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florists review

“Green” Weddings

These florists inspire us to adopt more eco-friendly and sustainable practices for wedding...

Beyond the Bouquet

How florists are breaking the boundaries of personal flowers. By Molly Lucille Bridal bouquets...

Managing Mother’s Day

Make the most of this lucrative holiday. By Nita Robertson, AIFD Mother’s Day is just around the...

Remarkable Women in Floristry

Join Us in Celebrating International Women’s Day By Molly Lucille Every International Women’s...

26th Annual “Picture Perfect Weddings Contest”

By Nita Robertson, AIFD Sponsored by Alexandra Farms and Fitz Design For 26 years, florists have...

“Where flowers bloom,

so does hope.”

Lady Bird Johnson

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Alexander Farms 2024
from the magazine
25th Annual “Picture Perfect Weddings Contest”

25th Annual “Picture Perfect Weddings Contest”

See the incredible floral creations that vied for Florists’ Review’s “silver jubilee” wedding design awards. By Nita Robertson, AIFD Sponsored by Alexandra Farms, Fitz Design, and True Client Pro A “picture-perfect wedding” refers to floral décor for a wedding...

Retail Forecast 2024

Retail Forecast 2024

High interest rates and slower economic growth are expected to put increasing pressure on retail profits this year, but, on the bright side, many economists expect inflation to decrease to desired levels by year-end By Phillip M. Perry Fasten your seat belts, and...

Florist Spotlight: Yamile Bulos

Florist Spotlight: Yamile Bulos

Yamile Bulos San José del Cabo (Los Cabos), Baja California Sur, Mexico Instagram: @yamilebulos_floraldesigner Facebook: @yamilebulosfloraldesigner Tell us a little about yourself. I was born in Mexico City but grew up in a small town in the state of Hidalgo, Mexico,...

Free International Women’s Day Marketing Plan

Free International Women’s Day Marketing Plan

Our goal is to establish International Women’s Day as a significant occasion for honoring women through the tradition of giving flowers. March 8th, IWD, is an excellent opportunity to express our gratitude to mentors, teachers, friends, family, and all the...

Pricing for Profit

Pricing for Profit

Tips and strategies for establishing retail pricing structures that will ensure your business’s profitability and financial stability. By Nita Robertson, AIFD, CFD Effective pricing is essential for the success of your florist business. By understanding your costs,...

The Life of a Traveling Freelance Floral Designer

The Life of a Traveling Freelance Floral Designer

Tips for sharing your vision and expectations with freelancers—enabling them to perform at peak efficiency. By Molly Lucille Freelancing has long been a backbone of the flower industry, and it has grown exponentially as a career-style choice for many designers and as...

50 Must-attend Floral Events in 2024

50 Must-attend Floral Events in 2024

Education, inspiration, rejuvenation, relationship and connection building, exotic locales—national and international conventions and trade shows in 2024 offer something for everyone in the flower industry. The floral industry is blessed in many ways, and one of those...

contests
“Best in Blooms”

“Best in Blooms”

Meet the winner and finalists in FR’s latest bimonthly flower design contest. By Nita Robertson, AIFD, CFD Florists’ Review is excited to present the winner of and finalists in our September “Best in Blooms” flower design contest. We received more than 40...

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videos
Flower Headdress

Flower Headdress

The mechanics used to create all manner of floral wearables are critical to their comfort and longevity. Here is one easy method for creating dramatic flowery headwear. Sponsored by BallSB Floral design and photos by Beth O’Reilly, AIFD, CFD, TMF Model: Eveline...

Branching Out

Branching Out

A glorious springtime bridal bouquet, designed to highlight flowering branches, can be reinterpreted for every season of the year. Floral design and Photography by Paulina Nieliwocki Capturing the glory of the spring season, this splendorous hand-tied...

Magnetic Attraction

Magnetic Attraction

Whether worn as a boutonnière or attached to a purse, the versatile flower design is more easily secured to a garment or accessory with magnets. Floral design, text and photos by Nita Robertson, AIFD, CFD Sponsored by BoutStix™ Floral Magnets Wearable flowers are such...

Yummy Summer Bouquet

Yummy Summer Bouquet

Combining floral ingredients in delicious sorbet hues, Gilberto Espinoza Freihoff creates sumptuous hand-tied bouquet for spring and summer nuptials. Floral design by Gilberto Espinoza Freihoff, Dogwood & Fir; San Diego, Calif. Sinuous and sensual,...

Crown the Graduate

Crown the Graduate

Offer your customers a distinctive option for graduation flower gifts with this innovative mortarboard cap adornment. Floral design, photos and text by Nita Robertson, AIFD, CFD Graduations will begin in just a couple of months, and there are many ways to celebrate...

Flower Necklace

Flower Necklace

Comfortably wearable flower designs are a specialty at Miami’s Aniska Creations, and co-owner Ana Isabel Vivas shares her technique for creating her bespoke flower necklaces. Floral design, photos and text by Ana Isabel Vivas “I have a passion for floral...

Hat Box Arrangement

Hat Box Arrangement

Orlando’s The Floral Way Studio has established two branding “trademarks,” both of which have created a unique and instantly recognizable identity for the business and its design work. Floral design by Johnny Ramos Establishing a “signature style” for your flower...

floral news
Valentine’s Day Spending Trends

Valentine’s Day Spending Trends

Last year’s trends offer valuable insights to help florists make the most of 2025 to thrive during one of the year’s most profitable holidays. Full Article Here Source: Rio Roses Valentine’s Day Spending Trends: What the Numbers Mean for Your Floral Business January...

Smithers-Oasis Launches Plant-Based Floral Foam 

Smithers-Oasis Launches Plant-Based Floral Foam 

Big News! Smithers-Oasis has launched a new plant-based floral foam - OASIS® Renewal™ Floral Foam. Full Press Release Below Smithers-Oasis Launches Plant-Based Floral Foam  OASIS® Renewal™ Floral Foam is certified OK biobased  with a 4-star rating from TÜV Austria ...

TFF Partners with Philadelphia Flower Show

TFF Partners with Philadelphia Flower Show

That Flower Feeling is excited announce their participation in this years Philadelphia Flower Show, taking place from February 28th to March 9th. Learn how you can get involved. Full Press Release Below Source: That Flower Feeling- January 28, 2025 TFF Partners with...

Wedding Floral Trends

Wedding Floral Trends

Here’s what we expect to see in the world of wedding floral design in 2025 and how luxury roses can play a leading role. Full Article Here Source: Alexandra Farms Emerging Floral Trends for 2025 Jan 153 min read From abundant altars to bright and bold florals, these...

Mellano & Company celebrates 100 years in business

Mellano & Company celebrates 100 years in business

To mark this milestone, Mellano & Company is embarking on a year-long celebration entitled 'Blooming into a New Era!' The celebration will highlight the generations of families and faces who have played an integral role in the company throughout the years while...

Preserved Flowers for Valentine’s Day

Preserved Flowers for Valentine’s Day

Valentine’s Day is a golden opportunity for brick-and-mortar florists to captivate new customers and increase sales. By incorporating preserved flowers into your offerings, you’ll not only stand out, but also provide your customers with lasting memories. Full Article...

New York Fashion Week with Julia Rose

New York Fashion Week with Julia Rose

Learn more about the floral journey of Julia Rose and her experience at New York Fashion Week. Full Article Here Source- Oasis Floral Products Australian designer, Julia Rose, had a dream. It had taken hope, hard work, and outrageous creativity to make her ‘flowers on...

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