“Where flowers bloom,
so does hope.”
Bloomers
San Francisco florist builds an enduring brand around sustainable design.
Instagrammer Of The Month
Learn more about Cherrie Silverman, AIFD, AAF, CPF, of Cherry Blossoms Florist, our Instagrammer of the Month […]
Floralista
After graduating from the Maureen Sullivan Floral Design School in Vancouver, I went in search of work. It wasn’t easy for someone very young and with no experience. I worked at a couple of florist stores and then landed a job as lead designer at a small shop, still barely making minimum wage.
Question Of The Month – October
"If you provide floral services for corporate clients, how did you break...
RECENT POSTS
Highlights of AIFD’s Spectacular 2023 National Symposium in Chicago
"GROW" By Nita Robertson, AIFD, CFD Established in 1965, the American Institute of Floral Designers (AIFD) is a nonprofit organization dedicated to establishing, maintaining and recognizing the highest standard of professional floral design. The mission is...
A New Era of Sympathy Flowers
By Tonneli Grüetter A vital part of many traditional flower businesses, sympathy flowers are floral designs or installations specifically commissioned to express condolences and offer comfort to those who have experienced a loss during their time of grief. These...
Florists’ Reviews 2023 Autumn Wedding Contest
Enter our latest contest by sharing your autumn wedding work According to The Knot and WeddingWire, October and September are the most popular months for weddings (No. 1 and No. 2, respectively), surpassing June (No. 3) for the past several years! So,...
Safeguard Your Business: Insurance Secrets Every Florist Should Know
By Melinda R. Cordell Maybe insurance is the least sexiest topic ever. But that all changes when a stolen car crashes into your storefront. In July 2022, Native Poppy in South Park, San Diego, California, was coming out of the pandemic and getting back to...
Florist Spotlight:Leah McLean
Leah McLean The Salted Image Pittsburgh, Pa. thesaltedimage.com @thesaltedimage Leah McLean is a still-life and portrait photographer who is obsessed with all things art, light and floral. She is fascinated by the intricate beauty of flowers and the way they...
Special Care for Summer Flowers
By Terril A. Nell, Ph.D., AAF Research Coordinator at the American Floral Endowment Professor Emeritus of Floriculture at the University of Florida Summer provides a host of seasonal cut flowers to expand the palette of flower colors and forms. Many summer flowers may...
Giftware Guide
Make your customers’ hearts sing and your cash register ring with these trend-leading products being showcased at the summer markets in Atlanta and Las Vegas. Presented by International Market Centers (IMC)
Managing Gen Z Employees
The youngest generation of people entering the workforce today comes with unique characteristics and traits—some positive and some a bit more challenging—all of which require business owners to adopt new management techniques and retool their work environments—like it...
Alfresco Flowers
Tips and tricks for executing beautiful outdoor floral décor By Nita Robertson, AIFD, CFD Patience Pickner AIFD, Inspired Design Retreat Photo by Amy Oden Live floral décor for outdoor events enhances the natural beauty of the surroundings, beautifying any space and...
The Wow Factor: The 10 Commandments of Creating Lifetime Customers
By Tra Williams Everyone has experienced this at one time or another: What you thought was going to be a simple everyday transaction for a product or service turned out to be an experience that earned your lifetime loyalty as a customer. Sadly, it doesn’t happen very...
Valentine’s Day Contest
Presenting Florists' Reviews Valentines Day Contest! Valentines Day is approaching and we want to share inspiration from your designs for the big holiday with our readers.? We’ve created a contest where you can submit photos of your best Valentine's Day floral...
Best in Blooms Contest November 2021
BEST IN BLOOMS November CONTESTfeel free to -oWin a Florist Spotlight feature in Florists' Review magazine and have your work featured across all of our social media platforms, AND win a $500 credit with Alexandra Farms!!!! Submit your entry below to become a...
Best in Blooms Contest September 2021
BEST IN BLOOMS September CONTEST Win a Florist Spotlight feature in Florists' Review magazine and have your work featured across all of our social media platforms, AND win a $250 credit with Melrose International AND $250 credit from Alkavat!!!! Submit your entry...
Let’s get social! Join our social communities.
