“Where flowers bloom,
so does hope.”
RECENT POSTS
Flower Photography Guide
Documenting your fabulous floral designs in photos is becoming increasing important for your marketing efforts. Here are nine tips for taking better flower photos. By Tonneli Grüetter The global cut flower industry is expected to grow to more than $49 million in...
Home Decor Trends
ONE WAY TO KEEP YOUR CUSTOMERS EXCITED ABOUT YOUR STORE IS TO DISPLAY PRODUCT REFLECTIVE OF CURRENT TRENDS, ESPECIALLY IN HOME DÉCOR. LET THIS ARTICLE BE YOUR GUIDE. By Jennifer Howard Keeping your floral designs relevant to home décor trends keeps customers tuned in....
Alexandra Farms 2021 Winners of the Garden Rose Design Contest
2021 “Garden Rose Design Contest” Winners Alexandra Farms’ fourth-annual contest generated excitement around the world, drawing nearly 200 entries from 135 designers in 22 countries! By David Coake For the fourth consecutive year, Alexandra Farms—the premier...
Showing Off for ShowHouses- How Designers Can Get Their Work Into Designer Show Houses
By Jill Brooke Although flowers enhance any room with pizzazz and personality, that is not the focus for Steven Mandel. Like a Dumbledore-like wizard from Harry Potter movies, Mandel is busy fielding calls and conjuring possibilities for award-winning decorators...
Best in Blooms Contest September 2021
BEST IN BLOOMS September CONTEST Win a Florist Spotlight feature in Florists' Review magazine and have your work featured across all of our social media platforms, AND win a $250 credit with Melrose International AND $250 credit from Alkavat!!!! Submit your entry...
Industry Events Are Blooming Again
Three recent floral events were among the first of many more to come.By David Coake It’s finally happening! Floral industry conventions, trade shows and workshops—and public flower shows, too—are getting back on the calendar for 2021 and beyond. The events showcased on...
Autumn Weddings CONTEST
Show Off Your AUTUMN WEDDINGS According to The Knot and WeddingWire, October and September are the most popular months for weddings (No. 1 and No. 2, respectively), surpassing June (No. 3) for the past several years! So, we’d love to see your fall wedding work—and...
Procrastinator’s Guide
Tips for beginning projects that might seem overwhelming or that you don’t know how to do or want to do. By Cara Brook Download Our WorksheetFrom my years of experience as a professional organizer, there are three basic reasons people procrastinate: The task is way...
Summer 2021 Market Report
Against the backdrop of a dynamic city with world-class dining, accommodations and recreational opportunities, Las Vegas Market elevates the “see it, touch it, feel it” product experience to new heights, allowing buyers to create retail environments that inspire...
A Florist’s Guide to Edible Flowers
By Tonneli Grüetter From urban culinary hot spots such as New York City’s Il Fiorista (a restaurant, floral boutique and education center) to flower-laden cakes appearing in summer weddings, the edible flower trend is here to stay. While many of us already know the...
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Bag in Bloom
"Texturally contrasting elements overflow from a clever novelty Mother’s Day design" MATERIALS Dendrobium phalaenopsis ‘Triple Fantasy’, kangaroo paws (Anigozanthos flavidus), Persian buttercups (Ranunculus asiaticus), pincushion flowers (Scabiosa atropurpurea...
Artsy Accessory
"Miniature moth orchids and foam triangles combine to form a contemporary floral necklace" Think outside the jewelry box! This simple yet sophisticated statement piece is well-suited for modern brides, art lovers and fashion trendsetters alike. Its high-end optics...
Trending Now
"Moth orchids fused with gold textural leaves forms stylish wearable accessories" MATERIALS Moth orchid (Phalaenopsis amabilis), flaming Katy (Kalanchoe blossfeldiana), tutsan (Hypericum androsaemum), broom (Genista spp.) and succulent (Echeveria agavoides ‘Purple...
Rock the Boat
"A modernistic centerpiece, with ebb and flow, to disrupt conventional thinking" To appeal to consumers who look to you for things contemporary and creative, artistic and avant-garde, this unconventional composition is both a show-stopper and conversation-starter....
