
“Where flowers bloom,
so does hope.”

Bart Hassam Respecting the Flower
In the floral industry, many of our “rock stars” are internationally renowned designers and “World Cup” champions. When we are in their presence, there is a sense of awe and hero worship.
FlowerSchool New York
Located in the Chelsea neighborhood of Manhattan, FlowerSchool New York is where students are trained
Jenny Thomasson, AIFD, PFCI, EMD; Jenny T Floristry; St. Louis, Mo.
Discover how floral artist extraordinaire Jenny Thomasson, AIFD, PFCI, EMC uses Instagram to promote her business and herself.
Donald Yim, AIFD, PFCI
Meet talented Canadian designer Donald Yim, AIFD, PFCI, and discover how it took only 30 years of hard work and perseverance to become an “overnight success!” [Read more …]

Readers’ Choice Awards 2023: Celebrating Your Favorites
FR’s inaugural recognition of our readers’ favorite designers—and more—of the year By Tonneli Grüetter In October, we opened our polls for the first time ever, inviting you to have your voices heard, and, indeed, you spoke up! Over the course of two weeks, 1,500 of...
A Call for Entries for Florists’ Reviews Picture Perfect Wedding Contest
Florists' Review Presents our 25th Annual Picture Perfect Wedding Contest It's here! Our Annual Picture Perfect Wedding contest is here for you to submit your best wedding florals for 2023 in any or all of the categories below: • Bouquets • Reception Décor •...
Singular Sensations
A deep dive into the trend of monobotanical flower arrangements By Jill Brooke At New York Design Center’s recent home furnishings trade show, the Baker | McGuire showroom had distinctive flower arrangements placed throughout. These weren’t vases filled with a variety...
How Important is Being Sustainable for Your Business? VERY!
By Jill Brooke It is becoming not only a feeling but also a certified fact that caring about sustainability practices as a florist is good for business—as well as the world. Let’s start with the results from a recent consumer research study titled “U.S. Consumer...
Valentine’s Day Inspiration
By Nita Robertson, AIFD, CFD For the upcoming Valentine’s Day, which, in 2024, will be on a Wednesday, we want to help inspire you to develop artistic unique designs that appeal to your customer base while giving that wow factor. For Florists' Reviews 2023 Valentine's...
Holiday Tables
Inspiring seasonal settings from florists around the country By Jill Brooke It is no secret that people entertain at home more during the Thanksgiving, Hanukkah and Christmas holidays. This becomes an opportunity for florists to customize experiences for their...
Laura Dowling’s Tips for Dazzling Wreaths
The former White House Chief Floral Designer shares inspiration for creating innovative holiday décor By Jill Brooke The custom of putting welcoming wreaths on doors dates back to the 16th century. Northern and Eastern Europeans ushered in the Germanic tradition of...
Managing Online Reviews of Your Business
Tips for responding to comments posted about your business—both good and bad reviews By Andrew Joseph According to no less an authority on not being ignored, famed author and bon vivant Oscar Wilde once said, “There’s only one thing in the world worse than being...
Proflora 2023
Highlights from Colombia’s international cut flower trade show By Nita Robertson, AIFD, CFD Started in 1991, Proflora is a biennial international trade show for the cut flower industry organized by Asocolflores, the Association of Colombian Flower Exporters, to...
Houseplants for Profit
The latest info on today’s houseplant market, along with the hottest trends and marketing ideas. By Nita Robertson, AIFD, CFD Selling plants can be profitable; however, choosing the right niche is critical. That niche can include green houseplants, flowering plants,...

