“Where flowers bloom,
so does hope.”
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Blooming Sales With Wedding/Event Planning Software
Florist-specific software for planning weddings and events offers the potential for increased efficiency, sales and, of course, profits. By Brenda Silva Flower retailers looking to increase their shop efficiency, sales and profits can benefit from florist-specific...
Best in Blooms Contest November 2021
BEST IN BLOOMS November CONTESTfeel free to -oWin a Florist Spotlight feature in Florists' Review magazine and have your work featured across all of our social media platforms, AND win a $500 credit with Alexandra Farms!!!! Submit your entry below to become a...
Dried Wall Installation with Beth O’Reilly AIFD, CFD, TMF
Floral Design by Beth O'Reilly AIFD,CFD,TMF Photos by Bill Doran Company, Houston, Texas Capitalize on the Resurgence in Popularity of Dried Botanicals with Décor Pieces Floral décor for walls can be created not only for home and office environments (for which this...
A CRISIS FOR THE FLORAL INDUSTRY
Attracting young workers to careers in the floral industry, and retaining them, is a growing problem in all sectors. What’s at the root of the problem, and how do we fix it? By Andrew Joseph For many younger and/or recently graduated people, working in the floral...
Master Your Fall Flower Potential
Care and handling tips for 10 of the season’s most spectacular flowers. By Tonneli Grüetter Use these tips and tricks to make your inventory of autumn flowers last longer and shine brighter. This harvest season, you will see new cut flower varieties rise above the...
Wreaths For Every Occasion
With Interest in Wreaths Exploding, Discover the Latest Trends in this Category of Floral Design By Tonneli Grüetter The wreath business is big. But has your business fully tapped into this a booming niche? From easy-selling dried wreaths to the heartfelt floral...
Best in Blooms
“Best in Blooms” Meet the finalists and Winner in the September edition of Florists’ Review’s bimonthly flower design contest. By Nita Robertson AIFD, CFD Florists’ Review is excited to present the finalists in our September “Best in Blooms” flower design...
Which Website is Best for My Flower Shop?
How to choose, build or upgrade a site that will be perfect site for your business. By Alex Frost Every week, this is, by far, the most common question we receive at QuickFlora from flower shop owners and managers. We wish there was a quick and easy answer to this...
Houseplant Boom
Houseplant Appeal Grows with Younger Generations Millennials and multi-generation businesses are key factors for increased houseplant sales. By Brenda Silva Millennials and the oldest third of Generation Z are key demographics spurring the demand for houseplants, and...
Flower Photography Guide
Documenting your fabulous floral designs in photos is becoming increasing important for your marketing efforts. Here are nine tips for taking better flower photos. By Tonneli Grüetter The global cut flower industry is expected to grow to more than $49 million in...
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Creative Conductivity
"Floral electricity sparks a modern aesthetic with an eclectic fl ower combination grounded in copper-footed tubes" MATERIALS Moth orchids (Phalaenopsis amabilis), callas (Zantedeschia aethiopica), tulips (Tulipa hybrida), pencil tree (Euphorbia tirucalli), false...
Standing Ovation
"Blooms rise from a eggshell-mosaic ovoid and redefine standing bouquets of yesterday" Inspiration meets imagination as Phalaenopsis orchids, roses and much more appear almost hatched from a unique and highly texturized eggshell structure that hides mechanics and is...
Bulb Flowers
"Blending nontraditional botanicals and hues can create a modern aesthetic for fall and winter weddings" Basic This hand-tied bouquet utilizes an armature (cage structure) formed of Oasis Florist Netting as its core mechanic. Bouquets for fall weddings don’t have...
Ribbons Rethought
"Luxurious fabrics accentuate a wintry wreath, complementing its organic vibe" You get once chance to make a first impression! Even more reason to keep fresh and organic wreaths at the ready for clients’ homes and office entryways throughout the year. While the...
