Our January Issue is Here!
American Floral Trends Forecast 2023
Florist Spotlight: Mariela Mazzei
Studio Versus Store: Which is Right for You?
Realistic Pricing
Creative Tutorials
Coming Events and more!
To purchase a print copy of the issue, please visit our shop
Industry News
Rosaprima’s Spring Rose Collection
Rosaprima has meticulously curated a collection of over 150 premium rose...
Floral Magic at the RHS Chelsea Flower Show
Acacia Creative Studio is bringing its signature style to the RHS...
Breaking the Marigold’s autumn-only reputation
With a growing trend toward vibrant and diverse floral color palettes, there's...
Feature
Articles
Florist
Spotlight
Industry
News
Tutorials
Contests
Business &
Marketing
From Our Pages
In Season: Ranunculus
By Tonneli Grüetter Ranunculus is just one of about 50 genera in...
How to Impress Event Planners
By Jill Brooke In many ways, an event planner is a casting director....
Cut Rose Varieties You Should Try in 2023
By Tonneli Grüetter Believe it or not, winter is almost over....
Rose-colored Love
The family of new “taupe”-colored roses now have a connotation in...
Picture Perfect Weddings
Meet the winners of Florists’ Review’s 24th...
Feature Articles
Mother’s Day Success
Ideas and strategies for making the coming holiday your most efficient and profitable ever By Nita Robertson, AIFD Flowers and plants have long been the top gifts to express love and appreciation on Mother’s Day—cut flowers and arrangements, outdoor bedding and garden...
Women on the Flower Farm
Growth and opportunity in an evolving industry at Alexandra Farms By Teresa Schaffer For more than 60 years, the flower industry in Bogotá, Colombia, has empowered women to be independent, self-sufficient leaders in their communities and their homes. Before the 1960s,...
Influential Women in the Flower Industry
Meet seven exceptional women who have blazed trails in floristry, and learn from their inspiring stories. By Jill Brooke Look all around today, and you see so many women owning flower shops and floral design studios, as well as climbing the ladders in influence,...
Industry News
The Flower Frog Revival
Flower frogs are making a comeback in modern design. As more florists seek sustainable practices, the flower frog has been rediscovered. Full Article Here...
Best Edible Flowers
Here's a look at using edible flowers that are both visually stunning and deliciously useful. Full Article Here Source Flowerpowerdaily 12 Best Edible Flowers...
New Flower Collection For Men Sparks Strong Buzz
In March 2025, Kvitkova Vanil, a Los Angeles floral studio, launched the...
AFE Named Funds Celebrate Special Anniversaries
In 2025, AFE recognizes eleven incredible anniversaries for our Named Funds...
Floral Solutions for Every Occasion with Smithers-Oasis
An informative recap from Details Flowers on their interview with Smithers...
Contests
Balloon Trends
Exploring the latest advancements in balloon décor and development By Nita Robertson, AIFD The flower industry has long embraced various forms of complementary décor to enhance floral arrangements, and balloons have become an increasingly popular choice. Once...
Valentine’s Day Success Guide
Real-world strategies, tips and considerations for making the upcoming holiday your most successful ever By Nita Robertson, AIFD For florists, Valentine’s Day is the Super Bowl for sales, and the effort you put into preparation can significantly impact your success....
Business and Marketing
Creating Great Working Relationships with Wholesale Florists
Establishing successful partnerships with your suppliers is built on understanding, effective...
Software for Wedding and Event Florists
A look at three companies that offer wedding and event planning software developed specifically...
AI and Your Flower Business
Can artificial intelligence help your retail business? Let’s find out. By Andrew Joseph For the...
Smart Mentoring
Tips for passing along the skills and knowledge of your top employees to other staff members By...
Learning To Say No to a Zillion Requests for Free Flowers
By Jill Brooke On any given day, Joost Bongaerts, owner and CEO of Carpinteria, Calif.-based...
Safeguard Your Business: Insurance Secrets Every Florist Should Know
By Melinda R. Cordell Maybe insurance is the least sexiest topic ever. But that all changes when a...
Special Care for Summer Flowers
By Terril A. Nell, Ph.D., AAF Research Coordinator at the American Floral Endowment Professor...
Giftware Guide
Make your customers’ hearts sing and your cash register ring with these trend-leading products...
