“Where flowers bloom,
so does hope.”
Bart Hassam Respecting the Flower
In the floral industry, many of our “rock stars” are internationally renowned designers and “World Cup” champions. When we are in their presence, there is a sense of awe and hero worship.
FlowerSchool New York
Located in the Chelsea neighborhood of Manhattan, FlowerSchool New York is where students are trained
Jenny Thomasson, AIFD, PFCI, EMD; Jenny T Floristry; St. Louis, Mo.
Discover how floral artist extraordinaire Jenny Thomasson, AIFD, PFCI, EMC uses Instagram to promote her business and herself.
Donald Yim, AIFD, PFCI
Meet talented Canadian designer Donald Yim, AIFD, PFCI, and discover how it took only 30 years of hard work and perseverance to become an “overnight success!” [Read more …]
RECENT POSTS
Women on the Flower Farm
Growth and opportunity in an evolving industry at Alexandra Farms By Teresa Schaffer For more than 60 years, the flower industry in Bogotá, Colombia, has empowered women to be independent, self-sufficient leaders in their communities and their homes. Before the 1960s,...
Event Rentals
Diversifying your portfolio of services into the event-rentals segment can offer myriad opportunities for expanding your business and creating additional revenue streams. By Nita Robertson, AIFD Botanica International Design & Décor Studio Florists can diversify...
Influential Women in the Flower Industry
Meet seven exceptional women who have blazed trails in floristry, and learn from their inspiring stories. By Jill Brooke Look all around today, and you see so many women owning flower shops and floral design studios, as well as climbing the ladders in influence,...
Bucket-list Floral Experiences
The top flower and garden shows, exhibitions, festivals and tours across the world that, once attended, will be among the highlights of one’s life. By Jill Brooke When thinking about bucket-list flower experiences, some obvious choices come to mind. However, there are...
Prom 2024
Everything you need to know to engineer an efficient and profitable prom season—and create a memorable experience for young customers. By Nita Robertson, AIFD Excitement mounts with many high-schoolers each year as prom season approaches. For these students, this...
Celebrating International Women’s Day 2024
Your guide to marketing ideas, a social media template and other resources that you can use to generate enthusiasm—and sales—for this often under-promoted annual worldwide holiday honoring women and their contributions to society By Tonneli Grüetter International...
Do You Have What It Takes for a Really Big Show?
Tips for creating an exhibit for the PHS Philadelphia Flower Show, the largest horticultural event in the USA (this info also applies to participating in smaller flower shows in your area) By Jill Brooke It’s not a surprise that many florists dream about creating an...
25th Annual “Picture Perfect Weddings Contest”
See the incredible floral creations that vied for Florists’ Review’s “silver jubilee” wedding design awards. By Nita Robertson, AIFD Sponsored by Alexandra Farms, Fitz Design, and True Client Pro A “picture-perfect wedding” refers to floral décor for a wedding...
Four Simple Steps for Long-lasting Valentine’s Day Roses
By Terril A. Nell, Ph.D., AAF Research Coordinator at the American Floral Endowment (AFE) Professor Emeritus of Floriculture at the University of Florida Americans celebrate Valentine’s Day with gifts of flowers, candy, cards and more, creating the largest retail...
Retail Forecast 2024
High interest rates and slower economic growth are expected to put increasing pressure on retail profits this year, but, on the bright side, many economists expect inflation to decrease to desired levels by year-end By Phillip M. Perry Fasten your seat belts, and...
Autumn Weddings Design Contest
Meet the winners in FR’s annual seasonal design competition. By Nita Robertson, AIFD, CFD If you do lots of weddings, you probably know that autumn is now the most popular season for weddings and that October is now the most popular month for weddings. In fact,...
Enter FR’s Latest Best in Blooms Design Contest
Submission for the Florists' Review BEST IN BLOOMS November 2022 Contest Sponsored by Smithers Oasis and Alexandra Farms Enter our next round of Best in Blooms Design Contest today! Enter for your chance to win a Florist Spotlight feature in Florists'...
“Best in Blooms”
Meet the winner and finalists in FR’s latest bimonthly flower design contest. By Nita Robertson, AIFD, CFD Florists’ Review is excited to present the winner of and finalists in our September “Best in Blooms” flower design contest. We received more than 40...
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Flower Necklace
Comfortably wearable flower designs are a specialty at Miami’s Aniska Creations, and co-owner Ana Isabel Vivas shares her technique for creating her bespoke flower necklaces. Floral design, photos and text by Ana Isabel Vivas “I have a passion for floral...
Hat Box Arrangement
Orlando’s The Floral Way Studio has established two branding “trademarks,” both of which have created a unique and instantly recognizable identity for the business and its design work. Floral design by Johnny Ramos Establishing a “signature style” for your flower...
