“Where flowers bloom,
so does hope.”
Florist Spotlight: Marie Danielle Vil-Young
By Nita Robertson, AIFD, CFD Marie Danielle Vil-Young À Votre Service...
Florist Spotlight: Nancy Zimmerman
Nancy Zimmerman Fancy Florals by Nancy Fairbury, Ill....
A Day in the Life of a Retail Flower Shop Owner
Behind the scenes at Debbie’s Bloomers in El Paso, Texas, with Marisa...
Florist Spotlight: Mariela Mazzei
Florist Profile Mariela Mazzei Madonna Lily Miami, Fla. @madonna__lily_...
RECENT POSTS
Mother’s Day Success
Ideas and strategies for making the coming holiday your most efficient and profitable ever By Nita Robertson, AIFD Flowers and plants have long been the top gifts to express love and appreciation on Mother’s Day—cut flowers and arrangements, outdoor bedding and garden...
“Eco-Optimism”
Garden Media Group’s “2024 Garden Trends Report” The 2024 report showcases seven trends for the floriculture and horticulture industries to note By Garden Media Group For more than two decades, Garden Media Group has been at the forefront of identifying and shaping...
Call for Submission for the Pets in Petals Contest
We invite you to showcase your finest creations in pet floral arrangements.We want to see your furry friends adorned with flowers. All type of animals are welcome. It's simple, submit images showcasing your finest floral designs on animals for an opportunity to...
Women on the Flower Farm
Growth and opportunity in an evolving industry at Alexandra Farms By Teresa Schaffer For more than 60 years, the flower industry in Bogotá, Colombia, has empowered women to be independent, self-sufficient leaders in their communities and their homes. Before the 1960s,...
Event Rentals
Diversifying your portfolio of services into the event-rentals segment can offer myriad opportunities for expanding your business and creating additional revenue streams. By Nita Robertson, AIFD Botanica International Design & Décor Studio Florists can diversify...
Influential Women in the Flower Industry
Meet seven exceptional women who have blazed trails in floristry, and learn from their inspiring stories. By Jill Brooke Look all around today, and you see so many women owning flower shops and floral design studios, as well as climbing the ladders in influence,...
Bucket-list Floral Experiences
The top flower and garden shows, exhibitions, festivals and tours across the world that, once attended, will be among the highlights of one’s life. By Jill Brooke When thinking about bucket-list flower experiences, some obvious choices come to mind. However, there are...
Prom 2024
Everything you need to know to engineer an efficient and profitable prom season—and create a memorable experience for young customers. By Nita Robertson, AIFD Excitement mounts with many high-schoolers each year as prom season approaches. For these students, this...
Celebrating International Women’s Day 2024
Your guide to marketing ideas, a social media template and other resources that you can use to generate enthusiasm—and sales—for this often under-promoted annual worldwide holiday honoring women and their contributions to society By Tonneli Grüetter International...
Do You Have What It Takes for a Really Big Show?
Tips for creating an exhibit for the PHS Philadelphia Flower Show, the largest horticultural event in the USA (this info also applies to participating in smaller flower shows in your area) By Jill Brooke It’s not a surprise that many florists dream about creating an...
Enter Florists’ Reviews 2023 Valentine’s Day Contest
Enter for your chance to be featured in our upcoming December issue of Florists' Review We’ve created a contest where you can submit photos of your best Valentine's designs. Share your design inspiration for the upcoming love holiday with our floral...
Enter Our Latest Best in Blooms Design Contest
Sponsored by Alexandra Farms & Smithers-Oasis North America Submission for the Florists' Review BEST IN BLOOMS Fall 2023 Contest Enter Florists' Reviews Best in Blooms Design Contest today for your chance to win a Florist Spotlight feature...
Florists’ Reviews 2023 Autumn Wedding Contest
Enter our latest contest by sharing your autumn wedding work According to The Knot and WeddingWire, October and September are the most popular months for weddings (No. 1 and No. 2, respectively), surpassing June (No. 3) for the past several years! So,...
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Dazzling Duo
Coordinating corsage and boutonnière for style-setting prom-goers Floral design, photos and text by Nita Robertson, AIFD Presented by Reliant Ribbon The approaching prom season offers myriad opportunities for florists to show off their creativity and awareness of...
Eco-Friendly Suspended Arrangement
NYC floral designer Juan Villanueva shares a dramatic design idea that is considerate of the environment Floral design, photos and text by Juan M. Villanueva Villanueva Designs New York, N.Y. At Villanueva Designs, we often incorporate dramatic suspended floral...
