marketing is a florist’s dream with its beautiful visuals,...
Interflora Creates The Beequet to Counter Bumblebee Crisis
Interflora is countering the dramatic decline in bumblebee numbers with a unique bee-friendly bouquet. The Beequet will be exclusively showcased at next month’s Interflora World Cup, and is comprised of flowers that provide the highest nectar and pollen counts. Full...
Gladiolus: Flower of August Saved by Jackie Kennedy
Today, gladiolus with florets as small as ¾ inch are available. Some of these with flowerheads of 18 inches or less can be arranged in a bud vase, a far different way to enjoy the wide variety of shapes and colors that are available in gladiolus today. Full Article...
Proflora is Back!
Don't miss out on the opportunity to be part of the extraordinary Proflora 2023 event, taking place October 4th-6th in Bogota, Colombia. This biennial event has been instrumental in bringing together the finest flower growers, breeders, suppliers, and service...
Harmony Harvest Farm Hosts Field to Vase Dinner
Certified American Grown, the leading advocate for the American flower and foliage farming industry, announced a new Field to Vase Dinner hosted at Harmony Harvest Farm on August 12, 2023. Full Article Below Source Flowerpowerdaily Harmony Harvest Farm Hosts Field to...
Jacob McCall AIFD Elected as President of the Florida State Florists Association International
With a profound passion for floral artistry and a wealth of industry experience, Jacob McCall is poised to lead the association into a new era of growth and innovation. Source: Press Release Jacob McCall AIFD Elected as President of the Florida State Florists...
Rosaprima Adds Three New Rose Varieties to its Collection
Let us introduce you to Country Blues, Sweet Memory and Green Romance, the latest rose varieties by Rosaprima. Source: Rosaprima Press Release Introducing the Flavors of Summer with Three Captivating Roses: Country Blues, Sweet Memory, and Green...