“Where flowers bloom,
so does hope.”
Rebel Girl Floral
Rebel Girl Floral is not your traditional flower shop. At least that’s the belief of owners James and Sothea Keller, who wanted to create something different when they started the Long Lake, Minn.-based business in 2019.
Sarah, founder of Poppy Flora Studios, master of nature-inspired design, hopes to inspire others.
Poppy Flora Studios is more than just a florist. Sarah, the founder, is regarded as one of the masters of nature-inspired design. Her style is not only aesthetically beautiful and artistic but always with the intent to inspire.
Shean Strong
For Shean Strong, a 31-year-old former biochemistry major working toward becoming a doctor dramatically changed career paths and became a floral designer, finding that, for him, wedding
Behind the Blooms on The Big Flower Fight
It’s been a decade since the last competitive floral design show made it to American television – the last being Logo TV channel’s The Arrangement. Many floral aficionados would argue that it’s been 10 years too long.
RECENT POSTS
American Floral Trends Forecast 2024
A study of five major trends influencing floral design this year Anthologized by Tonneli Grüetter Embark with Florists’ Review on a journey into the future of floral trends across North America, drawing inspiration from the perpetual passage of time. This year’s...
The Value of Floral Accreditation and Certification
A look at the benefits of education programs offered by international, national, regional and state florist associations and organizations. By Nita Robertson, AIFD, CFD Education is a great pathway to advance in any career, and it is important for personal enrichment...
The Life of a Traveling Freelance Floral Designer
Tips for sharing your vision and expectations with freelancers—enabling them to perform at peak efficiency. By Molly Lucille Freelancing has long been a backbone of the flower industry, and it has grown exponentially as a career-style choice for many designers and as...
50 Must-attend Floral Events in 2024
Education, inspiration, rejuvenation, relationship and connection building, exotic locales—national and international conventions and trade shows in 2024 offer something for everyone in the flower industry. The floral industry is blessed in many ways, and one of those...
Readers’ Choice Awards 2023: Celebrating Your Favorites
FR’s inaugural recognition of our readers’ favorite designers—and more—of the year By Tonneli Grüetter In October, we opened our polls for the first time ever, inviting you to have your voices heard, and, indeed, you spoke up! Over the course of two weeks, 1,500 of...
A Call for Entries for Florists’ Reviews Picture Perfect Wedding Contest
Florists' Review Presents our 25th Annual Picture Perfect Wedding Contest It's here! Our Annual Picture Perfect Wedding contest is here for you to submit your best wedding florals for 2023 in any or all of the categories below: • Bouquets • Reception Décor •...
Singular Sensations
A deep dive into the trend of monobotanical flower arrangements By Jill Brooke At New York Design Center’s recent home furnishings trade show, the Baker | McGuire showroom had distinctive flower arrangements placed throughout. These weren’t vases filled with a variety...
How Important is Being Sustainable for Your Business? VERY!
By Jill Brooke It is becoming not only a feeling but also a certified fact that caring about sustainability practices as a florist is good for business—as well as the world. Let’s start with the results from a recent consumer research study titled “U.S. Consumer...
Valentine’s Day Inspiration
By Nita Robertson, AIFD, CFD For the upcoming Valentine’s Day, which, in 2024, will be on a Wednesday, we want to help inspire you to develop artistic unique designs that appeal to your customer base while giving that wow factor. For Florists' Reviews 2023 Valentine's...
Holiday Tables
Inspiring seasonal settings from florists around the country By Jill Brooke It is no secret that people entertain at home more during the Thanksgiving, Hanukkah and Christmas holidays. This becomes an opportunity for florists to customize experiences for their...
“Best in Blooms” Winners November
Meet the winner and finalists in FR’s latest bimonthly flower design contest. By Nita Robertson, AIFD, CFD Florists’ Review is delighted to present the winner of and finalists in our November “Best in Blooms” flower design contest. We received more than 40...
2022 Florists’ Review Valentine’s Day Design Contest
Valentine's Day is approaching, and we want to share inspiration for the big holiday with our readers.🌹 We’ve created a contest where you can submit photos of your best Valentine's Day floral designs in any or all of the categories: • Rose...
Autumn Weddings Design Contest
Meet the winners in FR’s annual seasonal design competition. By Nita Robertson, AIFD, CFD If you do lots of weddings, you probably know that autumn is now the most popular season for weddings and that October is now the most popular month for weddings. In fact,...
Let’s get social! Join our social communities.
Flower Collar for Fido or Fluffy
A simple technique for creating wearable flowers for pets. Floral design by Andrea Ancel, AIFD, CFD; FTD director of design Photos and videos by James Merri, FTD director of production Model: Romeo Presented by FTD Wearable flower designs for pets are not only...
Aloha Love
Younger consumers are discovering—and loving—tropical flowers, and showing their versatility by arranging them in new ways and color harmonies is key to exciting this group. Design, photos and text by Nita Robertson, AIFD, CFD Sponsored by Hawaii Floriculture and...
