“Where flowers bloom,
so does hope.”
RECENT POSTS
July 2021 “Best in Blooms” Winner
Meet the winner and other finalists in FR's new bimonthly flower design contest. Florists’ Review is excited to present the finalists in the second installment of our new “Best in Blooms” contest series—the theme of which is “The Great Gatsby.” More than 70 floral...
Marketing Houseplants for the Holidays
By: Brenda Silva As the gold standard among plants for holiday home décor, poinsettias have earned a well-deserved reputation as traditional gifts that many people still rely on today. However, the growing interest in houseplants—both foliage and flowering— among...
Holiday Gift and Planning Guide
PRODUCT IDEAS AND TIPS FOR MERCHANDISING, MARKETING, STAFFING AND MORE, TO HELP MAKE THE COMING WINTER HOLIDAY SEASON YOUR BEST EVER By Jennifer Howard 2021 is poised to bring holiday celebrations back in earnest, and consumers will be amped up for renewed holiday...
Whats Trending in Flower Retailing?
Change in the world of commerce is happening at lightning speed. Here are eight post-COVID macrotrends that are impacting all retail and service industries in general and that have implications for flower retailers specifically. By Alex Frost 1.) BOPIS (Buy Online,...
Christmas Trends 2021
Getting ready to deck your clients’ halls? Make sure you’re in tune with these three dominant trends for the coming holiday season. By : Kat Castagnoli, AIFD, CFD, CCF The holidays are just around the corner. If you haven’t started thinking about trends in containers,...
Florist Spotlight: Jean-Pascal Lemire
By Jules Lewis GibsonI had the pleasure recently of spending an evening Zooming with the talented floral designer Jean-Pascal Lemire. He gave me a full Zoom tour of his exquisite boutique in downtown Los Angeles as he generously shared his struggles and hard-learned...
Book Preview: I Just Want To Make More Money
AN EXCLUSIVE PREVIEW OF THE LATEST BOOK FROM SHAWN MICHAEL FOLEY, AIFD, CFD, PFCI By Tonneli Grüetter Floral business coach and “Fleurvana” co-creator Shawn Michael Foley, AIFD, CFD, PFCI, is at it again, with his latest book, I Just Want to Make More Money: The...
From Field To Studio
Danielle Dall’Armi, owner of Rose Story Farm in CarpinteriaChanging consumer attitudes and COVID’s disruption are redefining all channels of the floral marketplace. By Debra Prinzing, PFCI According to the just- published “2021 National Gardening Survey,” conducted by...
The Main Event
With restrictions loosening and more people being vaccinated, is the event industry back in business? By Kat Castagnoli, AIFD, CFD, CCF While weddings and other celebrations are slowing making their way back onto calendars, floral designers and others who make those...
Instagram Guides
the easiest feature you have to try By Tonneli Grüetter What Is Instagram “Guides”? “Guides” on Instagram is an effortless way to reshare existing images and videos, sorted in curated collections, that can be displayed right between the icons for long-format IGTV...
Let’s get social! Join our social communities.
Organic Balloon Décor
"Untethered creativity and metallic balloon finishes lift décor potential to higher style and levels" Ready to raise the wow-factor bar on event décor? Let your imagination take flight from a stunning sculptural balloon statement piece fit for any boardroom,...
Spring Anticipation
"Flowers and foliage among nestled eggs capture spring’s sense of renewal. Floral design and photos by Lori McNorton"This creative design is a visual elixir for those yearning for the next warmer season and LEARN HOW the flowers and foliage happily signal its arrival....
Berried in Snow
"Warm the senses with snow-dusted flowers and foliage in a wintry centerpiece that appears frozen in time." Materialspray roses (Rosa spp. ‘Snow Flake’) from Rio Roses/Equiflor; beautyberry/French mulberry (Callicarpa americana), Brunia albiflora, Cyclamen spp.,...
Up for the New Year
"Beautiful blooms burst from subdued tree bark like floral confetti from a vertical free-form design. " MaterialDahlia ‘Café au Lait’, windflowers (Anemone coronaria), spray roses (Rosa spp. ‘Bubbly’), love-lies-bleeding/tassel flower (Amaranthus caudatus),...
Toasting a Design Classic
"Intoxicating beauty rises from a champagne bucket of garden roses,Hydrangea and more in a stunning garden-style arrangement." MaterialPanicle Hydrangea (H. paniculata ‘Limelight’), ‘Café au lait’, peach and burgundy Dahlia, ‘Candlelight’ and ‘Juliet’ garden roses...
FloraLife® Bouquet Wrap Effective at Maintaining Freshness at High Temperatures
The results of FloraLife® Bouquet Wrap on fresh weight (FWT) loss, vase solution uptake, and vase life during simulated 48-hour shipping at two different temperatures 20C (68F) or 30C (86F). Full Article Below Source FloraLife® Bouquet Wrap Effective at Maintaining...
Holiday Decor Worth the Investment for These Businesses
Restaurants – as well as hotels – boost their budgets for Christmas decor for creating outdoor and indoor installations. Full Article Below Source Flowerpowerdaily Fab Holiday Decor Worth the Investment for These Places By Jill Brooke At Fresco by Scotto in New York...
AFE research director Dr. Terril Nell retires
The Endowment thanks Terril for all of his important work both for AFE and the entire floral industry. Full Article Below Source AFE research director Dr. Terril Nell retires A new year at the American Floral Endowment (AFE) will also bring a new chapter for their...
Whole Foods Market Unveils New Pollinator Policy for Produce & Floral
Whole Foods Market announced a new pollinator policy for its Fresh Produce and Floral purchasing to support pollinators in recognition of the critical role they play in our food system and the environment. Full Article below Source Whole Foods Market Unveils New...
A Floral Representation of the Holiday Season
Holiday designs showcasing the vibrant array of colors and shapes found in garden roses, capturing the essence of the season. Full Article Below Source A Floral Representation of the Holiday Season The winter holiday season is commonly regarded as a time of...
EQR introduces new red rose variety
Born Free is a new red variety on the market and after decades of producing other reds, EQR decided to replace a part of their acreage of red roses with this bright red colored rose. Full Article Below Source Born Free EQR expands market horizon with new red variety...
FTD Announces Tom Moeller as President of Florist Partnerships and Operations
Tom Moeller has returned to FTD, assuming the role of President of Florist Partnerships and Operations, marking a momentous milestone for the integrated FTD and From You Flowers organization. Full Article below Source FTD Press release FTD Announces Tom Moeller as...
Benefits of SAF’s Next Gen LIVE!
The Society of American Florists’ Next Gen LIVE! conference Feb. 25-27 in San Diego is a one-of-a-kind industry experience for floral pros from all segments of the industry who are 45 years old and younger. Full Article Below Source 4 Benefits of SAF’s Next Gen LIVE!...
Sustainable Christmas Installations
‘WINTER LIGHTS 2023’ City of Burnaby, British Columbia Canada By Hitomi Gilliam AIFD Since 2020, amidst the challenges of the COVID-19 pandemic, we have been delighted to infuse the City of Burnaby, a neighboring city to Vancouver, Canada, with the spirit of Joy and...
