“Where flowers bloom,
so does hope.”
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20 Questions with Floral Designer Sophie Powell 1. Where can people find...
Florist Spotlight: Rodrigo “Varito” Vásquez, AIFD, CFD, FSMD, FPCF
Rodrigo “Varito” Vásquez, AIFD, CFD, FSMD, FPCF Floral director at The...
Florist Spotlight: Stacey Bal Carlton, AIFD, CFD, EMC
Stacey Bal Carlton, AIFD, CFD, EMC The Flora Culturist Chicago, Ill. How...
Florist Spotlight: Melissa Pack
Melissa Pack Anthera Floral Normandy Park (Seattle), Wash. Melissa Pack,...
RECENT POSTS
Mastering Floral Contracts
Secure Your Business’s Future By True Client Pro Why Contracts are Essential for Florists Contracts are essential for florists; they are the unseen heroes that protect both florists and their clients. While creating stunning arrangements is your passion, well-crafted...
Flowers in the Air
Ceiling Installation Floristry By Molly Lucille As any florist knows, flowers possess the remarkable ability to elevate ordinary spaces into extraordinary ones. The experience of entering a room adorned with an abundance of blooms is truly enchanting, captivating the...
Submission for the Florists’ Review BEST IN BLOOM 2024 Floral Design Contest
Enter the Florists' Review Best in Blooms Design Contest for a chance to be featured in Florists' Review magazine and win exciting prizes! One lucky winner will receive a $500 credit from Smithers-Oasis North America and 240 stunning garden roses from Alexandra Farms....
Florists’ Review’s “Autumn Weddings Design Contest”
Meet the winners of our annual seasonal design competition By Nita Robertson, AIFD Soon the leaves begin to change and the air turns crisp. Autumn has become the most popular season for tying the knot. According to the “2023 Real Weddings Study” conducted by The Knot,...
Breaking the Glass Ceiling of Corporate Flower Contracts
By Tonneli Grüetter Within the flower industry, corporate floral services represent a lucrative and stable specialty. Flower businesses offering these services cater to the specific needs of businesses and organizations, offering finely orchestrated designs that...
Which AI to Use and Why
It’s a jungle out there when it comes to apps, so here is help for you to set up your flower business for greater success By Andrew Joseph In our March 2024 issue and on our website (floristsreview.com/ai-and-your-flower-business), we presented an article entitled “AI...
Winter Holidays 2024
Your guide to product and design trends, marketing ideas, and need-to-know information for this year’s end-of-year religious and cultural celebrations. By Nita Robertson, AIFD The winter season of religious and cultural holidays—Christmas, Hanukkah, Kwanzaa, New...
The Therapeutic Power of Flowers
Stories of Nurturing Mental Health in America By Nita Robertson, AIFD In the hustle and bustle of modern American life, mental health is an increasingly prevalent concern. Stress, anxiety and depression affect millions of individuals, impacting their daily lives and...
Enter FR’s Autumn Wedding Contest
We are excited to see your most stunning fall wedding creations and share them with our readers! Let's make this autumn season the best one yet! Upload your photos today for a chance to showcase your winning design work to the floral world! You have the chance to win...
“Best in Blooms”
Meet the winner and finalists in the “Certified American Grown” edition of FR’s flower design contest. By Nita Robertson, AIFD Sponsored by Certified American Grown Florists’ Review is delighted to present the winner and finalists in our annual “Best in Blooms”...
Enter Florists’ Reviews 2023 Valentine’s Day Contest
Enter for your chance to be featured in our upcoming December issue of Florists' Review We’ve created a contest where you can submit photos of your best Valentine's designs. Share your design inspiration for the upcoming love holiday with our floral...
Enter Our Latest Best in Blooms Design Contest
Sponsored by Alexandra Farms & Smithers-Oasis North America Submission for the Florists' Review BEST IN BLOOMS Fall 2023 Contest Enter Florists' Reviews Best in Blooms Design Contest today for your chance to win a Florist Spotlight feature...
Florists’ Reviews 2023 Autumn Wedding Contest
Enter our latest contest by sharing your autumn wedding work According to The Knot and WeddingWire, October and September are the most popular months for weddings (No. 1 and No. 2, respectively), surpassing June (No. 3) for the past several years! So,...
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Pocket Boutonnières Made Easy
Two methods for creating this new generation of boutonnières Floral design and text by Patience Pickner, AIFD, PFCI Photos by Photography by Scott Chamberlain, S.D. Presented by Fitz Design POCKET SQUARES I designed this pocket “boutonnière” for a customer who prefers...
