“Where flowers bloom,
so does hope.”
Florist Spotlight: Yamile Bulos
Yamile Bulos San José del Cabo (Los Cabos), Baja California Sur, Mexico...
Florist Spotlight: The Bridgehampton Florist
Michael Grim and Jim Osburn The Bridgehampton Florist Bridgehampton, N.Y....
Florist Spotlight:Leah McLean
Leah McLean The Salted Image Pittsburgh, Pa. thesaltedimage.com...
Florist Spotlight: Susan McLeary
Susan McLeary (a.k.a. Passionflower Sue) susanmcleary.com...
RECENT POSTS
Arranging Your Future
The exit strategy every florist needs. By Kat Castagnoli, AIFD For many florists, retirement planning isn’t just low on the priority list—it often doesn’t exist at all. Long hours, tight margins and a culture that celebrates artistry over financial strategy make it...
Art in Bloom Museum Events
By Jill Brooke Every spring, something magical happens inside America’s great museums. Rooms that usually hum with the quiet reverence of hushed voices and still paintings burst into riotous life, buzzing with activity and exuberance. Tulips bend toward Renoirs. Roses...
Become a designer for Florists’ Review Magazine!
We are currently seeking our next tutorial designers to be featured in the pages of Florists' Review Magazine. Do you have a creative concept you'd love to share? A unique design technique? An innovative approach to floral mechanics? Or simply a stunning...
Guided by Nature
Korean floral design beckons tranquility in a hectic world. By Bianca Bina Spacious, balanced and natural. Grounded in foundational principles, Korean design is built on a simple yet intentional framework that embraces ethereal, asymmetric forms. Every element...
Crowning Glory: Explore the Art of Headpieces
Floral design and text by Julia Prokhorova, AIFD, CFD, TMF | Wild Veggie Bouquet | Corpus Christi, Texas Photos by Cora Johnson | Cora Johnson Photography | Corpus Christi, Texas There are so many reasons to wear a...
That Flower Feeling to Host Industry Webinar
"From Impulse to Habit — Driving Daily Floral Consumption with Just Add Flowers” Anaheim, CA — That Flower Feeling, a 501(c)(6) nonprofit dedicated to promoting a culture of everyday floral enjoyment, will host an industry-wide webinar, "From Impulse to Habit: Driving...
Fashion and Floral Design
Exploring the beauty of wearing blooms By Molly Lucille The flower industry has found endless paths to activation as collaboration between art mediums becomes part of the flower world’s zeitgeist. From runways to editorial shoots, high fashion has started to...
Romantic Wedding Centerpiece Tutorial
DESIGN A DREAMY AND VERSATILE ARRANGEMENT FOR CEREMONIES AND RECEPTIONS. This wedding-style centerpiece features exquisite roses in pink as well as warm peach tones. For placement, the arrangement works well on a round table, long table or even on a bar. Footed...
Best in Blooms Contest 2025
Enter Florists' Reviews Best in Blooms Design Contest today for your chance to win a Florist Spotlight feature in Florists' Review magazine AND win a $500 credit from Smithers-Oasis North America and 240 stems of beautiful...
2025 Holiday Trends
Big bows, bold blooms and vintage vibes capture the spotlight. By Kat Castagnoli, AIFD, CCF In a season brimming with velvet ribbons, oversized ornaments and cozy color palettes, this year’s holiday decor trends are all about curated contrast. Think maximalism meets...
Become a designer for Florists’ Review Magazine!
We are currently seeking our next tutorial designers to be featured in the pages of Florists' Review Magazine. Do you have a creative concept you'd love to share? A unique design technique? An innovative approach to floral mechanics? Or simply a stunning...
Best in Blooms Contest 2025
Enter Florists' Reviews Best in Blooms Design Contest today for your chance to win a Florist Spotlight feature in Florists' Review magazine AND win a $500 credit from Smithers-Oasis North America and 240 stems of beautiful...
Enter FR’s 2025 Autumn Wedding Contest
We are excited to see your most stunning fall wedding creations and share them with our readers! Let's make this autumn season the best one yet! Upload your photos today for a chance to showcase your winning design work to the floral world! You have the chance to win...
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Fungi Fusion Tutorial
An artful interplay of elements gives rise to a breathtaking design. Floral design, text and photos by Yeon Chung, Kawa Flowers, Portland, Ore. I find joy in the changing seasons, envisioning floral art that brings together wild mushrooms, vegetables and flowers. My...
Romantic Wedding Centerpiece Tutorial
DESIGN A DREAMY AND VERSATILE ARRANGEMENT FOR CEREMONIES AND RECEPTIONS. This wedding-style centerpiece features exquisite roses in pink as well as warm peach tones. For placement, the arrangement works well on a round table, long table or even on a bar. Footed...
