Our January Issue is Here!

American Floral Trends Forecast 2023
Florist Spotlight: Mariela Mazzei
Studio Versus Store: Which is Right for You?
Realistic Pricing
Creative Tutorials
Coming Events and more!

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The Art (and Algorithm) of Valentine’s Day 2026

How AI, sustainability and emotional design are transforming one of the industry’s biggest days. By Kat Castagnoli, AIFD With Valentine’s Day 2026 landing on a Saturday, florists nationwide are bracing for a complex mix of opportunity...

Guided by Nature

Korean floral design beckons tranquility in a hectic world. By Bianca Bina Spacious, balanced and natural. Grounded in foundational principles, Korean design is built on a simple yet intentional framework that embraces ethereal,...

2025 Holiday Trends

Big bows, bold blooms and vintage vibes capture the spotlight. By Kat Castagnoli, AIFD, CCF In a season brimming with velvet ribbons, oversized ornaments and cozy color palettes, this year’s holiday decor trends are all about curated...

Seed Breeding for Healthy Resistance

Take an inside look at how a leader in breed development delivers innovation to the flower industry. By Bianca Bina Every ruffle of a petal, every shade of a beloved hue, each delicate fragrance and all the unique qualities that make...

Decking the Halls for Profit: How Florists Can Build a Holiday Installation Business

Every year, offices, hotels, and retail spaces scramble to transform their interiors for the holidays. From lush garlands cascading over grand staircases to lobby trees twinkling with designer ornaments, holiday décor is no longer an...

“Green” Weddings

These florists inspire us to adopt more eco-friendly and sustainable practices for wedding designs. By Kat Castagnoli, AIFD As floral designers know, flowers can have a huge impact on a wedding in the best way. But did you know those same...

Beyond the Bouquet

How florists are breaking the boundaries of personal flowers. By Molly Lucille Bridal bouquets have adorned wedding parties throughout human history. Ancient brides carried bundles of symbolic herbs and blooms, such as dill, considered to...

Managing Mother’s Day

Make the most of this lucrative holiday. By Nita Robertson, AIFD Mother’s Day is just around the corner. Are you ready for it? This special holiday is a cornerstone for the flower industry, as flowers consistently rank among the top gifts...

Remarkable Women in Floristry

Join Us in Celebrating International Women’s Day By Molly Lucille Every International Women’s Day, Florists’ Review honors the influential women that help form the beautiful community that is our industry. Women are the backbone...

26th Annual “Picture Perfect Weddings Contest”

By Nita Robertson, AIFD Sponsored by Alexandra Farms and Fitz Design For 26 years, florists have enthusiastically shared photos of their work for our annual “Picture Perfect Weddings Contest.” Each year, we are captivated by breathtaking...

Industry News

American Floral Endowment’s New Video Highlights the Power of Floral Community

Alexandria, VA - The American Floral Endowment (AFE) has released a new video...

ANDMORE Launches “The Market Makers” Podcast

ATLANTA, GA – ANDMORE is proud to announce the launch of its new podcast, The...

Government Shutdown Deepens Uncertainty for Young Farmers and Communities

Washington, D.C. — The ongoing federal government shutdown, now in Day 23, is...

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Holiday Décor with Ribbon: What’s Trending

Sponsored by Reliant Ribbon Trending Uses for Ribbon in Holiday Decorating: Seasonal porch and patio pots are created 2–4 times a year, often using permanent botanicals (though fresh is also an option). These can be coordinated with door décor such as wreaths and...

A Florist’s Guide to Indian Weddings

The abundance of flowers—and business opportunities—in multi-day Indian nuptials. By Nita Robertson, AIFD Indian weddings are among the most visually spectacular and culturally rich celebrations in the world. Known for their grandeur, vibrant colors and elaborate...

At the Altar, Down the Aisle: Ceremony Floral Trends

By Molly Lucille In the thick of wedding season, it can happen fast. We can lose ourselves during this hectic time and feel like each wedding begins to blur together. We can fall into the trap of losing touch with the importance of the wedding ceremony. The ceremony...

