Our January Issue is Here!

American Floral Trends Forecast 2023
Florist Spotlight: Mariela Mazzei
Studio Versus Store: Which is Right for You?
Realistic Pricing
Creative Tutorials
Coming Events and more!

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American Floral Trends Forecast 2025

An exploration of five major trends that will influence floral design this year. Anthologized and written by Tonneli Grüetter and Molly Lucille The flower industry is poised for an exciting transformation in 2025, with five bold trends...

New Podcast Episode

Please join us for our latest episode of the Flower Hour with Florists Review. In this episode Florist’ Review talks with the talented floral designer Beth O'Reilly and Laura Walsh, marketing director at Smithers-Oasis NA. Guests: Floral...

2024 “Reader’s Choice Awards”

Celebrating Your Favorites FR’s second annual recognition of our readers’ favorite designers—and more—of the year By Molly Lucille As 2024 winds to a close, we’re thrilled to announce the return of our second annual “Reader’s Choice...

Australia’s Floral Revolution

A look at the trend-setting florists on the continent down under—and their floral design aesthetics By Tonneli Grüetter Move over demure pastels and mindful greenery; Australia’s flower scene is having a major moment, and it’s anything...

“Best in Blooms”

Celebrating Creativity and Innovation in Floral Design Meet the winner and finalists in FR’s latest flower design contest By Nita Robertson, AIFD Sponsored by Alexandra Farms and OASIS Floral Products Florists’ Review is excited to...

Florists’ Review’s Inaugural “40 Over 40”

Celebrating Our Best Vase Life By Tonneli Grüetter In the vibrant world of floristry, where creativity blossoms and every bouquet tells a story, Florists’ Review proudly presents its first-ever “40 Over 40” issue. This special edition...

Florists’ Review’s “Autumn Weddings Design Contest”

Meet the winners of our annual seasonal design competition By Nita Robertson, AIFD Soon the leaves begin to change and the air turns crisp. Autumn has become the most popular season for tying the knot. According to the “2023 Real Weddings...

Winter Holidays 2024

Your guide to product and design trends, marketing ideas, and need-to-know information for this year’s end-of-year religious and cultural celebrations. By Nita Robertson, AIFD The winter season of religious and cultural...

The Therapeutic Power of Flowers

Stories of Nurturing Mental Health in America By Nita Robertson, AIFD In the hustle and bustle of modern American life, mental health is an increasingly prevalent concern. Stress, anxiety and depression affect millions of individuals,...

Celebrating, Promoting and Selling American-grown Flowers and Foliage

By Nita Robertson, AIFD Throughout the American countryside, there exists a community of cut flower farmers whose passion blooms as brightly as the petals they cultivate. Their dedication goes beyond just growing flowers; it’s about...

Industry News

BloomNation Now Offers Full Support in Spanish

BloomNation is proud to announce that they now provide comprehensive support...

New Cut Flowers to be Presented at the IFTF

The Import Promotion Desk (IPD) will be presenting a wide range of cut flowers...

Enter the Designs of the Decades Competition

In celebration of its 60th anniversary, the American Institute of Floral...

More Industry News

Feature
Articles

Florist
Spotlight

Industry
News

Tutorials

Contests

Business &
Marketing

The Value of Vessels

Making the case about the importance role containers play in creating the perfect floral designs By Jill Brooke At the recent Fleurs de Villes “ARTISTE” show in New York City’s Hudson Yards, florist Lorena Eni, owner of LEF/Lorena Eni Flowers in the borough of...

Embracing the Evolving Trends in Sympathy Flowers

By Nita Robertson, AIFD Presented by Smither-Oasis Sympathy flowers have long been a heartfelt way to express sorrow, love and support to grieving families. But as funeral traditions change and consumer preferences shift, florists are being called upon to adapt,...

Eco-friendly and Sustainable Floral Products To Love

By Jill Brooke Those who live in the floral world are people who care about nature. After all, florists willingly enter a profession that requires insatiable demands of physical labor, mechanical expertise and time. It also requires creative talent and a deep...

Flowers in the Air

Ceiling Installation Floristry By Molly Lucille As any florist knows, flowers possess the remarkable ability to elevate ordinary spaces into extraordinary ones. The experience of entering a room adorned with an abundance of blooms is truly enchanting, captivating the...

Faux Flowers Are Fabulous and Good for Business

Today’s ultra-realistic permanent botanicals are taking the world by storm, most notably trendy, high-end restaurants, hotels and fashion brands—and increasing numbers of flower businesses are working with faux flowers, foliages and plants almost exclusively By Jill...

Submission For Creative Pet Florals

Flowers are not just for humans; our furry, feathered friends...

Spring Has Sprung—in a Modern Manner

The quintessentially spring bowl of tulips gets an “edgy and...

Enter Florists’ Reviews May Best In Blooms Design Contest

Submission for the Florists’ Reviews BEST IN BLOOMS May 2022 Contest...

A Love of the Leaf

Looking beyond common foliages and assigning them the same...

In Season: Tulips

By Nita Robertson, AIFD, CFD Common Name: tulip Botanical Name...

Feature Articles

Cultivating Relationships with Flower Farmers

Tips for sourcing locally grown flowers for your shop or destination event. By Tonneli Grüetter What role do local farms play in your business? Increasingly consumers are driving demand for locally grown flowers. From ready-made bouquets to event work, customers...

125 Florists To Be Celebrated

Our choices for the most exciting florists across North America and U.S. Territories for 2022. By Tonneli Grüetter When discussing the monumental task of determining the 125 most exciting florists across North America and U.S. Territories, in celebration...

The Art Of Hosting Floral Design Workshops

A guide to planning and hosting workshops to increase your revenues. By Andrew Joseph Blooms on Boswell There’s an old adage, “If it ain’t broke, don’t fix it,” but that’s not always practical advice when it comes to running a business like a flower shop....

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Industry News

Ecuadorian Talent Shines at Naranjo Roses

Oct 28, 2024 | Floral Event News

The Dare to Bloom floral competition made its debut in Ecuador at Naranjo Roses in Cumbayá, featuring five talented Ecuadorian florists working with the...

The Allure of Marigolds

Oct 28, 2024 | creativity and education

By Nita Robertson AIFD As we step into the heart of autumn, marigolds emerge as a vibrant and versatile choice for florists. These cheerful blooms, with their...

Anthurium Named After Hitomi Gilliam

At last week’s Hawaii Floriculture & Nursery Association Fresh Look expo,...

HFNA 2024 Fresh Look Expo

By Nita Robertson HFNA 2024 Fresh Look Expo: Designing with Hawaii Grown...

Balloons and Plush Toys for Any Occasion

burton + BURTON offers an extensive range of balloons and plush gifts perfect...

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Tutorials

Fantastical Fall Install

A dynamic suspended design for seasonal occasions and events Floral design, photos and...

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Summer Citrus Garden

Lush Wedding Centerpiece

A Touch of Spring Fever

How to Create a “Prom Bar”

For More Tutorials

Contests

Safeguard Your Business: Insurance Secrets Every Florist Should Know

Aug 1, 2023

By Melinda R. Cordell Maybe insurance is the least sexiest topic ever. But that all changes when a stolen car crashes into your storefront. In July 2022, Native Poppy in South Park, San Diego, California, was coming out of the pandemic and getting back to...

Special Care for Summer Flowers

Jul 24, 2023

By Terril A. Nell, Ph.D., AAF Research Coordinator at the American Floral Endowment Professor Emeritus of Floriculture at the University of Florida Summer provides a host of seasonal cut flowers to expand the palette of flower colors and forms. Many summer flowers may...