Butterflies and Blooms
"Nothing says spring has sprung like nature’s choreography of butterflies dancing with newly opened blooms." MATERIALS Windflowers (Anemone coronaria) from The Sun Valley Group; anglojap yew (Taxus x media) and 3” butterflies on wires from suppliers of your choice;...
Creative Conductivity
"Floral electricity sparks a modern aesthetic with an eclectic fl ower combination grounded in copper-footed tubes" MATERIALS Moth orchids (Phalaenopsis amabilis), callas (Zantedeschia aethiopica), tulips (Tulipa hybrida), pencil tree (Euphorbia tirucalli), false...
Standing Ovation
"Blooms rise from a eggshell-mosaic ovoid and redefine standing bouquets of yesterday" Inspiration meets imagination as Phalaenopsis orchids, roses and much more appear almost hatched from a unique and highly texturized eggshell structure that hides mechanics and is...
Bulb Flowers
"Blending nontraditional botanicals and hues can create a modern aesthetic for fall and winter weddings" Basic This hand-tied bouquet utilizes an armature (cage structure) formed of Oasis Florist Netting as its core mechanic. Bouquets for fall weddings don’t have...
Ribbons Rethought
"Luxurious fabrics accentuate a wintry wreath, complementing its organic vibe" You get once chance to make a first impression! Even more reason to keep fresh and organic wreaths at the ready for clients’ homes and office entryways throughout the year. While the...
Tripadvisor’s Most Stunning Botanical Gardens
Here are the results. Consider visiting these beautiful gardens next time you are in these states. Full Article Below Source Flowerpowerdaily Tripadvisor’s Most Stunning Botanical Gardens? Surprise By Jill Brooke To my surprise and others, the celebrated Longwood...
Amaranth Design Inspiration
If you follow floral trends, you’re sure to have seen amaranth make an appearance. Full Article Below Source AMARANTH FLOWER ARRANGEMENTS Jamali Gardens Blog 1/2023 If you follow floral trends, you’re sure to have seen amaranth make an appearance. While amaranth...
American Floral Trends Forecast 2024
A study of five major trends influencing floral design this year Anthologized by Tonneli Grüetter Embark with Florists’ Review on a journey into the future of floral trends across North America, drawing inspiration from the perpetual passage of time. This year’s...
Juliet: The Perfect Garden Rose for Pantone’s 2024 Color of the Year
There’s no better example of this gentle peach-tone trend than the romantic Juliet (Ausjameson)! Full Article Below Source Juliet: The Perfect Garden Rose for Pantone’s 2024 Color of the Year Source: Alexandra Farms Pantone recently announced their Pantone Color of...
Pasadena Rose Bowl Parade 2024
Floral artists and volunteers worked hard to create floats with thousands of flowers that attracted the judges’ attention and entertained the huge crowds that line the 5.5-mile parade on New Year’s Day. Full Article Below Source Flowerpowerdaily Pasadena Rose Bowl...
How to Push Past Color Palette Paralysis
Tips for understanding color from Amy Balsters. If you’re serious about nailing color and creating your own palettes, a color wheel will become your new best friend. Full Article Below Source How to Push Past Color Palette Paralysis – 2 Quick Tips By Amy...
CalFlowers Offers Exclusive Fedex Discounts to its Members
CalFlowers proudly announces major improvements to an existing partnership with FedEx that provides exclusive discounts and benefits tailored to the floral industry. Source: CalFlowers Press Release CALFLOWERS OFFERS UNPRESIDENTED FEDEX SHIPPING DISCOUNTS TO THE...
International Women’s Day 2024
Our goal is to establish International Women's Day as a significant occasion for honoring women through the tradition of giving flowers. March 8th, IWD, is an excellent opportunity to express our gratitude to mentors, teachers, friends, family, and all the influential...
Greens 101: A Florist’s How To Guide To Smart Purchases
Florists commonly purchase greens or greenery from wholesale suppliers, either by the bunch or the grower’s bunch. Stems vary in wholesale greens since they are sold by bunch and by grower’s bunch, which is sold by weight. Full Article Below Source True Client Pro...
