Our January Issue is Here!

American Floral Trends Forecast 2023
Florist Spotlight: Mariela Mazzei
Studio Versus Store: Which is Right for You?
Realistic Pricing
Creative Tutorials
Coming Events and more!

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American Floral Trends Forecast 2025

An exploration of five major trends that will influence floral design this year. Anthologized and written by Tonneli Grüetter and Molly Lucille The flower industry is poised for an exciting transformation in 2025, with five bold trends...

New Podcast Episode

Please join us for our latest episode of the Flower Hour with Florists Review. In this episode Florist’ Review talks with the talented floral designer Beth O'Reilly and Laura Walsh, marketing director at Smithers-Oasis NA. Guests: Floral...

2024 “Reader’s Choice Awards”

Celebrating Your Favorites FR’s second annual recognition of our readers’ favorite designers—and more—of the year By Molly Lucille As 2024 winds to a close, we’re thrilled to announce the return of our second annual “Reader’s Choice...

Australia’s Floral Revolution

A look at the trend-setting florists on the continent down under—and their floral design aesthetics By Tonneli Grüetter Move over demure pastels and mindful greenery; Australia’s flower scene is having a major moment, and it’s anything...

“Best in Blooms”

Celebrating Creativity and Innovation in Floral Design Meet the winner and finalists in FR’s latest flower design contest By Nita Robertson, AIFD Sponsored by Alexandra Farms and OASIS Floral Products Florists’ Review is excited to...

Florists’ Review’s Inaugural “40 Over 40”

Celebrating Our Best Vase Life By Tonneli Grüetter In the vibrant world of floristry, where creativity blossoms and every bouquet tells a story, Florists’ Review proudly presents its first-ever “40 Over 40” issue. This special edition...

Florists’ Review’s “Autumn Weddings Design Contest”

Meet the winners of our annual seasonal design competition By Nita Robertson, AIFD Soon the leaves begin to change and the air turns crisp. Autumn has become the most popular season for tying the knot. According to the “2023 Real Weddings...

Winter Holidays 2024

Your guide to product and design trends, marketing ideas, and need-to-know information for this year’s end-of-year religious and cultural celebrations. By Nita Robertson, AIFD The winter season of religious and cultural...

The Therapeutic Power of Flowers

Stories of Nurturing Mental Health in America By Nita Robertson, AIFD In the hustle and bustle of modern American life, mental health is an increasingly prevalent concern. Stress, anxiety and depression affect millions of individuals,...

Celebrating, Promoting and Selling American-grown Flowers and Foliage

By Nita Robertson, AIFD Throughout the American countryside, there exists a community of cut flower farmers whose passion blooms as brightly as the petals they cultivate. Their dedication goes beyond just growing flowers; it’s about...

Industry News

TPIE 2025

The 2025 Tropical Plant International Expo is set to take place Jan. 22-24,...

GotFlowers: Cloud Based Solution for Retail Florists

GotFlowers is a complete workflow solution to manage operations for a retail...

FloraCraft Team Members Give Back this Holiday Season

Each year, every FloraCraft team member is granted eight hours of paid...

More Industry News

Feature
Articles

Florist
Spotlight

Industry
News

Tutorials

Contests

Business &
Marketing

The Value of Vessels

Making the case about the importance role containers play in creating the perfect floral designs By Jill Brooke At the recent Fleurs de Villes “ARTISTE” show in New York City’s Hudson Yards, florist Lorena Eni, owner of LEF/Lorena Eni Flowers in the borough of...

Embracing the Evolving Trends in Sympathy Flowers

By Nita Robertson, AIFD Presented by Smither-Oasis Sympathy flowers have long been a heartfelt way to express sorrow, love and support to grieving families. But as funeral traditions change and consumer preferences shift, florists are being called upon to adapt,...

Eco-friendly and Sustainable Floral Products To Love

By Jill Brooke Those who live in the floral world are people who care about nature. After all, florists willingly enter a profession that requires insatiable demands of physical labor, mechanical expertise and time. It also requires creative talent and a deep...

