“Where flowers bloom,
so does hope.”
Florist Spotlight – Just add IRIDESCENCE
What exactly is an “Irithurium,” you ask? Let botanical artist Kristen...
Carithers Flowers
Voted best florist for 16 consecutive years by Atlanta magazine, Carithers Flowers has been a staple in that city since the 1970s. A long tradition of excellence has been successfully carried on for a second generation…
Julia (Iuliia) Prokhorova with Wild Veggie Bouquet
Like many in the floral industry, Julia Prokhorova’s path to floristry was not a straight one but rather a passion that turned into a business.
Blue Ribbon Floral – Washington, D.C. Flower Truck
Ali Chrisler, Ph.D., owner of Blue Ribbon Floral in Washington, D.C., cut her teeth in the floral industry while hanging out in her mother’s flower shop as a child. A third-generation florist, Chrisler was preceded in the industry by both her mother and grandmother, who were also florists. Inspired by her heritage, Chrisler named her business Blue Ribbon Floral, after her grandmother’s shop, Blue Ribbon Bouquets.
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Enter FR’s Autumn Wedding Contest
We are excited to see your most stunning fall wedding creations and share them with our readers! Let's make this autumn season the best one yet! Upload your photos today for a chance to showcase your winning design work to the floral world! You have the chance to win...
“Best in Blooms”
Meet the winner and finalists in the “Certified American Grown” edition of FR’s flower design contest. By Nita Robertson, AIFD Sponsored by Certified American Grown Florists’ Review is delighted to present the winner and finalists in our annual “Best in Blooms”...
Celebrating, Promoting and Selling American-grown Flowers and Foliage
By Nita Robertson, AIFD Throughout the American countryside, there exists a community of cut flower farmers whose passion blooms as brightly as the petals they cultivate. Their dedication goes beyond just growing flowers; it’s about fostering a connection with the...
Unveiling the Beauty of Hydrangea
By Nita Robertson, AIFD Hydrangea, with voluminous blooms, a range of bloom types and a broad color palette, have long been cherished by florists for their versatility as mass flowers that add texture, stunning color and modern elegance to any design. With year-round...
The Enchantment of Cut Flower Breeding
Insights into the lengthy, painstaking and expensive process of developing new flower varieties. By Nita Robertson, AIFD It all begins with the seed. Around the world, plant breeders are working in labs and greenhouses to develop better cut flowers for florists and...
Faux Flowers Are Fabulous and Good for Business
Today’s ultra-realistic permanent botanicals are taking the world by storm, most notably trendy, high-end restaurants, hotels and fashion brands—and increasing numbers of flower businesses are working with faux flowers, foliages and plants almost exclusively By Jill...
Pets and Petals
By Nita Robertson, AIFD Welcome to the whimsical world where pets and petals intertwine! In our 2024 “Pets and Petals Design Contest,” nearly 60 talented floral designers showcased their creative and clever floral designs crafted specifically for animals. From elegant...
European Floral Trends 2024
EMC identifies four trends in European floristry and advises how you can incorporate them to elevate your floral designs and business. By EMC International (European Master Certification) How can trends help you unleash your creativity and grow your business? EMC...
Using Gift and Home Markets to Enrich Your Flower Business
By ANDMORE (formerly International Market Centers) As you know, the flowers aren’t the only things that make an arrangement special. The vessel and accouterments add distinguishing qualities to a design. However, finding truly unique and unusual accents can be...
International Floral Design Stars
Our annual spotlight on artists who are delivering innovative performances on the global stage with flowers. By Tonneli Grüetter It is with great excitement we share our curation of rising “International Design Stars” for 2024. Each year, we prepare this feature with...
Alexandra Farms 2023 Garden Rose Design Contest
The 2023 “Alexandra Farms Garden Rose Design Contest” is your next opportunity to showcase your floral design creativity and mastery to the world. Floral designers are invited to share their best work using garden roses in our sixth annual contest, which...
Enter Our July Best in Blooms Design Contest- American Grown Edition
Submission for the Florists' Review BEST IN BLOOMS July 2023 Contest Submit your entry below to become a semi-finalist in our BEST in Blooms July 2023 American Grown contest. Four semi-finalists will be chosen to compete in the finals, celebrating American Grown...
Enter FR’s Show Your Pride Contest
As we begin to celebrate and recognize the contributions of LGBTQ+ community and their culture, we have decided to host a design contest to spread love through flowers. Each June presents us with an opportunity to grow as individuals, professionals, and allies....
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Pleasingly Purple Flower Pillars
Featuring spectacular genetically modified “purple” flowers from Suntory Flowers, this flower installation is stunning for weddings and events of all kinds. Floral design, photos and text by Nita Robertson, AIFD, CFD Presented by Suntory Flowers Limited The broken...
