Our January Issue is Here!
American Floral Trends Forecast 2023
Florist Spotlight: Mariela Mazzei
Studio Versus Store: Which is Right for You?
Realistic Pricing
Creative Tutorials
Coming Events and more!
To purchase a print copy of the issue, please visit our shop
Industry News
A Guide to Tulip Colors
Spring is around the corner so no better time to dive into the world of...
SAF to Take Floral Industry Issues to Capitol Hill
On March 17-18, floral professionals from across the country will gather in...
Florist Special With BOUJEEHAUS
Boring is never an option for Jess, the owner of this business. Old flowers...
Feature
Articles
Florist
Spotlight
Industry
News
Tutorials
Contests
Business &
Marketing
From Our Pages
Do You Have What It Takes for a Really Big Show?
Tips for creating an exhibit for the PHS Philadelphia Flower Show,...
Four Simple Steps for Long-lasting Valentine’s Day Roses
By Terril A. Nell, Ph.D., AAF Research Coordinator at the American...
50 Must-attend Floral Events in 2024
Education, inspiration, rejuvenation, relationship and connection...
Readers’ Choice Awards 2023: Celebrating Your Favorites
FR’s inaugural recognition of our readers’ favorite designers—and...
Singular Sensations
A deep dive into the trend of monobotanical flower arrangements By...
Feature Articles
2024 “Reader’s Choice Awards”
Celebrating Your Favorites FR’s second annual recognition of our readers’ favorite designers—and more—of the year By Molly Lucille As 2024 winds to a close, we’re thrilled to announce the return of our second annual “Reader’s Choice Awards,” where our community comes...
Australia’s Floral Revolution
A look at the trend-setting florists on the continent down under—and their floral design aesthetics By Tonneli Grüetter Move over demure pastels and mindful greenery; Australia’s flower scene is having a major moment, and it’s anything but subtle. Down under, a floral...
“Best in Blooms”
Celebrating Creativity and Innovation in Floral Design Meet the winner and finalists in FR’s latest flower design contest By Nita Robertson, AIFD Sponsored by Alexandra Farms and OASIS Floral Products Florists’ Review is excited to present the winner and finalists for...
Industry News
Florist Special With BOUJEEHAUS
Boring is never an option for Jess, the owner of this business. Old flowers replace the bland, while dramatic design details take the spotlight over the drab....
Chrysal Launches Recyclable PP Sachets and Bio-Based Flower Food
Chrysal, a global leader in flower care solutions, proudly introduces recyclable PP (#5 polypropylene) packaging with bio-based flower food across the...
A Flourishing Valentine’s Day for US Floral Industry
Floral sales for Valentine’s Day 2025 showed strong demand, impulse buying,...
Flower and Plant Exports Show Growth in 2025 versus 2024
The export value of flowers and plants showed a 7% growth in the first month...
The Bloom Together Event
The Bloom Together Initiative returns to Doral on March 3rd, 2025, to...
Contests
Marketing International Women’s Day
Tips for creating a strategic marketing plan that will make this March 8 worldwide celebration a major flower-giving occasion By Nita Robertson, AIFD International Women’s Day (IWD), celebrated annually on March 8, is a powerful global observance that honors the...
Managing Stress During Busy Seasons
Tips for achieving higher performance and a better balance by Christi Lopez, EMC The magic of what we, as florists, do often lies in how we bring beauty and emotions to life through flowers. Whether it’s a wedding, a funeral or a special celebration, we are there to...
Business and Marketing
Managing Stress During Busy Seasons
Tips for achieving higher performance and a better balance by Christi Lopez, EMC The magic of what...
Color Theory
Tips for understanding how colors interact, to elevate not only your designs but also your...
Building a Brand
Tips for establishing an image and reputation that will attract likeminded customers and build...
Valentine’s Day Success Guide
Real-world strategies, tips and considerations for making the upcoming holiday your most...
Creating a Marketing Calendar for 2025
By Nita Robertson, AIFD An annual marketing calendar is an invaluable tool that enables business...
Blossoming Leadership
Twelve tips for developing your management skills and managing your team effectively By Nita...
Mastering Floral Contracts
Secure Your Business’s Future By True Client Pro Why Contracts are Essential for Florists...
Breaking the Glass Ceiling of Corporate Flower Contracts
By Tonneli Grüetter Within the flower industry, corporate floral services represent a lucrative...