Garden-inspired Memorial Tribute
A sympathy design created to showcase a cremation urn, photo or other remembrance of the deceased, or a trio of pillar candles. Floral design, photos and text by Nita Robertson, AIFD, CFD The rate of cremations in the U.S. has been steadily rising over the past two...
Botanical Wall Art
Creating art works of dried and permanent florals can generate a new stream of customers and revenues for your shop—as well as opportunities for unparalleled creative expression among your designers. Floral design by Jules Lewis Gibson Photos and text by Nita...
Elevated Statement Centerpiece
Large flower arrangements and installations are made easier with the sturdy new OASIS® Event Saddle Floral design, photos, video and text by Nita Robertson, AIFD, CFD Presented by Smithers-Oasis North America The new OASIS® Event Saddle provides a stable foundation...
Diaphanous Bridal Tapestry
An artistic collage of blooms for a contemporary bride. Floral design by Yassi Taheri Yassi Taheri Floral Design Tehran, Iran Photos by Karu Solutions For weddings and other special events, Iranian floral designer Yassi Taheri is often inspired by the elegance of...
Young-at-heart Roses
A modern and youthful approach to arranging a dozen red roses for Valentine’s Day Floral design, photos and text by Nita Robertson, AIFD, CFD Wow your customers this Valentine’s Day with a creative approach to an arrangement of a dozen roses. Many consumers don’t know...
Harvest-season Centerpiece
Created for Thanksgiving Day celebrations, this table decoration honors holiday traditions while incorporating modern influences. Floral design, photography and text by Nita Robertson AIFD, CFD “Thanksgivings”—celebrations of the harvest and other blessings received...
Awesome Air Plants
All the rage among consumers, these fascinating and versatile plants offer unlimited creative design opportunities. Floral design, photography and text by Nita Robertson, AIFD, CFD Air plants (Tillandsia) are some of the most versatile, fascinating plants and...
David Austin Launches Three New Wedding Roses
Bessie, Hettie and Millicent are the newest wedding roses in the David Austin collection. Full press Release Below- Source David Austin Introducing Three New Iconic Roses David Austin's lifelong love affair with the classic Old Rose has led him to create many...
Popular Lily Varieties Used in Top Perfumes
Lilies play a prominent role in the world of perfumery because of their unique scents and versatility. Source: Flowerpowerdaily Full Article Below "Popular Lily varieties in top perfumes" In the world of perfumery, lilies play a prominent role because of their unique...
Event Designer Alina Naesca Shares Spring Inspiration
United Selections' latest collaboration with Alina Neacsa: International Event Designer Alina Naesca encapsulates the essence of Easter and the rejuvenation of springtime. She adorned the corridors of Romania's Bethlen Haller Castle, offering a preview of the Nova...
Dine Amongst The Flower Fields
Certified American Grown’s Annual Field to Vase Dinner Returns to the Flower Fields in Carlsbad, California, on April 11th. 2023 Field to Vase Source: Certified American Grown Press Release Experience the Spectacular: Dine Amongst the Biggest Bloom in Years at The...
Introducing Peach Wave by Rosaprima
The Peach Wave rose is the latest addition to Rosaprima's Peach Fuzz Collection. Read Full Article Here. Source: Rosaprima Introducing Peach Wave 13 March 2024. Rosaprima In the vast world of flowers, a new rose variety has been added to the Rosparima Collection,...
Alexandra Farms Names New Rose After Holly Chapple
Breaking News- Alexandra Farms is proud to announce a special addition to their prized Princess Garden Roses Collection with a classically stunning new variety: Princess Holly’s Hope®. This special garden rose has been years in the making at Alexandra Farms and is...
AFE Unveils New Website
The American Floral Endowment (AFE) is unveiling its redesigned website, featuring seamless navigation, enhanced program accessibility, and a modern, vibrant aesthetic. Full Press Release Below Source: AFE Unveiling AFE's New Website: Tailored for You...
Fabulous Orchid Dinner Installations
In February 2024, Accent Decor had the honor and privilege of being onsite at the 2024 Orchid Dinner in New York City at the historic Plaza Hotel. To dive deeper into the Orchid Dinner’s magic, they asked a few designers to share their creative...
200,000 Tulips Will Blanket NYC
Royal Anthos, who represents Dutch companies that distribute bulbs around the globe, is now bringing their popular San Francisco tulip festival to New York on Sunday, April 7. Full Article Below Source Flowerpowerdaily 200,000 Tulips Will Blanket NYC -FREE Flowers for...
