“Where flowers bloom,
so does hope.”
RECENT POSTS
Florist Spotlight: Jean-Pascal Lemire
By Jules Lewis GibsonI had the pleasure recently of spending an evening Zooming with the talented floral designer Jean-Pascal Lemire. He gave me a full Zoom tour of his exquisite boutique in downtown Los Angeles as he generously shared his struggles and hard-learned...
Book Preview: I Just Want To Make More Money
AN EXCLUSIVE PREVIEW OF THE LATEST BOOK FROM SHAWN MICHAEL FOLEY, AIFD, CFD, PFCI By Tonneli Grüetter Floral business coach and “Fleurvana” co-creator Shawn Michael Foley, AIFD, CFD, PFCI, is at it again, with his latest book, I Just Want to Make More Money: The...
From Field To Studio
Danielle Dall’Armi, owner of Rose Story Farm in CarpinteriaChanging consumer attitudes and COVID’s disruption are redefining all channels of the floral marketplace. By Debra Prinzing, PFCI According to the just- published “2021 National Gardening Survey,” conducted by...
The Main Event
With restrictions loosening and more people being vaccinated, is the event industry back in business? By Kat Castagnoli, AIFD, CFD, CCF While weddings and other celebrations are slowing making their way back onto calendars, floral designers and others who make those...
Instagram Guides
the easiest feature you have to try By Tonneli Grüetter What Is Instagram “Guides”? “Guides” on Instagram is an effortless way to reshare existing images and videos, sorted in curated collections, that can be displayed right between the icons for long-format IGTV...
Industry Events are a “GO” –AGAIN!
-By David Coake (From “Bouquets to Art” 2019 at the de Young museum Photography by Gary Sexton; Image courtesy of the Fine Arts Museums of San Francisco) Continue Reading: 8min ReadAs parts of the world begin a return to some sense of normalcy, in-person floral design...
Pets in Petals
Flowers are more than just for humans; our furry, feathered friends deserve blooms, too!By Kat Castagnoli, AIFD, CFD, CCF It's not all that unusual to see a beloved pooch adorned with a floral collar for a wedding—or just for fun. But how about a chicken or a rabbit?...
Extending The Enjoyment
Customers fall in love with your floral designs as much as the beauty of the blooms. But prized arrangements can fade days sooner than they should from improper care. Maximized vase life is essential to consumer satisfaction, but keeping cut flowers in peak condition...
WFFSA
The WFFSA Report WFFSA 2021 hosted at Trump National Doral Miami was a resounding success! The flowers were plentiful and the people glowed with optimism. After the roller coaster “bust and boom” ride of the past year, everyone in attendance seems happy to be moving...
Seed to Sale
The Journey of a Flower “Big, open, fluffy blooms—with lots of saturated color. Our bride, Meryl, wanted the full effect of old-fashioned romantic garden roses for her wedding day,” shares Holly Heider Chapple of Holly Chapple Flowers. Chapple’s northern-Virginia-...
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Organic Balloon Décor
"Untethered creativity and metallic balloon finishes lift décor potential to higher style and levels" Ready to raise the wow-factor bar on event décor? Let your imagination take flight from a stunning sculptural balloon statement piece fit for any boardroom,...
Spring Anticipation
"Flowers and foliage among nestled eggs capture spring’s sense of renewal. Floral design and photos by Lori McNorton"This creative design is a visual elixir for those yearning for the next warmer season and LEARN HOW the flowers and foliage happily signal its arrival....
Berried in Snow
"Warm the senses with snow-dusted flowers and foliage in a wintry centerpiece that appears frozen in time." Materialspray roses (Rosa spp. ‘Snow Flake’) from Rio Roses/Equiflor; beautyberry/French mulberry (Callicarpa americana), Brunia albiflora, Cyclamen spp.,...
Up for the New Year
"Beautiful blooms burst from subdued tree bark like floral confetti from a vertical free-form design. " MaterialDahlia ‘Café au Lait’, windflowers (Anemone coronaria), spray roses (Rosa spp. ‘Bubbly’), love-lies-bleeding/tassel flower (Amaranthus caudatus),...
Toasting a Design Classic
"Intoxicating beauty rises from a champagne bucket of garden roses,Hydrangea and more in a stunning garden-style arrangement." MaterialPanicle Hydrangea (H. paniculata ‘Limelight’), ‘Café au lait’, peach and burgundy Dahlia, ‘Candlelight’ and ‘Juliet’ garden roses...
Flower of December? Sweet-Smelling Paperwhites/Narcissus
Paperwhites have become the December flower because they are so easy to grow indoors when a little fragrant sunshine is needed during the colder months. Full Article Below Source Flower of December? Sweet-Smelling Paperwhites/Narcissus By Jill Brooke Maybe it’s...
Quilter Using Natural Dye Made From Flowers
Sara Larson Buscaglia of Farm & Folk makes beautiful quilts using natural dye that she makes from flowers she grows on her farm. Full Article Below Source The {Farmer} & The Florist Interview: Sara Larson Buscaglia September 18TH 2023 Written by Floret I first...
Rosalynn Carter’s Vast Contributions to Flowers and Farming
Former First Lady Rosalynn Carter understood the stories that flowers tell. Full Article Below Source Rosalynn Carter’s Vast Contributions to Flowers and Farming By Jill Brooke Former First Lady Rosalynn Carter understood the stories that flowers tell. She and her...
Valentine’s Day Inspiration
By Nita Robertson, AIFD, CFD For the upcoming Valentine’s Day, which, in 2024, will be on a Wednesday, we want to help inspire you to develop artistic unique designs that appeal to your customer base while giving that wow factor. For Florists' Reviews 2023 Valentine's...
Introducing Three New David Austin Wedding Roses
Source: David Austin Press Release David Austin is always busy working behind the scenes developing exciting new rose varieties to add to their collection of world-renowned cut-flower roses. They have a rigorous selection criteria during the breeding process, which...
New hues on the market with BluOcean Chrysanthemums
Suntory Flowers launched BluOcean™ Chrysanthemum last August, a variety with stunning shades of violet and blue. After its official release on the North American market, demand has been higher than originally expected. Full Article below Source New hues on the North...
Introducing The New TSFA Executive Director
Texas State Florists’ Association is pleased to introduce TSFA Executive Director Michelle Karns CAE. Source: TSFA Press Release Introducing Our New Executive Director Michelle Karns The Texas State Florists’ Association Board of Directors is pleased to introduce TSFA...
Ken Kelleher’s Artistic Creations
Ken Kelleher is a visionary artist and creative director known for his innovative sculptures and large-scale installations. Full Article Below Source Ken Kelleher's Artistically Quirky Floral Designs and Creations A curiosity to experimentation and an artistic vision...
A Journey into the Complex World of Christmas Greens
A Grower’s Perspective from Continental Floral Greens on the world of Christmas greens. Full Article Below Source Decking the Halls: A Journey into the Complex World of Christmas Greens By DVFlora November 16, 2023 A Grower’s Perspective from Continental Floral...
