“Where flowers bloom,
so does hope.”
Instagram Star of the Month
20 Questions with Floral Designer Sophie Powell 1. Where can people find...
Florist Spotlight: Rodrigo “Varito” Vásquez, AIFD, CFD, FSMD, FPCF
Rodrigo “Varito” Vásquez, AIFD, CFD, FSMD, FPCF Floral director at The...
Florist Spotlight: Stacey Bal Carlton, AIFD, CFD, EMC
Stacey Bal Carlton, AIFD, CFD, EMC The Flora Culturist Chicago, Ill. How...
Florist Spotlight: Melissa Pack
Melissa Pack Anthera Floral Normandy Park (Seattle), Wash. Melissa Pack,...
RECENT POSTS
Managing Stress During Busy Seasons
Tips for achieving higher performance and a better balance by Christi Lopez, EMC The magic of what we, as florists, do often lies in how we bring beauty and emotions to life through flowers. Whether it’s a wedding, a funeral or a special celebration, we are there to...
Color Theory
Tips for understanding how colors interact, to elevate not only your designs but also your professionalism Text and floral design by Amy Balsters The Floral Coach Alexandria, Va. Photo by Akbar Sayed Photography You can gingerly process and handle your flowers. You...
Building a Brand
Tips for establishing an image and reputation that will attract likeminded customers and build loyalty and advocacy By Nita Robertson, AIFD Your brand identity is the foundation of your flower business, shaping everything from your logo and color scheme to your...
American Floral Trends Forecast 2025
An exploration of five major trends that will influence floral design this year. Anthologized and written by Tonneli Grüetter and Molly Lucille The flower industry is poised for an exciting transformation in 2025, with five bold trends set to shake up the way florists...
International Women’s Day 2025
Last year, more than 1,800 florists downloaded our materials to participate in International Women’s Day. Boost your sales with our new free eight-week IWD marketing campaign created specifically for florists. Our goal is to establish International Women's Day as a...
The Value of Vessels
Making the case about the importance role containers play in creating the perfect floral designs By Jill Brooke At the recent Fleurs de Villes “ARTISTE” show in New York City’s Hudson Yards, florist Lorena Eni, owner of LEF/Lorena Eni Flowers in the borough of...
Balloon Trends
Exploring the latest advancements in balloon décor and development By Nita Robertson, AIFD The flower industry has long embraced various forms of complementary décor to enhance floral arrangements, and balloons have become an increasingly popular choice. Once...
New Podcast Episode
Please join us for our latest episode of the Flower Hour with Florists Review. In this episode Florist’ Review talks with the talented floral designer Beth O'Reilly and Laura Walsh, marketing director at Smithers-Oasis NA. Guests: Floral designer Beth O'Reilly and...
Valentine’s Day Success Guide
Real-world strategies, tips and considerations for making the upcoming holiday your most successful ever By Nita Robertson, AIFD For florists, Valentine’s Day is the Super Bowl for sales, and the effort you put into preparation can significantly impact your success....
A Call for Entries for Florists’ Reviews Picture Perfect Wedding Contest
Florists' Review Presents our 26th Annual Picture Perfect Wedding Contest It's here! Our Annual Picture Perfect Wedding contest is here for you to submit your best wedding florals for 2024 in any or all of the categories below: • Bouquets • Reception Décor •...
Call for Submission for the Pets in Petals Contest
We invite you to showcase your finest creations in pet floral arrangements.We want to see your furry friends adorned with flowers. All type of animals are welcome. It's simple, submit images showcasing your finest floral designs on animals for an opportunity to...
A Call for Entries for Florists’ Reviews Picture Perfect Wedding Contest
Florists' Review Presents our 25th Annual Picture Perfect Wedding Contest It's here! Our Annual Picture Perfect Wedding contest is here for you to submit your best wedding florals for 2023 in any or all of the categories below: • Bouquets • Reception Décor •...
Enter Florists’ Reviews 2023 Valentine’s Day Contest
Enter for your chance to be featured in our upcoming December issue of Florists' Review We’ve created a contest where you can submit photos of your best Valentine's designs. Share your design inspiration for the upcoming love holiday with our floral...
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Grassy Winter Meadow
This flower design concept that can be utilized for myriad occasions, from photoshoots to weddings and events. Floral design and text by Molly Lucille (@fae.floral) Photos by Bud Kibby, TINYuproar My creative practice is deeply inspired by the wildness of nature. I...
