“Where flowers bloom,
so does hope.”
Florist Spotlight: Marie Danielle Vil-Young
By Nita Robertson, AIFD, CFD Marie Danielle Vil-Young À Votre Service...
Florist Spotlight: Nancy Zimmerman
Nancy Zimmerman Fancy Florals by Nancy Fairbury, Ill....
A Day in the Life of a Retail Flower Shop Owner
Behind the scenes at Debbie’s Bloomers in El Paso, Texas, with Marisa...
Florist Spotlight: Mariela Mazzei
Florist Profile Mariela Mazzei Madonna Lily Miami, Fla. @madonna__lily_...
RECENT POSTS
Beyond the Bouquet
How florists are breaking the boundaries of personal flowers. By Molly Lucille Bridal bouquets have adorned wedding parties throughout human history. Ancient brides carried bundles of symbolic herbs and blooms, such as dill, considered to be an aphrodisiac; rosemary...
Managing Mother’s Day
Make the most of this lucrative holiday. By Nita Robertson, AIFD Mother’s Day is just around the corner. Are you ready for it? This special holiday is a cornerstone for the flower industry, as flowers consistently rank among the top gifts chosen to honor the mothers...
Video Marketing: A Blooming Opportunity
By Nita Robertson, AIFD In today’s digital landscape, businesses across all industries rely on video marketing as an essential strategy. The flower industry is no exception. Video marketing helps businesses connect with their audience, showcase their products and...
Remarkable Women in Floristry
Join Us in Celebrating International Women’s Day By Molly Lucille Every International Women’s Day, Florists’ Review honors the influential women that help form the beautiful community that is our industry. Women are the backbone of floristry, with 87 percent...
Prom Season: A Blooming Opportunity for Florists
By Nita Robertson, AIFD Sponsored by Fitz Design Tips to Grow Your Prom Business For high school students, prom represents a magical night filled with excitement, style and self-expression. Prom season is about more than just a dance. It celebrates youth and...
Marketing International Women’s Day
Tips for creating a strategic marketing plan that will make this March 8 worldwide celebration a major flower-giving occasion By Nita Robertson, AIFD International Women’s Day (IWD), celebrated annually on March 8, is a powerful global observance that honors the...
At the Altar, Down the Aisle: Ceremony Floral Trends
By Molly Lucille In the thick of wedding season, it can happen fast. We can lose ourselves during this hectic time and feel like each wedding begins to blur together. We can fall into the trap of losing touch with the importance of the wedding ceremony. The ceremony...
26th Annual “Picture Perfect Weddings Contest”
By Nita Robertson, AIFD Sponsored by Alexandra Farms and Fitz Design For 26 years, florists have enthusiastically shared photos of their work for our annual “Picture Perfect Weddings Contest.” Each year, we are captivated by breathtaking designs that transform...
Managing Stress During Busy Seasons
Tips for achieving higher performance and a better balance by Christi Lopez, EMC The magic of what we, as florists, do often lies in how we bring beauty and emotions to life through flowers. Whether it’s a wedding, a funeral or a special celebration, we are there to...
Color Theory
Tips for understanding how colors interact, to elevate not only your designs but also your professionalism Text and floral design by Amy Balsters The Floral Coach Alexandria, Va. Photo by Akbar Sayed Photography You can gingerly process and handle your flowers. You...
Submission for the Florists’ Review BEST IN BLOOM 2024 Floral Design Contest
Enter the Florists' Review Best in Blooms Design Contest for a chance to be featured in Florists' Review magazine and win exciting prizes! One lucky winner will receive a $500 credit from Smithers-Oasis North America and 240 stunning garden roses from Alexandra Farms....
Enter FR’s Autumn Wedding Contest
We are excited to see your most stunning fall wedding creations and share them with our readers! Let's make this autumn season the best one yet! Upload your photos today for a chance to showcase your winning design work to the floral world! You have the chance to win...
Enter our latest Best in Blooms Design Contest- American Grown Edition
Submit your entry below to become a semi-finalist in our Best in Blooms 2024 American Grown contest. Sponsored by Certified American Grown Submission for Florists' Reviews American Grown BEST IN BLOOMS Contest 2024 It's time to celebrate American grown flowers with...
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Autumn Armature Bouquet
and Coordinating Boutonnière Farm-fresh cut flowers from Budzi inspire a vibrant floral designs ideal for fall nuptials. Floral design and photos by Beth O’Reilly, AIFD, TMF Presented by Budzi BUDZI is a grower, importer and wholesale distributor of fresh cut flowers,...
Garden Tablescape
How to create a beautifully curated coalescent composition Floral design, photography and text by Holly Heider Chapple Owner of Holly Chapple Flowers and Hope Flower Farm, Founder of Chapel Designers, Leesburg, Va. Presented by Alexandra Farms Working with such...
