Our January Issue is Here!

American Floral Trends Forecast 2023
Florist Spotlight: Mariela Mazzei
Studio Versus Store: Which is Right for You?
Realistic Pricing
Creative Tutorials
Coming Events and more!

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“Green” Weddings

These florists inspire us to adopt more eco-friendly and sustainable practices for wedding designs. By Kat Castagnoli, AIFD As floral designers know, flowers can have a huge impact on a wedding in the best way. But did you know those same...

Beyond the Bouquet

How florists are breaking the boundaries of personal flowers. By Molly Lucille Bridal bouquets have adorned wedding parties throughout human history. Ancient brides carried bundles of symbolic herbs and blooms, such as dill, considered to...

Managing Mother’s Day

Make the most of this lucrative holiday. By Nita Robertson, AIFD Mother’s Day is just around the corner. Are you ready for it? This special holiday is a cornerstone for the flower industry, as flowers consistently rank among the top gifts...

Remarkable Women in Floristry

Join Us in Celebrating International Women’s Day By Molly Lucille Every International Women’s Day, Florists’ Review honors the influential women that help form the beautiful community that is our industry. Women are the backbone...

26th Annual “Picture Perfect Weddings Contest”

By Nita Robertson, AIFD Sponsored by Alexandra Farms and Fitz Design For 26 years, florists have enthusiastically shared photos of their work for our annual “Picture Perfect Weddings Contest.” Each year, we are captivated by breathtaking...

American Floral Trends Forecast 2025

An exploration of five major trends that will influence floral design this year. Anthologized and written by Tonneli Grüetter and Molly Lucille The flower industry is poised for an exciting transformation in 2025, with five bold trends...

New Podcast Episode

Please join us for our latest episode of the Flower Hour with Florists Review. In this episode Florist’ Review talks with the talented floral designer Beth O'Reilly and Laura Walsh, marketing director at Smithers-Oasis NA. Guests: Floral...

2024 “Reader’s Choice Awards”

Celebrating Your Favorites FR’s second annual recognition of our readers’ favorite designers—and more—of the year By Molly Lucille As 2024 winds to a close, we’re thrilled to announce the return of our second annual “Reader’s Choice...

Australia’s Floral Revolution

A look at the trend-setting florists on the continent down under—and their floral design aesthetics By Tonneli Grüetter Move over demure pastels and mindful greenery; Australia’s flower scene is having a major moment, and it’s anything...

“Best in Blooms”

Celebrating Creativity and Innovation in Floral Design Meet the winner and finalists in FR’s latest flower design contest By Nita Robertson, AIFD Sponsored by Alexandra Farms and OASIS Floral Products Florists’ Review is excited to...

Industry News

New Flower Collection For Men Sparks Strong Buzz

In March 2025, Kvitkova Vanil, a Los Angeles floral studio, launched the...

AFE Named Funds Celebrate Special Anniversaries

In 2025, AFE recognizes eleven incredible anniversaries for our Named Funds...

Floral Solutions for Every Occasion with Smithers-Oasis

An informative recap from Details Flowers on their interview with Smithers...

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Feature
Articles

Florist
Spotlight

Industry
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Tutorials

Contests

Business &
Marketing

A Florist’s Guide to Indian Weddings

The abundance of flowers—and business opportunities—in multi-day Indian nuptials. By Nita Robertson, AIFD Indian weddings are among the most visually spectacular and culturally rich celebrations in the world. Known for their grandeur, vibrant colors and elaborate...

At the Altar, Down the Aisle: Ceremony Floral Trends

By Molly Lucille In the thick of wedding season, it can happen fast. We can lose ourselves during this hectic time and feel like each wedding begins to blur together. We can fall into the trap of losing touch with the importance of the wedding ceremony. The ceremony...

The Value of Vessels

Making the case about the importance role containers play in creating the perfect floral designs By Jill Brooke At the recent Fleurs de Villes “ARTISTE” show in New York City’s Hudson Yards, florist Lorena Eni, owner of LEF/Lorena Eni Flowers in the borough of...

Embracing the Evolving Trends in Sympathy Flowers

By Nita Robertson, AIFD Presented by Smither-Oasis Sympathy flowers have long been a heartfelt way to express sorrow, love and support to grieving families. But as funeral traditions change and consumer preferences shift, florists are being called upon to adapt,...

Eco-friendly and Sustainable Floral Products To Love

By Jill Brooke Those who live in the floral world are people who care about nature. After all, florists willingly enter a profession that requires insatiable demands of physical labor, mechanical expertise and time. It also requires creative talent and a deep...

“Best in Blooms” Winner and Finalists

Meet the winner and finalists in the “Certified American Grown”...

In Season: Protea

By Nita Robertson, AIFD, CFD Botanical Name: Protea Common...

My Magical Trip to Alexandra Farms

by Nita Robertson, AIFD, CFD In March, I went to Colombia to...

Flower Books Blooming

Hot off the presses, these highly recommended titles will enthrall...

Top 10 Florist Education Opportunities in 2023

Invest in yourself this year by participating in one or more of...

Feature Articles

The Therapeutic Power of Flowers

Stories of Nurturing Mental Health in America By Nita Robertson, AIFD In the hustle and bustle of modern American life, mental health is an increasingly prevalent concern. Stress, anxiety and depression affect millions of individuals, impacting their daily lives and...

Celebrating, Promoting and Selling American-grown Flowers and Foliage

By Nita Robertson, AIFD Throughout the American countryside, there exists a community of cut flower farmers whose passion blooms as brightly as the petals they cultivate. Their dedication goes beyond just growing flowers; it’s about fostering a connection with the...

Pets and Petals

By Nita Robertson, AIFD Welcome to the whimsical world where pets and petals intertwine! In our 2024 “Pets and Petals Design Contest,” nearly 60 talented floral designers showcased their creative and clever floral designs crafted specifically for animals. From elegant...

Florist Spotlight – Just add IRIDESCENCE

Carithers Flowers

Julia (Iuliia) Prokhorova with Wild Veggie Bouquet

Blue Ribbon Floral – Washington, D.C. Flower Truck

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Industry News

Knock Out® Rose Celebrating it’s 25th Anniversary

May 16, 2025 | creativity and education

Twenty-five years ago, a rose bloomed that would forever change how gardeners viewed America’s most iconic flower. Full Article Here Source Flowerpowerdaily...

New Flower Collection For Men Sparks Strong Buzz

May 9, 2025 | Florists News

In March 2025, Kvitkova Vanil, a Los Angeles floral studio, launched the Savage Bloom floral collection, designed specifically for men. The collection blends...

The Fresh Floral Trend Taking Over Fashion

Floral headwear is blooming in popularity, capturing attention with its...

That Flower Feeling is Taking Flight

After more than four years of vision, investment, and dedication, That...

Trending Pots and Planters

Caroline Woods , Product Design Manager from Accent Decor, shares her expert...

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Tutorials

Sunshine and Zest

Create this lively and lovely tablescape for a springtime brunch. Floral design and text...

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Autumn Armature Bouquet

Garden Tablescape

Summer Flower Fashion

Serpentine Memorial Arrangement

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Contests

Building a Brand

Jan 8, 2025

Tips for establishing an image and reputation that will attract likeminded customers and build loyalty and advocacy By Nita Robertson, AIFD Your brand identity is the foundation of your flower business, shaping everything from your logo and color scheme to your...

International Women’s Day 2025

Dec 31, 2024

Last year, more than 1,800 florists downloaded our materials to participate in International Women’s Day. Boost your sales with our new free eight-week IWD marketing campaign created specifically for florists. Our goal is to establish International Women's Day as a...