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American Floral Trends Forecast 2023
Florist Spotlight: Mariela Mazzei
Studio Versus Store: Which is Right for You?
Realistic Pricing
Creative Tutorials
Coming Events and more!

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2025 Holiday Trends

Big bows, bold blooms and vintage vibes capture the spotlight. By Kat Castagnoli, AIFD, CCF In a season brimming with velvet ribbons, oversized ornaments and cozy color palettes, this year’s holiday decor trends are all about curated...

Seed Breeding for Healthy Resistance

Take an inside look at how a leader in breed development delivers innovation to the flower industry. By Bianca Bina Every ruffle of a petal, every shade of a beloved hue, each delicate fragrance and all the unique qualities that make...

Decking the Halls for Profit: How Florists Can Build a Holiday Installation Business

Every year, offices, hotels, and retail spaces scramble to transform their interiors for the holidays. From lush garlands cascading over grand staircases to lobby trees twinkling with designer ornaments, holiday décor is no longer an...

“Green” Weddings

These florists inspire us to adopt more eco-friendly and sustainable practices for wedding designs. By Kat Castagnoli, AIFD As floral designers know, flowers can have a huge impact on a wedding in the best way. But did you know those same...

Beyond the Bouquet

How florists are breaking the boundaries of personal flowers. By Molly Lucille Bridal bouquets have adorned wedding parties throughout human history. Ancient brides carried bundles of symbolic herbs and blooms, such as dill, considered to...

Managing Mother’s Day

Make the most of this lucrative holiday. By Nita Robertson, AIFD Mother’s Day is just around the corner. Are you ready for it? This special holiday is a cornerstone for the flower industry, as flowers consistently rank among the top gifts...

Remarkable Women in Floristry

Join Us in Celebrating International Women’s Day By Molly Lucille Every International Women’s Day, Florists’ Review honors the influential women that help form the beautiful community that is our industry. Women are the backbone...

26th Annual “Picture Perfect Weddings Contest”

By Nita Robertson, AIFD Sponsored by Alexandra Farms and Fitz Design For 26 years, florists have enthusiastically shared photos of their work for our annual “Picture Perfect Weddings Contest.” Each year, we are captivated by breathtaking...

American Floral Trends Forecast 2025

An exploration of five major trends that will influence floral design this year. Anthologized and written by Tonneli Grüetter and Molly Lucille The flower industry is poised for an exciting transformation in 2025, with five bold trends...

New Podcast Episode

Please join us for our latest episode of the Flower Hour with Florists Review. In this episode Florist’ Review talks with the talented floral designer Beth O'Reilly and Laura Walsh, marketing director at Smithers-Oasis NA. Guests: Floral...

Industry News

Texas florists band together to help grieving families

"Texas florists are reminding the world that flowers do so much more than...

US: A New Orleans wedding florist making tariff arrangements

"There's so many amazing florists in New Orleans. If we're the first florist...

Beauty Line introduces new Harmony variety

Beauty Line is introducing Harmony – a new Leucanthemum variety that captures...

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Business &
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Holiday Décor with Ribbon: What’s Trending

Sponsored by Reliant Ribbon Trending Uses for Ribbon in Holiday Decorating: Seasonal porch and patio pots are created 2–4 times a year, often using permanent botanicals (though fresh is also an option). These can be coordinated with door décor such as wreaths and...

A Florist’s Guide to Indian Weddings

The abundance of flowers—and business opportunities—in multi-day Indian nuptials. By Nita Robertson, AIFD Indian weddings are among the most visually spectacular and culturally rich celebrations in the world. Known for their grandeur, vibrant colors and elaborate...

At the Altar, Down the Aisle: Ceremony Floral Trends

By Molly Lucille In the thick of wedding season, it can happen fast. We can lose ourselves during this hectic time and feel like each wedding begins to blur together. We can fall into the trap of losing touch with the importance of the wedding ceremony. The ceremony...

The Value of Vessels

Making the case about the importance role containers play in creating the perfect floral designs By Jill Brooke At the recent Fleurs de Villes “ARTISTE” show in New York City’s Hudson Yards, florist Lorena Eni, owner of LEF/Lorena Eni Flowers in the borough of...

Embracing the Evolving Trends in Sympathy Flowers

By Nita Robertson, AIFD Presented by Smither-Oasis Sympathy flowers have long been a heartfelt way to express sorrow, love and support to grieving families. But as funeral traditions change and consumer preferences shift, florists are being called upon to adapt,...

In Season: Ranunculus

By Tonneli Grüetter Ranunculus is just one of about 50 genera in...

How to Impress Event Planners

By Jill Brooke In many ways, an event planner is a casting director....

Cut Rose Varieties You Should Try in 2023

By Tonneli Grüetter Believe it or not, winter is almost over....

Rose-colored Love

The family of new “taupe”-colored roses now have a connotation in...

Picture Perfect Weddings

Meet the winners of Florists’ Review’s 24th...

Feature Articles

International Floral Design Stars

Our annual spotlight on artists who are delivering innovative performances on the global stage with flowers. By Tonneli Grüetter It is with great excitement we share our curation of rising “International Design Stars” for 2024. Each year, we prepare this feature with...

Flowers in Your Hair and Everywhere

The Renaissance of Wearable Flowers By Molly Lucille Presented by Boutstix Magnets Throughout history, people have adorned themselves with flowers. Ancient Egyptians, Greeks and Romans adorned their champions and gods with head wreaths of blossoms, laurel and olive;...

55 Top Event Florists of 2024

By Tonneli Grüetter Florists’ Review is proud to share our “55 Top Event Florists of 2024,” selected from regions across America. These industry leaders represent the bright future of event florals. Standing on a level all their own, these talented designers blend...

Rebel Girl Floral

Sarah, founder of Poppy Flora Studios, master of nature-inspired design, hopes to inspire others.

Shean Strong

Behind the Blooms on The Big Flower Fight

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Industry News

New Survey Reveals U.S. Floriculture Industry’s Push Toward Sustainability—and the Opportunities Ahead

Jul 29, 2025 | Industry News

For Immediate ReleaseAlexandria, Virginia - July 16, 2025 A newly released survey led by North Carolina State University (NCSU) and funded by the American...

Rosaprima & Floraprima Announce the 2025 New Variety Launch

Jul 22, 2025 | Flower Growers

July 21st – August 3rd, 2025 | United States Nationwide at Participating Wholesalers Rosaprima and Floraprima, renowned leaders in the luxury florals, are...

The Flower Frog Revival

Flower frogs are making a comeback in modern design. As more florists seek...

Best Edible Flowers

Here's a look at using edible flowers that are both visually stunning and...

Florist Jokes That Bloom with Humor

Here are some fun, florist-friendly jokes to brighten your workday. 🌸 Why do...

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Tutorials

Sunshine and Zest

Create this lively and lovely tablescape for a springtime brunch. Floral design and text...

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Settings in a Snap

Lush Spring Tablescape

Lush Natural Garden Arch

Mystic Crystals

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Contests

Balloon Trends

Dec 16, 2024

Exploring the latest advancements in balloon décor and development By Nita Robertson, AIFD The flower industry has long embraced various forms of complementary décor to enhance floral arrangements, and balloons have become an increasingly popular choice. Once...

Valentine’s Day Success Guide

Dec 9, 2024

Real-world strategies, tips and considerations for making the upcoming holiday your most successful ever By Nita Robertson, AIFD For florists, Valentine’s Day is the Super Bowl for sales, and the effort you put into preparation can significantly impact your success....