“Where flowers bloom,
so does hope.”
RECENT POSTS
Industry Events Are Blooming Again
Three recent floral events were among the first of many more to come.By David Coake It’s finally happening! Floral industry conventions, trade shows and workshops—and public flower shows, too—are getting back on the calendar for 2021 and beyond. The events showcased on...
Autumn Weddings CONTEST
Show Off Your AUTUMN WEDDINGS According to The Knot and WeddingWire, October and September are the most popular months for weddings (No. 1 and No. 2, respectively), surpassing June (No. 3) for the past several years! So, we’d love to see your fall wedding work—and...
Procrastinator’s Guide
Tips for beginning projects that might seem overwhelming or that you don’t know how to do or want to do. By Cara Brook Download Our WorksheetFrom my years of experience as a professional organizer, there are three basic reasons people procrastinate: The task is way...
Summer 2021 Market Report
Against the backdrop of a dynamic city with world-class dining, accommodations and recreational opportunities, Las Vegas Market elevates the “see it, touch it, feel it” product experience to new heights, allowing buyers to create retail environments that inspire...
A Florist’s Guide to Edible Flowers
By Tonneli Grüetter From urban culinary hot spots such as New York City’s Il Fiorista (a restaurant, floral boutique and education center) to flower-laden cakes appearing in summer weddings, the edible flower trend is here to stay. While many of us already know the...
July 2021 “Best in Blooms” Winner
Meet the winner and other finalists in FR's new bimonthly flower design contest. Florists’ Review is excited to present the finalists in the second installment of our new “Best in Blooms” contest series—the theme of which is “The Great Gatsby.” More than 70 floral...
Marketing Houseplants for the Holidays
By: Brenda Silva As the gold standard among plants for holiday home décor, poinsettias have earned a well-deserved reputation as traditional gifts that many people still rely on today. However, the growing interest in houseplants—both foliage and flowering— among...
Holiday Gift and Planning Guide
PRODUCT IDEAS AND TIPS FOR MERCHANDISING, MARKETING, STAFFING AND MORE, TO HELP MAKE THE COMING WINTER HOLIDAY SEASON YOUR BEST EVER By Jennifer Howard 2021 is poised to bring holiday celebrations back in earnest, and consumers will be amped up for renewed holiday...
Whats Trending in Flower Retailing?
Change in the world of commerce is happening at lightning speed. Here are eight post-COVID macrotrends that are impacting all retail and service industries in general and that have implications for flower retailers specifically. By Alex Frost 1.) BOPIS (Buy Online,...
Christmas Trends 2021
Getting ready to deck your clients’ halls? Make sure you’re in tune with these three dominant trends for the coming holiday season. By : Kat Castagnoli, AIFD, CFD, CCF The holidays are just around the corner. If you haven’t started thinking about trends in containers,...
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Bag in Bloom
"Texturally contrasting elements overflow from a clever novelty Mother’s Day design" MATERIALS Dendrobium phalaenopsis ‘Triple Fantasy’, kangaroo paws (Anigozanthos flavidus), Persian buttercups (Ranunculus asiaticus), pincushion flowers (Scabiosa atropurpurea...
Artsy Accessory
"Miniature moth orchids and foam triangles combine to form a contemporary floral necklace" Think outside the jewelry box! This simple yet sophisticated statement piece is well-suited for modern brides, art lovers and fashion trendsetters alike. Its high-end optics...
Trending Now
"Moth orchids fused with gold textural leaves forms stylish wearable accessories" MATERIALS Moth orchid (Phalaenopsis amabilis), flaming Katy (Kalanchoe blossfeldiana), tutsan (Hypericum androsaemum), broom (Genista spp.) and succulent (Echeveria agavoides ‘Purple...
Rock the Boat
"A modernistic centerpiece, with ebb and flow, to disrupt conventional thinking" To appeal to consumers who look to you for things contemporary and creative, artistic and avant-garde, this unconventional composition is both a show-stopper and conversation-starter....
