“Where flowers bloom,
so does hope.”
Florist Spotlight: Marie Danielle Vil-Young
By Nita Robertson, AIFD, CFD Marie Danielle Vil-Young À Votre Service...
Florist Spotlight: Nancy Zimmerman
Nancy Zimmerman Fancy Florals by Nancy Fairbury, Ill....
A Day in the Life of a Retail Flower Shop Owner
Behind the scenes at Debbie’s Bloomers in El Paso, Texas, with Marisa...
Florist Spotlight: Mariela Mazzei
Florist Profile Mariela Mazzei Madonna Lily Miami, Fla. @madonna__lily_...
RECENT POSTS
Prom Season: A Blooming Opportunity for Florists
By Nita Robertson, AIFD Sponsored by Fitz Design Tips to Grow Your Prom Business For high school students, prom represents a magical night filled with excitement, style and self-expression. Prom season is about more than just a dance. It celebrates youth and...
Marketing International Women’s Day
Tips for creating a strategic marketing plan that will make this March 8 worldwide celebration a major flower-giving occasion By Nita Robertson, AIFD International Women’s Day (IWD), celebrated annually on March 8, is a powerful global observance that honors the...
At the Altar, Down the Aisle: Ceremony Floral Trends
By Molly Lucille In the thick of wedding season, it can happen fast. We can lose ourselves during this hectic time and feel like each wedding begins to blur together. We can fall into the trap of losing touch with the importance of the wedding ceremony. The ceremony...
26th Annual “Picture Perfect Weddings Contest”
By Nita Robertson, AIFD Sponsored by Alexandra Farms and Fitz Design For 26 years, florists have enthusiastically shared photos of their work for our annual “Picture Perfect Weddings Contest.” Each year, we are captivated by breathtaking designs that transform...
Managing Stress During Busy Seasons
Tips for achieving higher performance and a better balance by Christi Lopez, EMC The magic of what we, as florists, do often lies in how we bring beauty and emotions to life through flowers. Whether it’s a wedding, a funeral or a special celebration, we are there to...
Color Theory
Tips for understanding how colors interact, to elevate not only your designs but also your professionalism Text and floral design by Amy Balsters The Floral Coach Alexandria, Va. Photo by Akbar Sayed Photography You can gingerly process and handle your flowers. You...
Building a Brand
Tips for establishing an image and reputation that will attract likeminded customers and build loyalty and advocacy By Nita Robertson, AIFD Your brand identity is the foundation of your flower business, shaping everything from your logo and color scheme to your...
American Floral Trends Forecast 2025
An exploration of five major trends that will influence floral design this year. Anthologized and written by Tonneli Grüetter and Molly Lucille The flower industry is poised for an exciting transformation in 2025, with five bold trends set to shake up the way florists...
International Women’s Day 2025
Last year, more than 1,800 florists downloaded our materials to participate in International Women’s Day. Boost your sales with our new free eight-week IWD marketing campaign created specifically for florists. Our goal is to establish International Women's Day as a...
The Value of Vessels
Making the case about the importance role containers play in creating the perfect floral designs By Jill Brooke At the recent Fleurs de Villes “ARTISTE” show in New York City’s Hudson Yards, florist Lorena Eni, owner of LEF/Lorena Eni Flowers in the borough of...
Enter FR’s Autumn Wedding Contest
We are excited to see your most stunning fall wedding creations and share them with our readers! Let's make this autumn season the best one yet! Upload your photos today for a chance to showcase your winning design work to the floral world! You have the chance to win...
Enter our latest Best in Blooms Design Contest- American Grown Edition
Submit your entry below to become a semi-finalist in our Best in Blooms 2024 American Grown contest. Sponsored by Certified American Grown Submission for Florists' Reviews American Grown BEST IN BLOOMS Contest 2024 It's time to celebrate American grown flowers with...
Call for Submission for the Pets in Petals Contest
We invite you to showcase your finest creations in pet floral arrangements.We want to see your furry friends adorned with flowers. All type of animals are welcome. It's simple, submit images showcasing your finest floral designs on animals for an opportunity to...
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Autumn Armature Bouquet
and Coordinating Boutonnière Farm-fresh cut flowers from Budzi inspire a vibrant floral designs ideal for fall nuptials. Floral design and photos by Beth O’Reilly, AIFD, TMF Presented by Budzi BUDZI is a grower, importer and wholesale distributor of fresh cut flowers,...
Garden Tablescape
How to create a beautifully curated coalescent composition Floral design, photography and text by Holly Heider Chapple Owner of Holly Chapple Flowers and Hope Flower Farm, Founder of Chapel Designers, Leesburg, Va. Presented by Alexandra Farms Working with such...
