Our January Issue is Here!

American Floral Trends Forecast 2023
Florist Spotlight: Mariela Mazzei
Studio Versus Store: Which is Right for You?
Realistic Pricing
Creative Tutorials
Coming Events and more!

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American Floral Trends Forecast 2025

An exploration of five major trends that will influence floral design this year. Anthologized and written by Tonneli Grüetter and Molly Lucille The flower industry is poised for an exciting transformation in 2025, with five bold trends...

New Podcast Episode

Please join us for our latest episode of the Flower Hour with Florists Review. In this episode Florist’ Review talks with the talented floral designer Beth O'Reilly and Laura Walsh, marketing director at Smithers-Oasis NA. Guests: Floral...

2024 “Reader’s Choice Awards”

Celebrating Your Favorites FR’s second annual recognition of our readers’ favorite designers—and more—of the year By Molly Lucille As 2024 winds to a close, we’re thrilled to announce the return of our second annual “Reader’s Choice...

Australia’s Floral Revolution

A look at the trend-setting florists on the continent down under—and their floral design aesthetics By Tonneli Grüetter Move over demure pastels and mindful greenery; Australia’s flower scene is having a major moment, and it’s anything...

“Best in Blooms”

Celebrating Creativity and Innovation in Floral Design Meet the winner and finalists in FR’s latest flower design contest By Nita Robertson, AIFD Sponsored by Alexandra Farms and OASIS Floral Products Florists’ Review is excited to...

Florists’ Review’s Inaugural “40 Over 40”

Celebrating Our Best Vase Life By Tonneli Grüetter In the vibrant world of floristry, where creativity blossoms and every bouquet tells a story, Florists’ Review proudly presents its first-ever “40 Over 40” issue. This special edition...

Florists’ Review’s “Autumn Weddings Design Contest”

Meet the winners of our annual seasonal design competition By Nita Robertson, AIFD Soon the leaves begin to change and the air turns crisp. Autumn has become the most popular season for tying the knot. According to the “2023 Real Weddings...

Winter Holidays 2024

Your guide to product and design trends, marketing ideas, and need-to-know information for this year’s end-of-year religious and cultural celebrations. By Nita Robertson, AIFD The winter season of religious and cultural...

The Therapeutic Power of Flowers

Stories of Nurturing Mental Health in America By Nita Robertson, AIFD In the hustle and bustle of modern American life, mental health is an increasingly prevalent concern. Stress, anxiety and depression affect millions of individuals,...

Celebrating, Promoting and Selling American-grown Flowers and Foliage

By Nita Robertson, AIFD Throughout the American countryside, there exists a community of cut flower farmers whose passion blooms as brightly as the petals they cultivate. Their dedication goes beyond just growing flowers; it’s about...

Industry News

FloraCraft’s Jamie Sutton Named to Chamber’s Future Five

Jamie Sutton, director of marketing and new business development...

Tips to Market Flowers for Boss’s Day

Make Boss’s Day a more significant holiday for your flower business. Help your...

Anthurium Named After Hitomi Gilliam

At last week’s Hawaii Floriculture & Nursery Association Fresh Look expo,...

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Feature
Articles

Florist
Spotlight

Industry
News

Tutorials

Contests

Business &
Marketing

The Value of Vessels

Making the case about the importance role containers play in creating the perfect floral designs By Jill Brooke At the recent Fleurs de Villes “ARTISTE” show in New York City’s Hudson Yards, florist Lorena Eni, owner of LEF/Lorena Eni Flowers in the borough of...

Embracing the Evolving Trends in Sympathy Flowers

By Nita Robertson, AIFD Presented by Smither-Oasis Sympathy flowers have long been a heartfelt way to express sorrow, love and support to grieving families. But as funeral traditions change and consumer preferences shift, florists are being called upon to adapt,...

Eco-friendly and Sustainable Floral Products To Love

By Jill Brooke Those who live in the floral world are people who care about nature. After all, florists willingly enter a profession that requires insatiable demands of physical labor, mechanical expertise and time. It also requires creative talent and a deep...

Flowers in the Air

Ceiling Installation Floristry By Molly Lucille As any florist knows, flowers possess the remarkable ability to elevate ordinary spaces into extraordinary ones. The experience of entering a room adorned with an abundance of blooms is truly enchanting, captivating the...

Faux Flowers Are Fabulous and Good for Business

Today’s ultra-realistic permanent botanicals are taking the world by storm, most notably trendy, high-end restaurants, hotels and fashion brands—and increasing numbers of flower businesses are working with faux flowers, foliages and plants almost exclusively By Jill...

Magnetic Attraction

Whether worn as a boutonnière or attached to a purse, the versatile...

Graduation Flower Trends

By Tonneli Grüetter Graduation season is quickly approaching. A...

Crown the Graduate

Offer your customers a distinctive option for graduation flower...

Florist Spotlight: Melissa Pack

Melissa Pack Anthera Floral Normandy Park (Seattle), Wash. Melissa...

Best in Blooms

Meet the winner and finalists in FR’s latest bimonthly flower...

Feature Articles

Florists’ Reviews Picture Perfect Wedding Contest

Florists' Review Presents our 23rd Annual Picture Perfect Wedding Contest. It's here! Our Annual Picture Perfect Wedding contest is here for you to submit your best wedding florals in any or all of the categories below: • Bouquets • Reception Décor • Ceremony...

Blooming Installations

Floral Installations Reimagined By Jill Brooke, founder FlowerPowerDaily.com It used to be that floral arches were only used for weddings for that picture-perfect nuptial moment. Even during the pandemic, with shrinking guest lists and budgets, the floral arch and...

ORCHIDELIRIUM

All About Our Five Favorite Orchids By Tonneli Grüetter Since orchids became popularized during the 19th century, botanists have hybridized more than 100,000 new types of orchids, spanning every color and form known to the human imagination. But their diversity did...

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Industry News

ASCFG Hosts Regional Conferences

Oct 28, 2024 | Floral Event News

The Association of Specialty Cut Flower Growers (ASCFG) has successfully wrapped up its 2024 regional conference series, achieving a major milestone in its...

Prepare Your Floral Business for Thanksgiving Season

Oct 27, 2024 | Floral Business News

Rio Roses shares ten tips to help you boost your business this holiday season. Full Article Below Source Rio Roses Prepare Your Floral Business for a...

Bicolor Kalanchoe Cut Flowers

The Queen Flowers R&D department is developing both potted plants and cut...

Study Explores Sustainable Floral Design Practices

The results from a new research study, "Perceptions of Environmentalism and...

The Versatility of Preserved Flowers in Event Planning

By incorporating preserved flowers into your designs you introduce a unique...

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Tutorials

Fantastical Fall Install

A dynamic suspended design for seasonal occasions and events Floral design, photos and...

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A Touch of Spring Fever

How to Create a “Prom Bar”

Wearable Flowers for Prom

Women’s Day Brunch

For More Tutorials

Contests

Giftware Guide

Jul 24, 2023

Make your customers’ hearts sing and your cash register ring with these trend-leading products being showcased at the summer markets in Atlanta and Las Vegas. Presented by International Market Centers (IMC)

Managing Gen Z Employees

Jul 23, 2023

The youngest generation of people entering the workforce today comes with unique characteristics and traits—some positive and some a bit more challenging—all of which require business owners to adopt new management techniques and retool their work environments—like it...