Our January Issue is Here!

American Floral Trends Forecast 2023
Florist Spotlight: Mariela Mazzei
Studio Versus Store: Which is Right for You?
Realistic Pricing
Creative Tutorials
Coming Events and more!

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The Art (and Algorithm) of Valentine’s Day 2026

How AI, sustainability and emotional design are transforming one of the industry’s biggest days. By Kat Castagnoli, AIFD With Valentine’s Day 2026 landing on a Saturday, florists nationwide are bracing for a complex mix of opportunity...

Guided by Nature

Korean floral design beckons tranquility in a hectic world. By Bianca Bina Spacious, balanced and natural. Grounded in foundational principles, Korean design is built on a simple yet intentional framework that embraces ethereal,...

2025 Holiday Trends

Big bows, bold blooms and vintage vibes capture the spotlight. By Kat Castagnoli, AIFD, CCF In a season brimming with velvet ribbons, oversized ornaments and cozy color palettes, this year’s holiday decor trends are all about curated...

Seed Breeding for Healthy Resistance

Take an inside look at how a leader in breed development delivers innovation to the flower industry. By Bianca Bina Every ruffle of a petal, every shade of a beloved hue, each delicate fragrance and all the unique qualities that make...

Decking the Halls for Profit: How Florists Can Build a Holiday Installation Business

Every year, offices, hotels, and retail spaces scramble to transform their interiors for the holidays. From lush garlands cascading over grand staircases to lobby trees twinkling with designer ornaments, holiday décor is no longer an...

“Green” Weddings

These florists inspire us to adopt more eco-friendly and sustainable practices for wedding designs. By Kat Castagnoli, AIFD As floral designers know, flowers can have a huge impact on a wedding in the best way. But did you know those same...

Beyond the Bouquet

How florists are breaking the boundaries of personal flowers. By Molly Lucille Bridal bouquets have adorned wedding parties throughout human history. Ancient brides carried bundles of symbolic herbs and blooms, such as dill, considered to...

Managing Mother’s Day

Make the most of this lucrative holiday. By Nita Robertson, AIFD Mother’s Day is just around the corner. Are you ready for it? This special holiday is a cornerstone for the flower industry, as flowers consistently rank among the top gifts...

Remarkable Women in Floristry

Join Us in Celebrating International Women’s Day By Molly Lucille Every International Women’s Day, Florists’ Review honors the influential women that help form the beautiful community that is our industry. Women are the backbone...

26th Annual “Picture Perfect Weddings Contest”

By Nita Robertson, AIFD Sponsored by Alexandra Farms and Fitz Design For 26 years, florists have enthusiastically shared photos of their work for our annual “Picture Perfect Weddings Contest.” Each year, we are captivated by breathtaking...

Industry News

Sustainabloom Introduces Sustainability Planning Template for Retail Florists

Alexandria, Virginia - Sustainabloom has released a brand-new free resource to...

That Flower Feeling Aims to Make Flowers an “Everyday Essential” with New Campaign

New initiative builds on proven "Self Care Made Easy" test market success,...

1-800-FLOWERS.COM is Now on DoorDash

Today, we’re excited to announce that 1-800-FLOWERS.COM is now available on...

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Feature
Articles

Florist
Spotlight

Industry
News

Tutorials

Contests

Business &
Marketing

Holiday Décor with Ribbon: What’s Trending

Sponsored by Reliant Ribbon Trending Uses for Ribbon in Holiday Decorating: Seasonal porch and patio pots are created 2–4 times a year, often using permanent botanicals (though fresh is also an option). These can be coordinated with door décor such as wreaths and...

A Florist’s Guide to Indian Weddings

The abundance of flowers—and business opportunities—in multi-day Indian nuptials. By Nita Robertson, AIFD Indian weddings are among the most visually spectacular and culturally rich celebrations in the world. Known for their grandeur, vibrant colors and elaborate...

At the Altar, Down the Aisle: Ceremony Floral Trends

By Molly Lucille In the thick of wedding season, it can happen fast. We can lose ourselves during this hectic time and feel like each wedding begins to blur together. We can fall into the trap of losing touch with the importance of the wedding ceremony. The ceremony...

The Value of Vessels

Making the case about the importance role containers play in creating the perfect floral designs By Jill Brooke At the recent Fleurs de Villes “ARTISTE” show in New York City’s Hudson Yards, florist Lorena Eni, owner of LEF/Lorena Eni Flowers in the borough of...

Embracing the Evolving Trends in Sympathy Flowers

By Nita Robertson, AIFD Presented by Smither-Oasis Sympathy flowers have long been a heartfelt way to express sorrow, love and support to grieving families. But as funeral traditions change and consumer preferences shift, florists are being called upon to adapt,...

Romantic Wedding Centerpiece Tutorial

DESIGN A DREAMY AND VERSATILE ARRANGEMENT FOR CEREMONIES AND...

Eight Gift-worthy Books Your Store Needs

By Jill Brooke Summer’s heating up—and so is the book scene. While...

Invest in Yourself to Up Your Business Savvy

Our comprehensive guide to business education features 25 incredible...

Winners of the Alexandra Farms Garden Rose Design Contest

Alexandra Farms Announces Winners of Its “2024 Garden Rose Design...

“Best in Blooms”

Meet the winner and finalists in the “Certified American Grown”...

Feature Articles

Decking the Halls for Profit: How Florists Can Build a Holiday Installation Business

“Green” Weddings

Beyond the Bouquet

Florist Spotlight: Susan McLeary

Florist Spotlight: Marie Danielle Vil-Young

Florist Spotlight: Nancy Zimmerman

A Day in the Life of a Retail Flower Shop Owner

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Industry News

1-800-FLOWERS.COM is Now on DoorDash

Nov 16, 2025 | Florists News

Today, we’re excited to announce that 1-800-FLOWERS.COM is now available on DoorDash, bringing its iconic floral arrangements and gifts directly to customers...

Lori Wheat on Leading the Society of American Florists

Nov 16, 2025 | Industry News

In this episode of The Bloom Show, Lori Wheat, the new president of the Society of American Florists (SAF) and third-generation owner of Lafayette Florist in...

CalFlowers Grows Its Leadership Team with Two Distinguished Industry Professionals

SAN MARCOS, CA — CalFlowers, one of the leading associations dedicated to...

FloraLife Unveils Ambitious Sustainability 2030 Plan

WALTERBORO, S.C. – FloraLife, a division of Smithers-Oasis Company and...

CalFlowers Match Challenge 2026 Contributions

CARLSBAD, CA – That Flower Feeling is excited to announce the CalFlowers Match...

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Tutorials

Tutorial: Angel Wings

Create an exquisite bridal bouquet with a feather-like base. Floral design and text by...

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Sunshine and Zest

A Vintage-inspired Wedding Bouquet

Spectacular Spring Picnic

Blossoms and Butterflies

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Contests

Become a designer for Florists’ Review Magazine!

Nov 4, 2025

We are currently seeking our next tutorial designers to be featured in the pages of Florists' Review Magazine. Do you have a creative concept you'd love to share? A unique design technique? An innovative approach to floral mechanics? Or simply a stunning...

Best in Blooms Contest 2025

Sep 16, 2025

Enter Florists' Reviews Best in Blooms Design Contest today for your chance to win a Florist Spotlight feature in Florists' Review magazine AND win a $500 credit from Smithers-Oasis North America and 240 stems of beautiful...