“Where flowers bloom,
so does hope.”
Bloomers
San Francisco florist builds an enduring brand around sustainable design.
Instagrammer Of The Month
Learn more about Cherrie Silverman, AIFD, AAF, CPF, of Cherry Blossoms Florist, our Instagrammer of the Month […]
Floralista
After graduating from the Maureen Sullivan Floral Design School in Vancouver, I went in search of work. It wasn’t easy for someone very young and with no experience. I worked at a couple of florist stores and then landed a job as lead designer at a small shop, still barely making minimum wage.
Question Of The Month – October
"If you provide floral services for corporate clients, how did you break...
RECENT POSTS
Alfresco Flowers
Tips and tricks for executing beautiful outdoor floral décor By Nita Robertson, AIFD, CFD Patience Pickner AIFD, Inspired Design Retreat Photo by Amy Oden Live floral décor for outdoor events enhances the natural beauty of the surroundings, beautifying any space and...
The Wow Factor: The 10 Commandments of Creating Lifetime Customers
By Tra Williams Everyone has experienced this at one time or another: What you thought was going to be a simple everyday transaction for a product or service turned out to be an experience that earned your lifetime loyalty as a customer. Sadly, it doesn’t happen very...
What Is a CSA, and How Can One Help Your Flower-growing Business?
By Tonneli Grüetter In recent years, small-scale flower farmers have gained a new secret weapon: code-name “CSA,” which is an initialism for Community Supported Agriculture. The basic function of a CSA is to create a season-long stable and predictable stream of income...
“Best in Blooms” Winner and Finalists
Meet the winner and finalists in the “Certified American Grown” edition of FR’s flower design contest. By Nita Robertson, AIFD, CFD Sponsored by Certified American Grown Florists’ Review is delighted to present the winner and finalists in our latest...
In Season: Protea
By Nita Robertson, AIFD, CFD Botanical Name: Protea Common Name: Sugarbush Family: Proteaceae Pink Ice Resendiz Brothers The many species in the genus Protea are among the most fascinating flowers on the planet. The best-known genus in...
Enter Florists’ Reviews Wreath Design Contest
We’ve created a contest where you can submit photos of your best wreath designs. All types of wreath designs are welcome—for example, fall, holiday, dried, and permanent. Share wreath design inspiration for the upcoming fall and winter holidays. Let's inspire each...
My Magical Trip to Alexandra Farms
by Nita Robertson, AIFD, CFD In March, I went to Colombia to discover a piece of the country’s more than 8,000 hectares (approximately 20,000 acres) of land devoted to cut flower cultivation. Imagine you’re standing in a flower farm on a beautiful sunny day, with...
Flower Books Blooming
Hot off the presses, these highly recommended titles will enthrall floral designers and nonprofessional flower lovers alike. By Jill Brooke It’s springtime, and not only are the flowers blooming but so are the book titles about beautiful blooms. Here is a roundup of...
Private Labeling: Local, Personalized, Profitable
Discover how “private labeled” products can resonate with today’s consumers, expand your brand and generate greater sales. By Melinda R. Cordell How do I love thee, private-label products? Let me count the ways. 1. Private labeling allows you to add to your brand with...
Botanical Couture: Bridal
The five hottest trends in wearable flowers and interviews with two floral designers who created successful businesses in this arena. By Tonneli Grüetter From the fantastical to the practical, botanical couture is back. In the world of weddings, using flowers to...
Best in Blooms Contest November 2021
BEST IN BLOOMS November CONTESTfeel free to -oWin a Florist Spotlight feature in Florists' Review magazine and have your work featured across all of our social media platforms, AND win a $500 credit with Alexandra Farms!!!! Submit your entry below to become a...
Best in Blooms Contest September 2021
BEST IN BLOOMS September CONTEST Win a Florist Spotlight feature in Florists' Review magazine and have your work featured across all of our social media platforms, AND win a $250 credit with Melrose International AND $250 credit from Alkavat!!!! Submit your entry...
Autumn Weddings CONTEST
Show Off Your AUTUMN WEDDINGS According to The Knot and WeddingWire, October and September are the most popular months for weddings (No. 1 and No. 2, respectively), surpassing June (No. 3) for the past several years! So, we’d love to see your fall wedding work—and...