Garden Rose Lantern Centerpiece
Watch as floral designer Erik Witcraft, AIFD, creates a beautiful and versatile lantern arrangement that can be used for both wedding ceremonies and receptions. This trend-forward design showcases Alexandra Farms’ exquisite blush-pink ‘Tsumugi’ Wabara Garden Roses nestled among a virtual “forest” of textural foliages – all “growing” around, through and over an ornate Victorian iron lantern. READ MORE…
Rock ’n Roses
This alternative floral design idea—like rock ’n roll—may not appeal to all, but it will find fans among those who appreciate new and nontraditional expressions of art. Find the beat here…
Transparent Ring Bouquet and Boutonniere
A contemporary design for a hipster bride or an adventurous prom-goer who want an unconventional bouquet, check out this decorative architectural aesthetic from Erik Witcraft, AIFD, CFD…
Valentines Day Production Techniques
Leann Kesler shares critical design skills which are essential to be a successful professional floral designer. Watch as she shows that with careful planning and good production skills, busy holidays can be a joy…
WHITE WINTER BERRY SWAG kit and how to w/ Anna from Dee’s. Decorate a lantern or wreath for winter
Florists offer creative and inventive Swag Kits to customers. See video from Anna at Dee’s Louisville explaining how to assemble and use on wreaths or lanterns here…
Spring Hand Tied Tutorial
Watch techniques on how to make a spring hand tied bouquet filled with gorgeous seasonal blooms, from The Rose Shed here…
Heather Heart Valentine’s Day Design
Joyce Mason-Monheim shows us how to create a heather heart for your Valentine designs and how to insert it into any floral creation. Watch here…
Terrarium How To
In this video Jenny at Jenny T Floristry shows us how to build two different styles of Terrariums using Cactus, Succulents and Airplants. Watch now…
Artful Rose Necklace
This versatile, intricate piece of floral jewelry is simple, fast to create and offers high profit potential. Watch here…
The Value of Vessels
Making the case about the importance role containers play in creating the perfect floral designs By Jill Brooke At the recent Fleurs de Villes “ARTISTE” show in New York City’s Hudson Yards, florist Lorena Eni, owner of LEF/Lorena Eni Flowers in the borough of...
Creative Ways to Reuse Old Flowers
By Nita Robertson AIFD As a florist, you know that not every bloom gets sold or used in arrangements. But just because flowers are past their prime doesn’t mean they’re destined for the compost bin. Reusing old flowers not only reduces waste but also unlocks new...
From FFA to Floriculture
Randy Wooten AIFD, PFCI, CFD, GMF of RW Wholesale in Douglas, Georgia suggests an excellent way to get involved with increased floral industry training is by mentoring interested FFA students. Participating in FFA - Future Farmer of America events is a natural...
Fascinating Cattleya Orchids
The Cattleya orchid is renowned for its stunning beauty and vibrant colors and carries rich meanings and cultural significance. Dive into the fascinating world of this exquisite flower and uncover the symbolism behind its regal charm. Source: Thursd Cattleya Flower...
A look at the Colombian floriculture industry in 2024
The Colombian flower industry has created over 200,000 decent and formal jobs in more than 115 municipalities. It has also enhanced the well-being of workers and their communities while achieving success in exporting to over 100 countries. Full Article Here Source...
TPIE 2025
The 2025 Tropical Plant International Expo is set to take place Jan. 22-24, 2025 in Ft. Lauderdale, FL. From cultivating business relationships to discovering cutting-edge products and gaining insights into market trends. Full Article Here Source: Produce News TPIE...
GotFlowers: Cloud Based Solution for Retail Florists
GotFlowers is a complete workflow solution to manage operations for a retail florist with increased revenue and reduced costs. This is accomplished through the use of our powerful cloud-based, easy-to-use service and companion mobile Apps that solve most of the...
FloraCraft Team Members Give Back this Holiday Season
Each year, every FloraCraft team member is granted eight hours of paid volunteer time to dedicate to a local nonprofit. This initiative aims to inspire employees to support causes they care about while fostering personal growth, building connections, and making a...
Natuflor Introduces New Campaign Focused on Roses
With this digital campaign, which runs until March 2025, Natuflor aims to reach florists, wholesalers, retailers, and others who appreciate roses. Full article Here Source- Floradaily.com Viviana Alexandra Guanulema Marin, Natuflor “Never in the floral industry roses...
