“Where flowers bloom,
so does hope.”
RECENT POSTS
Wedding Dress Trends 2022
Wedding Dress Trends 2022 And Beautiful Bouquets Designed to Coordinate with Each Style By Nita Robertson, AIFD, CFD Contributor: Jen Campbell, Green Wedding Shoes Collaborating with Jen Campbell, editor and creative director of the Green Wedding...
Seven Must-have Event Contract Terms
Contracts are essential for professional florists, to prevent potential misunderstandings and conflicts with clients, as well as to protect their businesses if something unexpected happens. By Corrine Heck and Myranda Sauls Details Flowers Software Have you ever had a...
Stylish Designs for Flower Girls
The youngest—and often most precocious—members of wedding parties always steal the show (well, almost), and so should their flowers. By Nita Robertson, AIFD, CFD There’s nothing sweeter than the moment the smallest member of a wedding party walks the...
Submission For Creative Pet Florals
Flowers are not just for humans; our furry, feathered friends deserve flowers too! A call for submission for your fabulous pet florals. We want to see your creative florals for all types of animals. Please submit your beautiful pictures of your pet floral creations...
35 Under 35
Meet 35 of our industry’s brightest millennial and Gen Z stars. By Tonneli Grüetter Join us in celebrating the return of Florists’ Review’s “35 Under 35” acknowledgment of rising stars in the flower industry. On the following pages, we celebrate 35 of the top floral...
Easter and Mother’s Day
By: Art Conforti PFCI Many consumers will place orders for both o these holidays; all you have to do is suggest it- and give them a little incentive. Take advantage of these holidays that are close together and get them to place their next order.
Spring Has Sprung—in a Modern Manner
The quintessentially spring bowl of tulips gets an “edgy and elegant” transformation. Floral design and photos by John Regan, M.F.A., Ph.D. Known among his rabidly loyal clients for “edgy and elegant floral design,” (his company’s tagline), John...
Selling More Than Just Wedding Flowers
. While planning a wedding is the domain of those getting married and, often, wedding and event specialists, florists can expand their reach to become more involved in supplying more than just the floral atmosphere. By Andrew Joseph Everybody loves a...
A Picture Worth a Thousand Customers
Advice to turn your delivery vehicle into a mobile advertisement for your business. By Andrew Joseph While word-of-mouth is certainly the ultimate compliment when it comes to advertising your flower shop, there’s another more subliminal way to garner new business....
Enter Florists’ Reviews May Best In Blooms Design Contest
Submission for the Florists’ Reviews BEST IN BLOOMS May 2022 Contest Accent Decor Edition Enter today for your chance to be a semi-finalist and compete for the title. Win a Florist Spotlight feature in Florists’ Review magazine and have your work featured...
Let’s get social! Join our social communities.
Sun Orange Inspired: How to Make a Wedding Flower Crown
Learn how to make a colourful and playful flower crown for a wedding, event or a special occasion.
How to make flower arrangement using orchids 2020
Vicky Jack shows us how to create a beautiful and very sellable flower arrangement using orchids.
CAUTERIZING FLOWERS FOR GLUING / Creative Edge Techniques
In the latest Hitomi Gilliam AIFD’s Creative Edge video, we get to learn her step-by-step process of cauterizing flowers to prepare them for use in long-lasting flowers to wear.
The Scalable Wedding Tablescape
Upselling to brides can be a challenging task. Join Erik Witcraft, AIFD, CFD, as he shares ideas for budget-conforming levels for beautiful wedding tablescapes.
Willow Crossley creates a flower arrangement for a summer table | House & Garden
Create Academy brings you this video of florist Willow Crossley demonstrating how to create a beautiful summer floral tablescape with lilacs, sweet peas and other lovely blooms.
From Seed to Bouquet: Cut Flower Farm // Linda Vater ?
We did an LVTV shoot here yesterday and I am now officially smitten by this charming family of suburban farmers.
How to Make a Flower Arrangement using Trug Basket
how to make a trug basket arrangement using blush pink, ivory and grey colour palette, brought to you by Triangle Nursery – Wholesale Flower Guides.
Floral Wall Hanging
In just a few simple steps, you can create trendy DIY wall art to hang in your room. To create floral wall decor like this, first you need to gather some basic supplies.
The Art of the BOUTONNIÈRE
For as long as man has sported a buttonhole in his jacket lapel, he has had an opportunity to wear a flower. In recent years, thanks to the emergence of floral jewelry, the standard
“Chelsea in Bloom” Will Have Food Theme for 2024
From Monday May 20th to Sunday May 26th, 2024, Chelsea in Bloom will blossom with extraordinary eye-popping creations from the best European floral artists, all inspired by culinary favorites seen at home as well as in film, literature and every day life. Full Article...
Strategic Alliance to Boost Flower Bulb Sales
The Garden Media Group and Royal Anthos have solidified their ongoing partnership by entering into a three-year strategic alliance to boost flower bulb sales across the United States significantly. Source Garden Media Group and Royal Anthos Renew Strategic Alliance to...
WFFSA Names Kari Stringfellow as New Executive Vice President
The Wholesale Florist & Florist Supplier Association (WFFSA) is pleased to announce the appointment of Kari Stringfellow as its new Executive Vice President, following in the footsteps of the former Executive Vice President, Molly Alton Mullins. Source: WFFSA...
How to Elevate Floral Palettes with the Power of Yellow
Vibrant yellow is one of the more dominant spring colors that can trip up a lot of florists, this article explains how to use it to help you elevate your palettes. Full Article Below Source: The Floral Coach Hello, Yellow: How to Elevate Floral Palettes with the Power...
Trends in Wedding Bouquets for 2024
By Nita Robertson, AIFD With each passing wedding season, fresh trends in bridal bouquets emerge and existing styles evolve, and for 2024, bouquets will encompass various styles, shapes and color palettes, harmonizing with not only the seasons but also diverse wedding...
New Tulip Variety “Baptized” in NYC
Consul General of The Kingdom of the Netherlands in New York, Ahmed Dadou, presented an exclusive New York tulip variety to the City of New York at Union Square Park. Full Article at Flowerpowerdaily New Tulip Variety “Baptized” in NYC By Jill Brooke At what will...
David Austin Launches Three New Wedding Roses
Bessie, Hettie and Millicent are the newest wedding roses in the David Austin collection. Full press Release Below- Source David Austin Introducing Three New Iconic Roses David Austin's lifelong love affair with the classic Old Rose has led him to create many...
Set the Stage with Conservatory Stands
Floral designers committed to environment-friendly foam-free arranging have long turned to Accent Decor for containers to support their unique mechanics and needs. Check out the step by step design tutorial by Sue McLeary.. Source: Accent Decor Blog Set the Stage with...
Solar Eclipse Creativity from Florists!
A few floral artists shared their fun and creative interpretation of the solar eclipse using flowers. Full Article Below Source Solar Eclipse Creativity from Florists! By Jill Brooke You got to love the creativity of some floral artists. After all, flowers express...
