Our January Issue is Here!

American Floral Trends Forecast 2023
Florist Spotlight: Mariela Mazzei
Studio Versus Store: Which is Right for You?
Realistic Pricing
Creative Tutorials
Coming Events and more!

To purchase a print copy of the issue, please visit our shop

Read the digital edition NOW

“Green” Weddings

These florists inspire us to adopt more eco-friendly and sustainable practices for wedding designs. By Kat Castagnoli, AIFD As floral designers know, flowers can have a huge impact on a wedding in the best way. But did you know those same...

Beyond the Bouquet

How florists are breaking the boundaries of personal flowers. By Molly Lucille Bridal bouquets have adorned wedding parties throughout human history. Ancient brides carried bundles of symbolic herbs and blooms, such as dill, considered to...

Managing Mother’s Day

Make the most of this lucrative holiday. By Nita Robertson, AIFD Mother’s Day is just around the corner. Are you ready for it? This special holiday is a cornerstone for the flower industry, as flowers consistently rank among the top gifts...

Remarkable Women in Floristry

Join Us in Celebrating International Women’s Day By Molly Lucille Every International Women’s Day, Florists’ Review honors the influential women that help form the beautiful community that is our industry. Women are the backbone...

26th Annual “Picture Perfect Weddings Contest”

By Nita Robertson, AIFD Sponsored by Alexandra Farms and Fitz Design For 26 years, florists have enthusiastically shared photos of their work for our annual “Picture Perfect Weddings Contest.” Each year, we are captivated by breathtaking...

American Floral Trends Forecast 2025

An exploration of five major trends that will influence floral design this year. Anthologized and written by Tonneli Grüetter and Molly Lucille The flower industry is poised for an exciting transformation in 2025, with five bold trends...

New Podcast Episode

Please join us for our latest episode of the Flower Hour with Florists Review. In this episode Florist’ Review talks with the talented floral designer Beth O'Reilly and Laura Walsh, marketing director at Smithers-Oasis NA. Guests: Floral...

2024 “Reader’s Choice Awards”

Celebrating Your Favorites FR’s second annual recognition of our readers’ favorite designers—and more—of the year By Molly Lucille As 2024 winds to a close, we’re thrilled to announce the return of our second annual “Reader’s Choice...

Australia’s Floral Revolution

A look at the trend-setting florists on the continent down under—and their floral design aesthetics By Tonneli Grüetter Move over demure pastels and mindful greenery; Australia’s flower scene is having a major moment, and it’s anything...

“Best in Blooms”

Celebrating Creativity and Innovation in Floral Design Meet the winner and finalists in FR’s latest flower design contest By Nita Robertson, AIFD Sponsored by Alexandra Farms and OASIS Floral Products Florists’ Review is excited to...

Industry News

Native Blooms: Growers & Exporters

Explore the story of Native Blooms, a distinguished flower farm based in...

Continental Floral Greens & Kendall Farms Announce Partnership

Continental Floral Greens (CFG) and Kendall Farms are proud to announce a new...

Celebrating Earth Day in the Floral Industry

By Nita Robertson AIFD Each year on April 22, Earth Day invites us to reflect...

More Industry News

Feature
Articles

Florist
Spotlight

Industry
News

Tutorials

Contests

Business &
Marketing

Holiday Décor with Ribbon: What’s Trending

Sponsored by Reliant Ribbon Trending Uses for Ribbon in Holiday Decorating: Seasonal porch and patio pots are created 2–4 times a year, often using permanent botanicals (though fresh is also an option). These can be coordinated with door décor such as wreaths and...

A Florist’s Guide to Indian Weddings

The abundance of flowers—and business opportunities—in multi-day Indian nuptials. By Nita Robertson, AIFD Indian weddings are among the most visually spectacular and culturally rich celebrations in the world. Known for their grandeur, vibrant colors and elaborate...

