Our January Issue is Here!

American Floral Trends Forecast 2023
Florist Spotlight: Mariela Mazzei
Studio Versus Store: Which is Right for You?
Realistic Pricing
Creative Tutorials
Coming Events and more!

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American Floral Trends Forecast 2025

An exploration of five major trends that will influence floral design this year. Anthologized and written by Tonneli Grüetter and Molly Lucille The flower industry is poised for an exciting transformation in 2025, with five bold trends...

New Podcast Episode

Please join us for our latest episode of the Flower Hour with Florists Review. In this episode Florist’ Review talks with the talented floral designer Beth O'Reilly and Laura Walsh, marketing director at Smithers-Oasis NA. Guests: Floral...

2024 “Reader’s Choice Awards”

Celebrating Your Favorites FR’s second annual recognition of our readers’ favorite designers—and more—of the year By Molly Lucille As 2024 winds to a close, we’re thrilled to announce the return of our second annual “Reader’s Choice...

Australia’s Floral Revolution

A look at the trend-setting florists on the continent down under—and their floral design aesthetics By Tonneli Grüetter Move over demure pastels and mindful greenery; Australia’s flower scene is having a major moment, and it’s anything...

“Best in Blooms”

Celebrating Creativity and Innovation in Floral Design Meet the winner and finalists in FR’s latest flower design contest By Nita Robertson, AIFD Sponsored by Alexandra Farms and OASIS Floral Products Florists’ Review is excited to...

Florists’ Review’s Inaugural “40 Over 40”

Celebrating Our Best Vase Life By Tonneli Grüetter In the vibrant world of floristry, where creativity blossoms and every bouquet tells a story, Florists’ Review proudly presents its first-ever “40 Over 40” issue. This special edition...

Florists’ Review’s “Autumn Weddings Design Contest”

Meet the winners of our annual seasonal design competition By Nita Robertson, AIFD Soon the leaves begin to change and the air turns crisp. Autumn has become the most popular season for tying the knot. According to the “2023 Real Weddings...

Winter Holidays 2024

Your guide to product and design trends, marketing ideas, and need-to-know information for this year’s end-of-year religious and cultural celebrations. By Nita Robertson, AIFD The winter season of religious and cultural...

The Therapeutic Power of Flowers

Stories of Nurturing Mental Health in America By Nita Robertson, AIFD In the hustle and bustle of modern American life, mental health is an increasingly prevalent concern. Stress, anxiety and depression affect millions of individuals,...

Celebrating, Promoting and Selling American-grown Flowers and Foliage

By Nita Robertson, AIFD Throughout the American countryside, there exists a community of cut flower farmers whose passion blooms as brightly as the petals they cultivate. Their dedication goes beyond just growing flowers; it’s about...

Industry News

Fall Floral Inspiration with Ball SB

Enjoy some fall inspiration from Ball SB. Fall into Floral Presented by Ball...

Mayesh Introduces Farm Direct BoxLots

Mayesh has introduced Farm Direct BoxLots, delivering premium, farm-fresh...

Tips for Using Lisianthus in Wedding Bouquets

Lisianthus’s beauty makes it a popular choice for wedding bouquets, but...

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Feature
Articles

Florist
Spotlight

Industry
News

Tutorials

Contests

Business &
Marketing

The Value of Vessels

Making the case about the importance role containers play in creating the perfect floral designs By Jill Brooke At the recent Fleurs de Villes “ARTISTE” show in New York City’s Hudson Yards, florist Lorena Eni, owner of LEF/Lorena Eni Flowers in the borough of...

Embracing the Evolving Trends in Sympathy Flowers

By Nita Robertson, AIFD Presented by Smither-Oasis Sympathy flowers have long been a heartfelt way to express sorrow, love and support to grieving families. But as funeral traditions change and consumer preferences shift, florists are being called upon to adapt,...

Eco-friendly and Sustainable Floral Products To Love

By Jill Brooke Those who live in the floral world are people who care about nature. After all, florists willingly enter a profession that requires insatiable demands of physical labor, mechanical expertise and time. It also requires creative talent and a deep...

Flowers in the Air

Ceiling Installation Floristry By Molly Lucille As any florist knows, flowers possess the remarkable ability to elevate ordinary spaces into extraordinary ones. The experience of entering a room adorned with an abundance of blooms is truly enchanting, captivating the...

Faux Flowers Are Fabulous and Good for Business

Today’s ultra-realistic permanent botanicals are taking the world by storm, most notably trendy, high-end restaurants, hotels and fashion brands—and increasing numbers of flower businesses are working with faux flowers, foliages and plants almost exclusively By Jill...

Floating Flowers

There are many ways to design “pool floats”; this one is fast, easy...

In Season:Dahlia

By Tonneli Grüetter Amanda Rodgers: Bouquet Atlanta The time to...

“Best in Blooms”

Meet the winner and finalists in the “American-grown” edition...

Peony

“The Queen of Flowers” by Carrie Wilcox, EMC BOTANICAL NAME Paeonia...

Aloha Love

Younger consumers are discovering—and loving—tropical flowers, and...

Feature Articles

Balloon Mania

Balloons are popping up everywhere in event décor, so here are a few current trends and décor tips to help your balloon business bloom. By Nita Robertson, AIFD, CFD Celebrations and balloons have always gone hand in hand, but they have become extremely trendy again in...

The Art of Gift Baskets

Gift baskets are a perfect gift line for flower shops that can bring in new customers and extra revenue all year long. By Nita Robertson, AIFD, CFD Gift baskets are fantastic gift choices, and they are a perfect fit for flower shops wanting to appeal to...

Permanent Botanicals

Tips for marketing, selling, buying and designing with faux flowers and plants—plus a few of the latest trends in this resurging category. By Nita Robertson, AIFD, CFD Patience Pickner, AIFD, CFD, PFCI, SDCF Today’s highest quality—and,...

Bloomers

Instagrammer Of The Month

Floralista

Question Of The Month – October

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Industry News

TPIE sneak peek

Dec 1, 2024 | Floral Event News

The Tropical Plant International Expo (TPIE) is fast approaching. On January 22, the Broward County Convention Center in Fort Lauderdale, Florida, will open...

Inspiring floral communities with Aniska Creations

Nov 24, 2024 | Florists News

Ana and Anais Vivas, the mother-daughter duo behind Aniska Creations shared their inspiring journey, their dedication to empowering fellow florists, and how...

ASCFG Hosts Regional Conferences

The Association of Specialty Cut Flower Growers (ASCFG) has successfully...

Prepare Your Floral Business for Thanksgiving Season

Rio Roses shares ten tips to help you boost your business this holiday season....

2024 Fresh Look Expo Webinar

More Industry News

Tutorials

Fantastical Fall Install

A dynamic suspended design for seasonal occasions and events Floral design, photos and...

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Young-at-heart Roses

Harvest-season Centerpiece

Awesome Air Plants

Autumn Trios

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Contests

A Call for Entries for Florists’ Reviews Picture Perfect Wedding Contest

Dec 13, 2023

Florists' Review Presents our 25th Annual Picture Perfect Wedding Contest It's here! Our Annual Picture Perfect Wedding contest is here for you to submit your best wedding florals for 2023 in any or all of the categories below: • Bouquets • Reception Décor •...

Managing Online Reviews of Your Business

Nov 20, 2023

Tips for responding to comments posted about your business—both good and bad reviews By Andrew Joseph According to no less an authority on not being ignored, famed author and bon vivant Oscar Wilde once said, “There’s only one thing in the world worse than being...