Sunshine and Zest
Create this lively and lovely tablescape for a springtime brunch. Floral design and text by Julia Prokhorova, CFD, TMF Wild Veggie Bouquet, Corpus Christi, Texas Photos and video by Cora Johnson Cora Johnson Photography, Corpus Christi, Texas Presented by Dümmen...
A Vintage-inspired Wedding Bouquet
Roses in soft, romantic hues complement a beautiful antique silk ribbon. Presented by Alexandra Farms Floral design and text by Belinda Bennett, The Rose Thief Floral Studio, Hatfield, Mass. Photographer/Videographer: Rebecca Castonguay, Rebecca Castonguay...
Spectacular Spring Picnic
This cascading color-blocked creation makes a dazzling focal point. Floral design and text by Ana Vivas Aniska Creations, Miami, Florida Photos by Simon Ruiz and Aniska Creations Presented by Rosaprima Welcome to a vibrant and joyful floral design inspired by the...
Blossoms and Butterflies
Add a playful touch to a lovely design. Floral design, text and photography by Nita Robertson, AIFD Floral design is more than arranging flowers; it's an opportunity to tell a story, evoke emotion and create a lasting impression. On these pages, I have crafted a...
A Tablescape for Spring Events
Go bold with a polychromatic color scheme. Floral design, text and photos by Lea Romanowski, AIFD, CAFA, CFD Designing on the Edge Calgary, Alberta, Canada Presented by Oasis Floral Products My inspiration: my best friend, while lying in a meadow and looking outward,...
Prom Bouquet and Traditional Wrist Corsage
Elevate your flower design offerings with ribbon. Floral design, photos and text by Nita Robertson, AIFD Presented by Reliant Ribbon company Prom season brings an exciting opportunity to showcase both timeless traditions and modern trends in flower design. While...
Fantastical Fall Install
A dynamic suspended design for seasonal occasions and events Floral design, photos and text by Paulina Nieliwocki Blue Jasmine Floral Berkeley Heights, N.J. The soft curves and blended textures in this suspended floral design celebrate the autumn season’s bounty and...
American Floral Endowment: 2025 Year in Review
Alexandria, VA - As the year wraps up, join the American Floral Endowment (AFE) in celebrating the many accomplishments across the industry. Thanks to generous donors, AFE has continued making meaningful strides to fund programs that strengthen the floral community....
Sustainabloom Introduces Sustainability Planning Template for Retail Florists
Alexandria, Virginia - Sustainabloom has released a brand-new free resource to help floral retailers take actionable, measurable steps toward sustainability. The Sustainability Planning Template for Retail Florists is designed to make sustainability planning...
That Flower Feeling Aims to Make Flowers an “Everyday Essential” with New Campaign
New initiative builds on proven "Self Care Made Easy" test market success, calls on industry to partner through investment and free toolkit activation. Carlsbad, CA – That Flower Feeling, the floral industry’s newly independent national marketing initiative, today...
1-800-FLOWERS.COM is Now on DoorDash
Today, we’re excited to announce that 1-800-FLOWERS.COM is now available on DoorDash, bringing its iconic floral arrangements and gifts directly to customers through the DoorDash app. Just in time for the busy holiday shopping season, the new partnership expands...
Lori Wheat on Leading the Society of American Florists
In this episode of The Bloom Show, Lori Wheat, the new president of the Society of American Florists (SAF) and third-generation owner of Lafayette Florist in Colorado, joins host Sahid Nahim for an inspiring discussion on leadership, education, and the future of the...
Floraprima Introduces the Poppy Collection
Delicate, expressive, and emotionally resonant—the poppy is a flower unlike any other. After months of research, testing, and innovation, Floraprima proudly unveils the Poppy Collection: five distinct varieties available year-round, crafted for florists and designers...
CalFlowers Grows Its Leadership Team with Two Distinguished Industry Professionals
SAN MARCOS, CA — CalFlowers, one of the leading associations dedicated to promoting flower enjoyment and supporting the floral industry nationwide, is pleased to announce the appointment of Julie Ortiz and John Louie to its Board of Directors. Both will serve...
FloraLife Unveils Ambitious Sustainability 2030 Plan
WALTERBORO, S.C. – FloraLife, a division of Smithers-Oasis Company and worldwide leader in postharvest solutions for the floral industry, has announced its new FloraLife Sustainability 2030 Plan, a comprehensive strategy that builds upon its 2025 achievements to...
CalFlowers Match Challenge 2026 Contributions
CARLSBAD, CA – That Flower Feeling is excited to announce the CalFlowers Match Challenge for 2026 contributions. For every $1.25 raised, CalFlowers will match $1.00, up to a total of $300,000, providing a major incentive for the floral industry to unite and support...