Butterflies and Blooms
"Nothing says spring has sprung like nature’s choreography of butterflies dancing with newly opened blooms." MATERIALS Windflowers (Anemone coronaria) from The Sun Valley Group; anglojap yew (Taxus x media) and 3” butterflies on wires from suppliers of your choice;...
Creative Conductivity
"Floral electricity sparks a modern aesthetic with an eclectic fl ower combination grounded in copper-footed tubes" MATERIALS Moth orchids (Phalaenopsis amabilis), callas (Zantedeschia aethiopica), tulips (Tulipa hybrida), pencil tree (Euphorbia tirucalli), false...
Standing Ovation
"Blooms rise from a eggshell-mosaic ovoid and redefine standing bouquets of yesterday" Inspiration meets imagination as Phalaenopsis orchids, roses and much more appear almost hatched from a unique and highly texturized eggshell structure that hides mechanics and is...
Bulb Flowers
"Blending nontraditional botanicals and hues can create a modern aesthetic for fall and winter weddings" Basic This hand-tied bouquet utilizes an armature (cage structure) formed of Oasis Florist Netting as its core mechanic. Bouquets for fall weddings don’t have...
Ribbons Rethought
"Luxurious fabrics accentuate a wintry wreath, complementing its organic vibe" You get once chance to make a first impression! Even more reason to keep fresh and organic wreaths at the ready for clients’ homes and office entryways throughout the year. While the...
A Floral Representation of the Holiday Season
Holiday designs showcasing the vibrant array of colors and shapes found in garden roses, capturing the essence of the season. Full Article Below Source A Floral Representation of the Holiday Season The winter holiday season is commonly regarded as a time of...
EQR introduces new red rose variety
Born Free is a new red variety on the market and after decades of producing other reds, EQR decided to replace a part of their acreage of red roses with this bright red colored rose. Full Article Below Source Born Free EQR expands market horizon with new red variety...
FTD Announces Tom Moeller as President of Florist Partnerships and Operations
Tom Moeller has returned to FTD, assuming the role of President of Florist Partnerships and Operations, marking a momentous milestone for the integrated FTD and From You Flowers organization. Full Article below Source FTD Press release FTD Announces Tom Moeller as...
Benefits of SAF’s Next Gen LIVE!
The Society of American Florists’ Next Gen LIVE! conference Feb. 25-27 in San Diego is a one-of-a-kind industry experience for floral pros from all segments of the industry who are 45 years old and younger. Full Article Below Source 4 Benefits of SAF’s Next Gen LIVE!...
Sustainable Christmas Installations
‘WINTER LIGHTS 2023’ City of Burnaby, British Columbia Canada By Hitomi Gilliam AIFD Since 2020, amidst the challenges of the COVID-19 pandemic, we have been delighted to infuse the City of Burnaby, a neighboring city to Vancouver, Canada, with the spirit of Joy and...
Carnations: Versatility & Beauty
Carnations are available in a vast array of hues, from antique pinks to bright red and vivid purple, so whether your holiday aesthetic is soft and romantic, classic and bright, or technicolor, you will find the perfect carnation to suit the mood. Full Article below...
Singular Sensations
A deep dive into the trend of monobotanical flower arrangements By Jill Brooke At New York Design Center’s recent home furnishings trade show, the Baker | McGuire showroom had distinctive flower arrangements placed throughout. These weren’t vases filled with a variety...
Peach Fuzz was named the Pantone Color of the Year for 2024
Peach Fuzz was named the Pantone Color of the Year for 2024. RP Moab rose Full Article Below Source Flowerpowerdaily Peach Fuzz – Pantone Color for 2024 Seen In These Flowers By Jill Brooke Photo: Elizabeth Miller Peach Fuzz was named the Pantone Color of the Year for...
States With Most Flower Buyers? Results Are So Surprising!
Guess who are the biggest flower buyers proportionally in the United States? It’s a bit of a surprise but the tiny state of Connecticut is a petal powerhouse. Full Article Below Source: Flowerpowerdaily States With Most Flower Buyers? Results Are So Surprising! By...
