“Where flowers bloom,
so does hope.”
Shean Strong
For Shean Strong, a 31-year-old former biochemistry major working toward becoming a doctor dramatically changed career paths and became a floral designer, finding that, for him, wedding
Behind the Blooms on The Big Flower Fight
It’s been a decade since the last competitive floral design show made it to American television – the last being Logo TV channel’s The Arrangement. Many floral aficionados would argue that it’s been 10 years too long.
Inspirational Details
It was both the best – and the absolute worst – day of Corrine Heck’s life.
Ann’s Florist, Coffee & Wine Bar
Kim Fuentes is the floral designer and gift buyer at Ann’s Florist, Coffee & Wine Bar in Fort Lauderdale, Fla. This is her success story …
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Faux Flowers Are Fabulous and Good for Business
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By Nita Robertson, AIFD Welcome to the whimsical world where pets and petals intertwine! In our 2024 “Pets and Petals Design Contest,” nearly 60 talented floral designers showcased their creative and clever floral designs crafted specifically for animals. From elegant...
European Floral Trends 2024
EMC identifies four trends in European floristry and advises how you can incorporate them to elevate your floral designs and business. By EMC International (European Master Certification) How can trends help you unleash your creativity and grow your business? EMC...
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Valentine’s Day Contest Winners
Valentine’s Day will be celebrated on Tuesday February 14th 2023. Get inspired and create some unique designs for the upcoming holiday of love. Think outside of the box and be creative! To help inspire you for Valentine’s Day 2023, we invited floral designers to...
A Call for Entries for Florists’ Reviews Picture Perfect Wedding Contest
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“Best in Blooms” Winners November
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Floating Flowers
There are many ways to design “pool floats”; this one is fast, easy and budget friendly. Floral design, photography and text by Nita Robertson, AIFD, CFD Floating arrangements in pools are showstopping additions to event décor, and you can design them in myriad sizes...
Flower Collar for Fido or Fluffy
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Aloha Love
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Centennial Anniversary Shower Bouquet
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European-influenced Bridal Bouquet
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Flower Headdress
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Branching Out
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Spring Has Sprung—in a Modern Manner
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Magnetic Attraction
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Breaking the Marigold’s autumn-only reputation
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New Flower Collection For Men Sparks Strong Buzz
In March 2025, Kvitkova Vanil, a Los Angeles floral studio, launched the Savage Bloom floral collection, designed specifically for men. The collection blends strong, sculptural arrangements with unexpected textures and palettes. Full Article Here Source;...
AFE Named Funds Celebrate Special Anniversaries
In 2025, AFE recognizes eleven incredible anniversaries for our Named Funds and programs, ranging from five years to over 50 years of impact. Full Article Here Source: American Floral Endowment 2025 Milestones: AFE Named Funds Celebrate Special...
Floral Solutions for Every Occasion with Smithers-Oasis
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Lilygrass Grown with care
In Costa Rica, you'll find the nursery Plantas de mi Tierra, where Felipe Vega and his dedicated team cultivate Lilygrass. Full Article Here Source: Floraidaily.com Felipe Vega, Plantas de mi Tierra: Costa Rica: "Our Lilygrass is grown with care, and it shows in every...
Alexandra Farms Debuts Two New David Austin Roses
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The Fresh Floral Trend Taking Over Fashion
Floral headwear is blooming in popularity, capturing attention with its natural beauty and artistic flair. From delicate headbands and floral crowns to bold hats and sculptural masterpieces, these designs celebrate flowers as the true focal point. Full Article at...
