“Where flowers bloom,
so does hope.”
Florist Spotlight: Ashkhen Minasyan, AY Flowers
By Beth Blaney For Ashkhen Minasyan, what she fancied as a passion...
Florist Spotlight: Alyssa Ice of Ginger Rose
By Nita Robertson, AIFD Nestled in the vibrant city of Atlanta, Ga.,...
Florist Spotlight: Yamile Bulos
Yamile Bulos San José del Cabo (Los Cabos), Baja California Sur, Mexico...
Florist Spotlight: The Bridgehampton Florist
Michael Grim and Jim Osburn The Bridgehampton Florist Bridgehampton, N.Y....
RECENT POSTS
2025 Readers’ Choice Awards: Celebrating Your Favorites
Florists’ Review presents—for the third time—its annual recognition of your best loved flower industry stars of the year. Compiled by Molly Lucille As 2025 ends, we reflect on the remarkable year we’ve shared in our industry. It’s been defined by immense...
Social Media Marketing for the Camera Shy
Put your best face forward with this helpful guide. By Molly Lucille In the marketing world, everyone knows faces and voices help sell. Human connection reminds customers that there’s a real person on the other side of a business transaction. In today’s...
Florist Spotlight: Ashkhen Minasyan, AY Flowers
By Beth Blaney For Ashkhen Minasyan, what she fancied as a passion transformed into a profession when she founded AY Flowers. That was seven years ago. Now she’s an acclaimed floral artist known for exquisite designs that elevate any occasion. AY Flowers specializes...
Build a Culture of Celebration
Energize your floral design team. Here’s how. By Jules Lewis Gibson In the fast-paced world of floristry—where early mornings, last-minute requests and endless creativity are part of the job—it’s easy to focus only on getting orders out the door. But do you take...
Florist Spotlight: Alyssa Ice of Ginger Rose
By Nita Robertson, AIFD Nestled in the vibrant city of Atlanta, Ga., Ginger Rose is a creative floral design studio renowned for its exquisite creations. Specializing in weddings and events across the country, the studio’s mission is simple yet profound: to help...
What to Do with Broken Flowers
Tips to make the best of problematic product. By Jill Brooke Many of us at the dawn of our careers, while attending floral design school, were told the following in very stern terms: You shall NOT complain when flowers break because your relationship with your...
Care and Handling of Cut Flowers
What’s fact and what’s fiction? By John M. Dole, PhDProfessor, Horticultural ScienceNorth Carolina State UniversityPresented by American Floral Endowment We’ve all heard of them—the special remedies or hacks that are supposed to make cut flowers last longer. ...
The Art (and Algorithm) of Valentine’s Day 2026
How AI, sustainability and emotional design are transforming one of the industry’s biggest days. By Kat Castagnoli, AIFD With Valentine’s Day 2026 landing on a Saturday, florists nationwide are bracing for a complex mix of opportunity and chaos. The good news?...
Arranging Your Future
The exit strategy every florist needs. By Kat Castagnoli, AIFD For many florists, retirement planning isn’t just low on the priority list—it often doesn’t exist at all. Long hours, tight margins and a culture that celebrates artistry over financial strategy make it...
Art in Bloom Museum Events
By Jill Brooke Every spring, something magical happens inside America’s great museums. Rooms that usually hum with the quiet reverence of hushed voices and still paintings burst into riotous life, buzzing with activity and exuberance. Tulips bend toward Renoirs. Roses...
2025 Readers’ Choice Awards: Celebrating Your Favorites
Florists’ Review presents—for the third time—its annual recognition of your best loved flower industry stars of the year. Compiled by Molly Lucille As 2025 ends, we reflect on the remarkable year we’ve shared in our industry. It’s been defined by immense...
Become a designer for Florists’ Review Magazine!
We are currently seeking our next tutorial designers to be featured in the pages of Florists' Review Magazine. Do you have a creative concept you'd love to share? A unique design technique? An innovative approach to floral mechanics? Or simply a stunning...
Best in Blooms Contest 2025
Enter Florists' Reviews Best in Blooms Design Contest today for your chance to win a Florist Spotlight feature in Florists' Review magazine AND win a $500 credit from Smithers-Oasis North America and 240 stems of beautiful...
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Tutorial: Wired for Love
Gear up for a modern take on Valentine’s Day design. Floral design and text by Kat Castagnoli, AIFD Photos by Max Castagnoli Cupid called. He’s upgrading his arrows for wire! This fun and imaginative Valentine’s Day design takes wirework to...
Tutorial: Angel Wings
Create an exquisite bridal bouquet with a feather-like base. Floral design and text by Robert Koene | Robert Koene Floral Art | The Hague, NetherlandsPhotos and videography by Vasilis Kantarakis | Athens, Greece A refined and lightweight composition, this bouquet...
