“Where flowers bloom,
so does hope.”
RECENT POSTS
The Abundance of Coronavirus Recovery Funding
As Congress and other government agencies attempt to save different areas of the economy, all florists should understand the many resources available to help with their own recovery. Learn More…
Slow Flowers Journal
The spectacular new book from Debra Prinzing, Seattle-based author and founder of the “Slow Flowers Movement,” shines a light on the leaders, best practices, floral artistry and creative experiences that are changing the floral marketplace via locally and sustainably grown flowers.
Styled and Storied
The COVID-19 pandemic and its theme of survival and resilience clearly altered the 2020 wedding landscape. Like many professional florists, designers are juggling refunds, redesigns, rescheduled dates and more. Learn how this group has learned to innovate…
Collaboration in the Time of COVID-19
Five florists share how they’ve created relationships during the pandemic. Learn More…
Inside Chic Fleuriste
@Laura Draghici never dreamed that she would grow up to be owner of one of the most popular floral design studios in the country. Learn how she did it in this month’s Florist Profile.
Are 3-D Vases the Future?
At what point do flower shops start printing their own vases in house? With many reliable 3-D printers down to $300 anyone these days can set up a vase “factory” right in his or her own store. Learn more!
Jewel Tones
Autumn is full of jewel tones and layers of texture from berries, dried seed-heads and autumn foliage. Get inspired by this beautiful David Austin Roses styled shoot.
Worried Workers
Your success in the floral industry depends on your ability to light fires under anyone who seems to have exhausted his or her inner resources. How?
Tying the Knot in Fall and Winter
Fall and winter wedding dates have gained in popularity in recent years and with good reason. Florists have embraced these seasons, creating unforgettable designs.
Celebrating Life’s Special Moments
Learn how Canadian Florists created a successful business by creating arrangements, “you would not see in a grocery store or anywhere else. They’re more stylish, they have more unusual flowers, they have more of a variety of flowers. And they’re put together in a very artsy way.”
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Colombian nursery industry is thriving
Colombia is well-known for its cut flowers, but did you know that the nursery industry is thriving all year round as well? Full Article Below Source Colombian nursery industry is thriving Colombia is well-known for its cut flowers, but did you know that the nursery...
CalFlowers Wins The SAF Marketer of the Year Award
Each year the Society of American Florists honors the best in floral marketing with the coveted Marketer of the Year award, we are excited to announce that CalFlowers took home the prestigious honor for the That Flower Feeling initiative. Full Article Below Source:...
Stars of the industry honored at SAF Phoenix 2023
On September 9 during the Society of American Florists' 138th Annual Convention, the annual Stars of the Industry Awards Recognition honored those who have made an indelible mark on the industry, as well as the winners of the Outstanding Varieties and Sylvia Cup...
Holiday Trends 2023
Tips for decorating residential and commercial spaces in the latest styles. By Jill Brooke Holiday 2023 is fast approaching, and hopefully you have already ordered your holly, juniper, boxwood, Oregonia and Magnolia for garlands, wreaths and other holiday décor....
25 Fantastic Small Business Saturday Ideas
It’s not too early to start ramping up for the holiday season, particularly Small Business Saturday. Full Article Below Source 25 Fantastic Small Business Saturday Ideas Published: Sep 5, 2023 by Lisa Price It’s not too early to start ramping up for the holiday...
Fresh Fest: art, flowers and Jet Fresh Culture
This event was a captivating tribute to the artistry of flowers, shining a spotlight on the diverse floral offerings from Jet Fresh Flowers. Full Article Below Source Fresh Fest: art, flowers and Jet Fresh Culture August 29, 2023 Aug. 18 marked a milestone as the...
Dahlia Mania
When it comes to the world of flowers, one species stands out as a true masterpiece of nature – the dahlia. These captivating blooms have captured the hearts of garden enthusiasts and florists alike with their vibrant colors, intricate petal formations, and remarkable...
Strategies to Boost Millennial Interest in Floral Products
Marketing flowers to Millennials can be challenging so find ways to appeal to their values and lifestyle with your floral marketing. Full Article Below Source BLOOMING STRATEGIES: 8 WAYS TO BOOST MILLENNIAL INTEREST IN FLORAL PRODUCTS AUGUST 28, 2023 RIO...
Floral Excellence Shines at the Mid America Invitational Cup
Little Rock, Arkansas, August 25, 2023* - The bustling city of Little Rock, Arkansas, played host to an extraordinary showcase of floral artistry at the Mid America Invitational Cup 2023. This prestigious event, held in conjunction with the annual Arkansas Florist...
