Our January Issue is Here!

American Floral Trends Forecast 2023
Florist Spotlight: Mariela Mazzei
Studio Versus Store: Which is Right for You?
Realistic Pricing
Creative Tutorials
Coming Events and more!

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“Green” Weddings

These florists inspire us to adopt more eco-friendly and sustainable practices for wedding designs. By Kat Castagnoli, AIFD As floral designers know, flowers can have a huge impact on a wedding in the best way. But did you know those same...

Beyond the Bouquet

How florists are breaking the boundaries of personal flowers. By Molly Lucille Bridal bouquets have adorned wedding parties throughout human history. Ancient brides carried bundles of symbolic herbs and blooms, such as dill, considered to...

Managing Mother’s Day

Make the most of this lucrative holiday. By Nita Robertson, AIFD Mother’s Day is just around the corner. Are you ready for it? This special holiday is a cornerstone for the flower industry, as flowers consistently rank among the top gifts...

Remarkable Women in Floristry

Join Us in Celebrating International Women’s Day By Molly Lucille Every International Women’s Day, Florists’ Review honors the influential women that help form the beautiful community that is our industry. Women are the backbone...

26th Annual “Picture Perfect Weddings Contest”

By Nita Robertson, AIFD Sponsored by Alexandra Farms and Fitz Design For 26 years, florists have enthusiastically shared photos of their work for our annual “Picture Perfect Weddings Contest.” Each year, we are captivated by breathtaking...

American Floral Trends Forecast 2025

An exploration of five major trends that will influence floral design this year. Anthologized and written by Tonneli Grüetter and Molly Lucille The flower industry is poised for an exciting transformation in 2025, with five bold trends...

New Podcast Episode

Please join us for our latest episode of the Flower Hour with Florists Review. In this episode Florist’ Review talks with the talented floral designer Beth O'Reilly and Laura Walsh, marketing director at Smithers-Oasis NA. Guests: Floral...

2024 “Reader’s Choice Awards”

Celebrating Your Favorites FR’s second annual recognition of our readers’ favorite designers—and more—of the year By Molly Lucille As 2024 winds to a close, we’re thrilled to announce the return of our second annual “Reader’s Choice...

Australia’s Floral Revolution

A look at the trend-setting florists on the continent down under—and their floral design aesthetics By Tonneli Grüetter Move over demure pastels and mindful greenery; Australia’s flower scene is having a major moment, and it’s anything...

“Best in Blooms”

Celebrating Creativity and Innovation in Floral Design Meet the winner and finalists in FR’s latest flower design contest By Nita Robertson, AIFD Sponsored by Alexandra Farms and OASIS Floral Products Florists’ Review is excited to...

Industry News

Mayesh Presents A Workshop Series with Sue McLeary

Join Sue as she shares her expertise, guiding you to push boundaries and...

NYBG Orchid Show 2025 – Ode to Mexico

From February 15 through April 27, 2025, The Orchid Show: Mexican Modernism,...

Asocolflores Environmental Consulting

Asocolflores, dedicated to enhancing environmental practices in the...

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Business &
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Holiday Décor with Ribbon: What’s Trending

Sponsored by Reliant Ribbon Trending Uses for Ribbon in Holiday Decorating: Seasonal porch and patio pots are created 2–4 times a year, often using permanent botanicals (though fresh is also an option). These can be coordinated with door décor such as wreaths and...

A Florist’s Guide to Indian Weddings

The abundance of flowers—and business opportunities—in multi-day Indian nuptials. By Nita Robertson, AIFD Indian weddings are among the most visually spectacular and culturally rich celebrations in the world. Known for their grandeur, vibrant colors and elaborate...

At the Altar, Down the Aisle: Ceremony Floral Trends

By Molly Lucille In the thick of wedding season, it can happen fast. We can lose ourselves during this hectic time and feel like each wedding begins to blur together. We can fall into the trap of losing touch with the importance of the wedding ceremony. The ceremony...

The Value of Vessels

Making the case about the importance role containers play in creating the perfect floral designs By Jill Brooke At the recent Fleurs de Villes “ARTISTE” show in New York City’s Hudson Yards, florist Lorena Eni, owner of LEF/Lorena Eni Flowers in the borough of...

Embracing the Evolving Trends in Sympathy Flowers

By Nita Robertson, AIFD Presented by Smither-Oasis Sympathy flowers have long been a heartfelt way to express sorrow, love and support to grieving families. But as funeral traditions change and consumer preferences shift, florists are being called upon to adapt,...

Wedding Dress Trends 2022

Wedding Dress Trends 2022 And Beautiful Bouquets Designed to...

Stylish Designs for Flower Girls

The youngest—and often most precocious—members of wedding parties...

Submission For Creative Pet Florals

Flowers are not just for humans; our furry, feathered friends...

Spring Has Sprung—in a Modern Manner

The quintessentially spring bowl of tulips gets an “edgy and...

Enter Florists’ Reviews May Best In Blooms Design Contest

Submission for the Florists’ Reviews BEST IN BLOOMS May 2022 Contest...

Feature Articles

International Design Stars

By Tonneli Grüetter We searched the world to bring you some of today's most creative and innovative floral artists. From Asia to Europe to Central America and beyond, these floral masters leave us in awe with their inspiration, ingenuity, and sheer originality. These...

Sustainable Floristry

What is it, and where do we start? The “FREESIA Challenge”! By Hitomi Gilliam, AIFD, CFD All floral designs are crested by Hitomi Gilliam and photographed by Colin Gilliam “We believe flowers and plants are essential to the well-being of humanity. We believe...

35 Under 35

Meet 35 of our industry’s brightest millennial and Gen Z stars. By Tonneli Grüetter Join us in celebrating the return of Florists’ Review’s “35 Under 35” acknowledgment of rising stars in the flower industry. On the following pages, we celebrate 35 of the top floral...

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Industry News

Armellini Logistics celebrating 80th anniversary

Apr 11, 2025 | Industry News

Founded in 1945 by Jules and Sarah Armellini, the company has grown from a local trucking operation to a nationwide network, renowned for innovation and...

The impact of the U.S. tariffs on the floral industry

Apr 11, 2025 | Industry News

And the tariff conversation continues. Join Rodrigo Leiva of Esmeralda Farms and Christine Boldt of AFIA as well as Kate Pen of SAF shared their insights at...

Philadelphia Flower Show Highlights

The 2025 Philadelphia Flower Show had another amazing event full of floral...

WFFSA Floral Distribution Conference 2025: A Huge Success in Miami

By Nita Robertson AIFD The 2025 Floral Distribution Conference, hosted by the...

A Guide to Tulip Colors

Spring is around the corner so no better time to dive into the world of...

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Tutorials

Sunshine and Zest

Create this lively and lovely tablescape for a springtime brunch. Floral design and text...

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Hand-tied Cascade Bridal Bouquet

Rhythmic Spring Bridal Bouquet

A Modern Centerpiece

A Rainbow of Flowers

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Contests

Enter Florists’ Reviews 2023 Valentine’s Day Contest

Oct 30, 2023

Enter for your chance to be featured in our upcoming December issue of Florists' Review We’ve created a contest where you can submit photos of your best Valentine's designs. Share your design inspiration for the upcoming love holiday with our floral...

Step Up Your Game with Podcasts

Oct 20, 2023

Discover how flower industry podcasts can help you learn, grow, and create and build a business that will reward you financially, creatively and emotionally By Nita Robertson, AIFD, CFD For consumers and businesspeople alike, podcasts can be a great source of...