“Where flowers bloom,
so does hope.”
Florist Spotlight:Leah McLean
Leah McLean The Salted Image Pittsburgh, Pa. thesaltedimage.com...
Florist Spotlight: Susan McLeary
Susan McLeary (a.k.a. Passionflower Sue) susanmcleary.com...
Florist Spotlight: Marie Danielle Vil-Young
By Nita Robertson, AIFD, CFD Marie Danielle Vil-Young À Votre Service...
Florist Spotlight: Nancy Zimmerman
Nancy Zimmerman Fancy Florals by Nancy Fairbury, Ill....
RECENT POSTS
Become a designer for Florists’ Review Magazine!
We are currently seeking our next tutorial designers to be featured in the pages of Florists' Review Magazine. Do you have a creative concept you'd love to share? A unique design technique? An innovative approach to floral mechanics? Or simply a stunning...
Guided by Nature
Korean floral design beckons tranquility in a hectic world. By Bianca Bina Spacious, balanced and natural. Grounded in foundational principles, Korean design is built on a simple yet intentional framework that embraces ethereal, asymmetric forms. Every element...
Crowning Glory: Explore the Art of Headpieces
Floral design and text by Julia Prokhorova, AIFD, CFD, TMF | Wild Veggie Bouquet | Corpus Christi, Texas Photos by Cora Johnson | Cora Johnson Photography | Corpus Christi, Texas There are so many reasons to wear a...
That Flower Feeling to Host Industry Webinar
"From Impulse to Habit — Driving Daily Floral Consumption with Just Add Flowers” Anaheim, CA — That Flower Feeling, a 501(c)(6) nonprofit dedicated to promoting a culture of everyday floral enjoyment, will host an industry-wide webinar, "From Impulse to Habit: Driving...
Fashion and Floral Design
Exploring the beauty of wearing blooms By Molly Lucille The flower industry has found endless paths to activation as collaboration between art mediums becomes part of the flower world’s zeitgeist. From runways to editorial shoots, high fashion has started to...
Romantic Wedding Centerpiece Tutorial
DESIGN A DREAMY AND VERSATILE ARRANGEMENT FOR CEREMONIES AND RECEPTIONS. This wedding-style centerpiece features exquisite roses in pink as well as warm peach tones. For placement, the arrangement works well on a round table, long table or even on a bar. Footed...
Best in Blooms Contest 2025
Enter Florists' Reviews Best in Blooms Design Contest today for your chance to win a Florist Spotlight feature in Florists' Review magazine AND win a $500 credit from Smithers-Oasis North America and 240 stems of beautiful...
2025 Holiday Trends
Big bows, bold blooms and vintage vibes capture the spotlight. By Kat Castagnoli, AIFD, CCF In a season brimming with velvet ribbons, oversized ornaments and cozy color palettes, this year’s holiday decor trends are all about curated contrast. Think maximalism meets...
Seed Breeding for Healthy Resistance
Take an inside look at how a leader in breed development delivers innovation to the flower industry. By Bianca Bina Every ruffle of a petal, every shade of a beloved hue, each delicate fragrance and all the unique qualities that make every flower distinctively...
Decking the Halls for Profit: How Florists Can Build a Holiday Installation Business
Every year, offices, hotels, and retail spaces scramble to transform their interiors for the holidays. From lush garlands cascading over grand staircases to lobby trees twinkling with designer ornaments, holiday décor is no longer an afterthought—it’s a branding...
Enter FR’s 2025 Autumn Wedding Contest
We are excited to see your most stunning fall wedding creations and share them with our readers! Let's make this autumn season the best one yet! Upload your photos today for a chance to showcase your winning design work to the floral world! You have the chance to win...
Call for Submission for the Pets in Petals Contest
We invite you to showcase your finest creations in pet floral arrangements.We want to see your furry friends adorned with flowers. All type of animals are welcome. It's simple, submit images showcasing your finest floral designs on animals for an opportunity to...
A Call for Entries for Florists’ Reviews Picture Perfect Wedding Contest
Florists' Review Presents our 26th Annual Picture Perfect Wedding Contest It's here! Our Annual Picture Perfect Wedding contest is here for you to submit your best wedding florals for 2024 in any or all of the categories below: • Bouquets • Reception Décor •...
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Prom Bouquet and Traditional Wrist Corsage
Elevate your flower design offerings with ribbon. Floral design, photos and text by Nita Robertson, AIFD Presented by Reliant Ribbon company Prom season brings an exciting opportunity to showcase both timeless traditions and modern trends in flower design. While...
Fantastical Fall Install
A dynamic suspended design for seasonal occasions and events Floral design, photos and text by Paulina Nieliwocki Blue Jasmine Floral Berkeley Heights, N.J. The soft curves and blended textures in this suspended floral design celebrate the autumn season’s bounty and...