Prom Corsage and Boutonniere
This year, especially, prom-goers will want to make personalized statements and lasting impressions with their attire and their flowers, so be ready with plenty of beautiful ribbons and accessory options to create the perfect floral wearables for their all of their...
Green Garden Tablescape
With subtle touches of whimsy, this versatile component design idea is appropriate for virtually any occasion and any season of the year. Floral designs and text by Jasmine Corzo Bath Sponsored by Melrose International Event designers, the next time you meet with...
Contemporary Romance
This artful, modern and sophisticated flower heart design is sure to alter the mind-sets of flower-complacent consumers this Valentine’s Day. Floral design by Andrea Ancel, AIFD, CFD; FTD director of design Photos and videos by James Merri, FTD director of production...
Hanukkah Tablescape
Hanukkah Tablescape A contemporary composite centerpiece for the Jewish Festival of Lights. Floral design, photos and text by Nita Robertson, AIFD, CFD The winter holidays are just around the corner, and I wanted to share some tips on creating a...
Reflections of a Starry Winter Night
A nontraditional seasonal design inspired by a nighttime stroll through the winter woods. Floral design by Paulina Nieliwocki / Text by David Coake / Sponsored by Melrose International Drawing inspiration from the colors of the stunning cut-glass vase and the...
An Artful Approach To Valentine’s Day
INSPIRATION FOR CREATING MODERN AND ARTISTIC DESIGNS FOR THE HOLIDAY OF LOVE. Floral Design and Text by Jasmine Corzo Bath All of my life, I have appreciated and studied fine art. As a floral artist, I have learned to allow the botanical materials to guide my designs....
Fall Bounty Hand-tied Bouquet
Floral Design and Text by Jasmine Corzo Bath OFFER YOUR CUSTOMERS FRESH, MODERN AND UNEXPECTED DESIGNS THIS AUTUMN SEASON. When we think of traditional colors and flower arrangement styles for the fall season, we typically gravitate toward hues of oranges, yellows and...
Armellini Logistics celebrating 80th anniversary
Founded in 1945 by Jules and Sarah Armellini, the company has grown from a local trucking operation to a nationwide network, renowned for innovation and service beyond expectation. Full Article Here Source: Floraldaily.com US (NJ): Armellini Logistics celebrating 80th...
The impact of the U.S. tariffs on the floral industry
And the tariff conversation continues. Join Rodrigo Leiva of Esmeralda Farms and Christine Boldt of AFIA as well as Kate Pen of SAF shared their insights at The New Bloom Show. Full Article Here Source: Floraldaily.com The New Bloom Show: The Blooming News Alert...
U.S. Consumer Views on Sustainability in Floral Purchases
The Floral Marketing Fund’s recent study, U.S. Consumer Perceptions & Willingness to Pay for Sustainable Environmental Practices in the Floral Industry, explores consumers’ perspectives on sustainable practices, including locally-sourcing flowers, among many other...
The 12 Best “Jeopardy” Questions Inspired by Flowers
Fun trivia questions inspired by flowers. Full Article Here Source: flowerpowerdaily.com The 12 Best “Jeopardy” Questions Inspired by Flowers By Jill Brooke Of the many flower related questions, here are 12 “Jeopardy” questions inspired by the garden....
Strategies to Boost Your Administrative Professionals Day Sales
Administrative Professionals Day, on April 23 this year, is a great time to appreciate office staff. This article shares strategies to capitalize on this popular gift-giving occasion. Full Article Here Source: Rio Roses 7 Proven Strategies to Boost Your Sales for...
Sustainabloom Launches Inspiring New Video On Sustainability
This powerful short video brings to life Sustainabloom’s mission of educating and empowering the floral community on its journey toward a more sustainable future. Full Article Here Source: Sustainabloom Sustainabloom Launches Inspiring New Video On Sustainability in...
Details Flowers Software Celebrates 10 Years of Business
Details Flowers Software proudly marks its 10th anniversary on April 24, 2025. Since its founding in 2015, Details has revolutionized the way florists and event professionals manage their businesses, providing tools that enhance efficiency and spark creativity....
BloomNation Announces New Partnership with Florabundance
BloomNation announces a new partnership with Florabundance. This new partnership offers florists an exciting opportunity to source premium flowers with confidence and access industry-leading business tools. Full Article Here Source: BloomNation BloomNation Announces...
The New San Francisco Flower Market
Full Article Here Source: Mayesh The New San Francisco Flower Market is Open At the start of this year, Mayesh proudly joined in celebrating the grand opening of the new San Francisco Flower Market (SFFM) facility, marking a transformative moment for the...
