“Where flowers bloom,
so does hope.”
Rebel Girl Floral
Rebel Girl Floral is not your traditional flower shop. At least that’s the belief of owners James and Sothea Keller, who wanted to create something different when they started the Long Lake, Minn.-based business in 2019.
Sarah, founder of Poppy Flora Studios, master of nature-inspired design, hopes to inspire others.
Poppy Flora Studios is more than just a florist. Sarah, the founder, is regarded as one of the masters of nature-inspired design. Her style is not only aesthetically beautiful and artistic but always with the intent to inspire.
Shean Strong
For Shean Strong, a 31-year-old former biochemistry major working toward becoming a doctor dramatically changed career paths and became a floral designer, finding that, for him, wedding
Behind the Blooms on The Big Flower Fight
It’s been a decade since the last competitive floral design show made it to American television – the last being Logo TV channel’s The Arrangement. Many floral aficionados would argue that it’s been 10 years too long.
RECENT POSTS
Mother’s Day Success
Ideas and strategies for making the coming holiday your most efficient and profitable ever By Nita Robertson, AIFD Flowers and plants have long been the top gifts to express love and appreciation on Mother’s Day—cut flowers and arrangements, outdoor bedding and garden...
“Eco-Optimism”
Garden Media Group’s “2024 Garden Trends Report” The 2024 report showcases seven trends for the floriculture and horticulture industries to note By Garden Media Group For more than two decades, Garden Media Group has been at the forefront of identifying and shaping...
Call for Submission for the Pets in Petals Contest
We invite you to showcase your finest creations in pet floral arrangements.We want to see your furry friends adorned with flowers. All type of animals are welcome. It's simple, submit images showcasing your finest floral designs on animals for an opportunity to...
Women on the Flower Farm
Growth and opportunity in an evolving industry at Alexandra Farms By Teresa Schaffer For more than 60 years, the flower industry in Bogotá, Colombia, has empowered women to be independent, self-sufficient leaders in their communities and their homes. Before the 1960s,...
Event Rentals
Diversifying your portfolio of services into the event-rentals segment can offer myriad opportunities for expanding your business and creating additional revenue streams. By Nita Robertson, AIFD Botanica International Design & Décor Studio Florists can diversify...
Influential Women in the Flower Industry
Meet seven exceptional women who have blazed trails in floristry, and learn from their inspiring stories. By Jill Brooke Look all around today, and you see so many women owning flower shops and floral design studios, as well as climbing the ladders in influence,...
Bucket-list Floral Experiences
The top flower and garden shows, exhibitions, festivals and tours across the world that, once attended, will be among the highlights of one’s life. By Jill Brooke When thinking about bucket-list flower experiences, some obvious choices come to mind. However, there are...
Prom 2024
Everything you need to know to engineer an efficient and profitable prom season—and create a memorable experience for young customers. By Nita Robertson, AIFD Excitement mounts with many high-schoolers each year as prom season approaches. For these students, this...
Celebrating International Women’s Day 2024
Your guide to marketing ideas, a social media template and other resources that you can use to generate enthusiasm—and sales—for this often under-promoted annual worldwide holiday honoring women and their contributions to society By Tonneli Grüetter International...
Do You Have What It Takes for a Really Big Show?
Tips for creating an exhibit for the PHS Philadelphia Flower Show, the largest horticultural event in the USA (this info also applies to participating in smaller flower shows in your area) By Jill Brooke It’s not a surprise that many florists dream about creating an...
A Call for Entries for Florists’ Reviews Picture Perfect Wedding Contest
Florists' Review Presents our 24th Annual Picture Perfect Wedding Contest It's here! Our Annual Picture Perfect Wedding contest is here for you to submit your best wedding florals for 2022 in any or all of the categories below: • Bouquets • Reception Décor •...
“Best in Blooms” Winners November
Meet the winner and finalists in FR’s latest bimonthly flower design contest. By Nita Robertson, AIFD, CFD Florists’ Review is delighted to present the winner of and finalists in our November “Best in Blooms” flower design contest. We received more than 40...
2022 Florists’ Review Valentine’s Day Design Contest
Valentine's Day is approaching, and we want to share inspiration for the big holiday with our readers.🌹 We’ve created a contest where you can submit photos of your best Valentine's Day floral designs in any or all of the categories: • Rose...
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Versatile Trans-seasonal Centerpiece Tutorial
This spectacular centerpiece offers consumers great value with the opportunity to refresh and transition it throughout the fall and winter seasons by changing out the fresh botanicals as the original ones fade. Floral design, photography, and text by Renee Tucci,...