Blooming Olive Tree
This tall, stately tree-based flower arrangement offers versatility for placement in homes and offices as well as at special events and occasions. Floral design, text and photography Nita Robertson, AIFD Presented by Ragon House Decorating with faux flowers and...
A New Era for Wrist Corsages
BoutStix™ has become a go-to for many florists when making boutonnières. New to the BoutStix™ line is Wristix™, providing an exciting new option for the creation of wrist corsages. Presented by Boutstix Creating stunning wrist corsages has never been easier than now,...
Autumn Armature Bouquet
and Coordinating Boutonnière Farm-fresh cut flowers from Budzi inspire a vibrant floral designs ideal for fall nuptials. Floral design and photos by Beth O’Reilly, AIFD, TMF Presented by Budzi BUDZI is a grower, importer and wholesale distributor of fresh cut flowers,...
Garden Tablescape
How to create a beautifully curated coalescent composition Floral design, photography and text by Holly Heider Chapple Owner of Holly Chapple Flowers and Hope Flower Farm, Founder of Chapel Designers, Leesburg, Va. Presented by Alexandra Farms Working with such...
Summer Flower Fashion
For a garden party or wedding—or other outdoor celebration—this delicate composite flower necklace makes a dramatic style statement. Floral design and text by Molly LucilleDenver, Colo. Photos by J Hendricks PhotographyLas Vegas, Nev. This easy-to-wear composite...
Serpentine Memorial Arrangement
A graceful “S”-shaped design offers both symbolism and functionality Floral design, photos and text by Nita Robertson, AIFD Presented by Smithers Oasis North America Designing flower arrangements to surround cremation urns is an increasingly common request for...
Settings in a Snap
An easy and versatile idea for creating fun yet effortless environments at weddings, parties and other events Floral design by Taylor Doyle, The Floral Eclectic located in Dallas Texas Photos by Opal & Onyx Photography, Haley Katherine Photography and Lexie Krug...
American Floral Endowment: 2025 Year in Review
Alexandria, VA - As the year wraps up, join the American Floral Endowment (AFE) in celebrating the many accomplishments across the industry. Thanks to generous donors, AFE has continued making meaningful strides to fund programs that strengthen the floral community....
Sustainabloom Introduces Sustainability Planning Template for Retail Florists
Alexandria, Virginia - Sustainabloom has released a brand-new free resource to help floral retailers take actionable, measurable steps toward sustainability. The Sustainability Planning Template for Retail Florists is designed to make sustainability planning...
That Flower Feeling Aims to Make Flowers an “Everyday Essential” with New Campaign
New initiative builds on proven "Self Care Made Easy" test market success, calls on industry to partner through investment and free toolkit activation. Carlsbad, CA – That Flower Feeling, the floral industry’s newly independent national marketing initiative, today...
1-800-FLOWERS.COM is Now on DoorDash
Today, we’re excited to announce that 1-800-FLOWERS.COM is now available on DoorDash, bringing its iconic floral arrangements and gifts directly to customers through the DoorDash app. Just in time for the busy holiday shopping season, the new partnership expands...
Lori Wheat on Leading the Society of American Florists
In this episode of The Bloom Show, Lori Wheat, the new president of the Society of American Florists (SAF) and third-generation owner of Lafayette Florist in Colorado, joins host Sahid Nahim for an inspiring discussion on leadership, education, and the future of the...
Floraprima Introduces the Poppy Collection
Delicate, expressive, and emotionally resonant—the poppy is a flower unlike any other. After months of research, testing, and innovation, Floraprima proudly unveils the Poppy Collection: five distinct varieties available year-round, crafted for florists and designers...
CalFlowers Grows Its Leadership Team with Two Distinguished Industry Professionals
SAN MARCOS, CA — CalFlowers, one of the leading associations dedicated to promoting flower enjoyment and supporting the floral industry nationwide, is pleased to announce the appointment of Julie Ortiz and John Louie to its Board of Directors. Both will serve...
FloraLife Unveils Ambitious Sustainability 2030 Plan
WALTERBORO, S.C. – FloraLife, a division of Smithers-Oasis Company and worldwide leader in postharvest solutions for the floral industry, has announced its new FloraLife Sustainability 2030 Plan, a comprehensive strategy that builds upon its 2025 achievements to...
CalFlowers Match Challenge 2026 Contributions
CARLSBAD, CA – That Flower Feeling is excited to announce the CalFlowers Match Challenge for 2026 contributions. For every $1.25 raised, CalFlowers will match $1.00, up to a total of $300,000, providing a major incentive for the floral industry to unite and support...
