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florists review

Seed Breeding for Healthy Resistance

Take an inside look at how a leader in breed development delivers innovation to the flower...

Decking the Halls for Profit: How Florists Can Build a Holiday Installation Business

Every year, offices, hotels, and retail spaces scramble to transform their interiors for the...

“Green” Weddings

These florists inspire us to adopt more eco-friendly and sustainable practices for wedding...

Beyond the Bouquet

How florists are breaking the boundaries of personal flowers. By Molly Lucille Bridal bouquets...

Managing Mother’s Day

Make the most of this lucrative holiday. By Nita Robertson, AIFD Mother’s Day is just around the...

“Where flowers bloom,

so does hope.”

Lady Bird Johnson

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Seed Breeding for Healthy Resistance

Seed Breeding for Healthy Resistance

Take an inside look at how a leader in breed development delivers innovation to the flower industry. By Bianca Bina Every ruffle of a petal, every shade of a beloved hue, each delicate fragrance and all the unique qualities that make every flower distinctively...

Retail Revival

Retail Revival

Is your flower shop in need of a makeover? By Kat Castagnoli, AIFD For florists, the shop space is more than just a storefront—it's a reflection of their creativity, brand identity and values. A well-designed floral studio invites customers in, enhances workflow and...

The Power of Flower Arrangement Recipes

The Power of Flower Arrangement Recipes

Take the guesswork out of calculating your true costs and profit margins. By Nita Robertson, AIFD In the fast paced and ever evolving world of floristry, creativity and efficiency must go hand in hand. Whether designing for daily orders, weddings or large-scale...

Clicking for profit

Clicking for profit

How to best manage your advertising on social media. By Andrew Joseph THE ADVANTAGES OF ADVERTISING ONLINE Certainly, you’re aware of the benefits of social media advertising for flower businesses. While there is no “easy” button to push to create the success you...

“Green” Weddings

“Green” Weddings

These florists inspire us to adopt more eco-friendly and sustainable practices for wedding designs. By Kat Castagnoli, AIFD As floral designers know, flowers can have a huge impact on a wedding in the best way. But did you know those same gorgeous blooms can be a...

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videos
Sunshine and Zest

Sunshine and Zest

Create this lively and lovely tablescape for a springtime brunch. Floral design and text by Julia Prokhorova, CFD, TMF Wild Veggie Bouquet, Corpus Christi, Texas Photos and video by Cora Johnson Cora Johnson Photography, Corpus Christi, Texas Presented by Dümmen...

A Vintage-inspired Wedding Bouquet

A Vintage-inspired Wedding Bouquet

Roses in soft, romantic hues complement a beautiful antique silk ribbon. Presented by Alexandra Farms Floral design and text by Belinda Bennett, The Rose Thief Floral Studio, Hatfield, Mass. Photographer/Videographer: Rebecca Castonguay, Rebecca Castonguay...

Spectacular Spring Picnic

Spectacular Spring Picnic

This cascading color-blocked creation makes a dazzling focal point. Floral design and text by Ana Vivas Aniska Creations, Miami, Florida Photos by Simon Ruiz and Aniska Creations Presented by Rosaprima Welcome to a vibrant and joyful floral design inspired by the...

Blossoms and Butterflies

Blossoms and Butterflies

Add a playful touch to a lovely design. Floral design, text and photography by Nita Robertson, AIFD Floral design is more than arranging flowers; it's an opportunity to tell a story, evoke emotion and create a lasting impression. On these pages, I have crafted a...

A Tablescape for Spring Events

A Tablescape for Spring Events

Go bold with a polychromatic color scheme. Floral design, text and photos by Lea Romanowski, AIFD, CAFA, CFD Designing on the Edge Calgary, Alberta, Canada Presented by Oasis Floral Products My inspiration: my best friend, while lying in a meadow and looking outward,...

Prom Bouquet and Traditional Wrist Corsage

Prom Bouquet and Traditional Wrist Corsage

Elevate your flower design offerings with ribbon. Floral design, photos and text by Nita Robertson, AIFD Presented by Reliant Ribbon company Prom season brings an exciting opportunity to showcase both timeless traditions and modern trends in flower design. While...

Fantastical Fall Install

Fantastical Fall Install

A dynamic suspended design for seasonal occasions and events Floral design, photos and text by Paulina Nieliwocki Blue Jasmine Floral Berkeley Heights, N.J. The soft curves and blended textures in this suspended floral design celebrate the autumn season’s bounty and...

Blooming Olive Tree

Blooming Olive Tree

This tall, stately tree-based flower arrangement offers versatility for placement in homes and offices as well as at special events and occasions. Floral design, text and photography Nita Robertson, AIFD Presented by Ragon House Decorating with faux flowers and...

A New Era for Wrist Corsages

A New Era for Wrist Corsages

BoutStix™ has become a go-to for many florists when making boutonnières. New to the BoutStix™ line is Wristix™, providing an exciting new option for the creation of wrist corsages. Presented by Boutstix Creating stunning wrist corsages has never been easier than now,...

floral news
Rosaprima wins “Best in Show”

Rosaprima wins “Best in Show”

Rosaprima is proud to announce that they have won "Best in Show" at the 2025 SAF Outstanding Varieties Competition.This award is a testament to the hard work and passion of the Rosaprima team. The Natura Moderna Dolce spray ranunculus from the new Floraprima...

Florabundance Featured on National TV

Florabundance Featured on National TV

Carpinteria’s Florabundance Featured on National TV in World’s Greatest!... Carpinteria-based Florabundance, a cornerstone of the Central Coast’s floral industry, is proud to be featured in the national television series World’s Greatest!... (Season 24, Episode 398)....

Let’s Rally Together!

Let’s Rally Together!

Your Chance to Win BIG & Support Our Industry! Your Chance to Win Big is Here! We're kicking off our exciting raffle, and your participation directly fuels our mission to promote flowers to consumers nationwide. Every ticket you buy helps us change perceptions...

The Beauty of the Black Dahlia

The Beauty of the Black Dahlia

The Black Dahlia flower embodies a rare blend of beauty, depth, and story. Though no dahlia is truly black, these dark-toned blooms—ranging from deep burgundy to plum—create an almost-black illusion under certain light. Their velvety petals, strong form, and cultural...

florists' review

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