“Fall”ing in Love Tutorial
This glorious spiral hand-tied bouquet sets a sumptuous tone for an autumn wedding. Floral design and text by Amy Balsters Photos and video by Hannah Undseth; @hannahu.media Floral designer and educator Amy Balsters, The Floral Coach,...
Summer Breeze Before Sunrise
Each season and time of day can provide inspiration for floral designers; here is my portrayal of an early summer morning. Floral design, photos and text by Vic Castillo, AIFD, CFD Presented by Ball SB Summer provides unique inspiration to floral...
Garden Rose Nuptial Arch
An artful mingling of commercially grown garden roses and foraged materials creates a stunning natural yet elegant aesthetic. Floral design and text by Patience Pickner, AIFD, CFD, PFCI Photography and Videography by Cassandra Scholl Model: Jenna Vaad...
Terraced Rock Garden
How to create a distinctive and artistic floral design that mimics a multidimensional rock-wall garden, in miniature. Floral design, photos, video and text by Donald Yim, AIFD, CFD, PFCI Smithers-Oasis Design Director Sponsored by Smithers-Oasis North America The...
Floating Flowers
There are many ways to design “pool floats”; this one is fast, easy and budget friendly. Floral design, photography and text by Nita Robertson, AIFD, CFD Floating arrangements in pools are showstopping additions to event décor, and you can design them in myriad sizes...
Flower Collar for Fido or Fluffy
A simple technique for creating wearable flowers for pets. Floral design by Andrea Ancel, AIFD, CFD; FTD director of design Photos and videos by James Merri, FTD director of production Model: Romeo Presented by FTD Wearable flower designs for pets are not only...
Aloha Love
Younger consumers are discovering—and loving—tropical flowers, and showing their versatility by arranging them in new ways and color harmonies is key to exciting this group. Design, photos and text by Nita Robertson, AIFD, CFD Sponsored by Hawaii Floriculture and...
Centennial Anniversary Shower Bouquet
A classic 1920s bouquet style reimagined for the 2020s. Floral design, photography, video and text by Stacey Bal Carlton, AIFD, EMC The Flora Culturist; Chicago, Ill. Sponsored by Alexandra Farms In the 1920s, voluminous shower bouquets were the popular...
A Demand for Flowers with Sandy, Nude Tones
After hearing from floral designers that they needed more focal flowers with sandy, nude tones, Alexandra Farms began producing Sahara Sensation. Full Article Here. Source- FloralDaily.com "There was a demand for more focal flowers with sandy, nude tones" Alexandra...
San Francisco Unveils New Wholesale Flower Market
The grand opening of the new facility represents more than a relocation; it is a reinvention of a cherished institution, honoring its deep roots while looking forward to an exciting future. Full Article Here Source- Produce News San Francisco unveils state-of-the-art...
GRAMMYs Big on Blooms
Suntory Flowers showcased their beautiful flowers at the Grammys again this year. WE LOVE L.A. was the theme throughout the 67th Grammy Awards held in Los Angeles where millions of dollars were raised by the music industry and its fans Press Release Below: Suntory...
At the Altar, Down the Aisle: Ceremony Floral Trends
By Molly Lucille In the thick of wedding season, it can happen fast. We can lose ourselves during this hectic time and feel like each wedding begins to blur together. We can fall into the trap of losing touch with the importance of the wedding ceremony. The ceremony...
Introducing Redvolution: A New Era for Red Roses
A stunning new red rose has entered the market. Rosaprima is proud to welcome Redvolution to its collection. Source Rosaprima Introducing Redvolution: A New Era for Red Roses November 2024 Rosaprima is proud to welcome Redvolution to our collection, a rose...
CalFlowers Welcomes Lane DeVries as Executive Director
CalFlowers is thrilled to announce the appointment of Lane DeVries as Executive Director. With his exceptional industry expertise, vision, and passion, he will lead the organization into an exciting new chapter. Full Press Release Below FOR IMMEDIATE RELEASE...
Blooming Innovations Introduces New Hydrangea Variety
Following the four Delphinium varieties launched previously by Blooming Innovations, the company is now also introducing a cut hydrangea which has been bred in-house. Full Article Below Here Source- Floraldaily.com Blooming Innovations Introduces New Hydrangea Variety...
2025 Home Decor Trends
From artisanal glass crafted with cutting-edge techniques to a sophisticated take on the popular fruit trend, discover the must-know wholesale home decor design trends featured in the 2025 Home Collection from Accent Decor. Full Article Below Source: Accent Decor 2025...
Announcing Fitz Inspired Floral Design Retreats
These floral design retreats promise to elevate your craft and fuel your passion for floral design. Don't miss the upcoming retreat in beautiful Tampa Bay in March. Source Fitz Inspired Transform Your Creativity: Announcing Fitz Inspired Floral Design Retreats Fitz...
