Our January Issue is Here!
American Floral Trends Forecast 2023
Florist Spotlight: Mariela Mazzei
Studio Versus Store: Which is Right for You?
Realistic Pricing
Creative Tutorials
Coming Events and more!
To purchase a print copy of the issue, please visit our shop
Industry News
BloomNation Achieves Record-Breaking Mother’s Day
Despite economic uncertainty, BloomNation saw steady performance across its...
Knock Out® Rose Celebrating it’s 25th Anniversary
Twenty-five years ago, a rose bloomed that would forever change how gardeners...
New Flower Collection For Men Sparks Strong Buzz
In March 2025, Kvitkova Vanil, a Los Angeles floral studio, launched the...
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Industry
News
Tutorials
Contests
Business &
Marketing
From Our Pages
Florist Spotlight: Stacey Bal Carlton, AIFD, CFD, EMC
Stacey Bal Carlton, AIFD, CFD, EMC The Flora Culturist Chicago, Ill....
Enter the latest Best in Blooms Design Contest
Submission for the Florists' Review BEST IN BLOOMS September 2022...
American Grown Flowers
Cut flowers produced in the U.S. are favored by a growing number of...
Floating Flowers
There are many ways to design “pool floats”; this one is fast, easy...
In Season:Dahlia
By Tonneli Grüetter Amanda Rodgers: Bouquet Atlanta The time to...
Feature Articles
A New Era of Sympathy Flowers
By Tonneli Grüetter A vital part of many traditional flower businesses, sympathy flowers are floral designs or installations specifically commissioned to express condolences and offer comfort to those who have experienced a loss during their time of grief. These...
Botanical Couture: Bridal
The five hottest trends in wearable flowers and interviews with two floral designers who created successful businesses in this arena. By Tonneli Grüetter From the fantastical to the practical, botanical couture is back. In the world of weddings, using flowers to...
International Design Stars
Our annual spotlight on floral design luminaries delivering innovative performances on the global stage. By Tonneli Grüetter It is with great excitement we share our curation of rising “International Design Stars” for 2023. Each year, we look forward to preparing this...
Florist Spotlight
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Industry News
Beauty Line introduces new Harmony variety
Beauty Line is introducing Harmony – a new Leucanthemum variety that captures natural purity and timeless beauty. This fresh and elegant variety will be...
Japan: An interview with lily grower Hiroaki Morita
This is an interview with Morita Hiroaki, who grew lilies in Kochi Prefecture. Morita talked about the joys he felt every day as a lily grower, especially...
Lilygrass Grown with care
In Costa Rica, you'll find the nursery Plantas de mi Tierra, where Felipe Vega...
Alexandra Farms Debuts Two New David Austin Roses
Alexandra Farms proudly introduces Enid and Phoebe—two stunning new David...
The Fresh Floral Trend Taking Over Fashion
Floral headwear is blooming in popularity, capturing attention with its...
Contests
Creating Great Working Relationships with Wholesale Florists
Establishing successful partnerships with your suppliers is built on understanding, effective communication, trust, and a mutual commitment to quality and customer satisfaction. Here are some insights on doing just that. Florabundance By Nita Robertson, AIFD Working...
Software for Wedding and Event Florists
A look at three companies that offer wedding and event planning software developed specifically for florists—by florists. By Andrew Joseph Until about 25 years ago, keeping track of one’s inventory, revenue and expenses was all done by hand, written on accounting...
Business and Marketing
Special Care for Summer Flowers
By Terril A. Nell, Ph.D., AAF Research Coordinator at the American Floral Endowment Professor...
Giftware Guide
Make your customers’ hearts sing and your cash register ring with these trend-leading products...
Managing Gen Z Employees
The youngest generation of people entering the workforce today comes with unique characteristics...
The Supply Chain Challenge
Businesses are bolstering inventories and locating backup suppliers to deal with product shortages...
Straight from Market: Visual Display Inspiration
By International Market Centers Gift and home décor tradeshows—like Atlanta...
Balloon Mania
Balloons are popping up everywhere in event décor, so here are a few current trends and décor tips...
The Art of Gift Baskets
Gift baskets are a perfect gift line for flower shops that can bring in new customers and extra...
Permanent Botanicals
Tips for marketing, selling, buying and designing with faux flowers and plants—plus a few of the...