Centennial Anniversary Shower Bouquet
A classic 1920s bouquet style reimagined for the 2020s. Floral design, photography, video and text by Stacey Bal Carlton, AIFD, EMC The Flora Culturist; Chicago, Ill. Sponsored by Alexandra Farms In the 1920s, voluminous shower bouquets were the popular...
European-influenced Bridal Bouquet
Taking a cue from the international theme of this issue, this versatile design concept offers opportunities for myriad adaptations. Floral design, photos and text by Nita Robertson, AIFD, CFD Inspired by our amazing international floral-design community—many members...
Flower Headdress
The mechanics used to create all manner of floral wearables are critical to their comfort and longevity. Here is one easy method for creating dramatic flowery headwear. Sponsored by BallSB Floral design and photos by Beth O’Reilly, AIFD, CFD, TMF Model: Eveline...
Branching Out
A glorious springtime bridal bouquet, designed to highlight flowering branches, can be reinterpreted for every season of the year. Floral design and Photography by Paulina Nieliwocki Capturing the glory of the spring season, this splendorous hand-tied...
Spring Has Sprung—in a Modern Manner
The quintessentially spring bowl of tulips gets an “edgy and elegant” transformation. Floral design and photos by John Regan, M.F.A., Ph.D. Known among his rabidly loyal clients for “edgy and elegant floral design,” (his company’s tagline), John...
Magnetic Attraction
Whether worn as a boutonnière or attached to a purse, the versatile flower design is more easily secured to a garment or accessory with magnets. Floral design, text and photos by Nita Robertson, AIFD, CFD Sponsored by BoutStix™ Floral Magnets Wearable flowers are such...
Yummy Summer Bouquet
Combining floral ingredients in delicious sorbet hues, Gilberto Espinoza Freihoff creates sumptuous hand-tied bouquet for spring and summer nuptials. Floral design by Gilberto Espinoza Freihoff, Dogwood & Fir; San Diego, Calif. Sinuous and sensual,...
Winners of the Alexandra Farms Garden Rose Design Contest
Alexandra Farms Announces Winners of Its “2024 Garden Rose Design Contest” By Teresa Schafer It’s time to reveal the winners of Alexandra Farms’ “2024 Garden Rose Design Contest”! Again this year, we received hundreds of entries, and the judges have spoken. Four...
New Cut Flowers to be Presented at the IFTF
The Import Promotion Desk (IPD) will be presenting a wide range of cut flowers and floral rarities from Ecuador, Colombia, and Kenya at the International Floriculture Trade Fair (IFTF) from the 5th to the 7th of November 2024. Full Press release below Import Promotion...
Enter the Designs of the Decades Competition
In celebration of its 60th anniversary, the American Institute of Floral Designers (AIFD), in collaboration with the AIFD Foundation, is thrilled to announce an exciting year-long floral design competition: the "Designs of the Decades Competition." Each competition in...
FloraCraft’s Jamie Sutton Named to Chamber’s Future Five
Jamie Sutton, director of marketing and new business development at FloraCraft®, was named to the 2024 Future Five class by the Chamber Alliance of Mason County. FloraCraft’s Jamie Sutton Named to Chamber’s Future Five Sutton honored at the Chamber Alliance...
Tips to Market Flowers for Boss’s Day
Make Boss’s Day a more significant holiday for your flower business. Help your customers show their appreciation meaningfully, and watch your fall sales grow. Full Article Here. Source: Rio Roses 7 Simple Yet Effective Tips to Market Flowers for Boss’s Day September...
Anthurium Named After Hitomi Gilliam
At last week’s Hawaii Floriculture & Nursery Association Fresh Look expo, a new variety of anthurium named Hitomi Gilliam was unveiled, honoring the renowned floral designer Hitomi Gilliam AIFD. This stunning light green, tulip-shaped anthurium features a unique...
HFNA 2024 Fresh Look Expo
By Nita Robertson HFNA 2024 Fresh Look Expo: Designing with Hawaii Grown Flowers The Hawaii Floriculture & Nursery Association (HFNA) successfully concluded its highly anticipated 2024 Fresh Look Expo in Hilo, Hawaii. Set against the lush backdrop of the islands,...
Balloons and Plush Toys for Any Occasion
burton + BURTON offers an extensive range of balloons and plush gifts perfect for any occasion. With a collection of new balloons and plush, burton + BURTON will be exhibiting at the upcoming IFPA Global Produce & Floral Show in Atlanta Oct. 17–19 in booth B2915....
Bicolor Kalanchoe Cut Flowers
The Queen Flowers R&D department is developing both potted plants and cut flowers. This has led to the two-colored kalanchoe cut flowers. Full Article Here Source Floraldaily.com Bicolour Kalanchoe cut flowers Queen® Flowers is known for their Kalanchoe...