Summer Flower Fashion
For a garden party or wedding—or other outdoor celebration—this delicate composite flower necklace makes a dramatic style statement. Floral design and text by Molly LucilleDenver, Colo. Photos by J Hendricks PhotographyLas Vegas, Nev. This easy-to-wear composite...
Serpentine Memorial Arrangement
A graceful “S”-shaped design offers both symbolism and functionality Floral design, photos and text by Nita Robertson, AIFD Presented by Smithers Oasis North America Designing flower arrangements to surround cremation urns is an increasingly common request for...
Settings in a Snap
An easy and versatile idea for creating fun yet effortless environments at weddings, parties and other events Floral design by Taylor Doyle, The Floral Eclectic located in Dallas Texas Photos by Opal & Onyx Photography, Haley Katherine Photography and Lexie Krug...
Lush Spring Tablescape
An unpretentious but verdant composite centerpiece with a spring spirit Floral design, photography and text by Cara Fitch Trille Floral Rothesay, N.B., Canada Presented by Rosaprima When I saw these stunning varieties of roses and Ranunculus from Rosaprima, I decided...
Lush Natural Garden Arch
The luxuriant look of untamed growth captured in a sustainably designed floral structure Floral design, photography and text by Paulina Nieliwocki Blue Jasmine Floral, Berkeley Heights, N.J. Presented by Danziger Inspired by the enchanting beauty of Danziger’s new...
Mystic Crystals
Introducing extraordinary new products that will add an exciting new element to bridal bouquets and boutonnières this wedding season. Floral design and text by Patience Pickner, AIFD, PFCI Chamberlain, S.D. Photos by Tami Carda Photography Presented by Fitz Design...
Sustainably Designed Broken Arch
The right mechanics make designing spectacular wedding arches fast and easy. Floral design and text by Susan McLeary Photos by Patrick Kolts for Accent Décor Last year, I was asked by Accent Décor to collaborate on a number of solution-focused structures and vessels...
Florist Jokes That Bloom with Humor
Here are some fun, florist-friendly jokes to brighten your workday. 🌸 Why do florists always drive so fast?Because they have petal to the metal! 🌹 What do you call a country where all the florists live?Tulipmania! 💐 Why did the flower start a business?It wanted to...
Rosaprima’s Spring Rose Collection
Rosaprima has meticulously curated a collection of over 150 premium rose varieties. Each rose is unique and extraordinary, spanning a breathtaking spectrum of tones and captivating color combinations across 16 distinct hues. Full Article Here Source Rosaprima The...
Floral Magic at the RHS Chelsea Flower Show
Acacia Creative Studio is bringing its signature style to the RHS Chelsea Flower Show later this month. Full Article Here Source Thursd Acacia Creative Studio and Sideau® Bring Floral Magic to RHS Chelsea Flower Show 2025 Pushing the boundaries of...
Breaking the Marigold’s autumn-only reputation
With a growing trend toward vibrant and diverse floral color palettes, there's increasing potential for marigolds to complement arrangements throughout the year, Full Article Here Source: Floraldaily.com Carmen Márquez, BallSB: "Marigold Coco shines beyond fall"...
BloomNation Achieves Record-Breaking Mother’s Day
Despite economic uncertainty, BloomNation saw steady performance across its platform during Mother's Day. Full Article Here Source BloomNation Photo credit Mercury Flowers, Los Angeles, CA BloomNation Achieves Record-Breaking Mother’s Day Amid Economic Uncertainty May...
Knock Out® Rose Celebrating it’s 25th Anniversary
Twenty-five years ago, a rose bloomed that would forever change how gardeners viewed America’s most iconic flower. Full Article Here Source Flowerpowerdaily Celebrating Knock Out Rose 25th Anniversary and Its Creator By Jill Brooke Twenty-five years ago, a rose...
New Flower Collection For Men Sparks Strong Buzz
In March 2025, Kvitkova Vanil, a Los Angeles floral studio, launched the Savage Bloom floral collection, designed specifically for men. The collection blends strong, sculptural arrangements with unexpected textures and palettes. Full Article Here Source;...
AFE Named Funds Celebrate Special Anniversaries
In 2025, AFE recognizes eleven incredible anniversaries for our Named Funds and programs, ranging from five years to over 50 years of impact. Full Article Here Source: American Floral Endowment 2025 Milestones: AFE Named Funds Celebrate Special...
Floral Solutions for Every Occasion with Smithers-Oasis
An informative recap from Details Flowers on their interview with Smithers Oasis Full Article Here Source: Details Flowers Floral Solutions for Every Occasion with Smithers-Oasis by Details Flowers ● 28 April ● News & Events This month, we had the...
