“Where flowers bloom,
so does hope.”
Florist Spotlight – Just add IRIDESCENCE
What exactly is an “Irithurium,” you ask? Let botanical artist Kristen...
Carithers Flowers
Voted best florist for 16 consecutive years by Atlanta magazine, Carithers Flowers has been a staple in that city since the 1970s. A long tradition of excellence has been successfully carried on for a second generation…
Julia (Iuliia) Prokhorova with Wild Veggie Bouquet
Like many in the floral industry, Julia Prokhorova’s path to floristry was not a straight one but rather a passion that turned into a business.
Blue Ribbon Floral – Washington, D.C. Flower Truck
Ali Chrisler, Ph.D., owner of Blue Ribbon Floral in Washington, D.C., cut her teeth in the floral industry while hanging out in her mother’s flower shop as a child. A third-generation florist, Chrisler was preceded in the industry by both her mother and grandmother, who were also florists. Inspired by her heritage, Chrisler named her business Blue Ribbon Floral, after her grandmother’s shop, Blue Ribbon Bouquets.
RECENT POSTS
2024 “Reader’s Choice Awards”
Celebrating Your Favorites FR’s second annual recognition of our readers’ favorite designers—and more—of the year By Molly Lucille As 2024 winds to a close, we’re thrilled to announce the return of our second annual “Reader’s Choice Awards,” where our community comes...
Australia’s Floral Revolution
A look at the trend-setting florists on the continent down under—and their floral design aesthetics By Tonneli Grüetter Move over demure pastels and mindful greenery; Australia’s flower scene is having a major moment, and it’s anything but subtle. Down under, a floral...
Embracing the Evolving Trends in Sympathy Flowers
By Nita Robertson, AIFD Presented by Smither-Oasis Sympathy flowers have long been a heartfelt way to express sorrow, love and support to grieving families. But as funeral traditions change and consumer preferences shift, florists are being called upon to adapt,...
“Best in Blooms”
Celebrating Creativity and Innovation in Floral Design Meet the winner and finalists in FR’s latest flower design contest By Nita Robertson, AIFD Sponsored by Alexandra Farms and OASIS Floral Products Florists’ Review is excited to present the winner and finalists for...
Creating a Marketing Calendar for 2025
By Nita Robertson, AIFD An annual marketing calendar is an invaluable tool that enables business owners to strategically plan and organize promotional activities for their businesses throughout the year. It serves as a roadmap for marketing initiatives, ensuring that...
Blossoming Leadership
Twelve tips for developing your management skills and managing your team effectively By Nita Robertson, AIFD Leading a floral team effectively involves balancing creativity with strong leadership skills. By setting a clear vision; fostering a positive work...
Eco-friendly and Sustainable Floral Products To Love
By Jill Brooke Those who live in the floral world are people who care about nature. After all, florists willingly enter a profession that requires insatiable demands of physical labor, mechanical expertise and time. It also requires creative talent and a deep...
Florists’ Review’s Inaugural “40 Over 40”
Celebrating Our Best Vase Life By Tonneli Grüetter In the vibrant world of floristry, where creativity blossoms and every bouquet tells a story, Florists’ Review proudly presents its first-ever “40 Over 40” issue. This special edition celebrates the flower industry...
Winners of the Alexandra Farms Garden Rose Design Contest
Alexandra Farms Announces Winners of Its “2024 Garden Rose Design Contest” By Teresa Schafer It’s time to reveal the winners of Alexandra Farms’ “2024 Garden Rose Design Contest”! Again this year, we received hundreds of entries, and the judges have spoken. Four...
Mastering Floral Contracts
Secure Your Business’s Future By True Client Pro Why Contracts are Essential for Florists Contracts are essential for florists; they are the unseen heroes that protect both florists and their clients. While creating stunning arrangements is your passion, well-crafted...
Florists’ Reviews 2023 Autumn Wedding Contest
Enter our latest contest by sharing your autumn wedding work According to The Knot and WeddingWire, October and September are the most popular months for weddings (No. 1 and No. 2, respectively), surpassing June (No. 3) for the past several years! So,...
Enter Florists’ Reviews Wreath Design Contest
We’ve created a contest where you can submit photos of your best wreath designs. All types of wreath designs are welcome—for example, fall, holiday, dried, and permanent. Share wreath design inspiration for the upcoming fall and winter holidays. Let's inspire each...
FR’s Show Your Pride Design Contest Winner and Finalists
Meet the winner and finalists in FR’s latest flower design contest. By Nita Robertson, AIFD, CFD June is a month of celebrations: Since 1959, the month has been designated as “National Rose Month,” and in 2014, June was established as “Immigrant Heritage...
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Autumn Trios
A simple but sophisticated composite design celebrates the beauty of fall. Floral design, photos and text by Nita Robertson, AIFD, CFD Inspired by the fall season, I wanted to create an easy yet modern composite design that can would be appropriate for any autumn...