Summer Flower Fashion
For a garden party or wedding—or other outdoor celebration—this delicate composite flower necklace makes a dramatic style statement. Floral design and text by Molly LucilleDenver, Colo. Photos by J Hendricks PhotographyLas Vegas, Nev. This easy-to-wear composite...
Serpentine Memorial Arrangement
A graceful “S”-shaped design offers both symbolism and functionality Floral design, photos and text by Nita Robertson, AIFD Presented by Smithers Oasis North America Designing flower arrangements to surround cremation urns is an increasingly common request for...
Settings in a Snap
An easy and versatile idea for creating fun yet effortless environments at weddings, parties and other events Floral design by Taylor Doyle, The Floral Eclectic located in Dallas Texas Photos by Opal & Onyx Photography, Haley Katherine Photography and Lexie Krug...
Lush Spring Tablescape
An unpretentious but verdant composite centerpiece with a spring spirit Floral design, photography and text by Cara Fitch Trille Floral Rothesay, N.B., Canada Presented by Rosaprima When I saw these stunning varieties of roses and Ranunculus from Rosaprima, I decided...
Lush Natural Garden Arch
The luxuriant look of untamed growth captured in a sustainably designed floral structure Floral design, photography and text by Paulina Nieliwocki Blue Jasmine Floral, Berkeley Heights, N.J. Presented by Danziger Inspired by the enchanting beauty of Danziger’s new...
Mystic Crystals
Introducing extraordinary new products that will add an exciting new element to bridal bouquets and boutonnières this wedding season. Floral design and text by Patience Pickner, AIFD, PFCI Chamberlain, S.D. Photos by Tami Carda Photography Presented by Fitz Design...
Sustainably Designed Broken Arch
The right mechanics make designing spectacular wedding arches fast and easy. Floral design and text by Susan McLeary Photos by Patrick Kolts for Accent Décor Last year, I was asked by Accent Décor to collaborate on a number of solution-focused structures and vessels...
2025 R.I.S.E. to Support Fundraising Campaign Surpasses Goal
The American Floral Endowment (AFE) is thrilled to announce that their annual fundraiser, R.I.S.E. to Support 2025, has surpassed its goal, raising over $130,000 for the floral industry. This remarkable achievement highlights the unwavering commitment and unity...
Using Cut Flowers to Improve Emotional Health
"For more than 5,000 years, people have been growing flowers, not only for their beauty, but also for their healing and symbolic value. For decades, various (behavioral) studies have shown that plants and flowers improve our emotional health. Rutgers University in the...
New Survey Reveals U.S. Floriculture Industry’s Push Toward Sustainability—and the Opportunities Ahead
For Immediate ReleaseAlexandria, Virginia - July 16, 2025 A newly released survey led by North Carolina State University (NCSU) and funded by the American Floral Endowment’s Sustainabloom program reveals promising trends in sustainability across the floral...
Rosaprima & Floraprima Announce the 2025 New Variety Launch
July 21st – August 3rd, 2025 | United States Nationwide at Participating Wholesalers Rosaprima and Floraprima, renowned leaders in the luxury florals, are proud to unveil their second edition of their highly anticipated New Variety Launch Event. Running from July 21st...
US: Rose of Sharon Floral Design Studio featured in Arkansas Museum exhibition
Althea Wiles, Northwest Arkansas floral designer and creative director of Rose of Sharon Floral Design Studio, participated in the 2025 Art in Bloom exhibit at the Crystal Bridges Museum of American Art for the sixth year. As one of the featured florists selected for...
Texas florists band together to help grieving families
"Texas florists are reminding the world that flowers do so much more than brighten a room—they bring hope, comfort, and solidarity during life's darkest moments," writes Jill Brooke on Flower Power Daily. "In the wake of the devastating flash floods that hit Texas'...
US: A New Orleans wedding florist making tariff arrangements
"There's so many amazing florists in New Orleans. If we're the first florist that puts a clause in our contract about raising prices due to tariffs, we might not get the business," says Jacqui Roche, co-owner of Cry Baby Floral. Jacqui Roche is a wedding and events...
Beauty Line introduces new Harmony variety
Beauty Line is introducing Harmony – a new Leucanthemum variety that captures natural purity and timeless beauty. This fresh and elegant variety will be available year-round. Beauty Line was the first to adopt Danziger's genetics. Located in Naivasha, Kenya, the...
Japan: An interview with lily grower Hiroaki Morita
This is an interview with Morita Hiroaki, who grew lilies in Kochi Prefecture. Morita talked about the joys he felt every day as a lily grower, especially when someone who received a gift was pleased with the lilies, and how Kochi's climate was extremely suitable for...
