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florists review

“Green” Weddings

These florists inspire us to adopt more eco-friendly and sustainable practices for wedding...

Beyond the Bouquet

How florists are breaking the boundaries of personal flowers. By Molly Lucille Bridal bouquets...

Managing Mother’s Day

Make the most of this lucrative holiday. By Nita Robertson, AIFD Mother’s Day is just around the...

Remarkable Women in Floristry

Join Us in Celebrating International Women’s Day By Molly Lucille Every International Women’s...

26th Annual “Picture Perfect Weddings Contest”

By Nita Robertson, AIFD Sponsored by Alexandra Farms and Fitz Design For 26 years, florists have...

“Where flowers bloom,

so does hope.”

Lady Bird Johnson

florist spotlight
Up, Up and WAY Away

Up, Up and WAY Away

Describing herself as a “seasoned entrepreneur,” Desiree Ontiveros has more than a decade of experience in the luxury lifestyle and fashion worlds, has found success in the balloon design business. Find out more here…

Inside Chic Fleuriste

Inside Chic Fleuriste

@Laura Draghici never dreamed that she would grow up to be owner of one of the most popular floral design studios in the country. Learn how she did it in this month’s Florist Profile.

Celebrating Life’s Special Moments

Celebrating Life’s Special Moments

Learn how Canadian Florists created a successful business by creating arrangements, “you would not see in a grocery store or anywhere else. They’re more stylish, they have more unusual flowers, they have more of a variety of flowers. And they’re put together in a very artsy way.”

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from the magazine
Elevating Petals and Pastries

Elevating Petals and Pastries

The Art of Upselling a Moment Ideas for safely decorating wedding cakes and cake tables in keeping with today’s trends and modern consumers’ tastes By Molly Lucille Wedding trends in the flower industry are always evolving, and a delightful revolution is taking place...

Flowers in Your Hair and Everywhere

Flowers in Your Hair and Everywhere

The Renaissance of Wearable Flowers By Molly Lucille Presented by Boutstix Magnets Throughout history, people have adorned themselves with flowers. Ancient Egyptians, Greeks and Romans adorned their champions and gods with head wreaths of blossoms, laurel and olive;...

Trends in Wedding Bouquets for 2024

Trends in Wedding Bouquets for 2024

By Nita Robertson, AIFD With each passing wedding season, fresh trends in bridal bouquets emerge and existing styles evolve, and for 2024, bouquets will encompass various styles, shapes and color palettes, harmonizing with not only the seasons but also diverse wedding...

Software for Wedding and Event Florists

Software for Wedding and Event Florists

A look at three companies that offer wedding and event planning software developed specifically for florists—by florists. By Andrew Joseph Until about 25 years ago, keeping track of one’s inventory, revenue and expenses was all done by hand, written on accounting...

55 Top Event Florists of 2024

55 Top Event Florists of 2024

By Tonneli Grüetter Florists’ Review is proud to share our “55 Top Event Florists of 2024,” selected from regions across America. These industry leaders represent the bright future of event florals. Standing on a level all their own, these talented designers blend...

AI and Your Flower Business

AI and Your Flower Business

Can artificial intelligence help your retail business? Let’s find out. By Andrew Joseph For the past few years, the initialism “AI”—artificial intelligence—has been played out across all media platforms. For most people, AI has been a part of pop-culture lore for...

Make Graduation a Blooming Success

Make Graduation a Blooming Success

Sales, marketing and design ideas for these annual celebrations of educational achievement By Nita Robertson, AIFD Fleurologist As the main graduation season for most educational institutions approaches—typically mid-May to mid-June—florists have an opportunity to...

contests
“Best in Blooms”

“Best in Blooms”

Meet the winner and finalists in FR’s latest flower design contest. By Nita Robertson, AIFD, CFD Sponsored by Melrose International Florists’ Review is excited to present the winner and top two finalists in our March 2023 “Best in Blooms” design...

Valentine’s Day Contest Winners

Valentine’s Day Contest Winners

Valentine’s Day will be celebrated on Tuesday February 14th 2023. Get inspired and create some unique designs for the upcoming holiday of love. Think outside of the box and be creative! To help inspire you for Valentine’s Day 2023, we invited floral designers to...

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videos
A Touch of Spring Fever

A Touch of Spring Fever

Tulips and fresh branches provide welcome seasonal elements in a charming, salable design. Floral design, photos and text by Nita Robertson, AIFD, CFD This delightful and affordable spring-spirited design receives additional volume and dimension—and perceived...