Life’s a Peach
An enchanting floral display inspired by one of summer’s most succulent fruits—a concept that provides myriad opportunities for creating festive fall and winter tablescapes. Floral design, photos and text by Paulina Nieliwocki Blue Jasmine Floral Berkeley Heights,...
Pleasingly Purple Flower Pillars
Featuring spectacular genetically modified “purple” flowers from Suntory Flowers, this flower installation is stunning for weddings and events of all kinds. Floral design, photos and text by Nita Robertson, AIFD, CFD Presented by Suntory Flowers Limited The broken...
Hand-tied Cascade Bridal Bouquet
How to design a cascade-style bouquet with a sustainable approach Floral design, photos, video and text by Beth O’Reilly, AIFD, CFD, TMF Presented by Alexandra Farms Design mechanics for hand-tied cascade-style bouquets can be tricky, especially when taking a...
Rhythmic Spring Bridal Bouquet
An exuberant hand-tied design created with a chicken-wire armature. Floral design, step-by-step photos and text by Shelayne Hammack, Twist Flowers located in Reno, Nev. Bouquet photos by Jessica Lillian, Jessica Lillian Photography,Reno, Nev. When developing a color...
A Modern Centerpiece
This moody, monochromatic masterpiece is a study in color and texture. Floral design and text by Ashley Overholser Primavera: Modern Floristry; Atlanta, Ga. Photos by Frank Piazza (“Frankie Zaza”); Atlanta, Ga. Floral design is living artwork, and as...
A Rainbow of Flowers
This polychromatic ombré composition would be splendid for virtually any spring and summer occasion, including “Pride Month” celebrations. Floral design and video by Alexandra Scholtz WildFlora Design Studio Studio City, Calif. Photos by Bex Falk Photography Los...
Lush Garden Design
A lovely garden-style arrangement features decorative design elements from Smithers-Oasis—including black floral foam. Floral design, photos, video and text by Nita Robertson, AIFD, CFD Presented by Smithers-Oasis North America This modern garden-style design...
Spring Vegetable Arrangement
An imaginative seasonal design inspired by—of all things—a boiling pot of soup. Floral design, photos and text by Iuliia Prokhorova, CFD, TMF I created this arrangement of vegetables to have a spring vibe, but you can create a similar design for any time of the year...
Invest in Yourself to Up Your Business Savvy
Our comprehensive guide to business education features 25 incredible courses available for FREE. By Tonneli Grüetter Whether you’re looking to launch a new flower business or manage an established shop that’s hit a knowledge ceiling, you’re not alone. Every florist,...
2025 R.I.S.E. to Support Fundraising Campaign Surpasses Goal
The American Floral Endowment (AFE) is thrilled to announce that their annual fundraiser, R.I.S.E. to Support 2025, has surpassed its goal, raising over $130,000 for the floral industry. This remarkable achievement highlights the unwavering commitment and unity...
Using Cut Flowers to Improve Emotional Health
"For more than 5,000 years, people have been growing flowers, not only for their beauty, but also for their healing and symbolic value. For decades, various (behavioral) studies have shown that plants and flowers improve our emotional health. Rutgers University in the...
New Survey Reveals U.S. Floriculture Industry’s Push Toward Sustainability—and the Opportunities Ahead
For Immediate ReleaseAlexandria, Virginia - July 16, 2025 A newly released survey led by North Carolina State University (NCSU) and funded by the American Floral Endowment’s Sustainabloom program reveals promising trends in sustainability across the floral...
Rosaprima & Floraprima Announce the 2025 New Variety Launch
July 21st – August 3rd, 2025 | United States Nationwide at Participating Wholesalers Rosaprima and Floraprima, renowned leaders in the luxury florals, are proud to unveil their second edition of their highly anticipated New Variety Launch Event. Running from July 21st...
US: Rose of Sharon Floral Design Studio featured in Arkansas Museum exhibition
Althea Wiles, Northwest Arkansas floral designer and creative director of Rose of Sharon Floral Design Studio, participated in the 2025 Art in Bloom exhibit at the Crystal Bridges Museum of American Art for the sixth year. As one of the featured florists selected for...
Texas florists band together to help grieving families
"Texas florists are reminding the world that flowers do so much more than brighten a room—they bring hope, comfort, and solidarity during life's darkest moments," writes Jill Brooke on Flower Power Daily. "In the wake of the devastating flash floods that hit Texas'...
US: A New Orleans wedding florist making tariff arrangements
"There's so many amazing florists in New Orleans. If we're the first florist that puts a clause in our contract about raising prices due to tariffs, we might not get the business," says Jacqui Roche, co-owner of Cry Baby Floral. Jacqui Roche is a wedding and events...
Beauty Line introduces new Harmony variety
Beauty Line is introducing Harmony – a new Leucanthemum variety that captures natural purity and timeless beauty. This fresh and elegant variety will be available year-round. Beauty Line was the first to adopt Danziger's genetics. Located in Naivasha, Kenya, the...
