“Where flowers bloom,
so does hope.”
Julia (Iuliia) Prokhorova with Wild Veggie Bouquet
Like many in the floral industry, Julia Prokhorova’s path to floristry was not a straight one but rather a passion that turned into a business.
Blue Ribbon Floral – Washington, D.C. Flower Truck
Ali Chrisler, Ph.D., owner of Blue Ribbon Floral in Washington, D.C., cut her teeth in the floral industry while hanging out in her mother’s flower shop as a child. A third-generation florist, Chrisler was preceded in the industry by both her mother and grandmother, who were also florists. Inspired by her heritage, Chrisler named her business Blue Ribbon Floral, after her grandmother’s shop, Blue Ribbon Bouquets.
Up, Up and WAY Away
Describing herself as a “seasoned entrepreneur,” Desiree Ontiveros has more than a decade of experience in the luxury lifestyle and fashion worlds, has found success in the balloon design business. Find out more here…
Creating Narratives Through Floral Installations
Twenty-something floral designer @Rebecca Schrag is blazing her own trail on Kansas City’s floral scene. Learn More…
RECENT POSTS
Embracing the Evolving Trends in Sympathy Flowers
By Nita Robertson, AIFD Presented by Smither-Oasis Sympathy flowers have long been a heartfelt way to express sorrow, love and support to grieving families. But as funeral traditions change and consumer preferences shift, florists are being called upon to adapt,...
“Best in Blooms”
Celebrating Creativity and Innovation in Floral Design Meet the winner and finalists in FR’s latest flower design contest By Nita Robertson, AIFD Sponsored by Alexandra Farms and OASIS Floral Products Florists’ Review is excited to present the winner and finalists for...
Creating a Marketing Calendar for 2025
By Nita Robertson, AIFD An annual marketing calendar is an invaluable tool that enables business owners to strategically plan and organize promotional activities for their businesses throughout the year. It serves as a roadmap for marketing initiatives, ensuring that...
Blossoming Leadership
Twelve tips for developing your management skills and managing your team effectively By Nita Robertson, AIFD Leading a floral team effectively involves balancing creativity with strong leadership skills. By setting a clear vision; fostering a positive work...
Eco-friendly and Sustainable Floral Products To Love
By Jill Brooke Those who live in the floral world are people who care about nature. After all, florists willingly enter a profession that requires insatiable demands of physical labor, mechanical expertise and time. It also requires creative talent and a deep...
Florists’ Review’s Inaugural “40 Over 40”
Celebrating Our Best Vase Life By Tonneli Grüetter In the vibrant world of floristry, where creativity blossoms and every bouquet tells a story, Florists’ Review proudly presents its first-ever “40 Over 40” issue. This special edition celebrates the flower industry...
Winners of the Alexandra Farms Garden Rose Design Contest
Alexandra Farms Announces Winners of Its “2024 Garden Rose Design Contest” By Teresa Schafer It’s time to reveal the winners of Alexandra Farms’ “2024 Garden Rose Design Contest”! Again this year, we received hundreds of entries, and the judges have spoken. Four...
Mastering Floral Contracts
Secure Your Business’s Future By True Client Pro Why Contracts are Essential for Florists Contracts are essential for florists; they are the unseen heroes that protect both florists and their clients. While creating stunning arrangements is your passion, well-crafted...
Flowers in the Air
Ceiling Installation Floristry By Molly Lucille As any florist knows, flowers possess the remarkable ability to elevate ordinary spaces into extraordinary ones. The experience of entering a room adorned with an abundance of blooms is truly enchanting, captivating the...
Submission for the Florists’ Review BEST IN BLOOM 2024 Floral Design Contest
Enter the Florists' Review Best in Blooms Design Contest for a chance to be featured in Florists' Review magazine and win exciting prizes! One lucky winner will receive a $500 credit from Smithers-Oasis North America and 240 stunning garden roses from Alexandra Farms....
FR’s Show Your Pride Design Contest Winner and Finalists
Meet the winner and finalists in FR’s latest flower design contest. By Nita Robertson, AIFD, CFD June is a month of celebrations: Since 1959, the month has been designated as “National Rose Month,” and in 2014, June was established as “Immigrant Heritage...
Alexandra Farms 2023 Garden Rose Design Contest
The 2023 “Alexandra Farms Garden Rose Design Contest” is your next opportunity to showcase your floral design creativity and mastery to the world. Floral designers are invited to share their best work using garden roses in our sixth annual contest, which...
Enter Our July Best in Blooms Design Contest- American Grown Edition
Submission for the Florists' Review BEST IN BLOOMS July 2023 Contest Submit your entry below to become a semi-finalist in our BEST in Blooms July 2023 American Grown contest. Four semi-finalists will be chosen to compete in the finals, celebrating American Grown...
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Lush Garden Design
A lovely garden-style arrangement features decorative design elements from Smithers-Oasis—including black floral foam. Floral design, photos, video and text by Nita Robertson, AIFD, CFD Presented by Smithers-Oasis North America This modern garden-style design...