The Value of Vessels

Making the case about the importance role containers play in creating the perfect floral designs By Jill Brooke At the recent Fleurs de Villes “ARTISTE” show in New York City’s Hudson Yards, florist Lorena Eni, owner of LEF/Lorena Eni Flowers in the borough of...

Embracing the Evolving Trends in Sympathy Flowers

By Nita Robertson, AIFD Presented by Smither-Oasis Sympathy flowers have long been a heartfelt way to express sorrow, love and support to grieving families. But as funeral traditions change and consumer preferences shift, florists are being called upon to adapt,...

Laura Dowling’s Tips for Dazzling Wreaths

The former White House Chief Floral Designer shares inspiration for...

Proflora 2023

Highlights from Colombia’s international cut flower trade show By...

Getting the Most Out of Roses

By Tonneli Grüetter Although not a florist by trade, the famous...

Flora Magazine is dedicated to helping you thrive in the creative world of floral design

By Nita Robertson AIFD, CFD We are very excited about the newly...

Interflora World Cup 2023

Highlights from the world’s preeminent floral design competition. By...

Feature Articles

Australia’s Floral Revolution

A look at the trend-setting florists on the continent down under—and their floral design aesthetics By Tonneli Grüetter Move over demure pastels and mindful greenery; Australia’s flower scene is having a major moment, and it’s anything but subtle. Down under, a floral...

“Best in Blooms”

Celebrating Creativity and Innovation in Floral Design Meet the winner and finalists in FR’s latest flower design contest By Nita Robertson, AIFD Sponsored by Alexandra Farms and OASIS Floral Products Florists’ Review is excited to present the winner and finalists for...

Florists’ Review’s Inaugural “40 Over 40”

Celebrating Our Best Vase Life By Tonneli Grüetter In the vibrant world of floristry, where creativity blossoms and every bouquet tells a story, Florists’ Review proudly presents its first-ever “40 Over 40” issue. This special edition celebrates the flower industry...

Florist Spotlight: Jean-Pascal Lemire

Florist Spotlight – Just add IRIDESCENCE

Carithers Flowers

Julia (Iuliia) Prokhorova with Wild Veggie Bouquet

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Industry News

That Flower Feeling Appoints Debora Steier to Development Committee

Nov 3, 2025 | Floral Business News

Carlsbad, CA – That Flower Feeling has appointed Debora Steier to its Development Committee. The organization leads the national movement to inspire Americans...

American Floral Endowment’s New Video Highlights the Power of Floral Community

Nov 3, 2025 | Industry News

Alexandria, VA - The American Floral Endowment (AFE) has released a new video that highlights the organization’s long-standing commitment to strengthening and...

Fashion and Floral Design

Exploring the beauty of wearing blooms By Molly Lucille The flower...

Award-Winning Dolce Leads Floraprima’s Natura Moderna Collection to Global Recognition

Floraprima proudly unveils the Natura Moderna Collection, one of its most...

Design Master Unveils New Global Website

Empowering floral designers to explore color and imagine new possibilities...

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Tutorials

Tutorial: Angel Wings

Create an exquisite bridal bouquet with a feather-like base. Floral design and text by...

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Fantastical Fall Install

Blooming Olive Tree

A New Era for Wrist Corsages

Autumn Armature Bouquet

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Contests

Call for Submission for the Pets in Petals Contest

Apr 9, 2025

We invite you to showcase your finest creations in pet floral arrangements.We want to see your furry friends adorned with flowers. All type of animals are welcome. It's simple, submit images showcasing your finest floral designs on animals for an opportunity to...

Video Marketing: A Blooming Opportunity

Mar 11, 2025

By Nita Robertson, AIFD In today’s digital landscape, businesses across all industries rely on video marketing as an essential strategy. The flower industry is no exception. Video marketing helps businesses connect with their audience, showcase their products and...