Radiant Radial Lines
Radial-line arrangements captivate and engage viewers, and they are also popular choices among floral designers. Floral design and text by Tomas De Bruyne, EMC International (European Master Certification), Oostkamp (Brugge), Belgium Photos by Diana Toma, EMC, Atelier...
Rustic Armature
A grapevine structure not only adds movement and textural interest to a modern “everyday” arrangement but also makes it quick and easy to design Floral design, text and photography by Nita Robertson, AIFD, CFD Armatures often serve both decorative and function...
Hand-tied Cascade Bouquet
An organically flowing design for all seasons. Floral design, photos and text by Maria Yamile Bulos Flores San José del Cabo (Los Cabos), Baja California Sur, Mexico For this cascade bouquet, I wanted to use flowers and colors that are available in any season, and...
Festive and Fruity
Flowers and fruits can create delicious compositions; this one has a tropical flavor. Floral design, text and photography by Nita Robertson, AIFD, CFD Fresh fruits and/or vegetables always add great textural interest, form and color to floral designs. This...
Mother’s Day Brunch
A collection of component arrangements creates a tablescape for a celebratory family feast—a novel flower gifting idea for honoring Mom this year. Floral design, photos and text by Nita Robertson, AIFD Presented by OASIS Floral Products/Smithers-Oasis North America...
Pocket Boutonnières Made Easy
Two methods for creating this new generation of boutonnières Floral design and text by Patience Pickner, AIFD, PFCI Photos by Photography by Scott Chamberlain, S.D. Presented by Fitz Design POCKET SQUARES I designed this pocket “boutonnière” for a customer who prefers...
Dazzling Duo
Coordinating corsage and boutonnière for style-setting prom-goers Floral design, photos and text by Nita Robertson, AIFD Presented by Reliant Ribbon The approaching prom season offers myriad opportunities for florists to show off their creativity and awareness of...
Eco-Friendly Suspended Arrangement
NYC floral designer Juan Villanueva shares a dramatic design idea that is considerate of the environment Floral design, photos and text by Juan M. Villanueva Villanueva Designs New York, N.Y. At Villanueva Designs, we often incorporate dramatic suspended floral...
Texas florists band together to help grieving families
"Texas florists are reminding the world that flowers do so much more than brighten a room—they bring hope, comfort, and solidarity during life's darkest moments," writes Jill Brooke on Flower Power Daily. "In the wake of the devastating flash floods that hit Texas'...
US: A New Orleans wedding florist making tariff arrangements
"There's so many amazing florists in New Orleans. If we're the first florist that puts a clause in our contract about raising prices due to tariffs, we might not get the business," says Jacqui Roche, co-owner of Cry Baby Floral. Jacqui Roche is a wedding and events...
Beauty Line introduces new Harmony variety
Beauty Line is introducing Harmony – a new Leucanthemum variety that captures natural purity and timeless beauty. This fresh and elegant variety will be available year-round. Beauty Line was the first to adopt Danziger's genetics. Located in Naivasha, Kenya, the...
Japan: An interview with lily grower Hiroaki Morita
This is an interview with Morita Hiroaki, who grew lilies in Kochi Prefecture. Morita talked about the joys he felt every day as a lily grower, especially when someone who received a gift was pleased with the lilies, and how Kochi's climate was extremely suitable for...
Dutch Lily Days 2025
From June 3 to 6, a total of 13 lily bulb exporters opened the doors of their test greenhouses to their customers from far and wide. The exporters test the properties and quality of their bulbs in these greenhouses. They also test the potential of different varieties...
The Flower Frog Revival
Flower frogs are making a comeback in modern design. As more florists seek sustainable practices, the flower frog has been rediscovered. Full Article Here Source Mayesh What's a Flower Frog? Join the eco-friendly movement with the Flower Frog! It's time to embrace a...
Best Edible Flowers
Here's a look at using edible flowers that are both visually stunning and deliciously useful. Full Article Here Source Flowerpowerdaily 12 Best Edible Flowers to Add Color and Flavor to Your Dishes By Jill Brooke Who says fabulous has to be complicated? Not...
Florist Jokes That Bloom with Humor
Here are some fun, florist-friendly jokes to brighten your workday. 🌸 Why do florists always drive so fast?Because they have petal to the metal! 🌹 What do you call a country where all the florists live?Tulipmania! 💐 Why did the flower start a business?It wanted to...
Rosaprima’s Spring Rose Collection
Rosaprima has meticulously curated a collection of over 150 premium rose varieties. Each rose is unique and extraordinary, spanning a breathtaking spectrum of tones and captivating color combinations across 16 distinct hues. Full Article Here Source Rosaprima The...