Fungi Fusion Tutorial
An artful interplay of elements gives rise to a breathtaking design. Floral design, text and photos by Yeon Chung, Kawa Flowers, Portland, Ore. I find joy in the changing seasons, envisioning floral art that brings together wild mushrooms, vegetables and flowers. My...
Romantic Wedding Centerpiece Tutorial
DESIGN A DREAMY AND VERSATILE ARRANGEMENT FOR CEREMONIES AND RECEPTIONS. This wedding-style centerpiece features exquisite roses in pink as well as warm peach tones. For placement, the arrangement works well on a round table, long table or even on a bar. Footed...
Sunshine and Zest
Create this lively and lovely tablescape for a springtime brunch. Floral design and text by Julia Prokhorova, CFD, TMF Wild Veggie Bouquet, Corpus Christi, Texas Photos and video by Cora Johnson Cora Johnson Photography, Corpus Christi, Texas Presented by Dümmen...
A Vintage-inspired Wedding Bouquet
Roses in soft, romantic hues complement a beautiful antique silk ribbon. Presented by Alexandra Farms Floral design and text by Belinda Bennett, The Rose Thief Floral Studio, Hatfield, Mass. Photographer/Videographer: Rebecca Castonguay, Rebecca Castonguay...
Spectacular Spring Picnic
This cascading color-blocked creation makes a dazzling focal point. Floral design and text by Ana Vivas Aniska Creations, Miami, Florida Photos by Simon Ruiz and Aniska Creations Presented by Rosaprima Welcome to a vibrant and joyful floral design inspired by the...
Blossoms and Butterflies
Add a playful touch to a lovely design. Floral design, text and photography by Nita Robertson, AIFD Floral design is more than arranging flowers; it's an opportunity to tell a story, evoke emotion and create a lasting impression. On these pages, I have crafted a...
A Tablescape for Spring Events
Go bold with a polychromatic color scheme. Floral design, text and photos by Lea Romanowski, AIFD, CAFA, CFD Designing on the Edge Calgary, Alberta, Canada Presented by Oasis Floral Products My inspiration: my best friend, while lying in a meadow and looking outward,...
CalFlowers Announces 85th Anniversary Fun ’N Sun 2026
San Marcos, CA — CalFlowers is pleased to announce details for its highly anticipated Fun ’N Sun 2026 Floral Convention, to be held August 5–8, 2026, at The Langham Huntington in Pasadena, California. In celebration of CalFlowers’ 85th anniversary, the event will...
Smithers-Oasis Company Appoints Mickey Leech as President, North America Operations
Kent, OH – Smithers-Oasis is proud to announce the appointment of Mickey Leech as President, North America Operations, effective December 1, 2025. Mickey joins the President’s Staff, reporting directly to Robin Kilbride, President and CEO of Smithers-Oasis. Mickey...
IPM ESSEN Trade Fair Includes The Spirit of Aloha in 2026
Sacramento, CA – From 27–30 January 2026, IPM ESSEN, the world’s leading trade fair for horticulture – will bring together the global horticultural industry under one roof. Within this dynamic environment, The Spirit of Aloha invites attendees to step into the vibrant...
Holly Haveman on winning SAF’s Marketer of the Year
In a recent episode of The Bloom Show, host Sahid welcomed Holly Haveman, who appeared on behalf of Kennedy’s Flowers & Gifts, the recipient of the 31st Annual Society of American Florists Marketer of the Year Award at SAF Phoenix 2025. The shop’s winning campaign...
That Flower Feeling’s “Just Add Flowers” National Campaign Launches
Carlsbad, California – That Flower Feeling has launched “Just Add Flowers,” a new national campaign inviting Americans to use flowers as a simple, repeatable ritual woven into everyday life—from self-care and mindfulness to home décor and gift giving. Designed for the...
Maxine H. Burton Named to the 2025 Women of Influence List by Gifts & Decorative Accessories
Bogart, Georgia - burton + BURTON® is honored to announce that Maxine H. Burton, founder and president, has been recognized as one of the 2025 Women of Influence by Gifts & Decorative Accessories. This annual list honors outstanding women across the gift industry...
What to Do with Broken Flowers
Tips to make the best of problematic product. By Jill Brooke Many of us at the dawn of our careers, while attending floral design school, were told the following in very stern terms: You shall NOT complain when flowers break because your relationship with your...
Seed Your Future Announces New Board President, New Board Member, Committee Leaders
Alexandria, VA – Seed Your Future (SYF), the national initiative dedicated to inspiring the next generation of horticulture and floriculture professionals, today announced its new Board President, an incoming Board Member, and newly appointed committee volunteers who...
FTD Announces Winner of 2025 Everyone “Likes” a Parade Sweepstakes
Chicago, IL – FTD is pleased to announce Barbara Ryshytylo of Victoria’s Flowers & Gifts in Selkirk, MB, as the winner of the 2025 Everyone “Likes” a Parade Sweepstakes. Barbara has won a trip for two to Pasadena, California, to experience the 2026 Rose Parade®...
