Our January Issue is Here!

American Floral Trends Forecast 2023
Florist Spotlight: Mariela Mazzei
Studio Versus Store: Which is Right for You?
Realistic Pricing
Creative Tutorials
Coming Events and more!

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2025 Holiday Trends

Big bows, bold blooms and vintage vibes capture the spotlight. By Kat Castagnoli, AIFD, CCF In a season brimming with velvet ribbons, oversized ornaments and cozy color palettes, this year’s holiday decor trends are all about curated...

Seed Breeding for Healthy Resistance

Take an inside look at how a leader in breed development delivers innovation to the flower industry. By Bianca Bina Every ruffle of a petal, every shade of a beloved hue, each delicate fragrance and all the unique qualities that make...

Decking the Halls for Profit: How Florists Can Build a Holiday Installation Business

Every year, offices, hotels, and retail spaces scramble to transform their interiors for the holidays. From lush garlands cascading over grand staircases to lobby trees twinkling with designer ornaments, holiday décor is no longer an...

“Green” Weddings

These florists inspire us to adopt more eco-friendly and sustainable practices for wedding designs. By Kat Castagnoli, AIFD As floral designers know, flowers can have a huge impact on a wedding in the best way. But did you know those same...

Beyond the Bouquet

How florists are breaking the boundaries of personal flowers. By Molly Lucille Bridal bouquets have adorned wedding parties throughout human history. Ancient brides carried bundles of symbolic herbs and blooms, such as dill, considered to...

Managing Mother’s Day

Make the most of this lucrative holiday. By Nita Robertson, AIFD Mother’s Day is just around the corner. Are you ready for it? This special holiday is a cornerstone for the flower industry, as flowers consistently rank among the top gifts...

Remarkable Women in Floristry

Join Us in Celebrating International Women’s Day By Molly Lucille Every International Women’s Day, Florists’ Review honors the influential women that help form the beautiful community that is our industry. Women are the backbone...

26th Annual “Picture Perfect Weddings Contest”

By Nita Robertson, AIFD Sponsored by Alexandra Farms and Fitz Design For 26 years, florists have enthusiastically shared photos of their work for our annual “Picture Perfect Weddings Contest.” Each year, we are captivated by breathtaking...

American Floral Trends Forecast 2025

An exploration of five major trends that will influence floral design this year. Anthologized and written by Tonneli Grüetter and Molly Lucille The flower industry is poised for an exciting transformation in 2025, with five bold trends...

New Podcast Episode

Please join us for our latest episode of the Flower Hour with Florists Review. In this episode Florist’ Review talks with the talented floral designer Beth O'Reilly and Laura Walsh, marketing director at Smithers-Oasis NA. Guests: Floral...

Industry News

Hydrangea Decor for Fabulous Fall Tables

By Jill Brooke Photo: Flowerpowerdaily The Hampton Classic is always my...

THE PETE GARCIA COMPANY™ AND SEAMAN PAPER COMPANY JOIN FORCES

The Pete Garcia Company™ has entered into an exclusive agreement with Seaman...

2025 FTD Member Award Recipients

Chicago, IL – August 26, 2025 – In celebration of its 115th anniversary, FTD...

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Articles

Florist
Spotlight

Industry
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Tutorials

Contests

Business &
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Holiday Décor with Ribbon: What’s Trending

Sponsored by Reliant Ribbon Trending Uses for Ribbon in Holiday Decorating: Seasonal porch and patio pots are created 2–4 times a year, often using permanent botanicals (though fresh is also an option). These can be coordinated with door décor such as wreaths and...

A Florist’s Guide to Indian Weddings

The abundance of flowers—and business opportunities—in multi-day Indian nuptials. By Nita Robertson, AIFD Indian weddings are among the most visually spectacular and culturally rich celebrations in the world. Known for their grandeur, vibrant colors and elaborate...

At the Altar, Down the Aisle: Ceremony Floral Trends

By Molly Lucille In the thick of wedding season, it can happen fast. We can lose ourselves during this hectic time and feel like each wedding begins to blur together. We can fall into the trap of losing touch with the importance of the wedding ceremony. The ceremony...

The Value of Vessels

Making the case about the importance role containers play in creating the perfect floral designs By Jill Brooke At the recent Fleurs de Villes “ARTISTE” show in New York City’s Hudson Yards, florist Lorena Eni, owner of LEF/Lorena Eni Flowers in the borough of...

Embracing the Evolving Trends in Sympathy Flowers

By Nita Robertson, AIFD Presented by Smither-Oasis Sympathy flowers have long been a heartfelt way to express sorrow, love and support to grieving families. But as funeral traditions change and consumer preferences shift, florists are being called upon to adapt,...

Unveiling the Beauty of Hydrangea

By Nita Robertson, AIFD Hydrangea, with voluminous blooms, a range...

The Enchantment of Cut Flower Breeding

Insights into the lengthy, painstaking and expensive process of...

Bucket-list Floral Experiences

The top flower and garden shows, exhibitions, festivals and tours...

Do You Have What It Takes for a Really Big Show?

Tips for creating an exhibit for the PHS Philadelphia Flower Show,...

Four Simple Steps for Long-lasting Valentine’s Day Roses

By Terril A. Nell, Ph.D., AAF Research Coordinator at the American...

Feature Articles

Beyond the Bouquet

Managing Mother’s Day

Remarkable Women in Floristry

Florist Spotlight: Marie Danielle Vil-Young

Florist Spotlight: Nancy Zimmerman

A Day in the Life of a Retail Flower Shop Owner

Florist Spotlight: Mariela Mazzei

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Industry News

2025 FTD Member Award Recipients

Sep 11, 2025 | Florists News

Chicago, IL – August 26, 2025 – In celebration of its 115th anniversary, FTD is proud to announce the recipients of the prestigious FTD Member Awards,...

Proflora 2025: Where the World of Flowers Meet

Aug 25, 2025 | Floral Event News

Every two years, Bogotá becomes the epicenter of the global floral industry—and in 2025, the energy will be stronger than ever. From October 1–3, Proflora...

Florabundance Featured on National TV

Carpinteria’s Florabundance Featured on National TV in World’s Greatest!......

Two Alexandra Farms Garden Rose Varieties Earn Ribbons

Two Alexandra Farms Garden Rose Varieties Earn Ribbons at SAF's 2025...

Roselily: A Double Bloom That Doubles Your Design Potential

For florists, innovation often begins with the flowers themselves. The...

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Tutorials

Romantic Wedding Centerpiece Tutorial

DESIGN A DREAMY AND VERSATILE ARRANGEMENT FOR CEREMONIES AND RECEPTIONS. This...

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Spectacular Spring Picnic

Blossoms and Butterflies

A Tablescape for Spring Events

Prom Bouquet and Traditional Wrist Corsage

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Contests

Retail Revival

Jul 23, 2025

Is your flower shop in need of a makeover? By Kat Castagnoli, AIFD For florists, the shop space is more than just a storefront—it's a reflection of their creativity, brand identity and values. A well-designed floral studio invites customers in, enhances workflow and...

The Power of Flower Arrangement Recipes

May 14, 2025

Take the guesswork out of calculating your true costs and profit margins. By Nita Robertson, AIFD In the fast paced and ever evolving world of floristry, creativity and efficiency must go hand in hand. Whether designing for daily orders, weddings or large-scale...