Hand-tied Cascade Bridal Bouquet
How to design a cascade-style bouquet with a sustainable approach Floral design, photos, video and text by Beth O’Reilly, AIFD, CFD, TMF Presented by Alexandra Farms Design mechanics for hand-tied cascade-style bouquets can be tricky, especially when taking a...
Rhythmic Spring Bridal Bouquet
An exuberant hand-tied design created with a chicken-wire armature. Floral design, step-by-step photos and text by Shelayne Hammack, Twist Flowers located in Reno, Nev. Bouquet photos by Jessica Lillian, Jessica Lillian Photography,Reno, Nev. When developing a color...
A Modern Centerpiece
This moody, monochromatic masterpiece is a study in color and texture. Floral design and text by Ashley Overholser Primavera: Modern Floristry; Atlanta, Ga. Photos by Frank Piazza (“Frankie Zaza”); Atlanta, Ga. Floral design is living artwork, and as...
A Rainbow of Flowers
This polychromatic ombré composition would be splendid for virtually any spring and summer occasion, including “Pride Month” celebrations. Floral design and video by Alexandra Scholtz WildFlora Design Studio Studio City, Calif. Photos by Bex Falk Photography Los...
Lush Garden Design
A lovely garden-style arrangement features decorative design elements from Smithers-Oasis—including black floral foam. Floral design, photos, video and text by Nita Robertson, AIFD, CFD Presented by Smithers-Oasis North America This modern garden-style design...
Spring Vegetable Arrangement
An imaginative seasonal design inspired by—of all things—a boiling pot of soup. Floral design, photos and text by Iuliia Prokhorova, CFD, TMF I created this arrangement of vegetables to have a spring vibe, but you can create a similar design for any time of the year...
Summer Citrus Garden
A stunning and versatile floral installation that is easily moved and reconfigured, providing clients with maximum value. Floral design and text by Katie Noonan, AIFD, CFD Noonan’s Wine Country Designs San Luis Obispo, Calif. Photos by Ashley Ludaescher...
Lush Wedding Centerpiece
A popular design mechanic offers many benefits for all types of wedding and event designs. Floral design, photos and text by Nita Robertson, AIFD, CFD This low and lush centerpiece—ideal for a wedding reception and other occasions, as well—is created with an 8”...
Creative Ways to Use QR Codes for Gifting
Technology has opened up new ways to personalize and elevate the experience of giving and receiving gifts. Let’s explore five creative ways to use QR codes for gifting—whether it’s for birthdays, anniversaries, corporate events, or to show appreciation. Full Article...
Mayesh Presents A Workshop Series with Sue McLeary
Join Sue as she shares her expertise, guiding you to push boundaries and transform flowers into sculptural masterpieces. Workshops run April–November across the U.S. at Mayesh Locations. Full Article Here Source: Mayesh Sculpting with Blooms: A Workshop Series...
NYBG Orchid Show 2025 – Ode to Mexico
From February 15 through April 27, 2025, The Orchid Show: Mexican Modernism, the 22nd edition of the annual celebration of all things orchids at the New York Botanical Garden (NYBG), carries visitors to the vibrant setting of Mexico. Full Article Here Source:...
Asocolflores Environmental Consulting
Asocolflores, dedicated to enhancing environmental practices in the floriculture industry, offers Environmental Consulting—a service that helps member companies improve their environmental performance and comply with current national regulations. The Colombian...
The Impact of the Pete Garcia Company™
Details Flowers highlights the rich history of the Pete Garcia Company™, a family-owned business that has set the standard for excellence and innovation in the floral industry since 1970. Full Article Here Source- Details Flowers Celebrating Legacy: The Impact of the...
With Love, Meghan: A Netflix Series Honoring California’s Beauty
Netflix’s latest lifestyle series, With Love, Meghan, is a vibrant tribute to all things California—and we’re thrilled that our friends at Florabundance are part of the journey! Premiering on March 4, 2025, the show offers an intimate look into Meghan Markle’s world...
Philadelphia Flower Show Highlights
The 2025 Philadelphia Flower Show had another amazing event full of floral artistry and inspiration. Full Article Here Source: Flowerpowerdaily Philadelphia Flower Show Highlights from “Garden of Tomorrow” By Jill Brooke The 2025 Philadelphia Flower Show announced its...
WFFSA Floral Distribution Conference 2025: A Huge Success in Miami
By Nita Robertson AIFD The 2025 Floral Distribution Conference, hosted by the Wholesale Florist & Floral Supplier Association (WFFSA), was held from March 2-5, 2025, in Doral, Florida. The conference exceeded expectations, offering a wealth of new networking...
A Guide to Tulip Colors
Spring is around the corner so no better time to dive into the world of tulips. Full Article Here Source- Mayesh A Guide To Tulip Colors: Stunning Varieties And Their Meaning Tulips are one of the most iconic flowers in the floral world, beloved for their simplicity,...
