NEW ISSUE
Our August Issue
Welcome to our new edition of Florists’ Review! As always, we strive to provide our readers with the latest trends and insights in the world of floristry.
- Instagram Star Feature
- 2025 Holiday Trends
- Decking the Halls for Profit
- Seed Breading for Healthy Resistance
- Handcrafted Paper Flowers
- Summer Citrus Garden Tutorial
- The Procrastinator’s Guide
- Boost Your Brand with Canva
- Protecting Your Floral Business
- Holiday Sales Boosters
- Coming Events and more!
To purchase a print copy of the issue, please visit our SHOP
LATEST NEWS
Rosaprima & Floraprima Announce the 2025 New Variety Launch
July 21st – August 3rd, 2025 | United States Nationwide at Participating Wholesalers Rosaprima and Floraprima, renowned leaders in the luxury florals, are proud to unveil their second edition of their highly anticipated New Variety Launch Event. Running from July 21st...
US: Rose of Sharon Floral Design Studio featured in Arkansas Museum exhibition
Althea Wiles, Northwest Arkansas floral designer and creative director of Rose of Sharon Floral Design Studio, participated in the 2025 Art in Bloom exhibit at the Crystal Bridges Museum of American Art for the sixth year. As one of the featured florists selected for...
Texas florists band together to help grieving families
"Texas florists are reminding the world that flowers do so much more than brighten a room—they bring hope, comfort, and solidarity during life's darkest moments," writes Jill Brooke on Flower Power Daily. "In the wake of the devastating flash floods that hit Texas'...
US: A New Orleans wedding florist making tariff arrangements
"There's so many amazing florists in New Orleans. If we're the first florist that puts a clause in our contract about raising prices due to tariffs, we might not get the business," says Jacqui Roche, co-owner of Cry Baby Floral. Jacqui Roche is a wedding and events...
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A Call for Entries for Florists’ Reviews Picture Perfect Wedding Contest
Florists' Review Presents our 26th Annual Picture Perfect Wedding Contest It's here! Our Annual Picture Perfect Wedding contest is here for you to submit your best wedding florals for 2024 in any or all of the categories below: • Bouquets • Reception Décor •...
FROM OUR PAGES
FEATURES
Florists’ Review’s “Autumn Weddings Design Contest”
Meet the winners of our annual seasonal design competition By Nita Robertson, AIFD Soon the leaves begin to change and the air turns crisp. Autumn has become the most popular season for tying the knot. According to the “2023 Real Weddings Study” conducted by The Knot,...
Winter Holidays 2024
Your guide to product and design trends, marketing ideas, and need-to-know information for this year’s end-of-year religious and cultural celebrations. By Nita Robertson, AIFD The winter season of religious and cultural holidays—Christmas, Hanukkah, Kwanzaa, New...
The Therapeutic Power of Flowers
Stories of Nurturing Mental Health in America By Nita Robertson, AIFD In the hustle and bustle of modern American life, mental health is an increasingly prevalent concern. Stress, anxiety and depression affect millions of individuals, impacting their daily lives and...
Celebrating, Promoting and Selling American-grown Flowers and Foliage
By Nita Robertson, AIFD Throughout the American countryside, there exists a community of cut flower farmers whose passion blooms as brightly as the petals they cultivate. Their dedication goes beyond just growing flowers; it’s about fostering a connection with the...
Pets and Petals
By Nita Robertson, AIFD Welcome to the whimsical world where pets and petals intertwine! In our 2024 “Pets and Petals Design Contest,” nearly 60 talented floral designers showcased their creative and clever floral designs crafted specifically for animals. From elegant...
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TRENDS
Elevating Petals and Pastries
The Art of Upselling a Moment Ideas for safely decorating wedding cakes and cake tables in keeping...
Trends in Wedding Bouquets for 2024
By Nita Robertson, AIFD With each passing wedding season, fresh trends in bridal bouquets emerge...
Make Graduation a Blooming Success
Sales, marketing and design ideas for these annual celebrations of educational achievement By Nita...
“Eco-Optimism”
Garden Media Group’s “2024 Garden Trends Report” The 2024 report showcases seven trends for the...
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FLORIST SPOTLIGHT
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DESIGN TUTORIALS
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Spectacular Spring Picnic
This cascading color-blocked creation makes a dazzling focal point. Floral design and text by Ana Vivas Aniska Creations, Miami, Florida Photos by Simon Ruiz and Aniska Creations Presented by Rosaprima Welcome to a vibrant and joyful floral design inspired by the essence of...
Blooming Olive Tree
This tall, stately tree-based flower arrangement offers versatility for placement in homes and offices as well as at special events and occasions. Floral design, text and photography Nita Robertson, AIFD Presented by Ragon House Decorating with faux flowers and...
A New Era for Wrist Corsages
BoutStix™ has become a go-to for many florists when making boutonnières. New to the BoutStix™ line is Wristix™, providing an exciting new option for the creation of wrist corsages. Presented by Boutstix Creating stunning wrist corsages has never been easier than now,...
Autumn Armature Bouquet
and Coordinating Boutonnière Farm-fresh cut flowers from Budzi inspire a vibrant floral designs ideal for fall nuptials. Floral design and photos by Beth O’Reilly, AIFD, TMF Presented by Budzi BUDZI is a grower, importer and wholesale distributor of fresh cut flowers,...
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BUSINESS AND MARKETING
Clicking for profit
How to best manage your advertising on social media. By Andrew Joseph THE ADVANTAGES OF ADVERTISING ONLINE Certainly, you’re aware of the benefits of social media advertising for flower businesses. While there is no “easy” button to push to create the success you want, there...
Color Theory
Tips for understanding how colors interact, to elevate not only your designs but also your professionalism Text and floral design by Amy Balsters The Floral Coach Alexandria, Va. Photo by Akbar Sayed Photography You can gingerly process and handle your flowers. You...
Building a Brand
Tips for establishing an image and reputation that will attract likeminded customers and build loyalty and advocacy By Nita Robertson, AIFD Your brand identity is the foundation of your flower business, shaping everything from your logo and color scheme to your...
International Women’s Day 2025
Last year, more than 1,800 florists downloaded our materials to participate in International Women’s Day. Boost your sales with our new free eight-week IWD marketing campaign created specifically for florists. Our goal is to establish International Women's Day as a...
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CREATIVITY AND EDUCATION
Winners of the Alexandra Farms Garden Rose Design Contest
Alexandra Farms Announces Winners of Its “2024 Garden Rose Design Contest” By Teresa Schafer It’s time to reveal the winners of Alexandra Farms’ “2024 Garden Rose Design Contest”! Again this year, we received hundreds of entries, and the judges have spoken. Four first-time...
Do You Have What It Takes for a Really Big Show?
Tips for creating an exhibit for the PHS Philadelphia Flower Show, the largest horticultural event in the USA (this info also applies to participating in smaller flower shows in your area) By Jill Brooke It’s not a surprise that many florists dream about creating an...
Four Simple Steps for Long-lasting Valentine’s Day Roses
By Terril A. Nell, Ph.D., AAF Research Coordinator at the American Floral Endowment (AFE) Professor Emeritus of Floriculture at the University of Florida Americans celebrate Valentine’s Day with gifts of flowers, candy, cards and more, creating the largest retail...
50 Must-attend Floral Events in 2024
Education, inspiration, rejuvenation, relationship and connection building, exotic locales—national and international conventions and trade shows in 2024 offer something for everyone in the flower industry. The floral industry is blessed in many ways, and one of those...
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