Spring Vegetable Arrangement
An imaginative seasonal design inspired by—of all things—a boiling pot of soup. Floral design, photos and text by Iuliia Prokhorova, CFD, TMF I created this arrangement of vegetables to have a spring vibe, but you can create a similar design for any time of the year...
Summer Citrus Garden
A stunning and versatile floral installation that is easily moved and reconfigured, providing clients with maximum value. Floral design and text by Katie Noonan, AIFD, CFD Noonan’s Wine Country Designs San Luis Obispo, Calif. Photos by Ashley Ludaescher...
Lush Wedding Centerpiece
A popular design mechanic offers many benefits for all types of wedding and event designs. Floral design, photos and text by Nita Robertson, AIFD, CFD This low and lush centerpiece—ideal for a wedding reception and other occasions, as well—is created with an 8”...
A Touch of Spring Fever
Tulips and fresh branches provide welcome seasonal elements in a charming, salable design. Floral design, photos and text by Nita Robertson, AIFD, CFD This delightful and affordable spring-spirited design receives additional volume and dimension—and perceived...
How to Create a “Prom Bar”
Entice greater sales with an alluring and interactive display of prom-flower accessories. Floral design, photos and text by Nita Robertson, AIFD, CFD Teenagers throughout North America are planning now for their spring formals and proms, and that means lots of orders...
Wearable Flowers for Prom
A quick-and-easy coordinating trio of designs to boost your prom sales and profits. Floral design, photos and text by Nita Robertson, AIFD, CFD Presented by Reliant Ribbon To really boost your prom flower sales this year, excite your customers by showing them creative...
Women’s Day Brunch
A colorful tablescape for a gathering of women celebrating women. Floral design, photos, video and text by Paulina Nieliwocki, Blue Jasmine Floral, Berkeley Heights, N.J. Presented by Sun Valley Floral Farms Arcata, Calif. The vibrant rainbow-like hues of the...
Heart’s Delight
Creative craftiness elevates the appeal of the quick-to-produce and easy-to-deliver Valentine’s Day arrangement. Floral design, text and photos by Nita Robertson, AIFD, CFD Inspired by the holiday of love, I wanted to create a fun design that has lots of consumer...
Invest in Yourself to Up Your Business Savvy
Our comprehensive guide to business education features 25 incredible courses available for FREE. By Tonneli Grüetter Whether you’re looking to launch a new flower business or manage an established shop that’s hit a knowledge ceiling, you’re not alone. Every florist,...
2025 R.I.S.E. to Support Fundraising Campaign Surpasses Goal
The American Floral Endowment (AFE) is thrilled to announce that their annual fundraiser, R.I.S.E. to Support 2025, has surpassed its goal, raising over $130,000 for the floral industry. This remarkable achievement highlights the unwavering commitment and unity...
Using Cut Flowers to Improve Emotional Health
"For more than 5,000 years, people have been growing flowers, not only for their beauty, but also for their healing and symbolic value. For decades, various (behavioral) studies have shown that plants and flowers improve our emotional health. Rutgers University in the...
New Survey Reveals U.S. Floriculture Industry’s Push Toward Sustainability—and the Opportunities Ahead
For Immediate ReleaseAlexandria, Virginia - July 16, 2025 A newly released survey led by North Carolina State University (NCSU) and funded by the American Floral Endowment’s Sustainabloom program reveals promising trends in sustainability across the floral...
Rosaprima & Floraprima Announce the 2025 New Variety Launch
July 21st – August 3rd, 2025 | United States Nationwide at Participating Wholesalers Rosaprima and Floraprima, renowned leaders in the luxury florals, are proud to unveil their second edition of their highly anticipated New Variety Launch Event. Running from July 21st...
US: Rose of Sharon Floral Design Studio featured in Arkansas Museum exhibition
Althea Wiles, Northwest Arkansas floral designer and creative director of Rose of Sharon Floral Design Studio, participated in the 2025 Art in Bloom exhibit at the Crystal Bridges Museum of American Art for the sixth year. As one of the featured florists selected for...
Texas florists band together to help grieving families
"Texas florists are reminding the world that flowers do so much more than brighten a room—they bring hope, comfort, and solidarity during life's darkest moments," writes Jill Brooke on Flower Power Daily. "In the wake of the devastating flash floods that hit Texas'...
US: A New Orleans wedding florist making tariff arrangements
"There's so many amazing florists in New Orleans. If we're the first florist that puts a clause in our contract about raising prices due to tariffs, we might not get the business," says Jacqui Roche, co-owner of Cry Baby Floral. Jacqui Roche is a wedding and events...
Beauty Line introduces new Harmony variety
Beauty Line is introducing Harmony – a new Leucanthemum variety that captures natural purity and timeless beauty. This fresh and elegant variety will be available year-round. Beauty Line was the first to adopt Danziger's genetics. Located in Naivasha, Kenya, the...