Dazzling Duo
Coordinating corsage and boutonnière for style-setting prom-goers Floral design, photos and text by Nita Robertson, AIFD Presented by Reliant Ribbon The approaching prom season offers myriad opportunities for florists to show off their creativity and awareness of...
Eco-Friendly Suspended Arrangement
NYC floral designer Juan Villanueva shares a dramatic design idea that is considerate of the environment Floral design, photos and text by Juan M. Villanueva Villanueva Designs New York, N.Y. At Villanueva Designs, we often incorporate dramatic suspended floral...
Garden-inspired Memorial Tribute
A sympathy design created to showcase a cremation urn, photo or other remembrance of the deceased, or a trio of pillar candles. Floral design, photos and text by Nita Robertson, AIFD, CFD The rate of cremations in the U.S. has been steadily rising over the past two...
Botanical Wall Art
Creating art works of dried and permanent florals can generate a new stream of customers and revenues for your shop—as well as opportunities for unparalleled creative expression among your designers. Floral design by Jules Lewis Gibson Photos and text by Nita...
Elevated Statement Centerpiece
Large flower arrangements and installations are made easier with the sturdy new OASIS® Event Saddle Floral design, photos, video and text by Nita Robertson, AIFD, CFD Presented by Smithers-Oasis North America The new OASIS® Event Saddle provides a stable foundation...
Diaphanous Bridal Tapestry
An artistic collage of blooms for a contemporary bride. Floral design by Yassi Taheri Yassi Taheri Floral Design Tehran, Iran Photos by Karu Solutions For weddings and other special events, Iranian floral designer Yassi Taheri is often inspired by the elegance of...
Young-at-heart Roses
A modern and youthful approach to arranging a dozen red roses for Valentine’s Day Floral design, photos and text by Nita Robertson, AIFD, CFD Wow your customers this Valentine’s Day with a creative approach to an arrangement of a dozen roses. Many consumers don’t know...
Harvest-season Centerpiece
Created for Thanksgiving Day celebrations, this table decoration honors holiday traditions while incorporating modern influences. Floral design, photography and text by Nita Robertson AIFD, CFD “Thanksgivings”—celebrations of the harvest and other blessings received...
Floral Refrigeration
Proper refrigeration is critical for florists to maintain the freshness and longevity of flowers, requiring precise temperature control, moderate to high humidity, and low airflow. Flot-Aire Refrigerators emphasizes the science behind floral refrigeration. Source:...
Just Got To Have It! Celebrates 25 years
National gifts and accessories industry leader Just Got 2 Have It! is celebrating its 25th anniversary and the addition of exciting new lines at the Atlanta Winter Market. Source- Just Got To Have it! Full press release below JUST GOT 2 HAVE IT! CELEBRATES 25TH...
The Value of Vessels
Making the case about the importance role containers play in creating the perfect floral designs By Jill Brooke At the recent Fleurs de Villes “ARTISTE” show in New York City’s Hudson Yards, florist Lorena Eni, owner of LEF/Lorena Eni Flowers in the borough of...
Creative Ways to Reuse Old Flowers
By Nita Robertson AIFD As a florist, you know that not every bloom gets sold or used in arrangements. But just because flowers are past their prime doesn’t mean they’re destined for the compost bin. Reusing old flowers not only reduces waste but also unlocks new...
From FFA to Floriculture
Randy Wooten AIFD, PFCI, CFD, GMF of RW Wholesale in Douglas, Georgia suggests an excellent way to get involved with increased floral industry training is by mentoring interested FFA students. Participating in FFA - Future Farmer of America events is a natural...
Fascinating Cattleya Orchids
The Cattleya orchid is renowned for its stunning beauty and vibrant colors and carries rich meanings and cultural significance. Dive into the fascinating world of this exquisite flower and uncover the symbolism behind its regal charm. Source: Thursd Cattleya Flower...
A look at the Colombian floriculture industry in 2024
The Colombian flower industry has created over 200,000 decent and formal jobs in more than 115 municipalities. It has also enhanced the well-being of workers and their communities while achieving success in exporting to over 100 countries. Full Article Here Source...
TPIE 2025
The 2025 Tropical Plant International Expo is set to take place Jan. 22-24, 2025 in Ft. Lauderdale, FL. From cultivating business relationships to discovering cutting-edge products and gaining insights into market trends. Full Article Here Source: Produce News TPIE...
GotFlowers: Cloud Based Solution for Retail Florists
GotFlowers is a complete workflow solution to manage operations for a retail florist with increased revenue and reduced costs. This is accomplished through the use of our powerful cloud-based, easy-to-use service and companion mobile Apps that solve most of the...