Florists’ Reviews Autumn Wedding Contest
Enter our latest contest by sharing your autumn wedding work According to The Knot and WeddingWire, October and September are the most popular months for weddings (No. 1 and No. 2, respectively), surpassing June (No. 3) for the past several years! So,...
Enter the latest Best in Blooms Design Contest
Submission for the Florists' Review BEST IN BLOOMS September 2022 Contest Selecta One Edition Enter our next round of the Best in Blooms design contest! Win a Florist Spotlight feature in Florists' Review magazine and have your work featured across all of our social...
“Best in Blooms”
Meet the winner and finalists in the “American-grown” edition of FR’s bimonthly flower design contest. By Nita Robertson, AIFD, CFD Florists’ Review is excited to present the winner and finalists in our latest “Best in Blooms” contest series. Nearly 40...
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Prom Corsage and Boutonniere
This year, especially, prom-goers will want to make personalized statements and lasting impressions with their attire and their flowers, so be ready with plenty of beautiful ribbons and accessory options to create the perfect floral wearables for their all of their...
Green Garden Tablescape
With subtle touches of whimsy, this versatile component design idea is appropriate for virtually any occasion and any season of the year. Floral designs and text by Jasmine Corzo Bath Sponsored by Melrose International Event designers, the next time you meet with...
Contemporary Romance
This artful, modern and sophisticated flower heart design is sure to alter the mind-sets of flower-complacent consumers this Valentine’s Day. Floral design by Andrea Ancel, AIFD, CFD; FTD director of design Photos and videos by James Merri, FTD director of production...
Hanukkah Tablescape
Hanukkah Tablescape A contemporary composite centerpiece for the Jewish Festival of Lights. Floral design, photos and text by Nita Robertson, AIFD, CFD The winter holidays are just around the corner, and I wanted to share some tips on creating a...
Reflections of a Starry Winter Night
A nontraditional seasonal design inspired by a nighttime stroll through the winter woods. Floral design by Paulina Nieliwocki / Text by David Coake / Sponsored by Melrose International Drawing inspiration from the colors of the stunning cut-glass vase and the...
An Artful Approach To Valentine’s Day
INSPIRATION FOR CREATING MODERN AND ARTISTIC DESIGNS FOR THE HOLIDAY OF LOVE. Floral Design and Text by Jasmine Corzo Bath All of my life, I have appreciated and studied fine art. As a floral artist, I have learned to allow the botanical materials to guide my designs....
Fall Bounty Hand-tied Bouquet
Floral Design and Text by Jasmine Corzo Bath OFFER YOUR CUSTOMERS FRESH, MODERN AND UNEXPECTED DESIGNS THIS AUTUMN SEASON. When we think of traditional colors and flower arrangement styles for the fall season, we typically gravitate toward hues of oranges, yellows and...
Day Of The Dead Buffet Floral Inspiration
By Nita Robertson AIFD, CFD Container Sponsor: Melrose International An inspiration for a Day of the Dead alter (ofrenda) or buffet arrangement. Celebrate this holiday by using bold, bright colors like orange, red and hot pink. It is nice to add a pop of black, I...
Bountiful Autumn Centerpiece
Floral design by Beth O’Reilly, AIFD, CFD, TMF. Photos by Bill Doran Company; Houston, Texas DRIED BOTANICALS ARE IDEAL—AND HIGHLY DESIRED—COMPLEMENTS TO FRESH FLOWERS FOR FALL DESIGNS. Autumn is the season of harvest, and flower designs for this time of year are most...

Preserved Flowers for Valentine’s Day
Valentine’s Day is a golden opportunity for brick-and-mortar florists to captivate new customers and increase sales. By incorporating preserved flowers into your offerings, you’ll not only stand out, but also provide your customers with lasting memories. Full Article...
New York Fashion Week with Julia Rose
Learn more about the floral journey of Julia Rose and her experience at New York Fashion Week. Full Article Here Source- Oasis Floral Products Australian designer, Julia Rose, had a dream. It had taken hope, hard work, and outrageous creativity to make her ‘flowers on...
All About Carnations – January’s Flower
Hail the carnation, the humble flower of January. Full Article Here Source- Flowerpowerdaily.com All About Carnations – January’s Flower By Jill Brooke Photo Credit: Tularosa Flowers Hail the carnation, the humble flower of January. The carnation, the flower for...
Celebrating National Tulip Day 2025
Amsterdam celebrated the beginning of the new tulip season on Saturday, January 18. National Tulip Day draws approximately 20,000 visitors annually to the Dutch capital, where they marvel at the vibrant spring flower display in the expansive picking garden. Full...
Suntory Flowers Launches European Division
Suntory Flowers Limited has acquired European partner, MNP (Moerheim New Plants), based in The Netherlands, as part of a strategic initiative to strengthen its presence in the European market. This acquisition will bolster Suntory’s business in bedding plants and...
BloomNation Announces Launch of Partnership Program
The program invites wholesalers, growers, floral suppliers, and individual affiliates to collaborate in supporting independent florists while benefiting from a rewards-based system. Full Article Here Source: BloomNation BloomNation Announces Launch of Partnership...
Introducing the Mayesh Floral Clippers
Mayesh is thrilled to unveil their brand-new Mayesh Floral Clippers—the perfect combination of precision, comfort, and durability. Full Article Here Source- Mayesh Introducing the Mayesh Floral Clippers: A Florist’s New Favorite Tool At Mayesh, we know that the right...
AFE 2025 Scholarship Applications Are Now Open
Applications are now open for the American Floral Endowment's 30+ Undergraduate and Graduate Scholarships through the online scholarship platform! Full Press Release Below- Source AFE 2025 Scholarship Applications Now Open!May 1 Deadline Applications are now open...
Valentine’s Day Success Guide
By Nita Robertson AIFD Wishing all a blooming Valentine's Day ahead! Valentines Day design by Beth O'Reilly Strategies for Success Set Sales Goals Estimate sales to guide your supply orders. Plan your inventory carefully to avoid shortages or overstocking. Analyze...