“Where flowers bloom,
so does hope.”
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Gift Baskets Year Round
Themed gift baskets provide year-round opportunities to increase sales with upsell items. By Brenda Silva Among the most traditional gift and gourmet baskets are seasonal fruit baskets and fancier baskets with chocolates and/or other sweet treats. Both of these types...
The Houseplant Boom Entices Younger Generations to Our Industry
By Brenda Silva When looking at consumer trends in houseplants and flowering plants, what may appear as a new trend to some is actually a trend that has been around for some time, according to others. In speaking to the boom in houseplant sales, Linda Adams, COO of...
Valentine’s Day Contest
Presenting Florists' Reviews Valentines Day Contest! Valentines Day is approaching and we want to share inspiration from your designs for the big holiday with our readers.? We’ve created a contest where you can submit photos of your best Valentine's Day floral...
The Great Tablescape
By Nita Robertson AIFD, CFD Tablescapes are wonderful ways to decorate tables for any special occasion, especially the holidays. But exactly what are tablescapes? Tablescapes are artistic arrangements of multiple articles on a table to create a dramatic table décor...
Day of The Dead Florals
Celebrating Día de los Muertos, “Day of the Dead” provides an opportunity to reach out to a new base of clients and create a new revenue stream for your flower shop. By Tonneli Gruetter Día de los Muertos (“Day of the Dead”) is a traditional family-centric Mexican...
A Florist’s Guide To Lilies
A classic flower making a big comeback. Lilies are among the most recognizable flowers on the market today. For decades, they have been top-selling cut flowers thanks to their long-lasting blooms, year-round availability, and wide variety of fantastic, vibrant colors....
The Psychology Of Pricing
Key Strategies for Pricing Flowers and Floral-Related Products. By Brenda Silva While innovative merchandising and distinctive displays often serve as methods to draw consumers into a retail shop, it’s more likely that the perceived value in a product’s retail price...
Flower Tiara
An alternative-style flower crown has become a signature item for a Miami florist. Floral design by Ana Isabel Vivas Flower crowns have been wildly popular for several years now, for both formal events, like weddings, casual wear for spirited, fun-loving individuals....
The Artistry of Today’s Sympathy Designs
By Nita Robertson AIFD, CFD Brenna Quan AIFD, CFD Sympathy design is an area of floristry that needs to evolve with the changing times. The need to modernize and personalize sympathy tributes is crucial to sustaining and growing flower sales for memorial and funeral...
Autumn Weddings CONTEST
According to The Knot and WeddingWire, October and September are the most popular months for weddings (No. 1 and No. 2, respectively), surpassing June (No. 3) for the past several years! So, we created a contest for florists to share their best autumn...
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Seasonal Circles of Life
Usher in summer with a bright, layered and texturally complex centerpiece that is symbolic of the changing of seasons.
Color Amendment
A perfect container for every floral composition is just a spray away. Sometimes we need a reminder of the power of color. Relying on a clear glass vase or a neutral-hued container to fill an order can become routine.
Romancing the Rose
"This atypical composition marries lovely spray roses with floral ingenuity for today’s modern brides" 4. 3. MATERIALS Spray roses (Rosa hybrida ‘Antigua’, ‘Royal Porcelina’ and ‘Snowflake’) developed by Interplant Roses, available from supplier of your choice;...
Centerpiece Innovation
"With its lightweight and reusable components, this texturally complex composition introduces a concept with versatility and limitless applications" MATERIALS ‘Edith’ (Auspluto) and ‘Juliet’ (Ausjameson) David Austin English Garden Roses (Rosa hybrida) from...
Bag in Bloom
"Texturally contrasting elements overflow from a clever novelty Mother’s Day design" MATERIALS Dendrobium phalaenopsis ‘Triple Fantasy’, kangaroo paws (Anigozanthos flavidus), Persian buttercups (Ranunculus asiaticus), pincushion flowers (Scabiosa atropurpurea...
Artsy Accessory
"Miniature moth orchids and foam triangles combine to form a contemporary floral necklace" Think outside the jewelry box! This simple yet sophisticated statement piece is well-suited for modern brides, art lovers and fashion trendsetters alike. Its high-end optics...
Trending Now
"Moth orchids fused with gold textural leaves forms stylish wearable accessories" MATERIALS Moth orchid (Phalaenopsis amabilis), flaming Katy (Kalanchoe blossfeldiana), tutsan (Hypericum androsaemum), broom (Genista spp.) and succulent (Echeveria agavoides ‘Purple...
Rock the Boat
"A modernistic centerpiece, with ebb and flow, to disrupt conventional thinking" To appeal to consumers who look to you for things contemporary and creative, artistic and avant-garde, this unconventional composition is both a show-stopper and conversation-starter....
Butterflies and Blooms
"Nothing says spring has sprung like nature’s choreography of butterflies dancing with newly opened blooms." MATERIALS Windflowers (Anemone coronaria) from The Sun Valley Group; anglojap yew (Taxus x media) and 3” butterflies on wires from suppliers of your choice;...
Seasonality & Care of Blossoms Flowering Branches Guide
The "Seasonality & Care of Blossoms Flowering Branches" guide is available to download for free on the Mayesh Wholesale Florist website. Full Article Below Source Mayesh SEASONALITY & CARE OF BLOSSOMS GUIDE When spring arrives, florists delight in the...
International Women’s Day: A Day Full of Color
The great minds of the women who contributed to building society are a diverse and powerful mix. Alexandra Farms celebrates International Women's Day and the great, hardworking and influential women of the world. Full Article Below Source Alexandra Farms International...
SAF’s Next Gen LIVE!
The Society of American Florists' (SAF) third annual Next Gen LIVE! Conference, was held in San Diego Feb. 25-27. It brought together 192 floral professionals from across the U.S., Canada, Colombia, and Ecuador for a day and a half of learning and networking. Full...
2024 Floral Distribution Conference
WF&FSA was excited to be back in Miami for the 2024 Floral Distribution Conference. There were networking opportunities and plenty of time to connect and discuss business with floral industry colleagues while surrounded by beautiful products. The Floral...
Strategies To Make Your Spring Sales and Profits Bloom
Planning and preparing for spring is crucial for a successful floral business. Here are nine strategies you can use to flourish this season. Full Article Below Source: Rio Roses 9 Essential Strategies To Make Your Spring Sales and Profits Bloom FEBRUARY 21, 2024 RIO...
Philadelphia Flower Show’s Beauty Takes Your Breath Away
The Pennsylvania Horticultural Society unveiled the 2024 PHS Philadelphia Flower Show , titled “United by Flowers,” which was held from March 2 to 10 and showcased amazing floral design installations. Full Article Below Source: Flowerpowerdaily Philadelphia Flower...
Key Markup Tactics to Boost Your Florist Profitability
This article will delve into three actionable methods to elevate your earnings on floral arrangements. Full Article Below Source Key Markup Tactics to Boost Your Florist Profitability Source: True Client Pro Blog Markups significantly impact florist profitability at...
That Flower Feeling Appoints Advisory Board Members
CalFlowers introduces the eight individuals forming the inaugural Advisory Board for their "That Flower Feeling" initiative. Full Press Release Below That Flower Feeling Appoints Advisory Board Members FALLBROOK, Ca. – CalFlowers introduces the eight individuals...
Katie Dubow Receives the 2024 Green Achiever Award
Garden Media Group’s president, Katie Dubow, was awarded the 2024 Green Achiever Award from the Pennsylvania Landscape & Nursery Association (PLNA). Congratulations Katie! Full Article Below Source Katie Dubow Receives the 2024 Green Achiever Award from the...