Flowers in the Air

Ceiling Installation Floristry By Molly Lucille As any florist knows, flowers possess the remarkable ability to elevate ordinary spaces into extraordinary ones. The experience of entering a room adorned with an abundance of blooms is truly enchanting, captivating the...

Faux Flowers Are Fabulous and Good for Business

Today’s ultra-realistic permanent botanicals are taking the world by storm, most notably trendy, high-end restaurants, hotels and fashion brands—and increasing numbers of flower businesses are working with faux flowers, foliages and plants almost exclusively By Jill...

“Best in Blooms” Winner and Finalists

Meet the winner and finalists in the “Certified American Grown”...

In Season: Protea

By Nita Robertson, AIFD, CFD Botanical Name: Protea Common...

My Magical Trip to Alexandra Farms

by Nita Robertson, AIFD, CFD In March, I went to Colombia to...

Flower Books Blooming

Hot off the presses, these highly recommended titles will enthrall...

Top 10 Florist Education Opportunities in 2023

Invest in yourself this year by participating in one or more of...

Feature Articles

55 Top Event Florists of 2024

By Tonneli Grüetter Florists’ Review is proud to share our “55 Top Event Florists of 2024,” selected from regions across America. These industry leaders represent the bright future of event florals. Standing on a level all their own, these talented designers blend...

Mother’s Day Success

Ideas and strategies for making the coming holiday your most efficient and profitable ever By Nita Robertson, AIFD Flowers and plants have long been the top gifts to express love and appreciation on Mother’s Day—cut flowers and arrangements, outdoor bedding and garden...

Women on the Flower Farm

Growth and opportunity in an evolving industry at Alexandra Farms By Teresa Schaffer For more than 60 years, the flower industry in Bogotá, Colombia, has empowered women to be independent, self-sufficient leaders in their communities and their homes. Before the 1960s,...

Florist Spotlight – Just add IRIDESCENCE

Carithers Flowers

Julia (Iuliia) Prokhorova with Wild Veggie Bouquet

Blue Ribbon Floral – Washington, D.C. Flower Truck

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Industry News

A look at the Colombian floriculture industry in 2024

Dec 29, 2024 | Industry News

The Colombian flower industry has created over 200,000 decent and formal jobs in more than 115 municipalities. It has also enhanced the well-being of workers...

TPIE 2025

Dec 23, 2024 | Floral Event News

The 2025 Tropical Plant International Expo is set to take place Jan. 22-24, 2025 in Ft. Lauderdale, FL. From cultivating business relationships to discovering...

Pricing Wedding Flowers

Learning to price wedding floral arrangements is crucial for florists to...

Transform Your Floral Business with QR Zipper

QR Zipper is transforming how businesses and consumers connect by embedding...

Alexandra Farms Unveils Two New Wabara Rose Varieties

At this years IFTF show in November Alexandra Farms announced two new Wabara...

More Industry News

Tutorials

Fantastical Fall Install

A dynamic suspended design for seasonal occasions and events Floral design, photos and...

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Lush Natural Garden Arch

Mystic Crystals

Sustainably Designed Broken Arch

Grassy Winter Meadow

For More Tutorials

Contests

Submission for the Florists’ Review BEST IN BLOOM 2024 Floral Design Contest

Sep 3, 2024

Enter the Florists' Review Best in Blooms Design Contest for a chance to be featured in Florists' Review magazine and win exciting prizes! One lucky winner will receive a $500 credit from Smithers-Oasis North America and 240 stunning garden roses from Alexandra Farms....

Breaking the Glass Ceiling of Corporate Flower Contracts

Aug 19, 2024

By Tonneli Grüetter Within the flower industry, corporate floral services represent a lucrative and stable specialty. Flower businesses offering these services cater to the specific needs of businesses and organizations, offering finely orchestrated designs that...