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florists review

“Green” Weddings

These florists inspire us to adopt more eco-friendly and sustainable practices for wedding...

Beyond the Bouquet

How florists are breaking the boundaries of personal flowers. By Molly Lucille Bridal bouquets...

Managing Mother’s Day

Make the most of this lucrative holiday. By Nita Robertson, AIFD Mother’s Day is just around the...

Remarkable Women in Floristry

Join Us in Celebrating International Women’s Day By Molly Lucille Every International Women’s...

26th Annual “Picture Perfect Weddings Contest”

By Nita Robertson, AIFD Sponsored by Alexandra Farms and Fitz Design For 26 years, florists have...

“Where flowers bloom,

so does hope.”

Lady Bird Johnson

florist spotlight
Solabee Flowers & Botanicals

Solabee Flowers & Botanicals

Two beautiful stores rise from the ashes of 2008’s Great Recession. In 2008, Solabee’s co-owner, Sarah Helmstetter, and I had both been managing floral departments in two different locations. The financial crisis hit, and within three months, our floral departments had lost 60 percent of business. It was a blood bath. I took a layoff option and set out to find work, which wasn’t there. Sarah and I teamed up to help each other.

Question of the Month

Question of the Month

How big of a trend is “floral couture” in your shop and among your customers? If you sell “wearable florals,” what items are the most popular? Or is this trend something that we, as florists, are just entertaining ourselves with?

Instagrammer Of The Month – Art By Bianca

Instagrammer Of The Month – Art By Bianca

When she was young, Bianca Rosen would spend lots of time in the garden with her mother, time that helped nurture an innate passion for nature that she’s always had with her. That time and passion also melded well with Bianca’s creative and artistic tendencies – and her longstanding fascination with flowers.

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from the magazine
Botanical Couture: Bridal

Botanical Couture: Bridal

The five hottest trends in wearable flowers and interviews with two floral designers who created successful businesses in this arena. By Tonneli Grüetter From the fantastical to the practical, botanical couture is back. In the world of weddings, using flowers to...

Top Budget-friendly Flowers

Top Budget-friendly Flowers

Affordable “everyday” flowers offer great potential and possibilities for creative floral designers. By Nita Robertson, AIFD, CFD There are many beautiful cut flower options are more budget friendly but still enable floral designers to achieve a modern look. The key...

Florist Spotlight: Susan McLeary

Florist Spotlight: Susan McLeary

Susan McLeary (a.k.a. Passionflower Sue) susanmcleary.com passionflowersue.com @passionflowersue Floral design educators have a special role in the industry nurturing new florists and helping experienced designers grow and become better. Not every floral designer is...

Cyber Security for Your Flower Business 

Cyber Security for Your Flower Business 

How to counter fraud in a digital world. By Phillip M. Perry Businesses of all sizes face a growing risk of financial loss from fraudulent internet transactions. Here’s just one example: When the controller of a California business received an email from the CEO...

How To Provide “Five-star” Customer Service

How To Provide “Five-star” Customer Service

Tips and inspiration for elevating the experiences that customers will have with your business to an unrivaled level. By Melinda R. Cordell Providing extraordinary service is crucial for building a loyal customer base and growing your business. But there’s more to it...

Buy Local, Sell Local

Buy Local, Sell Local

Offering locally and regionally crafted and grown products in your retail shop can have many positive impacts—including increased sales. By Nita Robertson, AIFD, CFD Selling locally and regionally made products, including unique artisan-crafted décor and gifts,...

International Design Stars

International Design Stars

Our annual spotlight on floral design luminaries delivering innovative performances on the global stage. By Tonneli Grüetter It is with great excitement we share our curation of rising “International Design Stars” for 2023. Each year, we look forward to preparing this...

contests
Best in Blooms Contest May 2021

Best in Blooms Contest May 2021

BEST IN BLOOMS CONTESTWin a Florist Profile feature in Florists' Review magazine and have your work featured across all of our social media platforms, be a guest on our Lunch and Learn YouTube/Facebook series, AND win a $500 credit with BallSB and more!!!! Submit your...

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floral news
2024 Fresh Look Expo Webinar 

2024 Fresh Look Expo Webinar 

Register for the upcoming HFNA webinar, "A Fresh Look at Floral Design Using Hawaii-Grown Tropical Flowers and Foliage," on November 1st to learn more about Hawaiian flowers and be inspired by amazing floral designers. Don't miss this amazing opportunity. Note from...

Expo Flor Ecuador

Expo Flor Ecuador

Floraldaily reports on the Expo Flor Ecuador show that took place in Quito last week. Full Article Here floraldaily.com The article below is by Floraldaily Photo report Expo Flor Ecuador Expo Flor Ecuador 2024 is a wrap. The third edition again took place in Quito...

Dia de los Muertos

Dia de los Muertos

By Nita Robertson AIFD Día de los Muertos, or Day of the Dead, is a Mexican holiday celebrated on November 1st and 2nd. During Día de los Muertos, people honor and remember their deceased loved ones. The belief is that during these days, the spirits of the dead return...

Fleurs de Villes’ 2024 Flower Show

Fleurs de Villes’ 2024 Flower Show

Fleurs de Villes ARTISTE returned to Hudson Yards for its fifth year from October 4-13, 2024. This free flower show showcased local florists' creativity beyond traditional bouquets, featuring 10-foot floral mannequins that interpreted various people throughout...

That Flower Feeling Hosts Upcoming Webinar

That Flower Feeling Hosts Upcoming Webinar

 That Flower Feeling (TFF) is pleased to announce an upcoming webinar titled “Marketing Flowers for Self-Care: The Importance of Evolving the Floral Industry,” scheduled for Thursday, November 14, 2024, at 12 PM EST. Full press release below Source: That Flower...

Fall 2024 Hottest Floral Trends

Fall 2024 Hottest Floral Trends

BloomNation shares fall trend insights with bold creativity and seasonal themes, offering florists new ways to captivate customers. Full Article Here Source: BloomNation Fall 2024 Hottest Floral Trends The Fall 2024 floral trends are moving beyond traditional earthy...

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