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florists review

“Green” Weddings

These florists inspire us to adopt more eco-friendly and sustainable practices for wedding...

Beyond the Bouquet

How florists are breaking the boundaries of personal flowers. By Molly Lucille Bridal bouquets...

Managing Mother’s Day

Make the most of this lucrative holiday. By Nita Robertson, AIFD Mother’s Day is just around the...

Remarkable Women in Floristry

Join Us in Celebrating International Women’s Day By Molly Lucille Every International Women’s...

26th Annual “Picture Perfect Weddings Contest”

By Nita Robertson, AIFD Sponsored by Alexandra Farms and Fitz Design For 26 years, florists have...

“Where flowers bloom,

so does hope.”

Lady Bird Johnson

florist spotlight
Solabee Flowers & Botanicals

Solabee Flowers & Botanicals

Two beautiful stores rise from the ashes of 2008’s Great Recession. In 2008, Solabee’s co-owner, Sarah Helmstetter, and I had both been managing floral departments in two different locations. The financial crisis hit, and within three months, our floral departments had lost 60 percent of business. It was a blood bath. I took a layoff option and set out to find work, which wasn’t there. Sarah and I teamed up to help each other.

Question of the Month

Question of the Month

How big of a trend is “floral couture” in your shop and among your customers? If you sell “wearable florals,” what items are the most popular? Or is this trend something that we, as florists, are just entertaining ourselves with?

Instagrammer Of The Month – Art By Bianca

Instagrammer Of The Month – Art By Bianca

When she was young, Bianca Rosen would spend lots of time in the garden with her mother, time that helped nurture an innate passion for nature that she’s always had with her. That time and passion also melded well with Bianca’s creative and artistic tendencies – and her longstanding fascination with flowers.

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from the magazine
Top Budget-friendly Flowers

Top Budget-friendly Flowers

Affordable “everyday” flowers offer great potential and possibilities for creative floral designers. By Nita Robertson, AIFD, CFD There are many beautiful cut flower options are more budget friendly but still enable floral designers to achieve a modern look. The key...

Florist Spotlight: Susan McLeary

Florist Spotlight: Susan McLeary

Susan McLeary (a.k.a. Passionflower Sue) susanmcleary.com passionflowersue.com @passionflowersue Floral design educators have a special role in the industry nurturing new florists and helping experienced designers grow and become better. Not every floral designer is...

Cyber Security for Your Flower Business 

Cyber Security for Your Flower Business 

How to counter fraud in a digital world. By Phillip M. Perry Businesses of all sizes face a growing risk of financial loss from fraudulent internet transactions. Here’s just one example: When the controller of a California business received an email from the CEO...

How To Provide “Five-star” Customer Service

How To Provide “Five-star” Customer Service

Tips and inspiration for elevating the experiences that customers will have with your business to an unrivaled level. By Melinda R. Cordell Providing extraordinary service is crucial for building a loyal customer base and growing your business. But there’s more to it...

Buy Local, Sell Local

Buy Local, Sell Local

Offering locally and regionally crafted and grown products in your retail shop can have many positive impacts—including increased sales. By Nita Robertson, AIFD, CFD Selling locally and regionally made products, including unique artisan-crafted décor and gifts,...

International Design Stars

International Design Stars

Our annual spotlight on floral design luminaries delivering innovative performances on the global stage. By Tonneli Grüetter It is with great excitement we share our curation of rising “International Design Stars” for 2023. Each year, we look forward to preparing this...

European Floral Art

European Floral Art

Floral designs and text by Max Hurtaud Max Hurtaud Master Florist Brussels, Belgium maxhurtaud.com @maxhurtaud Photos by Gaziano Photography Brussels, Belgium @gaziano.photography Floral art never stops evolving, and from one country to another, it differs...

contests
Best in Blooms Contest May 2021

Best in Blooms Contest May 2021

BEST IN BLOOMS CONTESTWin a Florist Profile feature in Florists' Review magazine and have your work featured across all of our social media platforms, be a guest on our Lunch and Learn YouTube/Facebook series, AND win a $500 credit with BallSB and more!!!! Submit your...

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floral news
FleurEx 2024

FleurEx 2024

The British Florist Association's annual conference, held from September 28-29 at the East Midlands Conference Centre in the UK, brought together florists and industry experts for a dynamic and inspiring event. Full Article Here Source: Flora FleurEx 2024 The...

BloomNation Now Offers Full Support in Spanish

BloomNation Now Offers Full Support in Spanish

BloomNation is proud to announce that they now provide comprehensive support in the Spanish language for all stages of the florist journey—from sales and onboarding to ongoing customer success. In conjunction with the launch of their Spanish-language support, they are...

New Cut Flowers to be Presented at the IFTF

New Cut Flowers to be Presented at the IFTF

The Import Promotion Desk (IPD) will be presenting a wide range of cut flowers and floral rarities from Ecuador, Colombia, and Kenya at the International Floriculture Trade Fair (IFTF) from the 5th to the 7th of November 2024. Full Press release below Import Promotion...

Tips to Market Flowers for Boss’s Day

Tips to Market Flowers for Boss’s Day

Make Boss’s Day a more significant holiday for your flower business. Help your customers show their appreciation meaningfully, and watch your fall sales grow. Full Article Here. Source: Rio Roses 7 Simple Yet Effective Tips to Market Flowers for Boss’s Day September...

Anthurium Named After Hitomi Gilliam

Anthurium Named After Hitomi Gilliam

At last week’s Hawaii Floriculture & Nursery Association Fresh Look expo, a new variety of anthurium named Hitomi Gilliam was unveiled, honoring the renowned floral designer Hitomi Gilliam AIFD. This stunning light green, tulip-shaped anthurium features a unique...

HFNA 2024 Fresh Look Expo

HFNA 2024 Fresh Look Expo

By Nita Robertson HFNA 2024 Fresh Look Expo: Designing with Hawaii Grown Flowers The Hawaii Floriculture & Nursery Association (HFNA) successfully concluded its highly anticipated 2024 Fresh Look Expo in Hilo, Hawaii. Set against the lush backdrop of the islands,...

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