At the Altar, Down the Aisle: Ceremony Floral Trends

By Molly Lucille In the thick of wedding season, it can happen fast. We can lose ourselves during this hectic time and feel like each wedding begins to blur together. We can fall into the trap of losing touch with the importance of the wedding ceremony. The ceremony...

The Value of Vessels

Making the case about the importance role containers play in creating the perfect floral designs By Jill Brooke At the recent Fleurs de Villes “ARTISTE” show in New York City’s Hudson Yards, florist Lorena Eni, owner of LEF/Lorena Eni Flowers in the borough of...

Embracing the Evolving Trends in Sympathy Flowers

By Nita Robertson, AIFD Presented by Smither-Oasis Sympathy flowers have long been a heartfelt way to express sorrow, love and support to grieving families. But as funeral traditions change and consumer preferences shift, florists are being called upon to adapt,...

Enter the latest Best in Blooms Design Contest

Submission for the Florists' Review BEST IN BLOOMS September 2022...

American Grown Flowers

Cut flowers produced in the U.S. are favored by a growing number of...

Floating Flowers

There are many ways to design “pool floats”; this one is fast, easy...

In Season:Dahlia

By Tonneli Grüetter Amanda Rodgers: Bouquet Atlanta The time to...

“Best in Blooms”

Meet the winner and finalists in the “American-grown” edition...

Feature Articles

Preparing for Graduation Season

Tips for making the most of often overlooked sales opportunities. By Nita Robertson, AIFD, CFD Elementary, middle and high schools; vocational and technical schools; colleges and universities, offering multiple academic degrees—they all have them: graduation...

Florists’ Review’s “Top 50 Wedding Florists of 2023”

By Tonneli Grüetter What makes a great wedding florist? Is it wow-factor, resilience under pressure or perhaps the ability to translate the unspoken language of love from client dream to big-day reality? To limit the vibrance and diversity of today’s wedding industry...

Making the Most of Mother’s Day

Tips for planning and preparing for the third busiest holiday in a florist’s year, as well as merchandising, marketing and sales advice. By Nita Robertson, AIFD, CFD Neumann Lilies Although Mother’s Day this year falls as late on the calendar as the second Sunday in...

Bloomers

Instagrammer Of The Month

Floralista

Question Of The Month – October

Back to Top

Industry News

Alexandra Farms Debuts Two New David Austin Roses

May 5, 2025 | Flower Growers

Alexandra Farms proudly introduces Enid and Phoebe—two stunning new David Austin Wedding Roses. Full Article Here Source Alexandra Farms Two New English...

The Fresh Floral Trend Taking Over Fashion

May 4, 2025 | creativity and education

Floral headwear is blooming in popularity, capturing attention with its natural beauty and artistic flair. From delicate headbands and floral crowns to bold...

U.S. Consumer Views on Sustainability in Floral Purchases

The Floral Marketing Fund’s recent study, U.S. Consumer Perceptions &...

The 12 Best “Jeopardy” Questions Inspired by Flowers

Fun trivia questions inspired by flowers. Full Article Here Source:...

Strategies to Boost Your Administrative Professionals Day Sales

Administrative Professionals Day, on April 23 this year, is a great time to...

More Industry News

Tutorials

Sunshine and Zest

Create this lively and lovely tablescape for a springtime brunch. Floral design and text...

View Tutorial

Dazzling Duo

Eco-Friendly Suspended Arrangement

Garden-inspired Memorial Tribute

Botanical Wall Art

For More Tutorials

Contests

Software for Wedding and Event Florists

Apr 12, 2024

A look at three companies that offer wedding and event planning software developed specifically for florists—by florists. By Andrew Joseph Until about 25 years ago, keeping track of one’s inventory, revenue and expenses was all done by hand, written on accounting...

Enter our latest Best in Blooms Design Contest- American Grown Edition

Apr 12, 2024

Submit your entry below to become a semi-finalist in our Best in Blooms 2024 American Grown contest. Sponsored by Certified American Grown Submission for Florists' Reviews American Grown BEST IN BLOOMS Contest 2024 It's time to celebrate American grown flowers with...