How to Create a “Prom Bar”

How to Create a “Prom Bar”

Entice greater sales with an alluring and interactive display of prom-flower accessories. Floral design, photos and text by Nita Robertson, AIFD, CFD Teenagers throughout North America are planning now for their spring formals and proms, and that means lots of orders...

Wearable Flowers for Prom

Wearable Flowers for Prom

A quick-and-easy coordinating trio of designs to boost your prom sales and profits. Floral design, photos and text by Nita Robertson, AIFD, CFD Presented by Reliant Ribbon To really boost your prom flower sales this year, excite your customers by showing them creative...

Women’s Day Brunch

Women’s Day Brunch

A colorful tablescape for a gathering of women celebrating women. Floral design, photos, video and text by Paulina Nieliwocki, Blue Jasmine Floral, Berkeley Heights, N.J. Presented by Sun Valley Floral Farms Arcata, Calif. The vibrant rainbow-like hues of the...

Heart’s Delight

Heart’s Delight

Creative craftiness elevates the appeal of the quick-to-produce and easy-to-deliver Valentine’s Day arrangement. Floral design, text and photos by Nita Robertson, AIFD, CFD Inspired by the holiday of love, I wanted to create a fun design that has lots of consumer...

Cascading Beauty

Cascading Beauty

Convey a decidedly autumnal aesthetic in wedding designs—regardless of color palette—by combining dried botanicals with fresh. Floral design, text and photography by Nita Robertson, AIFD, CFD The changing seasons inspired me to create a lush cascade-style bridal...

Dynamic New Convention Design

Dynamic New Convention Design

With its dramatic vertical and horizontal planes, this design style generates arrangements that can be not only exciting and distinctive but also budget friendly yet profitable. Floral design, photography and text by  Mike Hollenbeck, AIFD, CFD from Floral Artistry ...

Hand-tied Bouquet for Valentine’s Day

Hand-tied Bouquet for Valentine’s Day

There are a great many novelty varieties of carnations and spray carnations on the market today, and this design will reignite interest in these beloved, fragrant and long-lasting flowers. Floral design, photos, video and text by Beth O’Reilly, AIFD, CFD, TMF...

Sublime Succulent Wearables

Sublime Succulent Wearables

Quick and easy techniques for creating dramatic botanical earrings, bracelets and hair combs. Floral design, photos and text by Toni Sicola Succulents for Hire Moab, Utah I love creating wearables with succulents because they can withstand so much. Succulents are...

floral news
SAF to Take Floral Industry Issues to Capitol Hill

SAF to Take Floral Industry Issues to Capitol Hill

On March 17-18, floral professionals from across the country will gather in Washington, D.C., for the Society of American Florists' (SAF) 44th Annual Congressional Action Days (CAD) to advocate for policies that impact the floral industry. Full Article Here Source-...

Florist Special With BOUJEEHAUS

Florist Special With BOUJEEHAUS

Boring is never an option for Jess, the owner of this business. Old flowers replace the bland, while dramatic design details take the spotlight over the drab. Full Article Here Source- Thursd Florist Special With BOUJEEHAUS Jess, the creative force behind BOUJEEHAUS...

A Flourishing Valentine’s Day for US Floral Industry

A Flourishing Valentine’s Day for US Floral Industry

Floral sales for Valentine’s Day 2025 showed strong demand, impulse buying, and last-minute surges. Full Article Here. Source- FloralDaily.com Strong demand, impulse buying, and last-minute surges A Flourishing Valentine’s Day for the US Floral Industry "Valentine's...

The Bloom Together Event

The Bloom Together Event

The Bloom Together Initiative returns to Doral on March 3rd, 2025, to celebrate its 5th anniversary! This exciting event will take place during the WFFSA Convention, bringing the floral industry together for a memorable celebration. Full Press Release Below The 5th...

Duel of the Delphiniums

Duel of the Delphiniums

Ball SB, Details Flowers Software, and The Society of American Florists are thrilled to announce Duel of the Delphiniums, an exciting March Madness-style competition in which florists can showcase their creativity using Delphinium varieties from Ball SB.  Full...

FAM Flower Farm Expands Product Range

FAM Flower Farm Expands Product Range

FAM Flower Farm has been working with Biancheri Creazione, an Italian breeder of ranunculus and anemones, in an effort to introduce more people to the unique characteristics of these stunning Italian flowers. Full Article Here Source- FloralDaily.com Italian...

florists' review

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