Our January Issue is Here!

American Floral Trends Forecast 2023
Florist Spotlight: Mariela Mazzei
Studio Versus Store: Which is Right for You?
Realistic Pricing
Creative Tutorials
Coming Events and more!

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“Green” Weddings

These florists inspire us to adopt more eco-friendly and sustainable practices for wedding designs. By Kat Castagnoli, AIFD As floral designers know, flowers can have a huge impact on a wedding in the best way. But did you know those same...

Beyond the Bouquet

How florists are breaking the boundaries of personal flowers. By Molly Lucille Bridal bouquets have adorned wedding parties throughout human history. Ancient brides carried bundles of symbolic herbs and blooms, such as dill, considered to...

Managing Mother’s Day

Make the most of this lucrative holiday. By Nita Robertson, AIFD Mother’s Day is just around the corner. Are you ready for it? This special holiday is a cornerstone for the flower industry, as flowers consistently rank among the top gifts...

Remarkable Women in Floristry

Join Us in Celebrating International Women’s Day By Molly Lucille Every International Women’s Day, Florists’ Review honors the influential women that help form the beautiful community that is our industry. Women are the backbone...

26th Annual “Picture Perfect Weddings Contest”

By Nita Robertson, AIFD Sponsored by Alexandra Farms and Fitz Design For 26 years, florists have enthusiastically shared photos of their work for our annual “Picture Perfect Weddings Contest.” Each year, we are captivated by breathtaking...

American Floral Trends Forecast 2025

An exploration of five major trends that will influence floral design this year. Anthologized and written by Tonneli Grüetter and Molly Lucille The flower industry is poised for an exciting transformation in 2025, with five bold trends...

New Podcast Episode

Please join us for our latest episode of the Flower Hour with Florists Review. In this episode Florist’ Review talks with the talented floral designer Beth O'Reilly and Laura Walsh, marketing director at Smithers-Oasis NA. Guests: Floral...

2024 “Reader’s Choice Awards”

Celebrating Your Favorites FR’s second annual recognition of our readers’ favorite designers—and more—of the year By Molly Lucille As 2024 winds to a close, we’re thrilled to announce the return of our second annual “Reader’s Choice...

Australia’s Floral Revolution

A look at the trend-setting florists on the continent down under—and their floral design aesthetics By Tonneli Grüetter Move over demure pastels and mindful greenery; Australia’s flower scene is having a major moment, and it’s anything...

“Best in Blooms”

Celebrating Creativity and Innovation in Floral Design Meet the winner and finalists in FR’s latest flower design contest By Nita Robertson, AIFD Sponsored by Alexandra Farms and OASIS Floral Products Florists’ Review is excited to...

Industry News

That Flower Feeling Appoints New Board Members

San Marcos, CA – That Flower Feeling, the digital-first marketing association...

Agility Isn’t Optional

If there’s one thing the last few years have taught us in the floral industry,...

2025 R.I.S.E. to Support Fundraising Campaign Surpasses Goal

The American Floral Endowment (AFE) is thrilled to announce that their annual...

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Feature
Articles

Florist
Spotlight

Industry
News

Tutorials

Contests

Business &
Marketing

Holiday Décor with Ribbon: What’s Trending

Sponsored by Reliant Ribbon Trending Uses for Ribbon in Holiday Decorating: Seasonal porch and patio pots are created 2–4 times a year, often using permanent botanicals (though fresh is also an option). These can be coordinated with door décor such as wreaths and...

A Florist’s Guide to Indian Weddings

The abundance of flowers—and business opportunities—in multi-day Indian nuptials. By Nita Robertson, AIFD Indian weddings are among the most visually spectacular and culturally rich celebrations in the world. Known for their grandeur, vibrant colors and elaborate...

At the Altar, Down the Aisle: Ceremony Floral Trends

By Molly Lucille In the thick of wedding season, it can happen fast. We can lose ourselves during this hectic time and feel like each wedding begins to blur together. We can fall into the trap of losing touch with the importance of the wedding ceremony. The ceremony...

The Value of Vessels

Making the case about the importance role containers play in creating the perfect floral designs By Jill Brooke At the recent Fleurs de Villes “ARTISTE” show in New York City’s Hudson Yards, florist Lorena Eni, owner of LEF/Lorena Eni Flowers in the borough of...

Embracing the Evolving Trends in Sympathy Flowers

By Nita Robertson, AIFD Presented by Smither-Oasis Sympathy flowers have long been a heartfelt way to express sorrow, love and support to grieving families. But as funeral traditions change and consumer preferences shift, florists are being called upon to adapt,...

The Enchantment of Cut Flower Breeding

Insights into the lengthy, painstaking and expensive process of...

Bucket-list Floral Experiences

The top flower and garden shows, exhibitions, festivals and tours...

Do You Have What It Takes for a Really Big Show?

Tips for creating an exhibit for the PHS Philadelphia Flower Show,...

Four Simple Steps for Long-lasting Valentine’s Day Roses

By Terril A. Nell, Ph.D., AAF Research Coordinator at the American...

50 Must-attend Floral Events in 2024

Education, inspiration, rejuvenation, relationship and connection...

Feature Articles

26th Annual “Picture Perfect Weddings Contest”

American Floral Trends Forecast 2025

New Podcast Episode

Florist Spotlight: Marie Danielle Vil-Young

Florist Spotlight: Nancy Zimmerman

A Day in the Life of a Retail Flower Shop Owner

Florist Spotlight: Mariela Mazzei

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Industry News

2025 R.I.S.E. to Support Fundraising Campaign Surpasses Goal

Jul 29, 2025 | Industry News

The American Floral Endowment (AFE) is thrilled to announce that their annual fundraiser, R.I.S.E. to Support 2025, has surpassed its goal, raising over...

Using Cut Flowers to Improve Emotional Health

Jul 29, 2025 | Florists News

"For more than 5,000 years, people have been growing flowers, not only for their beauty, but also for their healing and symbolic value. For decades, various...

Rosaprima & Floraprima Announce the 2025 New Variety Launch

July 21st – August 3rd, 2025 | United States Nationwide at Participating...

US: Rose of Sharon Floral Design Studio featured in Arkansas Museum exhibition

Althea Wiles, Northwest Arkansas floral designer and creative director of Rose...

Texas florists band together to help grieving families

"Texas florists are reminding the world that flowers do so much more than...

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Tutorials

Sunshine and Zest

Create this lively and lovely tablescape for a springtime brunch. Floral design and text...

View Tutorial

Blossoms and Butterflies

A Tablescape for Spring Events

Prom Bouquet and Traditional Wrist Corsage

Fantastical Fall Install

For More Tutorials

Contests

The Power of Flower Arrangement Recipes

May 14, 2025

Take the guesswork out of calculating your true costs and profit margins. By Nita Robertson, AIFD In the fast paced and ever evolving world of floristry, creativity and efficiency must go hand in hand. Whether designing for daily orders, weddings or large-scale...

Clicking for profit

Apr 23, 2025

How to best manage your advertising on social media. By Andrew Joseph THE ADVANTAGES OF ADVERTISING ONLINE Certainly, you’re aware of the benefits of social media advertising for flower businesses. While there is no “easy” button to push to create the success you...