Organic Balloon Décor
"Untethered creativity and metallic balloon finishes lift décor potential to higher style and levels" Ready to raise the wow-factor bar on event décor? Let your imagination take flight from a stunning sculptural balloon statement piece fit for any boardroom,...
Spring Anticipation
"Flowers and foliage among nestled eggs capture spring’s sense of renewal. Floral design and photos by Lori McNorton"This creative design is a visual elixir for those yearning for the next warmer season and LEARN HOW the flowers and foliage happily signal its arrival....
Berried in Snow
"Warm the senses with snow-dusted flowers and foliage in a wintry centerpiece that appears frozen in time." Materialspray roses (Rosa spp. ‘Snow Flake’) from Rio Roses/Equiflor; beautyberry/French mulberry (Callicarpa americana), Brunia albiflora, Cyclamen spp.,...
Up for the New Year
"Beautiful blooms burst from subdued tree bark like floral confetti from a vertical free-form design. " MaterialDahlia ‘Café au Lait’, windflowers (Anemone coronaria), spray roses (Rosa spp. ‘Bubbly’), love-lies-bleeding/tassel flower (Amaranthus caudatus),...
Toasting a Design Classic
"Intoxicating beauty rises from a champagne bucket of garden roses,Hydrangea and more in a stunning garden-style arrangement." MaterialPanicle Hydrangea (H. paniculata ‘Limelight’), ‘Café au lait’, peach and burgundy Dahlia, ‘Candlelight’ and ‘Juliet’ garden roses...
International Women’s Day Marketing Plan
Brought to you by Florists’ Review and our marketing partners:American Institute of Floral Designers (AIFD), Alexandra Farms, American Floral Endowment (AFE), Ball SB, BoutStix, Florigene/Suntory Flowers, Florabundance/Garden Roses Direct, FTD, GotFlowers, Sun Valley...
Bucket-list Floral Experiences
The top flower and garden shows, exhibitions, festivals and tours across the world that, once attended, will be among the highlights of one’s life. By Jill Brooke When thinking about bucket-list flower experiences, some obvious choices come to mind. However, there are...
Prom 2024
Everything you need to know to engineer an efficient and profitable prom season—and create a memorable experience for young customers. By Nita Robertson, AIFD Excitement mounts with many high-schoolers each year as prom season approaches. For these students, this...
Mayesh Design Star: Angelina Prikhodko
Mayesh is kicking off the 2024 Mayesh Design Star series with Angelina Prikhodko, who is focused on retail floral design. Source: Mayesh Blog MAYESH DESIGN STAR: ANGELINA PRIKHODKO New year, new Mayesh Design Star series! Last year we tackled the issue of...
Rich Floral Artwork by Tomas De Bruyne
Renowned Belgian floral designer Tomas De Bruyne and his team recently used Alexandra Farms garden roses as part of the incredible decor for a wedding in The Scuola Vecchia della Misericordia in Venice, Italy. Read Full Article Here Source Alexandra Farms Mystical and...
Tips For Designing in Large Vases
Approach floral designing in large vases with ease thanks to florist and educator, Christina Yan. Her expert tips eliminate intimidation and help your arrangements shine. Christina Yan, was tapped as the floral designer for Accent Decor’s Spring 2024 Home...
Planting Seeds – Your 5 Best Choices
It is so FUN to brighten winter days by getting a head start perusing the pages of seed catalogs. In this article, a flower farmer shares her favorite sources for purchasing unique heirloom flower seeds directly from their producers. Read the Full Article at...
“Bloom Together After Party” at WF&FSA 2024
Conveniently located near the convention at The Doral Yard, it coincides with the opening day of WF&FSA's FDC on March 4th, serving as a prime opportunity for casual networking, connecting with old friends and showcasing Miami and Doral roles in the global floral...
Flowers grown floating on polluted waterways can help clean up nutrient runoff
Source New research suggests that cultivating flowers on floating platforms can significantly aid in cleaning polluted waterways. Over a 12-week period, these floating flower platforms extracted 52% more phosphorus and 36% more nitrogen compared to what the natural...
