NEW ISSUE
Our November Issue
Welcome to our new edition of Florists’ Review! As always, we strive to provide our readers with the latest trends and insights in the world of floristry.
- Proflora 2025
- Florists Spotlight
- Best in Bloom Contest
- Art in Bloom Museum Events
- Guided by Nature: Korean Design
- Angel Wings Tutorial
- Fungi Fusion Tutorial
- Arranging Your Future
- Build a Culture of Celebration
- Sympathy Business Marketing
- Coming Events
To purchase a print copy of the issue, please visit our SHOP
LATEST NEWS
Award-Winning Dolce Leads Floraprima’s Natura Moderna Collection to Global Recognition
Floraprima proudly unveils the Natura Moderna Collection, one of its most expressive and forward-looking creations yet. Designed for modern florists and elevated event designers, the collection celebrates a new expression of timeless beauty — one now recognized on the...
Design Master Unveils New Global Website
Empowering floral designers to explore color and imagine new possibilities KENT, Ohio USA - 7 October 2025 - Design Master, a division of Smithers-Oasis and a leader in floral color sprays and dyes specially formulated for fresh flowers, introduces its newly...
AFE 2025-26 educational grants fueling growth
September 10, 2025 Supporting education that inspires, informs and prepares the floral industry for a bright future is one of the American Floral Endowment’s core funding programs. This year, 17 organizations were awarded educational grants totaling...
Hydrangea Decor for Fabulous Fall Tables
By Jill Brooke Photo: Flowerpowerdaily The Hampton Classic is always my go-to place to survey the best table scapes trends of the year. I was particularly impressed with how hydrangeas were used in a variety of tables to beautifully transition from summer to the...
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A Call for Entries for Florists’ Reviews Picture Perfect Wedding Contest
Florists' Review Presents our 26th Annual Picture Perfect Wedding Contest It's here! Our Annual Picture Perfect Wedding contest is here for you to submit your best wedding florals for 2024 in any or all of the categories below: • Bouquets • Reception Décor •...
FROM OUR PAGES
FEATURES
Flowers in Your Hair and Everywhere
The Renaissance of Wearable Flowers By Molly Lucille Presented by Boutstix Magnets Throughout history, people have adorned themselves with flowers. Ancient Egyptians, Greeks and Romans adorned their champions and gods with head wreaths of blossoms, laurel and olive;...
55 Top Event Florists of 2024
By Tonneli Grüetter Florists’ Review is proud to share our “55 Top Event Florists of 2024,” selected from regions across America. These industry leaders represent the bright future of event florals. Standing on a level all their own, these talented designers blend...
Mother’s Day Success
Ideas and strategies for making the coming holiday your most efficient and profitable ever By Nita Robertson, AIFD Flowers and plants have long been the top gifts to express love and appreciation on Mother’s Day—cut flowers and arrangements, outdoor bedding and garden...
Women on the Flower Farm
Growth and opportunity in an evolving industry at Alexandra Farms By Teresa Schaffer For more than 60 years, the flower industry in Bogotá, Colombia, has empowered women to be independent, self-sufficient leaders in their communities and their homes. Before the 1960s,...
Influential Women in the Flower Industry
Meet seven exceptional women who have blazed trails in floristry, and learn from their inspiring stories. By Jill Brooke Look all around today, and you see so many women owning flower shops and floral design studios, as well as climbing the ladders in influence,...
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TRENDS
Flower Hats: Blooming in Popularity
Get on board with these statement-making high-society-approved fashion accessories. By Jill Brooke...
2023 Wedding Dress Trends with Bouquet Styles to Match
By Nita Robertson, AIFD, CFD Contributor: Angela Desveaux, founder and editor-in-chief of WedLuxe...
American Floral Trends Forecast 2023
It is with a sincere feeling of joy we share that “change” is in! Much like the dominant...
Got You Talking! Most Talked About Florists of 2022
The top 10 most-talked-about florists of 2022 in FR’s floral community. By Tonneli Grüetter No. 10...
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FLORIST SPOTLIGHT
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DESIGN TUTORIALS
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Spectacular Spring Picnic
This cascading color-blocked creation makes a dazzling focal point. Floral design and text by Ana Vivas Aniska Creations, Miami, Florida Photos by Simon Ruiz and Aniska Creations Presented by Rosaprima Welcome to a vibrant and joyful floral design inspired by the essence of...
Summer Flower Fashion
For a garden party or wedding—or other outdoor celebration—this delicate composite flower necklace makes a dramatic style statement. Floral design and text by Molly LucilleDenver, Colo. Photos by J Hendricks PhotographyLas Vegas, Nev. This easy-to-wear composite...
Serpentine Memorial Arrangement
A graceful “S”-shaped design offers both symbolism and functionality Floral design, photos and text by Nita Robertson, AIFD Presented by Smithers Oasis North America Designing flower arrangements to surround cremation urns is an increasingly common request for...
Settings in a Snap
An easy and versatile idea for creating fun yet effortless environments at weddings, parties and other events Floral design by Taylor Doyle, The Floral Eclectic located in Dallas Texas Photos by Opal & Onyx Photography, Haley Katherine Photography and Lexie Krug...
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BUSINESS AND MARKETING
Video Marketing: A Blooming Opportunity
By Nita Robertson, AIFD In today’s digital landscape, businesses across all industries rely on video marketing as an essential strategy. The flower industry is no exception. Video marketing helps businesses connect with their audience, showcase their products and drive sales....
Creating a Marketing Calendar for 2025
By Nita Robertson, AIFD An annual marketing calendar is an invaluable tool that enables business owners to strategically plan and organize promotional activities for their businesses throughout the year. It serves as a roadmap for marketing initiatives, ensuring that...
Blossoming Leadership
Twelve tips for developing your management skills and managing your team effectively By Nita Robertson, AIFD Leading a floral team effectively involves balancing creativity with strong leadership skills. By setting a clear vision; fostering a positive work...
Mastering Floral Contracts
Secure Your Business’s Future By True Client Pro Why Contracts are Essential for Florists Contracts are essential for florists; they are the unseen heroes that protect both florists and their clients. While creating stunning arrangements is your passion, well-crafted...
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CREATIVITY AND EDUCATION
Romantic Wedding Centerpiece Tutorial
DESIGN A DREAMY AND VERSATILE ARRANGEMENT FOR CEREMONIES AND RECEPTIONS. This wedding-style centerpiece features exquisite roses in pink as well as warm peach tones. For placement, the arrangement works well on a round table, long table or even on a bar. Footed vases are...
Four Simple Steps for Long-lasting Valentine’s Day Roses
By Terril A. Nell, Ph.D., AAF Research Coordinator at the American Floral Endowment (AFE) Professor Emeritus of Floriculture at the University of Florida Americans celebrate Valentine’s Day with gifts of flowers, candy, cards and more, creating the largest retail...
50 Must-attend Floral Events in 2024
Education, inspiration, rejuvenation, relationship and connection building, exotic locales—national and international conventions and trade shows in 2024 offer something for everyone in the flower industry. The floral industry is blessed in many ways, and one of those...
Readers’ Choice Awards 2023: Celebrating Your Favorites
FR’s inaugural recognition of our readers’ favorite designers—and more—of the year By Tonneli Grüetter In October, we opened our polls for the first time ever, inviting you to have your voices heard, and, indeed, you spoke up! Over the course of two weeks, 1,500 of...
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