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Transparent Ring Bouquet and Boutonniere
A contemporary design for a hipster bride or an adventurous prom-goer who want an unconventional bouquet, check out this decorative architectural aesthetic from Erik Witcraft, AIFD, CFD…
Valentines Day Production Techniques
Leann Kesler shares critical design skills which are essential to be a successful professional floral designer. Watch as she shows that with careful planning and good production skills, busy holidays can be a joy…
WHITE WINTER BERRY SWAG kit and how to w/ Anna from Dee’s. Decorate a lantern or wreath for winter
Florists offer creative and inventive Swag Kits to customers. See video from Anna at Dee’s Louisville explaining how to assemble and use on wreaths or lanterns here…
Spring Hand Tied Tutorial
Watch techniques on how to make a spring hand tied bouquet filled with gorgeous seasonal blooms, from The Rose Shed here…
Heather Heart Valentine’s Day Design
Joyce Mason-Monheim shows us how to create a heather heart for your Valentine designs and how to insert it into any floral creation. Watch here…
Terrarium How To
In this video Jenny at Jenny T Floristry shows us how to build two different styles of Terrariums using Cactus, Succulents and Airplants. Watch now…
Artful Rose Necklace
This versatile, intricate piece of floral jewelry is simple, fast to create and offers high profit potential. Watch here…
I Love You, A Valentine’s Day Heart Arrangement
Leanne creates a clever & quick heart shaped Valentine’s Day arrangement that will be perfect for this busy holiday! Watch here…
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How to Make the FTD Candy Hearts Arrangement
Mercury Network shows us how to make the FTD Candy Hearts Arrangement. Watch here…
Augusto Solano Recognized with AFE’s Ambassador Award
We are thrilled to announce the 2024 AFE Ambassador Award Recipient — Augusto Solano, Executive President of Asocolflores. Full Article Here Source: AFE Augusto Solano of Asocolflores Recognized with AFE’s 2024 Ambassador Award We are thrilled to...
Jet Fresh Flower Growers Partners as VIP® Rose Distributor
Jet Fresh Flower Growers is thrilled to announce its partnership as an Authorized VIP® Rose Producer and Distributor for North America and the Caribbean. This collaboration promises to bring the unique beauty of VIP® Wax Dipped Roses and Jet Fresh Ecuadorian Grown...
Dia de los Muertos
By Nita Robertson AIFD Día de los Muertos, or Day of the Dead, is a Mexican holiday celebrated on November 1st and 2nd. During Día de los Muertos, people honor and remember their deceased loved ones. The belief is that during these days, the spirits of the dead return...
Fleurs de Villes’ 2024 Flower Show
Fleurs de Villes ARTISTE returned to Hudson Yards for its fifth year from October 4-13, 2024. This free flower show showcased local florists' creativity beyond traditional bouquets, featuring 10-foot floral mannequins that interpreted various people throughout...
That Flower Feeling Hosts Upcoming Webinar
That Flower Feeling (TFF) is pleased to announce an upcoming webinar titled “Marketing Flowers for Self-Care: The Importance of Evolving the Floral Industry,” scheduled for Thursday, November 14, 2024, at 12 PM EST. Full press release below Source: That Flower...
Fall 2024 Hottest Floral Trends
BloomNation shares fall trend insights with bold creativity and seasonal themes, offering florists new ways to captivate customers. Full Article Here Source: BloomNation Fall 2024 Hottest Floral Trends The Fall 2024 floral trends are moving beyond traditional earthy...
Eco-friendly and Sustainable Floral Products To Love
By Jill Brooke Those who live in the floral world are people who care about nature. After all, florists willingly enter a profession that requires insatiable demands of physical labor, mechanical expertise and time. It also requires creative talent and a deep...
Simplify Holiday Floral Arrangements
Simplify Holiday Floral Arrangements with Continental Floral Greens' Premade Greenery Line Nita Robertson AIFD As the holiday season approaches, florists everywhere are gearing up for an influx of orders and the inevitable hustle and bustle that comes with it....
Floral Mechanics with Lea Romanowski
This article highlights the expertise of Canadian florist Lea Romanowski, who emphasizes the importance of strong floral mechanics in design. With over 40 years in the industry, Lea shares insights on how precision in foundational techniques is crucial to the success...
